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India Rice Milling Market Share

ID: MRFR//2424-CR | 128 Pages | Author: Snehal Singh| May 2017

In the competitive landscape of the India Rice Milling Market, companies deploy various strategies to establish their market share and gain a competitive advantage. One primary strategy is differentiation, where companies focus on offering unique features or services in their rice milling operations. For instance, some companies may emphasize the quality and purity of their rice products, while others highlight their commitment to sustainability or their ability to cater to specific regional preferences. By differentiating their offerings, companies can attract customers seeking specific qualities in their rice products and carve out a distinct market position.


Cost leadership is another crucial strategy utilized by companies in the India Rice Milling Market. By optimizing their production processes, sourcing raw materials efficiently, and leveraging economies of scale, companies can offer their rice products at competitive prices while maintaining profitability. This approach is particularly appealing in a price-sensitive market like India, where consumers often prioritize affordability. By providing cost-effective options, companies can penetrate new market segments and expand their customer base, thus increasing their market share.


Market segmentation plays a significant role in the market share positioning strategies of companies in the India Rice Milling Market. By dividing the market into distinct segments based on factors such as rice variety, grain size, or quality parameters, companies can tailor their products to better meet the specific needs of each segment. For example, companies may develop specialized rice varieties for different culinary purposes, such as long-grain rice for biryani or short-grain rice for idli. Through targeted segmentation, companies can enhance their market penetration and cater to a broader range of customer preferences.


Strategic partnerships and collaborations are also essential for companies seeking to strengthen their market position in the India Rice Milling Market. By partnering with other industry players, such as rice growers, agricultural cooperatives, or distribution networks, companies can access complementary resources, expertise, and market channels to enhance their product offerings and expand their reach. For instance, a rice milling company may collaborate with local farmers to ensure a steady supply of high-quality paddy, or partner with retailers to improve distribution and accessibility. Strategic partnerships enable companies to leverage shared resources and capabilities, accelerate market penetration, and gain a competitive advantage in the India Rice Milling Market.


Continuous innovation is critical for companies looking to maintain or increase their market share in the India Rice Milling Market. With changing consumer preferences, evolving dietary habits, and technological advancements, companies must continually adapt and innovate to stay relevant. This may involve investing in research and development to improve milling techniques, enhance grain quality, or develop new rice varieties that meet emerging consumer demands. By innovating continuously, companies can differentiate themselves from competitors, address evolving customer needs, and maintain their market share in the dynamic India Rice Milling Market.


In conclusion, market share positioning strategies are essential for companies operating in the India Rice Milling Market to gain a competitive edge and drive business growth. Whether through product differentiation, cost leadership, market segmentation, strategic partnerships, or continuous innovation, companies employ various tactics to capture a larger share of the rice milling market. By understanding the unique needs of their target customers and effectively executing strategic initiatives, companies can enhance their market position and thrive in the rapidly evolving India Rice Milling Market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 3.51% (2023-2032)

India Rice Milling Market Overview


India Rice Milling market industry is projected to grow from USD 230.7 Billion in 2024 to USD 308.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.7% during the forecast period (2024 - 2032). India Rice Milling Market Size was valued at USD 222.4 Billion in 2023. The Increased emphasis on rice processing plants for maximizing the shelf life of rice and growing investment in the technology by the government are the key market drivers enhancing the growth of market.India Rice Milling Market OverviewSource: The Secondary Research, Primary Research, MRFR Database, and Analyst Review


India Rice Milling Market Trends


Growing emphasis on rice processing plants is driving the market growth


Market CAGR for India rice milling is being driven by the rising emphasis on rice processing in order to increase the shelf life of rice. The milling process offers more advantages for rice processing plants. The rising incentive of the market is owing to the rising investment in technology upgradation and modernization of rice mills in India and government-supportive schemes and policies. In India, rice processing is the largest agricultural product in the industry of agricultural processing.


The government of India is promoting rice production through a combination of the support prices, assured procurement, and subsidies on the main inputs like chemical fertilizers, irrigation, and electricity; the main proportion of input subsidies is consumed by rice. The competitiveness in the market of rice benefits from its low price of paddy rice production and supportive government policies. The rice farmers in India are primarily supported by those who profit from financial aid in purchasing fertilizer, seed, and fuel and are guaranteed a minimum support price (MSP) for their rice calculated to provide them an adequate rate of return. The government has maximized its technology and investment in modern rice processing. India solely deals with 85 million tons of paddy fields every year and supplies the food and other valuable products required for the population. The rising production of rice has increased the demand for high-quality rice processing equipment is surging.


The husk, germ, and husk layers are removed to different degrees during milling, which aims to get rid of colored bran and germs as well. The milled rice remains fresh for a longer period of time than un-milled combinations when stored in suitable conditions. Therefore, Indian rice milling machinery is important in maximizing the shelf life and minimizing the spoilage loss of rice. Rice milling also releases nutrients like minerals, vitamins, and fiber. Carbohydrates, energy, sugar, protein, calcium, fatty acids, iron, and sodium are some of the nutrient proximate are also lower in milled rice when compared to un-milled rice. The technological advancements and modernization of rice mills will assist in minimizing the time of downstream processing and hence fulfills the demand for rice for consumption and also exports. The growing demand for high-quality rice and the rising adoption of novel cultivation techniques and high-yielding varieties provides a significant opportunity for market players in the rice milling machinery market. These key players can provide modern machines that can enhance the efficiency of the rice milling process, minimize labor costs and raise the quality of the final products. Thus, driving the India Rice Milling market revenue.


India Rice Milling Market Segment Insights


India Rice Milling Equipment Insights


The India Rice Milling market segmentation, based on type, includes Rice Whitening Machinery, Paddy Separator Machinery, Pre Cleaner Machinery, Length Grader Machinery, and Others. The rice whitening machinery segment dominated the market, accounting for the largest market revenue in 2021 due to the increased demand for premium quality rice. Further, the paddy separator machinery was the rapid growing segment in the forecast period as the process of paddy separation is difficult, and thus the utilization of paddy separators will make this process easier for the farmers.


India Rice Milling Capacity Insights


The India Rice Milling market segmentation, based on capacity, includes 1 to 10 Ton, 10 to 20 Ton, and More Than 20 Ton. The 1 to 10 tons segment of the capacity dominated the market owing to the presence of various small-scale companies in the country. Further, the more than 20 tons segment witnessed the rapid growth throughout the forecast period owing to the increasing population and rising demand for rice in India.


Figure 1: India Rice Milling Market, by Capacity, 2024 & 2032 (USD Billion)India Rice Milling Market, by Capacity, 2022 & 2032


Source: The Secondary Research, Primary Research, MRFR Database, and Analyst Review


India Rice Milling Key Market Players & Competitive Insights


Leading market participants are investing heavily in research and development in order to spread their product lines, which will help the India Rice Milling market grow even more. Market players are also undertaking various strategic activities to spread their global footprint, with important market developments including new product launches, mergers and acquisitions, higher investments, contractual agreements, and collaboration with the other organizations. To spread and survive in a more competitive and rising market climate, India's Rice Milling industry must offer cost-effective items.


Manufacturing locally to reduces operational costs is one of the prime business tactics used by manufacturers in the India Rice Milling industry to benefit clients and increase the market sector. In recent years, the India Rice Milling industry has offered some of the most significant advantages to rice industry. Major players in the India Rice Milling market, including Buhler Group, MilTECH Machinery Private Ltd, Satake Group, Savco Sales Pvt. Ltd, Fowler Westrup, Hubei Bishan Machinery Co Ltd., Adani Wilmar Limited, Mill Master Machinery Pvt Ltd., GS International, and others are attempting to increase market demand with the investment in research and development operations.


Adani Wilmar Limited, founded in 1999 and headquartered in Ahmedabad, India, is a multinational food and beverage conglomerate based in India, a joint venture of Wilmar International and Adani Enterprises, and the largest processor of palm oil. The company is one of the large FMGC food companies in India to offer essential kitchen commodities for Indian consumers, including edible oil, wheat flour, pulses, rice, and sugar. The products are provided under a diverse range of brands throughout a broad spectrum and offer to various customer groups. In May 2022, Adani Wilmar declared the acquisition of Kohinoor Brand in India from McCormick Switzerland GNBH. This acquisition is inclusive of the Kohinoor brand portfolio comprising of premium Basmati rice and Charminar for affordable rice.


Hubei Bishan Machinery Co Ltd is a factory specializing in grain and oil processing machinery manufacturing. The company designs rice milling equipment and heavy edible oil extracting equipment. The company has the capability to produce 2000 sets of varied rice milling and oil extracting equipment. The company is a manufacturer specialized in providing different series of unit machinery and whole plants for edible oil pressing with tropical oil seeds like palm fruits, rubber seeds, desiccated coconuts, etc. With years of research and production practices, the company has collected rice professional knowledge and practical experiences; hence there is strong technical capability. The company has established a primary principle of modern management, and the systems of the management computerization, scientific production control, and information automation have shaped up. In June 2021, Hubei Bishan Machinery Co. Ltd launched its new MNMSL 46 RICE whitener, which is anticipated to fuel the growth of the market.


Key Companies in the India Rice Milling market include



  • Buhler Group

  • MilTECH Machinery Private Ltd

  • Satake Group

  • Savco Sales Pvt. Ltd

  • Fowler Westrup

  • Hubei Bishan Machinery Co Ltd.

  • Adani Wilmar Limited

  • Mill Master Machinery Pvt Ltd.

  • GS International


India Rice Milling Industry Developments


March 2022: A company owned by Buhler, Benlink, announced its strategic partnership with the Alfa Level to expand the handling of fluid, heat transfer, and centrifugal separations in the rice milling process.


January 2022: Solace Nutrition, a US-based medical nutrition company, bought R-Kane Nutritionals' assets for an unknown sum. This asset acquisition enables Solace Nutrition to develop synergy between both brands, accelerate growth, and establish a position in an adjacent nutrition sector. R-Kane Nutritionals is a firm established in the United States that specializes in high-protein meal replacement products for weight loss.


February 2021: Hydroxycut's newest creation, CUT Energy, a delectable clean energy drink, was released. This powerful mix was carefully formulated for regular energy drink consumers, exercise enthusiasts, and dieters looking to lose weight.


India Rice Milling Market Segmentation


India Rice Milling Equipment Outlook



  • Rice Whitening Machinery

  • Paddy Separator Machinery

  • Pre Cleaner Machinery

  • Length Grader Machinery

  • Others


India Rice Milling Capacity Outlook



  • 1 to 10 Ton

  • 10 to 20 Ton

  • More Than 20 Ton

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