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Integration Platform as a Service Market Share

ID: MRFR//4072-HCR | 100 Pages | Author: Aarti Dhapte| November 2024

The various systems and applications used by enterprise users have grown increasingly complicated over recent years, which has sparked rapid growth in the Integration Platform as a Service (iPaaS) market. In order to enhance operational agility and efficiency, iPaaS solutions have become necessary enablers.


In this rapidly growing sector, organizations use various market share positioning techniques to establish a competitive edge. Differentiation by having multiple features is a common ploy. This often comes at the expense of robust platforms that comprise a wide variety of integration functions for iPaaS providers. This entails support for a wide range of adaptors, connectors and protocols. It allows clients to easily combine various applications and data sources into one big whole. Because companies want customers looking for a flexible, thorough integration platform to buy their product which is feature packed.


The model helps win and keep new customers by continually upgrading the value proposition. Furthermore, flexibility in pricing is an important ploy. Because of the great differences in financial capacities and needs between potential customers, providers of iPaaS implement flexible pricing plans to accommodate different types of clients. Some service providers have adopted tiered pricing structures in proportion to the level of use, making it possible for small and medium-sized enterprises (SMEs) to get basic integration functions at more affordable prices. At the same time, organizations with greater integration requirements may select premium plans that feature scalability and advanced capabilities. Flexible pricing power allows businesses to capture a portion of the market among various consumer groups.


Within the iPaaS industry, how well one's market position is determined by collaboration and partnership. Several providers engage in alliances with industry leaders, other technology vendors or cloud service suppliers to tweak the matchability of their solutions and expand market shares. The ability to easily blend in with widely used platforms and technologies allows iPaaS providers to provide clients with a solution that is more comprehensive and interoperable. However, this cooperative strategy affords the opportunity to innovate and broaden market penetration by combining shared resources and expertise.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2021
Historical Data 2018 & 2020
Forecast Period 2022-2030
Growth Rate 35.20% (2022-2030)

Integration Platform as a Service (IPaaS) Market Overview


The Integration Platform as a Service (IPaaS) Market size is projected to grow from USD 12.98 billion in 2024 to USD 98.76 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 28.87% during the forecast period (2024 - 2032). Additionally, the market size for Integration Platform as a Service (IPaaS) was valued at USD 10.1 billion in 2023.


Increasing traction of cloud computing applications, increasing deployment of the cloud-based application, and growing adoption of integration platform as a service (IPaaS) in media and entertainment industry are the key market drivers enhancing the market growth.


Figure 1: Integration Platform as a Service (IPaaS) Market Size, 2022-2030 (USD Billion)


Integration Platform as a Service (IPaaS) Market Overview1


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Integration Platform as a Service (IPaaS) Market Trends


Growth in Adoption of Hybrid and Multi-cloud Infrastructure to boost market growth


Hybrid clouds combine the advantages of both private and public clouds with more flexibility when utilising either cloud solution. Additionally, businesses can safeguard sensitive data by putting it in a private cloud while keeping public data in a public cloud. The need for various applications and features will change as professional services expand. This enables business managers to run their systems effectively and efficiently by selecting multi-cloud and hybrid solutions. It also saves money and lessens the chance of corporate losses. The usage of hybrid clouds will also fuel the expansion of the market for integration platforms as services.


Further, According to IBM Corp, by 2021, 98% of enterprises intend to use several hybrid clouds. By improving the ability to work between both cloud platforms, hybrid clouds offer the advantages of both public and private clouds. With an expansion in specialised services, different applications and functions will have different requirements. In order to run the system properly and efficiently, this in turn motivates the business managers to choose multi-cloud and hybrid solutions. In addition, it minimises the danger of business loss and it is cost-effective. The integration platform as a service (IPaaS) will be largely impacted by the adoption of hybrid clouds (IPaaS) market growth. To maintain the smooth operation of the firm over time and to help the market grow, the hybrid model will need to be properly integrated.


The need for integration platform as a service (IPaaS) is increasing as cloud real-time monitoring becomes more significant across industries. Real-time network monitoring is something that businesses need to grasp well in order to have an accurate picture of how it might benefit their operations. Real-time monitoring is the process of using tools and programmes to monitor and continuously record snapshots of network performance as a whole. Businesses employ real-time monitoring to keep track of network activities, enhance network security, and spot issues as they arise. Regardless of size, all businesses may profit from real-time network monitoring. However, to cater the demand there has been significant advances in the treatment innovations is another factor driving the growth of the Integration Platform as a Service (IPaaS) market revenue.


Integration Platform as a Service (IPaaS) Market Segment Insights


Integration Platform as a Service (IPaaS) Service Type Insights


The Integration Platform as a Service (IPaaS) market segmentation, based on Service Type, includes cloud service orchestration, data transformation, API management, data integration, and application Integration. The API Management segment is growing at the fastest rate. By encouraging innovative developers to create business opportunities and enhance the current goods, processes, and procedures, APIs are tools that let businesses use that data. In order to allow iPaaS, enterprise systems are frequently connected using APIs. Controlling and maintaining APIs over their whole lifecycle, from design through publishing, documentation, and analysis, is what API administration entails. The API Management Platform as a Service (IPaaS) segment held the majority share in 2021 contribution in respect to the Integration Platform as a Service (IPaaS) market revenue.


October 2021: Jitterbit, The API transformation company, and Propel, developer of the unified quality management (QMS) and product lifecycle management (PLM) solution built on saleforce, announced their partnership to standardize and simplify connection between Propel and enterprise resource planning (ERP) systems. Jitterbit becomes Propel’s preferred solution for integration with ERP providers catering to small, medium, and mid-market manufacturers, including NetSuite, Infor, and Microsoft Dynamics.


Integration Platform as a Service (IPaaS) Deployment Insights


The Integration Platform as a Service (IPaaS) market segmentation, based on deployment, includes public cloud, private cloud, and hybrid cloud. Public cloud refers to a cloud computing model that allows multiple users to access resources by sharing them over the Internet. It is a standard model that allows service providers to provide access to publicly available resources such as applications and storage over the Internet. Public cloud services can be offered on a free or pay-as-you-go model, depending on end-user requirements. Easy access and rapid provisioning are the reasons for the public cloud's wide acceptance among cloud storage providers. The public cloud deployment model offers enterprises a number of benefits, including scalability, reliability, flexibility, and remote site access. Favored by companies willing to outsource some or all of their storage facilities, with fewer regulatory hurdles. A major concern in the public cloud is data security. As a result, many companies are moving to private and hybrid cloud storage solutions. However, public cloud is expected to hold the largest market share in the IPaaS market. Hence, rising applications of public clouds for Integration Platform as a Service (IPaaS) positively impacts the market growth.


May 2021: The Mousquetaires Group announced that they chosen Boomi and Solace, a leading provider of event streaming and management capabilities, companies to support its digital transformation and the adoption of hybrid integration platform. These types of announcements has further broadened the growth opportunity for the Integration Platform as a Service (IPaaS) industry.


Figure 2: Integration Platform as a Service (IPaaS) Market, by Deployment, 2021 & 2030 (USD Billion)


Integration Platform as a Service (IPaaS) Market, by Deployment, 2021 & 2030


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Integration Platform as a Service (IPaaS) Vertical Insights


The Integration Platform as a Service (IPaaS) market data has been bifurcated by vertical into healthcare, BFSI, education, government, manufacturing, media & entertainment, IT & telecommunication. Banking financial services and insurance are the fastest growing in the market as the BFSI sector offers significant growth opportunities to the market due to the complex integration of cloud services and on-premises systems. To sustain their business strategy, banks have invested in iPaaS as a key component to centralize all integrated processes and improve cost savings.


Additionally, BFSI is booming with technological advances that are revolutionizing the user experience for customers and businesses. BFSI has disrupted the market with new applications and innovations to the point where individuals use various applications to manage their finances. Companies such as Dell Boomi, Oracle, IBM, and Informatica are the major players in this segment that are likely to drive sector growth throughout the projection period.


Integration Platform as a Service (IPaaS) Regional Insights


By Region, the study provides the market insights for integration platform as a service (IPaaS) into North America, Europe, Asia-Pacific and Rest of the World. North America Integration Platform as a Service (IPaaS) market accounted for USD 1.74 billion in 2021 and is expected to exhibit a significant CAGR growth of 43.20% during the study period. This is attributed to the growing adoption of integration platform as a service (IPaaS) in media and entertainment industry across the region.


Further, the major countries studied in the market report for integration platform as a service (IPaaS) are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: INTEGRATION PLATFORM AS A SERVICE (IPAAS) MARKET SHARE BY REGION 2021 (%)


INTEGRATION PLATFORM AS A SERVICE (IPAAS) MARKET SHARE BY REGION 2021


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Integration Platform as a Service (IPaaS) market accounts for the second-largest market share due to the presence of major players that offer advanced solutions and invest heavily in IPaaS technologies. Further, the Germany Integration Platform as a Service (IPaaS) market held the largest market share, and the UK Integration Platform as a Service (IPaaS) market was the fastest growing market in the European region.


The Asia-Pacific Integration Platform as a Service (IPaaS) Market is expected to grow at the signifcant CAGR from 2022 to 2030. This is due to presence of many SMEs, which are investing in IPaaS services. Moreover, China Integration Platform as a Service (IPaaS) market held the largest market share, and the India Integration Platform as a Service (IPaaS) market was the fastest growing market in the Asia-Pacific region.


Integration Platform as a Service (IPaaS) Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Integration Platform as a Service (IPaaS) market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Integration Platform as a Service (IPaaS) industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


One of the primary business strategies adopted by manufacturers in the Integration Platform as a Service (IPaaS) industry to use an embedded iPaaS that can result in huge time savings. As well as a reduction in customer churn due to an improved integration experience. In recent years, Integration Platform as a Service (IPaaS) industry has provided businesses with some of the most significant benefits. The Integration Platform as a Service (IPaaS) market major player such as Dell Boomi, Oracle, IBM Corporation, and Informatica Corporation, and others are working to expand the market demand by investing in research and development activities.


Dell Boomi is a cloud-based integration platform that enables businesses to easily and quickly connect diverse applications, data and systems. It offers a wide range of scalable and flexible integration capabilities for integrating on-premises and cloud-based applications, including data integration, application integration, and API management. In October 2021, Dell Boomi launched a new charitable donation program led by the Boomiverse user community. This will donate a total of $100,000 to nonprofits devoted to causes such as homelessness alleviation, increased STEM diversity, international aid, and other inserts.


Also, IBM Corporation is a multinational technology company headquartered in Armonk, N.Y. One of the world's largest IT companies with offices in over 170 countries. IBM is known for its hardware and software products such as computers, servers, storage systems and networking equipment. It also provide consulting, technology and business services such as cloud computing, data analytics and artificial intelligence (AI). Its research and development efforts have contributed to many innovations IBM's IPaaS cloud solution combines the capabilities of SoftLayer's five major integrated components that are ESB, Business Process Management, Business Activity Monitoring, Managed File Transfer, and ESB Gateway. It offers the simplicity, transparency, governance, and performance of the most comprehensive IPaaS platform without compromising your capital and resource budget.


Key Companies in the Integration Platform as a Service (IPaaS) market includes



Integration Platform as a Service (IPaaS) Industry Developments


May 2021: Jitterbit acquired eBridge Connections, a IPaaS providet that offers data to seamlessly flow between on-premises or cloud e-commerce, EDI, ERP, and CRM systems. A strong complement to Jitterbit’s Harmony API integration platform, the combined offerings will provide one of the most comprehensive sets of integration solution around e-commerce integration and EDI integration which helps in customers increase their digital capabilities and helps in massive time efficiencies.


August 2021: SnapLogic and Schneider Electric have introduced a new citizen developer approach to application and data integration. Using SnapLogic's self-service, low-code platform as the foundation for Schneider Electric's new operating model, the multinational utility will enable nearly 150 citizen developers to integrate over 100 cloud and on-premises systems across the enterprise, Increased employee productivity faster Innovation and larger business impact.


Integration Platform as a Service (IPaaS) Market Segmentation


Integration Platform as a Service (IPaaS) Service Type Outlook




  • Cloud Service Orchestration




  • Data Transformation




  • API Management




  • Data Integration




  • Application Integration




Integration Platform as a Service (IPaaS) Deployment Outlook




  • Public Cloud




  • Private Cloud




  • Hybrid Cloud




Integration Platform as a Service (IPaaS) Vertical Outlook




  • Healthcare




  • BFSI




  • education




  • government




  • manufacturing




  • media & entertainment




  • IT & telecommunication




Integration Platform as a Service (IPaaS) Regional Outlook




  • North America


    • US

    • Canada




  • Europe


    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific



    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World



    • Middle East




    • Africa




    • Latin America





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