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Intelligent Packaging Market Share

ID: MRFR//1467-HCR | 111 Pages | Author: Varsha More| December 2024

The market of Intelligent Packaging, full of life and constantly changing, depends on market share purchase to gain superiority in the industry. There is another effective technique that is the differentiator, where companies try to distinguish their intelligent packaging systems by their unique features or by the presence of enhanced technologies in them. A key competitive advantage is presented through branding the product features such as real-time monitoring, temperature control, and interaction as turnkey solutions that set the company apart and attracts customers interested in top-notch technology.

The intelligent packaging market is anticipated to be dynamic and large-scale within the forthcoming years. The escalating demand may be caused by delicate new technologies that did not exist before such as interactive media codes on the door, feedback systems and electronics in the packages themselves.

Maintaining highly competitive prices and efficiency while securing a customer base is one of the strategies of market firms to thrive in such a market. The international smart packing market is going on to develop it's market size and trend due to the growing demand of multi-specialty wrapping, which will increase the health and nutritional value of the food that has a fresh look, energy efficiency and affordable pricing.

The novelty of the products, continuous R&D funds, and the packaging systems are some of the factors affecting too much the market share. The heightened consumers’ desire for comfort food has instigated the development of intelligence packages market services, thus growing the intellgent packing market growth during the forecast period.

The other notable point is cost leadership which means the intelligent packaging solutions at competitive price will be manufactured not compromising with the quality. This broad appeal creates brand recognition and convenience, which are often value propositions that justify high prices for luxury goods. Many of the companies adopting this strategy achieve this by maximizing the benefits from economies of scale and the implement efficient production process to maintain the cost leadership position.

Besides, the niche market’s selective competition is an approach that can serve some competitors in the Intelligent Packaging Marketplace. A main feature is no longer making products that can be used for whole market but narrowing down to particular segments of industries or companies. This principle enables companies to define the type of products that are used for the niches they serve and those niches will result in making them the leaders in this specialized segments.

Collaboration and partnerships are the critical factor that impacts the place of the Companies in the Intelligent Packaging, though. Companies can be seen as joining partners with technology suppliers, haulage companies or retailers to create end-to-end and integrated solutions. Through a win-mutual strategy, companies are able to borrow from each other’s strengths, innovate offerings, and access other markets, which reinforces their position in the scene of fierce competition.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 6.00% (2023-2030)

Global Intelligent Packaging Market Overview


Intelligent Packaging Market Size was valued at USD 25.29 Billion in 2023. The Intelligent Packaging market industry is projected to grow from USD 26.92 Billion in 2024 to USD 45.10 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.66% during the forecast period (2024 - 2032). The intelligent packaging market is anticipated to register a CAGR of 6% during the forecast period. This effective intelligent packaging technique has seen the quickest growth due to high potential properties and valid output which represent a future market trend of the intelligent packaging system. The increasing demand in the packaging industry is the key market driver enhancing market growth.
Intelligent Packaging Market Overview
Source: Research, Primary Research, MRFR Database and Analyst Review


Intelligent Packaging Market Trends




  • increasing demand in the packaging industry to boost market growth




The increasing demand in the packaging industry is a major driving factor for the intelligent packaging market. With the rise of e-commerce and online shopping, there is a growing need for more sophisticated packaging solutions that can help to ensure the safe and secure delivery of products to customers. Additionally, as consumers become more aware of environmental issues and sustainability, there is increasing demand for packaging solutions that are more eco-friendly and can help to reduce waste. Intelligent packaging solutions, which use sensors and other advanced technologies to monitor various aspects of the packaged product, can help to address these challenges by improving supply chain efficiency, reducing waste, and ensuring that products are delivered to customers safely and securely. For example, intelligent packaging can help to monitor the temperature and humidity of perishable goods, such as food and pharmaceuticals, to ensure that they remain fresh and safe for consumption. It can also help to prevent theft and counterfeiting by providing real-time tracking and authentication of products.


As a result, the demand for intelligent packaging solutions is expected to continue to grow in the coming years, particularly in industries such as food and beverage, healthcare, and logistics. This is driving investment in research and development activities to develop new and innovative smart packaging solutions that can meet the evolving needs of customers and help to drive growth in the packaging industry. Therefore, such factors related to Intelligent Packaging have enhanced the Intelligent Packaging market CAGR across the globe in recent years.


Intelligent Packaging Market Segment Insights


Intelligent Packaging Product Insights


The Intelligent Packaging market segmentation, based on product, includes Gas Scavengers, Corrosion Control Packaging, Moisture Control Packaging, Subsector Packaging, QR codes, and others. The Subsector Packaging segment held the majority share in 2022 of the Intelligent Packaging market revenue. Intelligent packaging solutions are being increasingly adopted by the packaging industry to meet the evolving needs of customers and address various challenges such as sustainability, security, and supply chain efficiency. The packaging industry has been one of the early adopters of intelligent packaging technologies, driven by the need to improve product safety and reduce waste. With the rise of e-commerce and online shopping, there is a growing demand for packaging solutions that can provide real-time tracking and authentication of products, as well as help to ensure the safe and secure delivery of products to customers.


Intelligent Packaging Application Insights


Based on application, the Intelligent Packaging market segmentation includes Food & Beverages, Pharmaceuticals, Automotive, Electronics, and others. The Food & Beverages segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2023-2030. Intelligent packaging solutions are being increasingly adopted by the food and beverage industry to ensure the safety, quality, and freshness of products throughout the supply chain. The use of sensors and other advanced technologies in intelligent packaging can help to monitor factors such as temperature, humidity, and pressure, and provide real-time data and alerts to ensure that products are stored, transported, and delivered under optimal conditions. These all factors for Intelligent Packaging positively impact market growth.


Figure 2: Intelligent Packaging Market, by Application, 2022 & 2030 (USD Billion)Intelligent Packaging Market, by ApplicationSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Intelligent Packaging Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Asia Pacific is the second-largest market for intelligent packaging solutions. The region's growing population, rising disposable incomes, and increasing demand for advanced packaging solutions across various industries have contributed to the growth of the market. The food and beverage industry is one of the major end-users of intelligent packaging solutions in the Asia Pacific, and the growing demand for sustainable and eco-friendly packaging options is expected to drive further growth in the market.


Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil


Figure 3: INTELLIGENT PACKAGING MARKET SHARE BY REGION 2022 (%)INTELLIGENT PACKAGING MARKET SHARE BY REGIONSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe’s Intelligent Packaging market accounts for the third-largest market share, with several leading players operating in the region. The growing demand for sustainable and eco-friendly packaging options, coupled with the increasing use of e-commerce and online ordering platforms, is expected to drive further growth in the market in the coming years. The food and beverage industry is also a major end-user of intelligent packaging solutions in Europe, along with the healthcare and pharmaceutical industries. Further, the Germany Intelligent Packaging market held the largest market share, and the UK Intelligent Packaging market was the fastest-growing market in the European region.


North America, Intelligent Packaging market, is expected to be the largest from 2023 to 2030. The region's dominance in the intelligent packaging market can be attributed to several factors, including the presence of several leading players in the region, a high level of consumer awareness and demand for advanced packaging solutions, and a well-established logistics and supply chain infrastructure. Moreover, the U.S. Intelligent Packaging market held the largest market share, and the Canada Intelligent Packaging market was the fastest-growing market in the North American region.


Intelligent Packaging Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Intelligent Packaging market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Intelligent Packaging industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Intelligent Packaging. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Intelligent Packaging industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Intelligent Packaging industry to benefit customers and expand the market sector. Major Intelligent Packaging market players, including 3M, TempTime Corporation, PakSense, American Thermal Instruments, Avery Dennison, R.R. Donnelly Sons & Company, BASF SE, International Paper, Stora Enso, Thin Film Electronics ASA, Huhtamaki Group, and Smartrac N.V., and others, are attempting to increase market demand by funding R&D initiatives.


3M is a multinational conglomerate corporation based in the United States, with operations in various industries including healthcare, consumer goods, electronics, and industrial products. The company's portfolio includes a wide range of products, such as adhesives, abrasives, safety equipment, and healthcare solutions. In the packaging industry, 3M offers a range of intelligent packaging solutions, including barcode label systems, tamper-evident seals, and moisture barrier coatings. The company's products are used by manufacturers and retailers in various industries to improve product safety, visibility, and traceability.


TempTime Corporation is a provider of temperature monitoring solutions for the healthcare, food, and pharmaceutical industries. The company offers a range of products, including temperature monitoring labels, temperature indicators, and data loggers. TempTime's products are designed to help customers maintain the quality and safety of their products by monitoring and recording temperature changes during shipping and storage. The company's products are used by hospitals, pharmacies, laboratories, and manufacturers in various industries to ensure that products are delivered and stored at the appropriate temperature.


List of the Key Companies in the Intelligent Packaging market includes




  • 3M




  • TempTime Corporation




  • PakSense




  • American Thermal Instruments




  • Avery Dennison




  • R.R. Donnelly Sons & Company




  • BASF SE




  • International Paper




  • Thin Film Electronics ASA




  • Huhtamaki Group




  • Stora Enso




  • Smartrac N.V. among others




Intelligent Packaging Industry Developments


September 2021: Avery Dennison Corporation announced the launch of the AD Maxdura Tire Tag, one of the most advanced embedded UHF RFID tags for the tire industry.


April 2021: Stora Enso announced the introduction of a recyclable RFID (Radio-frequency Identification) tag for microwave-safe use.


Intelligent Packaging Market Segmentation


Intelligent Packaging Product Outlook




  • Gas Scavengers




  • Corrosion Control Packaging




  • Moisture Control Packaging




  • Subsector Packaging




  • QR Code




  • Others




Intelligent Packaging Application Outlook




  • Food & Beverages




  • Pharmaceuticals




  • Automotive




  • Electronics




  • Others




Intelligent Packaging Regional Outlook




  • North America




    • US




    • Canada






  • Europe




    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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