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Insulated Packaging Market Share

ID: MRFR//1909-HCR | 100 Pages | Author: Varsha More| December 2024

The rising demand for temperature-sensitive products including food & beverages, healthcare products, etc with the rise in the living standard of people is driving the growth of the global insulated packaging market. Globalization has indeed played an important role in opening the global market for FMCG goods that are highly perishable. Moreover, with the rise in disposable income of people, the demand for these goods has increased by several manifolds. The rapid growth of e-commerce industries and instant food delivery services are also generating huge demand for insulated packaging solutions.


There has been a significant achievement in the development of ideal insulation packaging materials that are low cost, have high physical strength, and have less weight. Moreover, the development of packaging containers from eco-friendly and sustainable materials like agricultural waste will likely fuel the growth of the Insulated packaging market further. 


In the fiercely competitive Insulated Packaging Market, companies deploy a myriad of strategies to position themselves effectively and capture a significant share of the market. One of the pivotal strategies employed is differentiation, where companies emphasize unique features or benefits of their insulated packaging solutions to set themselves apart from competitors. This might entail highlighting superior insulation properties, innovative design elements, or eco-friendly materials used in their packaging products. By showcasing these distinctive qualities, companies attract customers seeking tailored solutions for temperature-sensitive goods, thereby solidifying their market share.


Moreover, pricing strategies play a crucial role in market positioning within the Insulated Packaging Market. Some companies adopt a cost leadership approach, offering their packaging solutions at competitive prices while ensuring quality standards are maintained. This strategy appeals to price-conscious customers and enables companies to capture a larger market share by catering to budget-friendly segments. Conversely, premium pricing strategies target customers who prioritize quality, reliability, and superior insulation performance, allowing companies to command higher prices for specialized packaging solutions. By focusing on innovation, durability, or unique value propositions, companies can justify premium pricing and position themselves as leaders in the premium segment of the market.


Additionally, distribution channels are vital for effective market share positioning in the Insulated Packaging Market. Companies strategically partner with distributors, retailers, e-commerce platforms, or directly with end-users to expand their reach and accessibility to customers. By ensuring their insulated packaging products are readily available through multiple channels, companies can penetrate new markets, reach diverse customer segments, and strengthen their market share. Furthermore, efficient distribution networks enable companies to provide timely delivery, technical support, and personalized service, enhancing customer satisfaction and loyalty, thereby solidifying their position in the market.


Strategic alliances and collaborations also play a significant role in market share positioning strategies within the Insulated Packaging Market. Companies often form partnerships with suppliers of insulating materials, logistics companies, or food and beverage producers to leverage complementary strengths and resources. Collaborations enable companies to access new technologies, share expertise, and develop innovative solutions to address emerging market needs. By pooling resources and capabilities, companies can enhance their competitiveness, expand their product offerings, and capture a larger share of the market.


Furthermore, marketing and branding efforts are essential for shaping market perceptions and establishing a strong position in the Insulated Packaging Market. Companies invest in branding initiatives to differentiate themselves, build trust, and create brand loyalty among customers. This could involve highlighting product features, showcasing successful case studies, or promoting sustainability initiatives. Additionally, targeted marketing campaigns help companies raise awareness, generate leads, and drive sales, further strengthening their market share position.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 6.80% (2023-2032)

Global Insulated Packaging Market Overview


Insulated Packaging Market Size was valued at USD 14.84 Billion in 2023. The Insulated Packaging industry is projected to grow from USD 15.85 Billion in 2024 to USD 25.12 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.93% during the forecast period (2024 - 2032). The increasing need for insulated packaging and temperature-sensitive products are the main market drivers boosting market growth.        Insulated Packaging Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Insulated Packaging Market Trends




  • Rising consumption of ready-to-eat meals and packaged foods drives the market growth




The insulated packaging market grew, driven by the growing consumption of packaged goods and ready-to-eat meals. One major reason these ready-to-eat meals and packaged foods are rising customer popularity is their convenience. In order to preserve the quality, freshness, and safety of these food goods throughout storage and transportation, this has therefore increased demand for insulated packaging solutions. Perishable goods are kept at ideal temperatures throughout the supply chain with the assistance of insulated packaging, which helps shield them from temperature swings. It is particularly important for products susceptible to temperature fluctuations, such as frozen or chilled goods. The increasing popularity of online takeaway and meal delivery services has increased the need for insulated packaging. Customer satisfaction has increased with the popularity of meal delivery apps and services, so ensuring the food arrives at the proper temperature and in acceptable shape is crucial. Furthermore, Innovations in environmentally friendly insulated packaging materials have resulted from growing consumer awareness of sustainability and eco-friendly packaging options. Packaging solutions that are recyclable, biodegradable, or constructed of renewable materials are in high demand as consumers and businesses become more aware of their environmental impact.


Shoppers increasingly choose to buy perishable goods, such as groceries, prepared foods, and fresh produce, online due to the growing need for convenience and online shopping. Insulated packaging is essential when it comes to preserving the quality, freshness, and safety of these perishable goods during transit from warehouses to customers' doorsteps. The food sector has changed thanks to the rise of food delivery apps and services. A growing number of people are ordering food from cafés, restaurants, and other dining establishments to eat at home or work. Food must be kept warm or cold throughout transportation, which requires insulated packaging to ensure that clients receive their meals in top shape. Some goods, including medicines, chemicals, and specific electronics, must be transported at a controlled temperature to preserve their efficacy and integrity. The increasing use of e-commerce platforms for the sale of these goods has increased demand for insulated packaging options. Maintaining a great customer experience is essential for attracting new business and establishing a solid brand identity in the cutthroat e-commerce and food delivery sectors. Customer satisfaction and brand loyalty are increased when products arrive in good condition thanks to the use of dependable insulated packaging.


A significant part of the total consumer experience is shaped by the packaging. Customers can feel special and appreciated when their products are delivered in insulated, tailored packaging. Increased customer satisfaction and brand loyalty can result from a great unboxing experience. Prominent branding components combined with attractive packaging can boost the recall and visibility of the brand. Receiving merchandise in eye-catching, personalized insulated packaging makes a big impression on consumers, which promotes word-of-mouth advertising and brand recognition. Discount coupons, promotional messaging, or QR codes that lead buyers to websites or social media accounts can all be creatively displayed on insulated packaging. Businesses can use insulated packaging as a promotional strategy to boost sales and customer interaction. The packaging needs differ depending on the product. To ensure the best possible protection and display for their products, firms can customize insulated packaging to meet their unique demands. Working with influencers, designers, or artists to provide artist-designed or limited-edition packaging can generate excitement for a product launch and draw in a larger customer base. These kinds of alliances can increase revenue and create new revenue streams.

August 2023: Sustainability became a major focus within the insulated packaging industry. Companies like Sonoco Products announced the development of recyclable and compostable coolers, catering to the growing demand for eco-friendly solutions


Insulated Packaging Market Segment Insights


Insulated Packaging Material Insights


The Insulated Packaging market segmentation, based on Material, includes Glass, Plastic, Wood, And Cupboards. During the forecast period, the glass category is anticipated to hold the biggest market share. This is because Glass vacuum flasks and bottles are widely used to maintain hot and cold drinks, including coffee, tea and cocktails, at the right temperature for longer. You can keep food products warm or cold as needed by using glass containers with insulated lids to assist in controlling the temperature. Temperature-sensitive drugs and vaccines are transported and stored in glass vials or other insulated containers. It is important to guarantee the integrity of the contents and the safety of users by using high-quality glass that has passed appropriate safety tests and certifications when using it in insulated packaging.


The Plastic segment is expected to be the fastest-growing segment of the Insulated Packaging market during the forecast period. EPS, sometimes referred to as polystyrene, is a cheap, lightweight polymer that is frequently used for insulated packaging that is thrown away. It works well as thermal insulation and is frequently used to convey perishable items like food and medications.

It is April 2023, and in collaboration with TemperPack, Cytiva is introducing a recyclable thermal packaging solution that will replace polystyrene in shipping critical vaccines and therapeutics. By developing the new packaging material using paper and corn starch, which are both renewable raw materials, it can still maintain the low temperatures necessary for cold chain requirements while not contributing to the landfill waste problem. This partnership is an important move towards greener shipping practices of life-saving medicine.


Insulated Packaging Packaging Type Insights


The Insulated Packaging market segmentation, based on Packaging Type, includes Box & Container, Flexible Blanket, Bags, Wraps, And Others. During the forecast period, the box & container segment is anticipated to hold the biggest market shares. This is due to the vacuum-insulated panels that make up VIP containers offering high-performance insulation in a comparatively narrow profile. The biotech and pharmaceutical sectors frequently utilize these containers because they are perfect for shipping materials sensitive to temperature.


Insulated Packaging Application Insights


The Insulated Packaging market segmentation, based on Application, includes Food & Beverage, Industrial Goods, Personal Care, Health Care, And Others. Throughout the forecast period, the food & beverage segment is anticipated to lead the Insulated Packaging market. Due to the warm or cold, food items must be delivered to customers' doorsteps while maintaining their temperature and flavor, which requires insulated packaging. With insulated bags and containers, food may be transported at the proper temperature, whether it's pizza, burgers, soups, or salads. Fruits and vegetables are highly temperature-sensitive and expire quickly. Fresh produce's shelf life increases during storage and transit when insulated packaging helps maintain the ideal temperature and humidity levels.


The Personal Care segment is anticipated to be the fastest-growing segment of the Insulated Packaging market throughout the forecast period. Many skincare products, including face masks, lotions, creams, and serums, have active chemicals that, in the presence of heat or light, can break down or lose their potency. These goods are better shielded from temperature changes during storage and transportation by insulated packaging.


Figure 1: Insulated Packaging Market, by Application, 2022 & 2032 (USD Billion)                 Insulated Packaging Market, by Application, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Insulated Packaging Regional Insights


By region, the analysis offers market insights into North America, Asia Pacific, Europe, and the Rest of the World. Throughout the forecast period, the market for insulated packaging in North America is anticipated to dominate. In North America, the food delivery and takeaway services sector has experienced remarkable growth, particularly in metropolitan regions. Insulated packaging is crucial for preserving the quality and temperature of delivered food items, especially as food delivery apps and services gain popularity.


Further, the major countries studied in the market report are The US, Canada, France, German, the UK, Italy, Spain, China, India, Japan, Australia, South Korea, and Brazil.


Figure 2: INSULATED PACKAGING MARKET SHARE BY REGION 2022 (USD Billion)                  INSULATED PACKAGING MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe's Insulated Packaging market accounts for the second-highest market share. Food, medicines, and healthcare are just a few of the businesses in Europe that are subject to strict laws and quality standards. According to these rules, using the right insulated packaging is essential to preserving the safety and integrity of the product during storage and transit. Further, the German Insulated Packaging market held the largest market share, and the UK Insulated Packaging market was the fastest-growing market in the European region.


The Asia-Pacific Insulated Packaging Market is expected to grow at the fastest CAGR from 2023 to 2032. The e-commerce and online retail industries are growing rapidly throughout the Asia Pacific area. The demand for insulated packaging for temperature-sensitive goods has increased as more consumers in Southeast Asian, Chinese, and Indian countries are looking to online platforms to buy a wide range of products. Moreover, China’s Insulated Packaging market held the largest market share, and the Indian Insulated Packaging market was the fastest-growing market in the Asia-Pacific region.


Insulated Packaging Key Market Players & Competitive Insights


Due to significant R&D investments made by industry leaders in growing their packaging products, the market for insulated packaging is expected to grow even further. Some notable trends in the market include contracts, mergers and acquisitions, higher investments, collaboration with other organizations, and the introduction of new packaging. Market participants are also taking a range of measured risks in an effort to increase their reach. The insulated packaging industry needs to provide packaging at reasonable costs to thrive and grow in a more cutthroat and competitive market.


One of the primary strategies manufacturers use in the ly Insulated Packaging industry to serve customers and grow the market is the implementation of local manufacturing to reduce costs. Some of the largest advancements in food and beverage have recently been made possible due to the Insulated Packaging industry. Major players in the Insulated Packaging market, including Deutsche Post DHL (Germany), Amcor Ltd. (Australia), I. Du Pont De Nemours and Co. (U.S.), Huhtamaki OYJ (Finland), Sonoco Products Company (U.S.), Exeltainer (Spain), American Aerogel Corporation (U.S.), Thermal Packaging Solutions (Australia), TemperPack (U.S.), Insulated Products Corp (U.S), and Davis Core & Pad Co.(U.S.).


The company Huhtamaki Oyj offers packaging solutions. The company designs produces, and distributes packaging for food and beverages, packaging made of fiber, and packaging for other consumer items. Huhtamaki provides a variety of goods and services, such as labels, flexible packaging, trays, plates, and paper cups. Durables, BioWare, and Chinet are some of its major brands. Huhtamaki provides services to clients in several industries, including retail, quick-service restaurants, food and beverage, personal care, and healthcare. In March 2020, Huhtamaki fully purchased Laminor S.A., its Brazilian joint venture company. Established in 2002 as a 50–50 joint venture with Bemis Company, which is currently a part of Amcor, Laminor specializes in high-quality tube laminates, especially for dental care applications.


Industrial and consumer packaging goods are produced by Sonoco Products Co. Permanent, semi-permanent, and transitory point-of-purchase displays are designed, manufactured, assembled, packaged, and distributed by it. Plastic jars and bottles, rigid trays and containers, metal and peelable membrane ends and closures, and wire and cable reels and spools made of composite, metal, and wood are all available from Sonoco. The company offers building tubes and forms made of fiber, paper, tubes, and cores, as well as protective packaging and components made of expanded foam and specially designed paperboard. Food, beverage, home, personal care, consumer packaged goods, building, textiles, municipal and residential, cosmetics, medical, hospitality, advertising, consumer electronics, pharmaceuticals, office furnishings, promotional, and palletized distribution sectors are among the industries the company serves. In August 2020, Sonoco paid roughly USD 49 million to purchase Can Packaging, a Habsheim, France-based, privately held company that designed and produced environmentally friendly paper packaging and associated manufacturing equipment.


Key Companies in the Insulated Packaging market include



  • Deutsche Post DHL (Germany)

  • Amcor Ltd. (Australia)

  • Du Pont De Nemours and Co. (U.S.)

  • Huhtamaki OYJ (Finland)

  • Sonoco Products Company (U.S.)

  • Exeltainer (Spain)

  • American Aerogel Corporation (U.S.)

  • Thermal Packaging Solutions (Australia)

  • TemperPack (U.S.)

  • Insulated Products Corp (U.S)

  • Davis Core & Pad Co.(U.S.)


Insulated Packaging Industry Developments


Novolex, a US-based packaging company, introduced its Power Prep insulated wrap for fresh food in April 2023. This innovative product produced by Bagcraft Industries comprises non-fluorinated laminated oil-and-grease-resistant paper with a honeycomb design as insulation. This package is puncture-resistant, enabling flat sheeting, and has been specifically developed for supermarkets and food service operators. The Duro brand from Novolex has been certified by the Biodegradable Products Institute (BPI) for their paper products, thus promoting eco-friendly packaging.

Ranpak unveiled a thermal liner called Recycold Climaliner, meant to enable e-commerce and industrial sectors to operate within cold chain systems in August 2023. Recycold climaliner is paper-based thermal liners that help to keep products at their ideal temperature range for up to 48 hours. It accommodates three ranges of temperatures such as ambient, meaning items around room temperature; chilled, meaning refrigeration storage; or frozen, referring to below 0°C/32°F.

The latest addition to Cryopaks growing line of plastic alternative shipping solutions- Cryopak Ecopak insulated box liners- was launched in June 2021. These liners are made from a post-industrial recycled natural fiber blend, which allows them to be recycled and composted. A perforated biodegradable film encloses each liner, facilitating moisture absorption.

The chilled Packaging division of the Pitreavie Packaging Group specialist launched a fully recyclable insulated box in July 2022 while announcing an insulated packaging solution that is “100% kerbside recyclable” for customers.

In September 2021, Cryopak, a leading supplier of temperature assurance packaging and temperature monitoring devices, unveiled its BOXEDin with a box-in-box concept. This new EPS shipper line has qualified as pre-qualified because it provides excellent thermal insulation necessary to safeguard high-value biologics from environmental hazards.


Insulated Packaging Market Segmentation


Insulated Packaging Material Outlook



  • Glass

  • Plastic

  • Wood

  • Cupboard


Insulated Packaging Packaging Type Outlook



  • Box & Container

  • Flexible Blanket

  • Bags

  • Wraps

  • Others


Insulated Packaging Application Outlook



  • Food & Beverage

  • Industrial Goods

  • Personal Care

  • Health Care

  • Others


Insulated Packaging Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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