India Primer Market Overview
India Primer Market Size was valued at INR 5,178.80 crore in 2023. The India primer industry is projected to grow to INR 12,964.01 crore by 2032, exhibiting a compound annual growth rate (CAGR) of 10.73% during the forecast period (2023 - 2032). One of the major factor driving the demand for primer in India is the growth of construction activities in the country. Primers are essential in flooring applications on concrete and stonework surfaces, providing a strong foundation for the subsequent coating layers. With infrastructure development projects on the rise and an increasing population, the construction sector has witnessed substantial growth, thereby fueling the demand for primers. In India, the Construction industry encompasses two main segments: real estate and urban development. The Real estate segment encompasses various types of properties, including residential, office, retail, hotels, and leisure parks, among others. On the other hand, the urban development segment comprises sub-segments such as Water supply, Sanitation, Urban transport, Schools, and Healthcare. These two segments collectively contribute to the growth and development of the Construction industry in India. The rapid urbanization and increasing disposable income of the Indian population have led to a surge in construction activities across residential, commercial, and industrial sectors. This surge in construction activities has created a substantial demand for coatings, including primers, which play a crucial role in preparing surfaces for painting or other protective coatings.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
India Primer Market Trends
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GROWING DEMAND FROM CONSTRUCTION INDUSTRY IN INDIA
In India, the Construction industry encompasses two main segments: real estate and urban development. The Real estate segment encompasses various types of properties, including residential, office, retail, hotels, and leisure parks, among others. The rapid urbanization and increasing disposable income of the Indian population have led to a surge in construction activities across residential, commercial, and industrial sectors. This surge in construction activities has created a substantial demand for coatings, including primers, which play a crucial role in preparing surfaces for painting or other protective coatings. According to the data released by Ministry of Statistics and Programme Implementation, the construction sector witnessed a growth of over 13% in July-September 2023 compared to the previous year. Moreover, according to the Invest India, the construction industry in India accounts for 9% of the total GDP of the country and is anticipated to become the 3rd largest construction market in the world by 2025.
One of the primary drivers of the demand for primers in the construction sector is the need for surface preparation. Before applying the final coat of paint or protective coating, surfaces need to be properly prepared to ensure good adhesion and durability. Primers serve as the foundation for the coating system, providing a smooth and uniform surface for subsequent layers. They help seal porous surfaces, prevent moisture penetration, and improve the adhesion of the final coat. With the construction industry booming in India, the demand for primers as a crucial step in surface preparation has seen a significant rise. According to the National Investment Promotion & Facilitation Agency, India received USD 32 million FDI inflow in construction infrastructure activities from April 2000 to September 2023 making it the 6th largest FDI recipient sector of India. Thus, the advancing foreign direct investments in the construction sector owing to increasing construction activities in the country is anticipated to drive the demand for primers used in construction activities.
GROWTH IN INFRASTRUCTURE DEVELOPMENT FUELS PRIMER MARKET
The Indian government's focus on infrastructure development, including roads, railways, airports, and urban projects, has fueled the demand for high-quality primers to protect and enhance the longevity of these structures. The robust infrastructure sector provides a strong foundation for the growth of the primer market.
The infrastructure sector in India has been driven by government initiatives such as "housing for all" and "smart city plans." These initiatives aim to build affordable housing and develop infrastructure in urban areas, leading to a surge in construction activities. As more buildings and infrastructure projects come up, the demand for primers increases proportionally. Primers are extensively used in the construction of residential, commercial, and industrial buildings, as well as in infrastructure projects such as bridges and highways. It provides a smooth and uniform surface for applying final coat of paint or protective coating to ensure good durability and adhesion, making it ideal for roadways and highways. For instance, In June 2022, the Minister of Road Transport and Highways, opened 15 national highway projects worth INR 13,585 crores (US$1.7 billion) in Patna and Hajipur, Bihar. Moreover, The budget 2023-24 is complemented with the continuation of the 50-year interest-free loan to state governments for one more year to spur investment in infrastructure and to incentivize them for complementary policy actions, with a significantly enhanced outlay of INR 1.3 lakh crore (US$ 16 billion). Thus, growing infrastructural development in India will further drive the demand for primers used in these activities.
India Primer Market Segment Insights
India Primer by Type Insights
The India Primer Market segmentation, based type has been segmented as solvent based and water based. In 2023, the water based segment drove the India primer Market by holding a substantial market share of 52.45% with a market value of INR 2,716.07 crore. It is projected to register a CAGR of 11.09% during the projected timeframe. Water-based primer is a type of primer that uses water as its main solvent to carry the active ingredients. It is commonly used for walls and ceilings that require new work and preparation. Water-based primers offer many benefits, such as minimal odor, making them ideal for indoor applications with limited ventilation. They also have lower levels of volatile organic compounds (VOCs), making them environmentally friendly and safer for both users and the environment.
India Primer by Material Insights
The India Primer Market segmentation, based on material has been segmented as Alkyd, Epoxy, Polyurethane, Acrylic, Others. In 2023, the Acrylic segment drove the India primer market by holding a substantial market share of 32.89% with a market value of INR 1,703.17 crore. It is projected to register a CAGR of 11.63% during the projected timeframe. ). Acrylic Primer is used as a primer, sealer, and bonding agent to prepare floor surfaces before applying the waterproofing membrane and wall coating system. It is used to ensure and improve adhesion, bond longevity, and finish coat leveling and presentation. Acrylic surfaces are best for quick general coatings to prepare areas of color change. The purpose of its use is to reduce dust and enhance the bonding of the substrate.
India Primer by Surface Insights
The India Primer Market segmentation, based on surface has been segmented as Cement, Concrete, Plaster, Metal, Plastic, Wood, Flooring Tiles, Others. In 2023, the concrete segment drove the India primer market by holding a substantial market share of 27.20% with a market value of INR 1,408.81 crore. It is projected to register a CAGR of 11.76% during the projected timeframe. Concrete pads are specially designed to penetrate the concrete surface, cover imperfections, and create a smooth surface for painting. Home improvement experts advise giving primers eight hours before painting to ensure adequate warm-up time. However, most primers dry within a few hours.
India Primer by Price Category Insights
The India Primer Market segmentation, based on price category has been segmented as premium, mid, and economy. In 2023, the economy segment drove the India primer market by holding a substantial market share of 45.81% with a market value of INR 2,372.42 crore. It is projected to register a CAGR of 11.36% during the projected timeframe. In the Economy price category, below Rs 500. Primers are included. The use of Economy primer is common in situations where surface preparation and paint application are essential, but the budget is limited. It is mainly used for basic surface preparation, rental properties, temporary or short-term projects, and bulk painting projects.
India Primer by Application Insights
The India Primer Market segmentation, based on application has been segmented as interior and exterior. In 2023, the interior segment drove the India primer market by holding a substantial market share of 66.98% with a market value of INR 3,468.97 crore. It is projected to register a CAGR of 11.14% during the projected timeframe. In the interior segment water based primers are anticipated to further drive the demand holding a substantial market share of 56.68% in 2023. The use of a primer before painting the interior is advantageous as it produces a seamless, smooth finish. The paint can be fixed in place with a primer to avoid damage or cracking. Additionally, the wall's longevity and adhesion make it a more suitable option for painting.
India Primer by End-User Insights
The India Primer Market segmentation, based on end-user has been segmented as residential construction and non-residential construction. In 2023, the residential construction segment drove the India primer market by holding a substantial market share of 67.90% with a market value of INR 3,516.31 crore. It is projected to register a CAGR of 10.93% during the projected timeframe. In the residential construction segment renovation segment is anticipated to further drive the demand holding a substantial market share of 68.72% in 2023. Primers in residential construction are typically used by the homeowner or a professional painting contractor who is responsible for applying the paint. Primers have several important functions in residential construction. They seal porous surfaces such as drywall, wood, or masonry. This helps the final paint adhere properly and cover imperfections.
India Primer by Distribution Channel Insights
The India Primer Market segmentation, based on distribution channel has been segmented online and offline. In 2023, the offline segment drove the India primer market by holding a substantial market share of 68.85% with a market value of INR 3,565.83 crore. It is projected to register a CAGR of 10.96% during the projected timeframe. This segment refers to the sales of primers through intermediaries, such as distributors, wholesalers, or retailers, who purchase the products from the manufacturers and resell them to the end-users. This channel enables the manufacturers to access new markets and customers, especially in regions where they do not have a strong presence or expertise.
India Primer Region Insights
Based on Region, the India Primer market is segmented into North India, East & Northeast India, Western India, and South India. Western India in India Primer market emerged as the leading and the fastest-growing region with a CAGR of 11.69%. The segment is projected to reach a value of INR 3,761.69 crore by the end of the forecast period. The ongoing infrastructure development projects in western India have fueled the demand for primer. The government's investment in improving transportation networks, such as building new airports, renovating railway stations, and constructing new ports, has created a surge in the demand for primer products. These projects require the application of primer to prepare surfaces, making them ready for painting and coating.
India Primer Key Market Players & Competitive Insights
India Primer Market is characterized by a high level of competition, with many players emerging for market share. The top 10 companies in the market account for a significant market share of India Primer Market. The competitive landscape of India Primer Market is dynamic, with companies constantly innovating and expanding their product offerings. Despite the challenges, there are several factors that are driving growth in the Primer Market. These include a growing construction activity in India and rising focus on infrastructure maintenance. The India Primer Market is expected to witness significant growth in the coming years, owing to an increasing shift towards environmentally friendly products.
The key players in the India Primer Market include Nippon Paint (India) Private Limited, Asian Paints, AkzoNobel India Ltd, Kansai Nerolac Paints Limited, Surfa Coats, Jotun, Berger Paints India Limited, Indigo Paints Ltd, Shalimar Paint, and MRF Corp Ltd. These companies compete based on product quality, innovation, price, and market share. Companies also engage in various strategic initiatives, such as mergers and acquisitions, new product launches, partnerships, joint ventures, and expansions, to enhance their market position and expand their product portfolio. Companies are also focusing on developing new and innovative products that meet the specific needs of their customers. Companies will need to continue to innovate and expand their product offerings to remain competitive.
NIPPON PAINT (INDIA) PRIVATE LIMITED: Nippon Paint, a company with more than 140 years of experience in the paint industry, is headquartered in Japan. One of the world's top paint manufacturers and the largest paint manufacturer in Asia. Nippon Paint produces high-quality paints and coats for the industrial, automotive, and decorative sectors over time, Nippon Paint has refined its products by adopting the most up-to-date paint technologies and prioritizing innovation and environmental sustainability. Its focus is on creating innovative paint solutions that not only enhance the customer experience but also help protect the planet. Over the past decade, Nippon Paint has been a widely recognized brand in India. Besides various finishing materials for interior, exterior, and branded purposes, It also offers a range of technical specialty products.
Asian Paints: Asian Paints Ltd is an Indian multinational paint company, headquartered in Mumbai, Maharashtra, India. It operates in 16 countries globally and is among the largest paint companies in India.Through its unique business structure and effective marketing tactics, the company has achieved great success. The company is engaged in the business of manufacturing, selling, and distributing, coatings, paints, and products related to bath fittings, home decor, and providing related services. Asian Paints manufactures a wide range of paints for industrial and decorative use and offers waterproofing, Wall Coverings, adhesives, and services under its portfolio. The company is ranked 8th among the top coating companies in the world and 2nd in Asia. Besides Asian Paints, the group operates around the world through its subsidiaries - Asian Paints Berger, SCIB Paints, Apco Coatings, Kadisco Asian Paints Asian Paints Causeway and Taubmans. It provides various services that include painting solution, wood solution, interior design solution, waterproofing solutions, and modular kitchens.
Key Companies in the India Primer Market includes.
- Asian Paints
- Jotun
- Berger Paints India Limited
- Indigo Paints Ltd
- MRF Corp Ltd
- Nippon Paint (India) Private Limited
- AkzoNobel India Ltd.
- Kansai Nerolac Paints Limitied
- Surf Coats
- Shalimar Paints
India Primer Industry Developments
February 2023: Berger Paints’ new manufacturing facility in Sandila, Uttar Pradesh has started its operation. The plant can produce 15,000 KUMT per month of water-based paint, 4,800 KL per month of solvent-based paint, 7,000 MT per month of putty, and much more.
April 2023: Indigo paints has recently completed the acquisition of a majority stake of 51% in Apple Chemie India Pvt Ltd. Apple Chemie is a rapidly expanding company operating in the field of construction chemicals and waterproofing, manufacturing, and supplying products in the B2B space to various reputed infrastructure projects in the western States of India. In FY22, ACIPL recorded sales of Rs 32 crore and is expected to reach Rs 41 crore in FY23.
October 2022: Asian Paints announced that it has entered into a nanotechnology partnership with Harind that involves acquiring a 51% stake in Harind Chemicals and Pharmaceuticals Private Limited (“Harind”) from Aapex Power and Industries Private Limited, Dr. Swapan Ghosh & others. Additionally, they have agreed to acquire another 39% stake in Harind from the existing shareholders, in a staggered manner, over the next 5 years, subject to fulfilment of certain conditions precedent and achievement of financial targets.
India Primer Market Segmentation
India Primer Type Outlook
- Solvent Based
- Water Based
India Primer Material Outlook
- Alkyd
- Epoxy
- Polyurethane
- Acrylic
- Others
India Primer Surface Outlook
- Cement
- Concrete
- Plaster
- Metal
- Plastic
- Wood
- Flooring Tiles
- Others
India Primer Price Category Outlook
India Primer Application Outlook
- Interior
- Solvent Based
- Water Based
- Exterior
- Solvent Based
- Water Based
India Primer End-User Outlook
- Residential Construction
- Non-Residential Construction
India Primer Distribution Channel Outlook
India Primer Region Outlook
- North India
- East & Northeast India
- Western India
- South India
| Report Attribute/Metric |
Details |
| Market Size 2023 |
INR 5,178.80 crore |
| Market Size 2032 |
INR 12,964.01 crore |
| Compound Annual Growth Rate (CAGR) |
10.73% (2024-2032) |
| Base Year |
2023 |
| Forecast Period |
2024-2032 |
| Historical Data |
2018 & 2022 |
| Forecast Units |
Value (INR Crore), Volume (Mn Litres) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered |
Type, Material, Surface, Price Category, Application, End-User, Distribution Channel, and Region |
| Regions Covered |
North India, East & Northeast India, Western India, South India |
| Key Companies Profiled |
Nippon Paint (India) Private Limited, Asian Paints, AkzoNobel India Ltd, Kansai Nerolac Paints Limited, Surfa Coats, Jotun, Berger Paints India Limited, Indigo Paints Ltd, Shalimar Paint, and MRF Corp Ltd. |
| Key Market Opportunities |
Growing renovation activities in India |
| Key Market Dynamics |
Growing demand from construction industry in India    Growth in infrastructural development fuels primer market    Stringent Environmental Regulations |
Frequently Asked Questions (FAQ) :
The India primer market is INR 5,178.80 Crore in the year 2023.
The growth rate of the India Primer Market 10.73%
Western India held the largest market share in the India Primer Market
Nippon Paint (India) Private Limited, Asian Paints, AkzoNobel India Ltd, Kansai Nerolac Paints Limited, Surfa Coats, Jotun, Berger Paints India Limited, Indigo Paints Ltd, Shalimar Paint, and MRF Corp Ltd.
The water based segment had the largest share in the India Primer Market
The Acrylic segment had the largest share in the India Primer Market
The Concrete segment had the largest share in the India Primer Market
The Economy segment had the largest share in the India Primer Market
The Interior segment had the largest share in the India Primer Market
The Residential Construction segment had the largest share in the India Primer Market
The Offline segment had the largest share in the India Primer Market
