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Ink Solvent Market Share

ID: MRFR//3687-HCR | 138 Pages | Author: Priya Nagrale| September 2024

In the highly competitive Ink Solvent Market, companies employ various market share positioning strategies to gain a competitive edge and maximize their presence:

Product Differentiation: Companies focus on differentiating their ink solvent products from competitors by offering unique formulations with enhanced properties. This could include solvents tailored for specific printing processes, such as flexography or gravure, or solvents with improved drying characteristics or color vibrancy. By highlighting these distinct features, companies can attract customers looking for specialized solutions.

Quality and Performance: Positioning strategies often revolve around emphasizing the quality and performance of ink solvents. Companies invest in research and development to create high-quality solvents that deliver consistent printing results, such as sharp and vibrant prints, fast drying times, and excellent adhesion to substrates. By positioning themselves as providers of superior-performing products, companies can attract customers seeking reliable and high-quality ink solvents.

Cost Leadership: Some companies opt for a cost leadership strategy, positioning themselves as providers of cost-effective ink solvent solutions. This involves optimizing production processes, sourcing raw materials efficiently, and offering competitive pricing to appeal to budget-conscious customers. By positioning themselves as offering the best value for money, companies can target price-sensitive market segments and gain market share.

Customer Segmentation: Market share positioning strategies often involve targeting specific customer segments with tailored offerings. Companies may identify niche markets or industries with unique printing requirements and develop ink solvent solutions that address their specific needs. By focusing on niche segments such as packaging, textiles, or electronics, companies can effectively position themselves as experts in those areas and capture market share.

Geographical Expansion: Companies may pursue market share positioning strategies by expanding their geographical presence. This could involve entering new regional markets or strengthening their existing presence in key regions. By strategically expanding their footprint, companies can access new customer bases and increase market share in targeted geographic areas.

Strategic Partnerships and Alliances: Collaborations, partnerships, and alliances with other companies or industry players can be instrumental in positioning a company favorably in the market. By partnering with distributors, suppliers, or complementary businesses, companies can extend their reach, access new markets, and leverage each other's strengths to enhance their competitive position in the ink solvent market.

Brand Building and Marketing: Building a strong brand identity and implementing effective marketing strategies are essential for market share positioning. Companies invest in branding initiatives, advertising campaigns, and promotional activities to raise awareness of their products and differentiate themselves from competitors. By positioning their brand as trustworthy, innovative, or customer-focused, companies can attract and retain customers, ultimately gaining market share.

Focus on Innovation: Companies that prioritize innovation and continuous product development can position themselves as leaders in the market. By introducing new and innovative ink solvent formulations that address emerging customer needs or market trends, companies can differentiate themselves from competitors and gain market share. This could involve investing in research and development, staying abreast of technological advancements, and being responsive to changing customer preferences.

Customer Service and Support: Providing exceptional customer service and support can be a strategic way to position a company for market share growth. Companies that offer responsive customer support, technical assistance, and after-sales services can build strong relationships with customers and enhance their reputation in the market. By positioning themselves as reliable partners that prioritize customer satisfaction, companies can attract and retain loyal customers, driving market share growth.

Sustainability Initiatives: With increasing emphasis on sustainability, companies can differentiate themselves by positioning their ink solvent products as environmentally friendly alternatives. By developing solvent formulations with reduced environmental impact, such as low VOC or eco-friendly options, companies can appeal to environmentally conscious customers and gain market share in a growing segment of the market.

GLOBAL INK SOLVENT MARKET OVERVIEW


Ink solvent market is expected to grow USD 920 Million at a CAGR 5.40% during the forecast period. Ink Solvent is used largely for commercial, industrial, and household printing. Some of the solvents which are in huge demand and are used for manufacturing the ink are methylated spirits, isopropanol, ethyl acetate, and n-propyl acetate. It being more efficient, along with having a high evaporation rate are rising the market size. It is available at a very cheap rate. It having non-coating properties are the most important factor prompting market growth. It has been used in some of the printer machines like Roland SOLJET Pro 4, FY3208H Solvent Flex Printer and XR-640 has an increasingly high production rate and the ink here can dry up faster. Due to all of these factors, these printers have been used up for packaging purposes, publication, corrugated, and many more.


Moreover, alcohol has been widely used for printing purposes. It is used for reducing the surface tension and imparting corrosion resistance technology to the machines. Moreover, these printing machines are available at high costs and have some toxic characteristics, and their less conductivity nature has restrained the market development.


March 2022: Groupe Berkem—a bio-based chemicals major, underlined this when it introduced a range of alkyd resins manufactured from organic solvents derived from renewable sources only meant for construction paints. This development leverages existing products into sustainable ones through bio-oils producing organic chemistry by-products together with bio solvent made entirely from biological origins – this way, it contributes to global paint solvent market by providing eco-friendly alternatives to construction paints.


The Global Ink Solvent Market Share by ApplicationInk Solvent Market


Regional Analysis


The Ink Solvent Market is segmented across five regions: Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa. Among these, Asia Pacific holds a major share of the market due to the growing consumption of the product in packaging, corrugated, publication, and others. The increasing demand for packet food from packaging sector and growing research & development activities in end-use industries has propelled the region to witness a higher growth over the assessment period. Countries such as China, Japan, and India are the major players in this market.


The North America region is growing significantly in the market due to increasing mergers & acquisitions of Ink Solvent product among the major companies. It is predicted that growing investments in the end-use industries is likely to drive the market in the region during the forecast period. The growing consumption of Ink-Solvent in packaging sector has propelled countries such as the U.S., Canada, and Mexico to achieve a stunning growth in the market as they provide excellent flexibility, stability and low maintenance to the product.


The European market has also observed a remarkable growth due to the implementation of new rules and regulations proposed by the government to follow bio-based solvents in the production of glazed and transparent paper. The market has been driven by the application of this rule in packaging, corrugated, and publication segments. It is estimated that the growing innovation and technological advancement are predicted to propel the growth in countries such as the U.K, Italy, Germany, and France during the forecast period.


The Latin American region is estimated to witness a recognized development in the market due to growing publication and promotion activities in food & beverage sector. Moreover, the Middle East & Africa is anticipated to witness a higher growth in the market due to growing research & development activities of the product in end-use industries.


Segmental Analysis:


The Global Ink Solvent Market is segmented into the chemistry type, product type, process, and application. On the basis of the chemistry type, the market is segregated into alcohols, acetates, and hydrocarbons segments. The market by product type is sub-divided into conventional, green & bio-based segments. The market by the process is classified as flexographic and gravure segments. The market by application is bifurcated into packaging, corrugated, publication, and others.


Key Players:


Some of the prominent players operating in the Global Ink Solvent Market are Arkema S.A. (France), Ashland (U.S.), BASF SE (Germany), Celanese Corporation (U.S.), The Dow Chemical Company (U.S.), Eastman Chemical Company (U.S.),  Evonik Industries AG (Germany), INEOS (U.K.), OMNOVA Solutions Inc (U.S.), and Royal Dutch Shell plc (the Netherlands) among others.


DuPont plans to display its newly introduced inkjet product series at its Drupa stand (Hall 8B/B13). The PN 1000 ink family consists of low-viscosity water-based pigment inkjet inks produced using patented DuPont technology for the commercial printing industry. DuPont claimed that it is compatible with industry-standard drying processes.


Mimaki Europe will launch a new large format inkjet printer series, the 330 Series, in 2022, which includes the JV330-160, CJV330-160, and TS330-1600, as well as a new line of CG-AR cutting plotters. The 330 Series, which debuted at Mimaki's Global Innovation Days event, takes advantage of the company's cross-platform strategy to provide a high-end yet cost-effective printing solution across a variety of industries. Similarly, the CG-AR Series provides users with innovative workflow-enhancing entry-level cutting plotter technologies.


In 2020, INX International Ink Co. stated that its South American business had merged with parent corporation INX do Brasil. This is a stronger direct approach for INX products into the South American market, including branch establishment, acquisitions, future investments and expansion plans for next year 2021.


Geographical Analysis:


The report covers brief analysis of the major geographic regions namely Asia Pacific, Europe, North America, Latin America, and the Middle East & Africa.

Industry News:


In 2023, Sun Chemical announced the launch of its novel SunPak® solvent-based inks for packaging applications. SunPak inks are intended to offer high-quality printing and outstanding performance on a range of packaging materials.


In 2023, Flint Group announced the extension of its portfolio of solvent-based inks by launching its new NovaJet® inks for digital printing applications. The NovaJet inks have been formulated to ensure quality printability and excellent performance on diverse digital printing substrates.


October 2023: BASF introduced its latest offerings for homecare, industrial & institutional cleaning, as well as personal care, during the SEPAWA Congress held in Berlin.


In 2022, BASF launched AcroJet®, a new ink series based on solvents for inkjet printers. AcroJet inks provide high quality prints with superior performance on different inkjet printer’s media types.


April 2022: Solvay revealed that it had started production at the Melle plant, a novel Eco-friendly solvent called Rhodiasolv IRIS. This efficient solvent is non-flammable, readily biodegradable, low volatile and non-CMR (carcinogenic mutagenic reproductive toxic). It used, among others, in the formulation of phytosanitary products, paint stripping, graffiti and resin clean-up, industrial cleaning, and agrochemistry.




Intended Audience



  • Ink Solvent  Market Manufacturers

  • Traders and Distributors of Ink Solvent  Market

  • Production Process Industries

  • Potential Investors

  • Raw Material Suppliers

  • Nationalized Laboratory

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