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Industrial Hemp Market Share

ID: MRFR//10105-HCR | 128 Pages | Author: Harshita Gorade| November 2024

In the dynamic and burgeoning Industrial Hemp market, companies deploy a range of strategic approaches to assert their presence and secure a share of the market. A primary strategy revolves around product differentiation, with manufacturers aiming to distinguish their offerings amidst a growing array of hemp-based products. This could entail focusing on specific applications of industrial hemp, such as textiles, building materials, or biofuels, and highlighting the unique qualities and benefits of their products. By emphasizing factors like sustainability, durability, and versatility, brands can attract consumers and businesses seeking eco-friendly alternatives to traditional materials.

Segmentation of the target market is another pivotal aspect of market positioning in the Industrial Hemp industry. Companies often tailor their products and marketing efforts to cater to distinct customer segments with varying needs and preferences. For example, some brands may target consumers interested in hemp-derived CBD products for health and wellness purposes, while others focus on industries like agriculture or manufacturing seeking hemp-based solutions for sustainable production practices. By understanding the specific requirements of different market segments, Industrial Hemp companies can effectively position their products to address niche markets and capture a loyal customer base.

Pricing strategies play a significant role in shaping market positioning within the Industrial Hemp market. Brands may position themselves as premium options, commanding higher prices by emphasizing factors such as organic cultivation practices, quality certifications, or superior product purity. Alternatively, some companies adopt a more competitive pricing approach to appeal to cost-conscious consumers or gain market share in price-sensitive segments. Strategic pricing decisions are crucial for balancing profitability with market penetration objectives and maintaining competitiveness in the rapidly evolving Industrial Hemp industry.

Distribution channels are critical considerations for Industrial Hemp producers seeking to expand their market share. Companies must identify and leverage distribution partners and channels that align with their target market and business objectives. This could involve partnering with retailers specializing in natural and sustainable products, online platforms catering to health-conscious consumers, or distributors serving specific industries like construction or cosmetics. Additionally, collaborations with complementary businesses or influencers can help Industrial Hemp brands reach new audiences and expand their distribution networks effectively.

Brand image and reputation are fundamental drivers of market positioning within the Industrial Hemp industry. Established brands with a track record of quality and reliability often enjoy a favorable reputation among consumers and businesses, facilitating market penetration and fostering brand loyalty. However, newer entrants or niche brands can differentiate themselves by crafting compelling brand narratives, emphasizing their commitment to ethical and sustainable practices, and engaging with customers through storytelling and transparent communication.

Innovation and product development are essential elements of market positioning in the Industrial Hemp market. As technology advances and consumer preferences evolve, companies must innovate to stay competitive and capitalize on emerging trends. This could involve developing new hemp-based products, improving existing processes to enhance efficiency and sustainability, or exploring novel applications of industrial hemp in industries like healthcare, agriculture, or manufacturing. By continuously innovating, Industrial Hemp companies can differentiate themselves from competitors and maintain their relevance in a rapidly changing market landscape.

Promotional campaigns play a vital role in raising awareness and driving sales within the Industrial Hemp market. Brands invest in marketing initiatives such as digital advertising, social media campaigns, and educational events to connect with consumers and stakeholders and reinforce their market positioning. Promotions highlighting the environmental benefits, health advantages, and versatility of industrial hemp can resonate with target audiences and influence purchasing decisions. Additionally, educational campaigns that dispel myths and misconceptions about hemp and CBD products can help build trust and credibility within the market.

Customer service and experience are paramount in market positioning within the Industrial Hemp industry. Brands that prioritize excellent customer service, whether through responsive support channels, educational resources, or personalized interactions, can differentiate themselves and foster customer loyalty. Positive experiences with the brand can lead to repeat purchases and word-of-mouth recommendations, contributing to market share growth and long-term success in the Industrial Hemp market.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 22.50% (2023-2032)

Global Industrial Hemp Market Overview


Industrial Hemp Market Size was valued at USD 7.2 Billion in 2022. The Industrial Hemp market industry is projected to grow from USD 8.8 Billion in 2023 to USD 44.7 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 22.50% during the forecast period (2023 - 2032). Increasing demand for CBD is the key market drivers enhancing the market growth.


Industrial Hemp Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Industrial Hemp Market Trends



  • Increasing demand for CBD is anticipated to boost the market growth


Market CAGR for the surging demand for Cannabidiol (CBD) remains a primary driver propelling the growth of the industrial hemp industry. CBD, a non-psychoactive compound found in hemp, has gained widespread recognition for its potential therapeutic benefits, including stress relief and pain management. According to data from the Brightfield Group, the global CBD market is projected to reach $22 billion by 2022, reflecting the escalating consumer interest in CBD-infused products. As individuals seek natural alternatives for health and wellness, the industrial hemp sector is well-positioned to capitalize on the expanding market for CBD-based goods.


Additionally, the landscape of the industrial hemp industry has been significantly shaped by the ongoing wave of legalization and regulatory changes. The passage of the U.S. Farm Bill in 2018 marked a watershed moment, legalizing the cultivation and processing of industrial hemp at the federal level. This legislative shift has paved the way for a robust industry, with supportive regulations encouraging farmers and businesses to enter the market. Organizations such as the Hemp Industries Association (HIA) have played a crucial role in advocating for favorable regulations and promoting the economic potential of industrial hemp, fostering an environment conducive to sustained growth.


Industrial hemp's versatility extends beyond CBD production, with the plant offering a myriad of applications across various industries. Hemp can be utilized in the production of textiles, paper, construction materials, and biofuels, contributing to the diversification of product offerings. The European Industrial Hemp Association (EIHA) emphasizes the multifaceted nature of hemp, advocating for its use in different sectors to maximize its economic and environmental benefits. As industries increasingly prioritize sustainability and seek alternatives to traditional raw materials, the versatility of industrial hemp positions it as a valuable and eco-friendly resource in the production of a wide range of goods.


Industrial Hemp Market Segment Insights


Industrial Hemp Type Insights


The Industrial Hemp Market segmentation, based on type includes Hemp seed, Hemp seed oil, CBD hemp oil, Hemp bast, and Hemp hurd. The hemp seed oil segment dominated the market 2022. Due to the hemp is considered a more sustainable option compared to some traditional crops.


Industrial Hemp Source Insights


The Industrial Hemp Market segmentation, based on Source, includes conventional and organic. The organic category generated the most revenue in 2022. Ongoing research into the various applications of hemp and its compounds contributes to the industry's growth. Scientific advancements and a better understanding of the plant's properties can lead to new products and innovations.


Figure 1: Industrial Hemp Market, by Source, 2022 & 2032 (USD Billion)


Industrial Hemp Market, by Source, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Industrial Hemp Application Insights


The Industrial Hemp Market segmentation, based on application, includes Food & Beverages, Textiles, Pharmaceuticals, Personal Care Products, Animal Nutrition, Paper, Construction Materials, and Others. The Textiles category generated the most revenue in 2022 due to the legalization and regulatory changes and diversification of products.


Industrial Hemp Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Industrial Hemp market area will dominate this market, owing to an increase in the number of persons affected by Conventional and Organic. In addition, the growing demand for CBD sustainability and environmental concerns market growth in this region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: INDUSTRIAL HEMP MARKET SHARE BY REGION 2022 (USD Billion)


INDUSTRIAL HEMP MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe industrial hemp market accounts for the second-largest market share due to the rise Cannabidiol (CBD), a non-psychoactive compound found in hemp, has gained popularity for its potential therapeutic benefits. Further, the German industrial hemp market held the largest market share, and the UK industrial hemp market was the fastest growing market in the European region


The Asia-Pacific industrial hemp Market is expected to grow at the fastest CAGR from 2023 to 2032. The growing consumer interest in natural health and wellness products has led to an increased demand for CBD-infused products. The legalization of hemp cultivation in various countries and states has been a significant driver. Moreover, China’s industrial hemp market held the largest market share, and the Indian industrial hemp market was the fastest growing market in the Asia-Pacific region.


Industrial Hemp Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the industrial hemp market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, industrial hemp industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global industrial hemp industry to benefit clients and increase the market sector. In recent years, the industrial hemp industry has offered some of the most significant advantages to medicine. Major players in the Industrial Hemp market, including Marijuana Company of America Inc. (US), Cronos Group Inc. (Canada), Ecofibre Limited (Australia), Green Thumb Industries (US), Curaleaf Holdings Inc. (US), GenCanna (US), HempFlax BV (Netherlands), Konoplex Group (Russia), Hemp Oil Canada (Canada), BAFA (Germany), Dun Agro Hemp Group (Netherlands), Colorado Hemp Works (US), Canah International (Romania), South Hemp Tecno (Italy), and MH Medical Hemp GmbH (Germany), and others, are attempting to increase market demand by investing in research and development operations.


Marijuana Company of America Inc. (MCOA) is a publicly traded company that operates within the cannabis and hemp industries. Established with the vision of becoming a leading player in the evolving cannabis market, MCOA focuses on various aspects of the industry, including cultivation, manufacturing, and the distribution of cannabis products. The company is actively engaged in the development of unique and innovative hemp-based products, capitalizing on the growing demand for CBD-infused goods. MCOA also strives to provide a comprehensive approach to the cannabis market by establishing strategic partnerships and collaborations. As regulations surrounding cannabis continue to evolve, Marijuana Company of America positions itself to navigate the dynamic landscape and capitalize on emerging opportunities in both the medicinal and recreational segments of the industry.


Cronos Group Inc. is a globally recognized cannabis company with a prominent presence in the emerging legal cannabis market. Headquartered in Canada, Cronos Group has established itself as a key player in the production and distribution of cannabis products, including both medicinal and recreational offerings. The company operates throughout the entire cannabis supply chain, from cultivation to manufacturing and distribution. Cronos Group has gained attention for its commitment to innovation and product development, with a focus on delivering high-quality and differentiated cannabis experiences to consumers. As a publicly traded company, Cronos Group continues to navigate the complexities of the evolving regulatory landscape, positioning itself for sustained growth and leadership within the dynamic cannabis industry.


Key Companies in the Industrial Hemp market include



  • Marijuana Company of America Inc. (US)

  • Cronos Group Inc. (Canada)

  • Ecofibre Limited (Australia)

  • Green Thumb Industries (US)

  • Curaleaf Holdings Inc. (US)

  • GenCanna (US)

  • HempFlax BV (Netherlands)

  • Konoplex Group (Russia)

  • Hemp Oil Canada (Canada)

  • BAFA (Germany)

  • Dun Agro Hemp Group (Netherlands)

  • Colorado Hemp Works (US)

  • Canah International (Romania)

  • South Hemp Tecno (Italy)

  • MH Medical Hemp GmbH (Germany)


Industrial Hemp Industry Developments


December 2021: Green Thumb Industries Inc. purchased Leafline Industries. As one of only two approved cultivators in the Minnesota medical cannabis industry, Leafline is licensed to grow, process, and distribute cannabis directly to patients. With this acquisition, the corporation expands its market footprint into Minnesota.


September 2021: CBD Capital Ltd, the leading provider of CBD distillate, isolate, and water-soluble bulk ingredients, as well as white and private label services to the United Kingdom, European Union, and global markets has been acquired by GenCanna. CBD Capital also brings with it several sub-brands, which will now benefit from accelerated product development and market expansion as more resources are devoted to them. CBD Capital's acquisition broadens and solidifies GenCanna's leadership position in high-growth CBD markets in the United Kingdom, Europe, and the rest of the world.


March 2021: Curaleaf Holdings Inc. acquired Emmac Life Sciences, a European marijuana startup, for $286 million. Curaleaf's geographic reach would expand to eight countries, including Portugal, Spain, Germany, Italy, and the United Kingdom.


Industrial Hemp Market Segmentation


Industrial Hemp Type Outlook



  • Hemp seed

  • Hemp seed oil

  • CBD hemp oil

  • Hemp bast

  • Hemp hurd


Industrial Hemp Source Outlook



  • Conventional

  • Organic


Industrial Hemp Application Outlook



  • Food & Beverages

  • Textiles

  • Pharmaceuticals

  • Personal Care Products

  • Animal Nutrition

  • Paper

  • Construction Materials

  • Others


Industrial Hemp Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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