info@marketresearchfuture.com   📞  +1 (855) 661-4441(US)   📞  +44 1720 412 167(UK)
Certified Global Research Member
Isomar fd.webp Wcrc 57.webp
Key Questions Answered
  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
Why Choose Market Research Future?
  • Vigorous research methodologies for specific market.
  • Knowledge partners across the globe
  • Large network of partner consultants.
  • Ever-increasing/ Escalating data base with quarterly monitoring of various markets
  • Trusted by fortune 500 companies/startups/ universities/organizations
  • Large database of 5000+ markets reports.
  • Effective and prompt pre- and post-sales support.

IQF fruits vegetables Market Share

ID: MRFR//4978-HCR | 90 Pages | Author: Pradeep Nandi| November 2024

In the ever-expanding IQF (Individually Quick Frozen) Fruits & Vegetables market, companies employ a range of strategic initiatives to secure a favorable market share and meet the increasing demand for convenient and high-quality frozen produce. A pivotal strategy is product diversification, where companies offer a broad array of IQF fruits and vegetables to cater to diverse consumer preferences. This may include a variety of fruits like berries, mangoes, and pineapple, as well as an assortment of vegetables such as peas, broccoli, and bell peppers. By providing a comprehensive range, companies can capture a larger market share and effectively meet the needs of different customer segments.

Quality assurance and certifications are integral components of market share positioning in the IQF Fruits & Vegetables industry. Companies invest in stringent quality control measures and often seek certifications to validate the safety and nutritional integrity of their frozen products. Certifications such as HACCP (Hazard Analysis Critical Control Points) and organic certifications reassure consumers about the quality and safety of the IQF fruits and vegetables. Building a reputation for consistently delivering high-quality frozen produce enhances consumer trust and contributes to increased market share.

Strategic alliances and partnerships are becoming increasingly prevalent in the IQF Fruits & Vegetables market. Companies recognize the benefits of collaborating with suppliers, distributors, and retailers to streamline the supply chain and enhance product visibility. Such collaborations not only optimize operational efficiency but also expand market reach. Companies that strategically form alliances can tap into new distribution channels and reach a broader audience, contributing to market share growth.

Branding and marketing efforts are critical for establishing a distinct identity in the IQF Fruits & Vegetables market. Companies often focus on communicating the freshness and nutritional value of their frozen produce through clear and appealing branding. Emphasizing the convenience and year-round availability of IQF fruits and vegetables resonates with consumers seeking healthy and hassle-free options. Brands that effectively convey these messages can build consumer loyalty and secure a more significant market share.

Innovation in packaging is a noteworthy strategy in the IQF Fruits & Vegetables market. Companies explore sustainable and user-friendly packaging solutions that not only preserve the quality of the frozen produce but also align with eco-conscious consumer preferences. Packaging innovations, such as resealable bags or portion-controlled pouches, enhance convenience and contribute to the overall appeal of the product. Successfully implementing innovative packaging solutions can set companies apart and attract environmentally conscious consumers, contributing to increased market share.

Market segmentation is a targeted approach employed by companies to address the specific needs of various consumer groups. By offering specialized IQF fruit and vegetable blends or catering to niche dietary preferences, companies can tap into specific markets. Understanding and responding to diverse consumer demands contribute to building brand loyalty within these segments, ultimately leading to an increased market share.

Effective distribution channels are pivotal for market share positioning in the IQF Fruits & Vegetables industry. Companies strategically select retail outlets, including supermarkets, hypermarkets, and online platforms, to ensure broad market access. Widespread availability and accessibility contribute to the visibility and popularity of IQF products. Brands that navigate distribution channels effectively can reach a wide consumer base, securing a significant market share.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2021
Forecast Period 2022-2030
Growth Rate 4.30% (2022-2030)

Global IQF Fruits & Vegetables Market Overview


IQF Fruits & Vegetables Market Size was estimated at USD 5134.5 million in 2023. The IQF fruits & vegetables industry is projected to grow from USD 5355.2 million in 2024 to USD 7190.7 million by 2032, exhibiting a compound annual growth rate (CAGR) of 4.30% during the forecast period (2024 - 2032). The demand from food manufacturers to preserve food for a long time and utilize it as a component in finished goods are the key market drivers enhancing market for for IQF fruits & vegetables growth. Over the forecast period, revenue will continue to rise, with working-class people providing most of the growth.IQF Fruits & Vegetables Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


IQF Fruits & Vegetables Market Trends



  • Increased Employment of Women to Drive IQF Fruits & Vegetables Market Growth


Women's employment rates have significantly increased in recent years. For the growing number of working women, it has become more challenging for them to prepare or cook healthy meals every day. This has led to the purchase of frozen fruits and vegetables. The U.S. Department of Labor predicted that the employment rate for women in China was 43.7% in 2019. Similarly, the employment rate for women in South Africa is 45%, while it is 46% in the United States. These are some of the main factors enhancing the IQF fruits & vegetables market CAGR ly in recent years.


Figure 1: Total number of women workforce from 2013-2023 in percent of the total workforceTotal number of women workforce from 2013-2021 in percent of the total workforce


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Online buying is a popular trend among consumers right now. One of the key aspects driving this industry's expansion is online retail. Over 2.14 billion people are anticipated to make online purchases in 2023. The rise of the frozen fruits and vegetables industry is anticipated to be fueled by the increasing use of smartphones and the internet, which will also present chances for new players. Additionally, AFFI said most online shoppers added frozen items to their virtual shopping carts.


Chemical pesticides and fertilizers have a negative impact on the ecosystem. Therefore, governments worldwide support organic farming to decrease the use of dangerous chemicals in agriculture. The Food and Agriculture Organization estimates that in 2023, 187 nations conducted organic agriculture, covering about 72.3 million hectares of agricultural land—an increase of nearly 1.1 million hectares from the previous year. The availability and cost of the commodity have grown due to the  movement toward organic farming. This is one of the factors driving the growth of the IQF fruits & vegetables market revenue.


IQF Fruits & Vegetables Market Segment Insights


IQF Fruits & Vegetables Product Type Insights


The  IQF fruits & vegetables market segmentation, based on product type, includes fruits and vegetables. Fruits are to be given a dominant proportion with respect to the  IQF fruits & vegetables market revenue. Unseasonal fruits will continue to grow in popularity because of their outstanding nutritional value and freshness worldwide.


April 2022: SunOpta, a U.S.-based worldwide pioneer powering the future of sustainable, plant-based and fruit-based food and beverages, unveiled its new 65,000-square-foot  headquarters and eco-powered innovation center in Eden Prairie, Minn. SunOpta's new headquarters was created to accelerate innovation, facilitate collaboration, and replicate the company's sustainability history to positively influence people and the earth. This creation has further broadened the growth opportunity for the IQF fruits & vegetables industry.


However, the IQF vegetables also showed significant growth. IQF is one of the most often used kinds of processed potatoes. They are simple to prepare, offer a variety of vitamins and nutrients, and have a lengthy shelf life because they are stored organically. The demand for IQF potatoes is increasing swiftly due to the increase in fast food restaurants and the need from customers for healthier options, which positively impacts the market growth.


IQF Fruits & Vegetables Category Insights


The  IQF fruits & vegetables market segmentation has been bifurcated by into category into organic and conventional. The organic sector dominated the market for IQF fruits & vegetables in 2023. Farmers and food manufacturing businesses have never-before-seen prospects thanks to the rising demand for items that bear the organic certification. Since organic food items contain antioxidants, shown in several scientific studies to have a favorable impact on general health, consumers are beginning to prefer them more and more.


IQF Fruits & Vegetables Application Insights


Based on application, the  IQF fruits & vegetables industry has been segmented into household and industrial. In 2023, the industrial sector dominated the IQF fruits and vegetables market, accounting for more than 60% of total sales. The expansion can be due to growing food prices in various locations and rising consumer disposable income. Additionally, to improve their product selection and customer experience, supermarkets have been using digital technologies like big data analytics and cloud computing more and more.


Figure 2:  IQF Fruits and Vegetable Market, by Surgery, 2023 & 2032 (USD Million)IQF Fruits and Vegetable Market, by Surgery, 2021 & 2030


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


The second fastest-growing segment in the IQF fruits & vegetables industry is household. The growing e-commerce sector in developing nations like India, China, and Brazil, provides numerous opportunities for vendors to sell products through home delivery services or door-step delivery facilities within hours after payment is made online.


IQF Fruits & Vegetables Market Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. North America IQF's fruits & vegetables market accounted for USD 2351.6 million in 2021 and is expected to exhibit a significant CAGR of 45.80 percent growth during the study period. The FDA has implemented several restrictions that reduce the use of dangerous compounds like trans fats. These elements are promoting market for IQF fruits & vegetables expansion in the area. As a result of vegetables' high nutritional value and low-calorie content, Americans and Canadians are increasingly consuming packaged food items, which has fueled the regional market for IQF fruits & vegetables expansion.


Further, the major countries studied in the market report are The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3:  IQF FRUITS & VEGETABLES MARKET SHARE BY REGION 2023 (%)


IQF FRUITS & VEGETABLES MARKET SHARE BY REGION 2021


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe IQF fruits & vegetables market accounts for the second-largest market. High consumer spending power, economic stability, and changes in food preferences are some of the key growth factors in the area. In addition, Sales of frozen foods soared in the early months of COVID-19's unexpected breakout, but they sharply declined in the following months. Germany, the largest European food market, sold more than 3.66 million tonnes of frozen food products in 2020. Further, the German IQF fruits & vegetables market held the largest share, and the UK IQF fruits & vegetables market was the fastest-growing market in the European region.


The Asia-Pacific IQF fruits & vegetables market is expected to grow at the fastest CAGR from 2024 to 2032. The rising number of cold chain facilities in various emerging nations also aids regional market for IQF fruits & vegetables expansion. According to information currently available, in 2021, India had 8186 cold storage facilities with a total capacity of 374.25 lakh MT. Additionally, developing nations like India, Japan, and China are benefiting from an increase in refrigeration facilities in retail stores and an increase in the availability of frozen food through online retailers. Moreover, China's IQF fruits & vegetables market held the largest share, and the Indian IQF fruits & vegetables market was the fastest-growing market in the Asia-Pacific region.


IQF Fruits & Vegetables Key Market Players & Competitive Insights


As a result of major market participants investing a lot of money in R&D to expand their product lines, the market for IQF fruits & vegetables will keep growing. In combination with key market developments, including new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants for IQF fruits & vegetables are engaging in various strategic initiatives to expand their worldwide footprint. If they want to grow and thrive in a market that is becoming increasingly cutthroat, competitors in the IQF fruits & vegetables industry must provide reasonably priced goods.


Local production to cut operating costs is one of the main business methods used by the IQF fruits & vegetables industry to serve customers and grow the market for IQF fruits & vegetables. The IQF fruits & vegetables industry has recently provided some of the most important advantages to medicine. IQF fruits & vegetable market major players, such as Abbott Laboratories (US), Stryker Corporation (US), Medtronic Inc. (Ireland), and others, are funding R&D initiatives to increase consumer demand.


Delektia is a manufacturer of prepared meals that are fully cooked, frozen, and ready to eat. Customers can choose from various delicious and original meals thanks to the company's food products, which include freshly frozen food. These dishes include soup, rice, vegetables, non-vegetables, and other goods. For instance, in June 2022, Delektia, a frozen food firm based in Dubai, UAE, struck an agreement to enter the Jordanian market with Medicaa, a Jordan-based Mideast import and advisory agency.


Also, Aussie Frozen Fruit was established in 2020 to provide fresh and nutritious 100% Australian-sourced frozen fruit to Australian consumers. Aussie Frozen Fruit is 100% delectable, genuine Australian fruit with no added sugar, artificial preservatives, colors, or flavors. For instance, in April 2021, an Australian company called Aussie Frozen Fruit introduced frozen pineapples as their fifth product, coming in 400g boxes of 100% Australian-grown fruit. The new frozen pineapple from Aussie Frozen Fruit is picked at maturity to preserve ripeness and flavor, then washed, peeled, and chopped before being snap-frozen and packaged.


Key Companies in the IQF fruits & vegetables market include



  • Ardo N.V.

  • SunOpta Inc.

  • Capricorn Food Products India Ltd.

  • Uren Food Group Ltd.

  • Bs Foods B.V.

  • Rosemary & Thyme Ltd.

  • Fruktana Ltd

  • Milne Fruit Products Inc.

  • Frutex Australia Pvt Ltd.

  • Shimla Hills Offerings Pvt. Ltd.

  • Alasko Foods Inc.

  • AXUS International LLC


IQF Fruits & Vegetables Industry Developments


May 2022: Dole Packaged Foods, LLC has opened a frozen fruit plant in McDonough, Georgia. It is Doles' third factory in the United States. The new facility is around 60,000 square feet and is completely automated, with four manufacturing lines producing 60 million pounds of frozen fruit yearly.


January 2021: Mira Jhala, a serial entrepreneur, has started her fourth venture, FroGo, an online frozen food product and distribution company in Gurugram, India. Rotis and parathas, non-vegetarian munchies momos, pizzas, wraps and rolls, ready-to-eat meals, DIY kits, garlic bread and more, veggies and fruits, and ice cream will be among the FroGo offerings.


IQF Fruits & Vegetables Market Segmentation


IQF Fruits & Vegetables Product Type Outlook



  • Fruits

  • Vegetables


IQF Fruits & Vegetables Category Outlook



  • Organic

  • Conventional


IQF Fruits & Vegetables Application Outlook



  • Household

  • Industrial


IQF Fruits & Vegetables Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Leading companies partner with us for data-driven Insights
client_1 client_2 client_3 client_4 client_5 client_6 client_7 client_8 client_9 client_10
Kindly complete the form below to receive a free sample of this Report
Please fill in Business Email for Quick Response

We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

Purchase Option
Single User $ 4,950
Multiuser License $ 5,950
Enterprise User $ 7,250
Compare Licenses
Tailored for You
  • Dedicated Research on any specifics segment or region.
  • Focused Research on specific players in the market.
  • Custom Report based only on your requirements.
  • Flexibility to add or subtract any chapter in the study.
  • Historic data from 2014 and forecasts outlook till 2040.
  • Flexibility of providing data/insights in formats (PDF, PPT, Excel).
  • Provide cross segmentation in applicable scenario/markets.