The interactive display market size was valued at USD 10.13 Billion in 2023. The interactive display industry is projected to grow from USD 10.804658 Billion in 2024 to USD 16.97 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.81% during the forecast period (2024 - 2032). The increasing adoption of interactive learning solutions, the rise in the adoption of interactive displays, and the introduction of new and advanced technology are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Market CAGR for interactive display is driven by the growing healthcare and entertainment industries, providing growth opportunities for key players in the interactive display market. There is an increasing potential for healthcare and entertainment industries for applications, including science observatories, museums, movie halls, and game zones in the interactive display market.
Nintendo Co., Ltd. (Japan), Active Gaming Co. (US), and others are developing advanced games and consoles to provide consumers with the best experience in terms of better displays and engagement. Similarly, in 2020, AT&T Healthcare, a leader in advanced healthcare technologies, selected LifeMedID, a major player in digital identity assurance and authentication software, and Elo, a provider of interactive solutions, to design a frictionless patient experience and Streamline Patient Registration.
Furthermore, expanding use of intelligent displays in residential and public facilities, including retail stores, an increase in infrastructural improvements such as smart homes, and a surge in demand for smart cars are contributing to market revenue growth. The growing utilization of smart displays in the healthcare industry to show hospital maps and instructions to assist patients or visitors in getting to their preferred location drives market revenue growth.
In addition, rising internet penetration, digitalization, consumer preference for smart home appliances such as smart TVs, smart speakers, and smart home devices, and huge demand for smart mirrors in retail sectors and automotive drive interactive display market revenue growth.
Moreover, technological developments and rising acceptance across several applications, including tablets, smartphones, laptops, and smart TVs, are expected to grow market revenue. Increased Over-The-Top (OTT) content availability propels the wireless display sector for consumer applications.
Another important factor driving the market growth for interactive displays in corporate applications is price savings, which can be realized via easy setup and decreased time spent setting up meeting rooms. In addition, compatibility of wireless displays with 4K technology enables higher quality content and drives up usage in consumer electronics devices.
Increasing the adoption of interactive displays in the retail sector to provide information regarding the availability of products based on categories is expected to fuel the growth of the interactive display market. In addition, interactive displays are used in the retail sector in various ways, such as Point of Sale (POS) systems, kiosks, ATMs, and digital signage, to attract consumers for expanding businesses. It also offers enhanced user engagement and better shopping experiences, which in turn is expected to boost the growth of the interactive display market.
The interactive display market segmentation, based on product, includes a kiosk, whiteboard, table, video wall, and monitor. The kiosk segment dominated the market, accounting for 35% of market revenue (3.54 Billion). In developing economies, category growth is driven by increasing demand for interactive kiosks as they deliver several advantages to service providers and optimize the overall price of business by reducing labor and infrastructure. However, video wall is the fastest-growing category due to the growing demand for video wall interactive displays in the healthcare sector.
The interactive display market segmentation, based on panel size, includes 17” to 32”, 32” to 65”, and 65” & above. The 32” to 65”category generated the most income due to the growing adoption of interactive displays in advertising, digital signage, training, and boardroom presentations. However, 65" & above is the fastest-growing category due to growing demand from educational institutes and government & corporate offices.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The interactive display market segmentation, based on end users, includes education, BFSI, retail, sports & events, entertainment, healthcare, and others. The retail category generated the most income (70.4%). Demand for touch-enabled displays in the retail industry is expected to surge due to the popularization of interactive devices and increased use of self-service kiosks and tables. However, education is the fastest-growing category due to the growing use of digital classrooms for active learning in colleges and schools.
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American interactive display market will dominate, owing to growing innovations and research in technological developments. Market players in the region are investing in new materials to make more flexible and durable display panels will boost the market growth in this region. Further, the US interactive display market held the largest market share, and the Canadian interactive display market was the fastest-growing market in the North American region.
Further, the significant countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe's interactive display market accounts for the second-largest market share due to technological advancements, increasing educational investments, and growing demand for interactive communication tools. Further, the German interactive display market held the largest market share, and the UK interactive display market was the fastest-growing market in the European region.
The Asia-Pacific interactive display market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to increasing high disposable income, which allows consumers to invest in cutting-edge technology with advanced features, contributing to market revenue growth in this region. Moreover, China’s interactive display market held the largest market share, and the Indian interactive display market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development to expand their product lines, which will help the interactive display market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the interactive display industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the interactive display industry to benefit clients and increase the market sector. Major players in the interactive display market include LG Electronics. (South Korea), Sharp Business Systems (India) Private Limited. (India), Leyard (China), SAMSUNG (South Korea), NEC Display Solutions (Japan), and others are attempting to increase market demand by investing in research and development operations.
Amazon.com Inc (Amazon) is an online retailer and web service provider. The company provides apparel, auto and industrial items, beauty and health products, electronics, grocery, games, jewelry, kids and baby products, music, sports goods, toys, and tools. It also offers related support services, including home delivery and shipping, cloud web hosting, and other web-related services. Amazon merchandises these products through company-owned online and physical platforms.
It also manufactures and commercializes various electric devices such as Kindle e-readers, fire tablets, fire TVs, Echo, Alexa, and other devices. In September 2021, Amazon unveiled Amazon Glow, a new interactive device geared for families that allow kids to convey with distant relatives and other loved ones via video calls. Amazon Glow contests with Facebook's series of Portal gadgets, primarily designed to bring families together over video. To give the appearance of an in-person experience, it also utilizes technology to develop an interaction that delivers a surface for virtual activities like games, painting, puzzles, and more.
ViewSonic Corporation is a Taiwanese-American privately held multinational electronics company headquartered in Brea, California, US, and a research & development center in New Taipei City, Taiwan. The firm was founded in 1987 as Keypoint Technology Corporation and was renamed its current name in 1993 after a brand name for monitors was launched in 1990.
Today, ViewSonic specializes in visual display hardware, including liquid-crystal displays, projectors, interactive whiteboards, and digital whiteboarding software. In July 2022, ViewSonic Corporation, an American-Taiwanese multinational electronics firm, announced the launch of its new interactive displays in India for the tech industry. ViewBoard 52 Series is available in 65-inch, 75-inch, and 86-inch size configurations, all of which come with an embedded multimedia soundbar.
LG Electronics. (South Korea)
Sharp Business Systems (India) Private Limited. (India)
Leyard (China)
SAMSUNG (South Korea)
NEC Display Solutions (Japan)
Panasonic Corporation of North America (US)
Elo Touch Solutions, Inc. (US)
Crystal Display Systems Ltd (UK)
HORIZON DISPLAY INC. (US)
ViewSonic Corporation (US)
GestureTek technologies (US)
April 2024: With the introduction of the Smart Board GX Zero, Smart Technologies has introduced a brand new interactive display that is intended for use in the corporate and educational sectors. Users that are interested in simplifying their interactive presentations and content are the target audience for this product, which includes a technique that does not need an operating system.
It may seem at first to be a straightforward process of connecting a laptop to a television or monitor by means of a USB-C connection; yet, the device in question provides a variety of sophisticated features that raise it above and above the role of a normal second screen. To begin, it is capable of receiving input by touch and pen, and it supports multiple touch points, with a maximum of forty on Windows platforms. This enables several people to work together at the same time. When it comes to contexts such as schools and conference rooms, where group involvement is crucial, this function is extremely useful.
Then there is the Smart Ink software, which is said to be able to capture comments straight into programs and files, such as PDFs and documents created in Microsoft Office, without the need for extra steps to be taken in order to store or export notes. According to another theory, the GX Zero's emphasis on energy efficiency and sustainability has the potential to result in around 52 percent reductions in energy use.
Displays for educational technology are notoriously difficult to cover due to the fact that they are often marketed via dealer networks or directly into education, and this is more of an educational technology product than anything else possible. Consequently, you do not have a meaningful understanding of the value; all you know is that it is functional and satisfies the needs for the setting. Nevertheless, it might be used as a whiteboard in a professional environment.
June 2023: In June 2023, Data Storage Inc. Integrated an AI operating panel into a 29-inch touchscreen system and designed an Artificial Intelligence display. The AI display is appropriate for retail shops, gyms, conference rooms, residential areas, and even areas and restaurants, as it comes equipped with an AI-enabled system. This display also has biometrics, a camera and face recognition systems integrated into it.
May 2023: In May 2023, Samsung Electronics USA exhibited its display technology at the NRA during the National Restaurant Association 2023. The help of a Tizen feature kiosk allows the consumer to experience a much appeasing time while deciding what to order.
In May 2023, Sharp MultiSync, being a part of the global market for projectors and displays, has just released its new MultiSync M751 attention display. It seeks to appeal to all sorts of businesses by promoting their products through large displays and serves as a multipurpose use of digital signage.
April 2023: In April 2023, Promethean Technologies and Gravitas Education Holdings Inc. merged, the latter being known to be one of the biggest Chinese Education holding groups, giving the expectation that the display will now possess additional features along with more advanced settings.
As per the Government Accountability Office, the U.S. government anticipated investment to the tune of USD 12 billion for the integration of new devices in classrooms with the aim of establishing a strong presence in the interactive display market. That's according to October 2022 data.
March 2023: In March 2023, SAMSUNG unveiled its Interactive Display, which is transformatively integrated with advanced software solutions to enhance usability and connectivity in classrooms. Each of the 30,000 educators who attended the event was able to get a tactile sense of the future of education by interacting with the advanced Samsung Interactive Display along with the Samsung Whiteboard App.
January 2023: In January 2023, LG DISPLAY CO., LTD, however, introduced an extensive array of OLED displays of their own. The highlights of their new product line include an ultra-slim 0.42-inch OLEDOS as well as a colossal 97-inch OLED display accompanied by a variety of television panels, including 65-inch, 45-inch, 42-inch, and 27-inch OLED TV panels.
Kiosk
Whiteboard
Table
Video Wall
Monitor
17” to 32”
32” to 65”
65” & Above
Education
BFSI
Retail
Sports & Events
Entertainment
Healthcare
Others
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 10.13 Billion |
| Market Size 2024 | USD 10.804658 Billion |
| Market Size 2032 | USD 16.97 Billion |
| Compound Annual Growth Rate (CAGR) | 5.81% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2021- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product, Panel Size, End User, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | LG Electronics. (South Korea), Sharp Business Systems (India) Private Limited. (India), Leyard (China), SAMSUNG (South Korea), NEC Display Solutions (Japan), Panasonic Corporation of North America (US), Elo Touch Solutions, Inc. (US), and Crystal Display Systems Ltd (UK) |
| Key Market Opportunities | Increasing adoption of interactive learning solutions |
| Key Market Dynamics | Rise in the adoption of interactive displays |
Interactive Display Market Highlights:
Frequently Asked Questions (FAQ) :
The interactive display market size was valued at USD 10.13 Billion in 2023.
The market is projected to grow at a CAGR of 5.81% during the forecast period, 2024-2032.
North America had the largest share of the market
The key players in the market are LG Electronics. (South Korea), Sharp Business Systems (India) Private Limited. (India), Leyard (China), SAMSUNG (South Korea), NEC Display Solutions (Japan), Panasonic Corporation of North America (US), Elo Touch Solutions, Inc. (US), and Crystal Display Systems Ltd (UK).
The kiosk category dominated the market in 2022.
The 32” to 65” had the largest share in the market.
Retail had the largest share of the market.
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Research Analyst Level II With a technical background in information technology & semiconductors, shubham has 4.5+ years of experience in market research and analytics with the tasks of data mining, analysis, and project execution. he is the poc for our clients, for their consulting projects running under the ict/semiconductor domain. shubham holds a bachelor’s in information and technology and a master of business administration (mba). shubham has executed over 150 research projects for our clients under the brand name market research future in the last 2 years. his core skill is building the research respondent relation for gathering the primary information from industry and market estimation for niche markets. he is having expertise in conducting secondary & primary research, market estimations, market projections, competitive analysis, analysing current market trends and market dynamics, deep-dive analysis on market scenarios, consumer behaviour, technological impact analysis, consulting, analytics, etc. he has worked on fortune 500 companies' syndicate and consulting projects along with several government projects. he has worked on the projects of top tech brands such as ibm, google, microsoft, aws, meta, oracle, cisco systems, samsung, accenture, vmware, schneider electric, dell, hp, ericsson, and so many others. he has worked on metaverse, web 3.0, zero-trust security, cyber-security, blockchain, quantum computing, robotics, 5g technology, high-performance computing, data centers, ai, automation, it equipment, sensors, semiconductors, consumer electronics and so many tech domain projects.
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