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Inflatable Pools Market Share

ID: MRFR//8741-HCR | 90 Pages | Author: Snehal Singh| November 2024

The market for inflatable pools has experienced a surge in demand due to customer preferences for reasonably priced and easily accessible outdoor recreational activities. Market share positioning tactics that work is essential for organizations hoping to prosper in this cutthroat and expanding sector. Targeting particular customer segments based on contrasting criteria like age, family size, and lifestyle choices is one such tactic. For example, family-friendly inflatable pools could include sporty designs, bright colors, and safety features that appeal to parents looking to provide their kids an enjoyable and secure outdoor activity. In the meanwhile, bigger, more elaborate inflatable pools with novel features like built-in seats or cup holders may be placed to draw in adults searching for a relaxing and entertaining experience. In the market for inflatable pools, highlighting mobility and simplicity of setup is another essential market share positioning tactic. Brands that emphasize the ease of quickly filling and emptying their swimming pools, as well as simple storage solutions, resonate with customers who want hassle-free outcomes. Those looking for mobile pool solutions for retreats and outdoor activities, or those with limited outside area, may find this placement very intriguing. Innovative features and designs are essential for differentiating items in the inflatable pool industry. Customers looking for a unique and enjoyable pool experience are drawn to brands that provide original forms, patterns, and novel features like water sprayers, inflatable slides, or built-in tones. A company may become more competitive in the market by introducing new features and staying ahead of design trends. One method that works well for positioning market share is to target certain operating circumstances. For example, companies may position smaller, more personal inflatable pools for close-knit meetings, while more sophisticated and bigger alternatives might be reserved for hosting events and celebrations. Comprehending the many occasions on which customers purchase inflatable pools enables firms to adjust their marketing campaigns and product launches accordingly. In the inflatable pool industry, positioning one's market share depends heavily on effective branding and marketing. In a market full with options, brands may stand out by investing in developing a distinctive visual identity, memorable signage, and captivating marketing campaigns. Utilizing influencers, social media platforms, and user-generated content to create a community around a company encourages brand loyalty and word-of-mouth marketing. In the inflatable pool industry, partnerships and alliances with merchants, lifestyle brands, or influencers may have a big impact on market share. Limited-edition releases or co-branded goods usually create hype and a feeling of exclusivity. In particular, cooperative sweating can leverage the power of popular numbers to increase brand recognition and trustworthiness among target audiences such as families or individuals seeking outdoor relaxation. In the inflatable pool business, pricing methods are essential for gaining market share. Brands need to strike a balance between perceived value and cost, taking into account elements like size, style, and novel features. Brands are able to reach a wider audience by providing a variety of items at varying pricing ranges. Seasonal price techniques, elevations, and abatements can influence copping opinions and increase market share. Building trust and influencing market positioning are largely dependent on customer feedback and eyewitness accounts. Good evaluations emphasize important elements like consistency, usability, and customer service that help create a positive perception of the brand. Brands that meticulously respond to customer feedback, promptly handle business issues, and consistently improve the quality of their products based on stoner gestures elevate their standing in the market. In the inflatable pool industry, recognizing local tastes and adapting to a global environment are critical factors in determining market share positioning. Companies can obtain a competitive advantage by tailoring their products to fit unique outdoor cultures, artistic tastes, and climates in various places. Adhering to innovative trends and customer behavior enables firms to connect with diverse cults and expand into new areas.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 7.20% (2023-2032)

Global Inflatable Pools Market Overview


Inflatable Pools Market Size was valued at USD 1.1 Billion in 2023. The Inflatable Pools Market industry is projected to grow from USD 1.18 Billion in 2024 to USD 2.06 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.20% during the forecast period (2024 - 2032). The growing demand for portable & inflatable pools due to increasing construction activities are the prime market drivers driving the market’s expansion.


Global Inflatable Pools Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Inflatable Pools Market Trends



  • Rising construction activities is driving the market growth


The market CAGR for Inflatable Pools is being driven by the rise in the demand for inflatable pools owing to rising construction activities. The market for inflatable pools is anticipated to expand over the course of the forecast period, largely as a result of customers' rising preference for portable, handy, and small athletic equipment. Portable and inflatable swimming pools are very well-liked by kids since they allow them to participate in various physical & recreational activities. Particularly in emerging nations, a growing population and higher development rates are reducing residential spaces, which has increased market demand for portable & inflatable swimming pools. Due to the fact that they require far less installation and building work, inflatable pools are quite inexpensive to purchase. They are therefore a fantastic choice for a variety of residences.


Swimming pools that are portable and inflatable have proven to be a fantastic illustration of the advantages of such innovative solutions in the market because they may increase demand and sales in a variety of sectors. The pool's PVC construction allows it to withstand certain forces and maintain its water seal. Numerous medical professionals advise swimming as a must-do activity since it increases flexibility, muscle strength, burns calories, boosts metabolism, and improves overall fitness. The market for portable and inflatable swimming pools is anticipated to expand as new competitors and technological advancements in the product appear often.


Additionally, players may now more easily combine their internet distribution channels to reach every location and expand their client base, which is helping the expansion of portable and inflatable swimming pools. Thus, driving the Inflatable Pools Market revenue.


Inflatable Pools Market Segment Insights


Inflatable Pools Capacity Insights


The Inflatable Pools Market segmentation, based on capacity includes Maximum 3 individuals, Maximum 6 individuals, and Maximum 12 individuals. It was predicted that the maximum 3 individuals segments will produce the biggest market share. Furthermore, it is anticipated that this sector would remain dominant in the years to come. Young people and children have become more interested in inflatable pools over the last few years. Additionally, the COVID-19 epidemic has forced everyone to remain at home, where they enjoy using their inflatable pool, which has raised demand for inflatable pools throughout the lockdown.


Inflatable Pools Age Insights


The Inflatable Pools Market segmentation, based on age, includes Up to 4 years, 5 to 10 years, and 11 years & above. In recent years, it was anticipated that the 5 to 10 years segment would increase. The age-group of 5 to 10 years' lockout limits has boosted the demand for inflatable pools. The restriction on using public pools during the COVID-19 outbreak has raised demand for inflatable pools.


Inflatable Pools Shape Insights


The Inflatable Pools Market segmentation, based on shape, includes Round, Rectangle, Square, Oval, and Others. The market for inflatable pools is expected to be dominated by the round segment. Due to a shortage of room, people are becoming more and more interested in round inflatable pools. On the other hand, the popularity of inflatable swimming pools, which come in a variety of shapes, has recently been rising and is expected to continue to do so over the research period.


Inflatable Pools Distribution Channel Insights


The Inflatable Pools Market segmentation, based on distribution channel, includes Store-based (Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores and Others) and Non store-based. The market was controlled by the store-based. Specialty shops, convenience shops, supermarkets & hypermarkets, and others make up the store-based section. The sub-segment of supermarkets and hypermarkets dominates the store-based distribution channels. Additionally, the growth of online outlets is contributing to an increase in the sales of inflatable pools.


Figure 1: Inflatable Pools Market, by Application, 2022 & 2032 (USD Billion)


Inflatable Pools Market, by Application, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Inflatable Pools Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Inflatable Pools Market area will dominate this market. The growing popularity of outdoor activities across individuals and presence of leading market players.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: INFLATABLE POOLS MARKET SHARE BY REGION 2022 (USD Billion)


INFLATABLE POOLS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe’s Inflatable Pools Market accounts for the second-largest growing region. This is due to the increasing spread of obesity among people, which increases the demand for outdoor activities. Further, the German Inflatable Pools Market held the largest market share, and the UK Inflatable Pools Market was the quickest growing market across the European region


The Asia-Pacific Inflatable Pools Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the growing interest in swimming and other outdoor activities. Moreover, China’s Inflatable Pools Market held the largest market share, and the Indian Inflatable Pools Market was the quickest-growing market across the Asia-Pacific region.


Inflatable Pools Key Market Players & Competitive Insights


Leading market players are investing largely in research and development in order to grow their product/service lines, which will aid the Inflatable Pools Market, grow even more. Market players are also adopting a variety of strategic activities to expand their footprint, with important market developments including new product launches & developments, contractual agreements among companies with complementary service lines, mergers & acquisitions, R&D investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Inflatable Pools industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Inflatable Pools industry to benefit clients and increase the market sector. In recent years, the Inflatable Pools industry has offered some of the most significant advantages to medicine. Major players in the Inflatable Pools Market, including Step2 (US), Jilong Inflatable Pool (US), Bestway Inflatables & Material Corp (US), Jasonwell (US), SUNNY LIFE (Australia), Summer Escapes Swimming Pools (US), Harvey Norman Online (Australia), BigMouth Inc. (US), GPCT Inflatable Pool (US), Banzai (US), and others are attempting to increase market demand by investing in research and development operations.


Life Saving Victoria was established in 2002 by the Victoria Branch of the Royal Life Saving Society of Australia (est. 1904) and Surf Life Saving Victoria (est. 1947). It is a limited-by-guarantee, independent corporation that runs as a social enterprise. Life-Saving Victoria is a registered charity with the Australian Charities and Not-for-profits Commission (ACNC) and has been granted Deductible Gift Recipient (DGR) status by the Australian Taxation Office. It’s lifesaving clubs have more than 37,000 members, and it employs more than 500 people. To fulfill their vision and objective, they collaborate with local governments, enterprises, academic institutions, governmental organizations, and the larger aquatic industry. In 2019, For usage on open waterways, Life Saving Victoria (LSV) created and constructed an inflatable pool. The Inflatable Pool is a mesh-bottomed, 6-lane, 25-meter pool that is situated on open water. Inland waterways (rivers, lakes), the beach, and other open waterways are all included in its range of portability and adaptability.


A significant international retailer of furniture, bedding, computers, communications, and consumer electronics with its headquarters in Australia is Harvey Norman. The firm primarily works as a franchise, with Harvey Norman Holdings Limited, an ASX-listed company, owning the primary brand and all company-operated stores. As of 2022, 304 company-owned and franchised stores are active under the Harvey Norman, Domayne, and Joyce Mayne brands in Australia as well as the Harvey Norman name abroad in Australia, New Zealand, Europe, and South-East Asia.


Key Companies in the Inflatable Pools Market include



  • Step2 (US),

  • Jilong Inflatable Pool (US),

  • Bestway Inflatables & Material Corp (US),

  • Jasonwell (US),

  • SUNNY LIFE (Australia),

  • Summer Escapes Swimming Pools (US),

  • Harvey Norman Online (Australia),

  • BigMouth Inc. (US),

  • GPCT Inflatable Pool (US),

  • Banzai (US)


Inflatable Pools Industry Developments


July 2022: In addition to addressing issues like storage containers, debris left outside, and light pollution that happens in front yards, the new ordinances in Newark forbade portable and inflatable swimming pools from being placed in front yards.


September 2022: To safeguard waterbodies from harmful pollution, the Greater Hyderabad Municipal Corporation (GHMC) and KinderSports, an Indian sports education organisation, have teamed together. The Greater Hyderabad Municipal Corporation (GHMC) set out prefabricated movable pools in Hyderabad for the first time in the nation so that clay and plaster of Paris (PoP) Lord Ganesha idols may be immersed during the Ganesha Visharjan festival.


Inflatable Pools Market Segmentation


Inflatable Pools Capacity Outlook



  • Maximum 3 individuals

  • Maximum 6 individuals

  • Maximum 12 individuals


Inflatable Pools Age Outlook



  • Up to 4 years

  • 5 to 10 years

  • 11 years & above


Inflatable Pools, Shape Outlook



  • Round

  • Rectangle

  • Square

  • Oval

  • Others


Inflatable Pools Distribution Channel Outlook



  • Store-based

  • Supermarkets & Hypermarkets

  • Convenience Stores

  • Specialty Stores

  • Others

  • Non store-based


Inflatable Pools Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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