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Indoor Farming Robots Market Share

ID: MRFR//7144-CR | 105 Pages | Author: Ankit Gupta| November 2019

In the competitive landscape of the indoor farming robots market, companies employ various market share positioning strategies to gain a foothold and differentiate themselves from competitors. One common strategy is product differentiation, where companies focus on developing unique features or capabilities that set their robots apart. For example, some companies may emphasize the precision and accuracy of their robots' sensors and actuators, while others may highlight their robots' ability to optimize resource usage or adapt to different crop varieties. By offering distinct advantages, companies can attract customers who prioritize specific functionalities or performance metrics, thereby capturing a segment of the market.


Another key strategy is pricing positioning, where companies adjust their pricing strategies to target different market segments. Some companies may opt for a premium pricing strategy, positioning their robots as high-end solutions with superior performance and reliability. These companies often target commercial growers or large-scale farming operations willing to invest in advanced technology to maximize their yields and efficiency. On the other hand, other companies may adopt a value-based pricing strategy, offering more affordable options tailored to the needs of smaller growers or hobbyists. By catering to different price points, companies can expand their customer base and capture market share across various segments.


Furthermore, companies may pursue a market segmentation strategy, where they divide the market into distinct segments based on factors such as geographic location, crop type, or customer demographics. By identifying niche markets with specific needs or preferences, companies can tailor their marketing efforts and product offerings to better address the unique requirements of each segment. For example, a company may focus on serving urban farmers in densely populated areas who value space-efficient and automated solutions for indoor cultivation. By understanding the diverse needs of different segments, companies can effectively target their resources and capture market share in specific niches.


Moreover, partnerships and collaborations can be effective market share positioning strategies for companies looking to expand their reach and capabilities. By forming strategic alliances with other industry players, technology providers, or agricultural organizations, companies can leverage complementary strengths and resources to enhance their competitive advantage. For example, a robotics company may partner with a greenhouse manufacturer to offer integrated solutions that combine robotics with optimized growing environments. By pooling expertise and resources, companies can deliver more comprehensive solutions that address the evolving needs of customers and gain a stronger foothold in the market.


Additionally, branding and marketing play a crucial role in shaping market share positioning strategies. Companies invest in building strong brands and establishing themselves as industry leaders or innovators to differentiate their offerings and gain credibility among customers. Effective branding and marketing campaigns can help companies create awareness, generate demand, and influence purchasing decisions in their favor. By consistently communicating their value proposition and unique selling points, companies can strengthen their market position and attract customers away from competitors.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2019
Historical Data 2018
Forecast Period 2020-2027
Growth Rate 22.53% (2020-2027

Indoor Farming Robots Market Overview


The Indoor Farming Robots Market is expected to reach a value of USD 358.5 Million and is predicted to exhibit a 22.53 % CAGR by Forecast 2032.


Growing crops or plants indoors on a large or small scale is called Indoor farming. It includes two methods as hydroponics & aquaponics and for adequate nutrient and light levels, they use artificial lighting. Indoor farming robots are used for farmers in various ways like plant inspection, harvesting, seeding, and consist of 3D cameras which can scan modules and gather the information that helps in performing particular operations.


These robots are also used in holding, tightening, controlling, and releasing objects and also functions similar to the human hand. Additionally, AI-based robots can detect diseases and pests in plants and helps improve crop quality. Due to the high demand for food and the emergence of vertical farming, indoor farming robots are driving the market.


Indoor Farming Robots Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


COVID-19 Analysis:


Due to the increase in the prevalence of COVID-19 across the globe, the government has implemented strong regulations and lockdowns to control the spread of the virus. Even though all the business sectors are going on losses, the indoor farming robots are positively impacted by the COVID-19 impact for the rising demand for food and for helping the people who are impacted by COVID-19 to maintain the social distance between the people.


Farming robots are helping the farmers in many ways like during the shortage of labor, robots are used in holding, controlling, tightening, and releasing objects just like the human hands. Due to this pandemic situation, the agriculture industries are investing a lot in introducing advanced technologies by using artificial intelligence (AI), and automation that need less human involvement. Due to less requirement of labor and human involvement which reduces the risk of virus, the demand for robots is increased even after lockdown. According to the International Labor Organization (ILO) report in 2014, agricultural laborers of the workforce are declined in developing countries from 81% to 48.2% and in developed ones from 35% to 4.2%.


Indoor Farming Robots Market Dynamics:


Market Drivers:


The population is growing, and the arable lands are decreasing. The rising population rises the demand for food which increases the growth of the Indoor Farming Robots Market. Growing applications of robotics in the agriculture sector may allow increasing market growth. By raising the demand for fruits, vegetables, and grains substantiate the growth of the Indoor Farming Robots Market.


Shortage of farm labor and growing demand for farm robots with 3D cameras which can scan the collected data and analyze information are propelling the market growth and also improves specific operations. Growing demand for organic foods across the globe is the other major factor that drives the indoor farming robots market growth. IoT devices connected with farm management software are helping the farmers in several ways such as analyze data on weather, temperature, moisture, accounting, improves planning, optimizing yield, and make smarter decisions to increase productivity.


Market Restraint:


Implementing and manufacturing indoor farming robots is very expensive. Lack of adequate bandwidth of internet connectivity is the other factor that hampers the Indoor Farming Robots Market growth. And skilled professionals are needed for implementing robotics which is restraining the growth of the market. Most of the agricultural robots are not reached maturity regarding technology is hampering the growth of the market.


Market Opportunities:


The adoption of agricultural robots for surveillance is one of the best opportunities to grow the demand for indoor farming robots. Introducing new agricultural technologies and the maturity of existing agricultural technologies are the major opportunities to grow the Indoor Farming Robots Market demand. Investment in multimodal systems is expected to increase the demand for the market.


Market Challenges:


Lack of awareness regarding agricultural robots is a major challenge to the market. Moreover, the initial purchase and maintenance of these robots along with the lack of regulatory uniformity are posing challenges for the indoor farming robots market.


Indoor Farming Robots Market Segment Overview:


The global indoor farming robots market has been divided into segments based on type, automation, application, and region.


Indoor Farming Robots Type Insights


The global agriculture robots market based on type is divided into robot gripper, cutting robot, robotic fodder, material handling robot, incubators, monitoring drones, and others. Among them, monitoring drones is expected to hold the largest market share for their extended benefits like drones are inexpensive agricultural robots, can be used in different sizes of farms even in the field smaller than 50 hectares, modern farming, etc. These UAVs or drones are used for livestock management, soil and crop field analysis, and pesticide spraying.  

Indoor Farming Robots Automation Insights


The global robotic indoor farming based on automation is classified into semi-autonomous and fully autonomous.

Indoor Farming Robots Application Insights


The global robotic farming based on the application is bifurcated into fruits & vegetables, and floriculture.

Indoor Farming Robots Region Insights


Regionally, the global indoor farming robots market is divided into Europe, Asia-Pacific, North America, and the rest of the world. Due to the rising penetration of automated farm equipment and associated software, America is projected to account for the largest share of the agriculture robots market.

Regional Analysis 


The global indoor farming robots market is classified into Asia-Pacific, Europe, North America, and the rest of the world. Among them, Europe holds the largest market share in 2019 and is predicted to grow at a CAGR of 21.43% during the forecast period. The limited availability of suitable land for growing crops and the high availability of areas under indoor farming are the factors that increase the demand for the indoor market in this region.


The rising adoption of indoor vertical farming and growing demand for organic food across the globe are increasing the growth in this region. Moreover, introducing new technologies in the indoor farming field is accelerating the growth of the robotic farming market in this region. Asia-Pacific dominates the indoor farming robots market share for its high adaptability of consumers for new technology, commercial use of drones, and growing utilization of farming mechanization in the agriculture industry.


Indoor Farming Robots Market Key Player & Competitive Landscape


The prominent key players in the indoor farming robots market trends are the following:



  • OnRobot (Denmark)

  • Visser Horti Systems BV (Netherlands)

  • Javo (Netherlands)

  • Root AI (U.S)

  • Iron-ox (U.S)

  • FarmBot Inc.(U.S)

  • Metomotion (Israel)

  • Fodderworks(U.S)

  • Harvest Automation(U.S)


Indoor Farming Robots Industry Developments



The announcement by Plenty in May 2023 of the opening of its most advanced indoor vertical farm, Plenty Compton Farm, has technology and design that will enable it to grow as much as 4.5 million pounds of leafy greens per year on just one block in Compton, California. This is possible due to the several dozen patent assets that Plenty possesses, including its distinctive vertical structure, which allows it to have up to 350 times higher yield than a conventional farm. But Plenty has developed something completely different for growing plants. While other “vertical” farms and greenhouses grow crops on flat planes that mimic fields, plenty grows vertically - in three dimensions (3D), to be precise – up towers almost two stories tall.


In January 2022, the CES event was attended by Ottonomy, where their latest invention, Ottobots- Autonomously driven robots that make sure restaurant and retail industries experience smooth deliveries throughout both indoor and outdoor environments were unveiled. Ottonomy’s recent announcements include partnering with CVG Airport and Presto, where autonomous delivery robots are being launched in North America. Ottobot is an autonomous robot that delivers retail goods and foodstuffs at Cincinnati's CVG Airport, making it the first airport-based, fully independent delivery robot globally. They also joined hands with Crave, based in Los Angeles, which provides last-mile meals for dine-in customers.


In January 2022, Fifth Season is expanding to build its second robotic vertical farm in Columbus, Ohio, to fulfill the demand for fresher greens and Fifth Season ready-to-eat salads at major retailers like Giant Eagle and Kroger. The team's strategy to create a new fresh food ecosystem from a proprietary end-to-end autonomous farming platform with superior unit economics is working. To support the growth, expand distribution, and achieve the mission of creating a more sustainable fresh food chain, Fifth Season has also invested in three key leadership hires. The investment in new hires will allow Fifth Season to manage its 600 percent projected sales growth of ready-to-eat salads in 2022, which will be fulfilled by its flagship farm located in Braddock.



Report Overview:


This global indoor farming robots market research includes the Market Overview, COVID-19 analysis, Market Dynamics, Study Objectives, Segment Overview, Regional Analysis, Competitive Landscape, Recent developments, Segmentation Table, and FAQs. The market scenario includes the indoor farming robots market drivers, restraints, challenges, and opportunities. The indoor farming robots market forecast segments are types, automation, application, and region.


Indoor Farming Robots Market Segmentation


The indoor farming robots market outlook has been segmented globally based on the type, automation, application, and region.


Indoor Farming Robots Type Outlook



  • Robotic fodder

  • Incubators

  • Material handling robot

  • Cutting robots

  • Monitoring drones

  • Robot gripper

  • Others.


Indoor Farming Robots Automation Outlook



  • Semi-autonomous 

  • Fully autonomous.


Indoor Farming Robots Application Outlook



  • Fruits & vegetables

  • Floriculture.


Indoor Farming Robots Region Outlook



  • Asia-Pacific

  • Europe

  • North America

  • South America

  • The Middle East & Africa


Study Objectives 



  • To provide detailed information about the indoor farming robots market structure along with various forecast segments and sub-segments for the next 10 years.

  • To provide the factors that are affecting the growth of the indoor farming robots market value.

  • To analyze the indoor farming robots market industry analysis based on porter’s five force analysis, factors-price analysis, supply chain analysis, etc.

  • To provide history and forecast revenue segments and sub-segments of the indoor farming robots market revenue for the five main geographies.

  • To provide the country-level analysis of the current indoor farming robots market size and future prospective.

  • To provide country-level analysis of the indoor farming robots industry growth by region, form, and application.

  • To provide a strategic profile of the prominent key players in the market, analyze their core competencies, and draw a global indoor farming robots market growth landscape.

  • To track and analyze new product developments, strategic alliances, and global indoor farming robots market research.

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