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    India Mobile Advertising Market

    ID: MRFR/ICT/59412-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    India Mobile Advertising Market Research Report By Advertising Type (Video Advertising, In-Game Advertising, In-App Advertising), By Organization Size (Small and Medium Size Enterprises, Large Enterprises) and By Vertical (BFSI, Retail & Consumer Goods)- Forecast to 2035

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    Table of Contents

    India Mobile Advertising Market Summary

    The India Mobile Advertising market is poised for substantial growth, projected to reach 61.1 USD Billion by 2035 from 14.8 USD Billion in 2024.

    Key Market Trends & Highlights

    India Mobile Advertising Key Trends and Highlights

    • The market is expected to grow from 14.8 USD Billion in 2024 to 61.1 USD Billion by 2035.
    • This growth represents a compound annual growth rate (CAGR) of 13.72% from 2025 to 2035.
    • Increasing smartphone penetration in India is likely to drive the mobile advertising market significantly.
    • Growing adoption of mobile internet due to enhanced connectivity is a major market driver.

    Market Size & Forecast

    2024 Market Size 14.8 (USD Billion)
    2035 Market Size 61.1 (USD Billion)
    CAGR (2025-2035) 13.72%

    Major Players

    Vserv, InMobi, Snapchat, Paytm, AdMob, Amazon, Google, Facebook

    India Mobile Advertising Market Trends

    There are a lot of interesting things happening in the world of mobile advertising right now. Businesses are trying to improve their ad tactics so they can reach their target consumers more successfully. As e-commerce grows in India, there is a chance for targeted advertising that uses data analytics to learn about what customers want and how they act. Also, the trend toward watching videos is making people want interesting mobile ads that can stand out in congested feeds.

    Recent trends demonstrate that programmatic advertising and the use of AI for real-time ad buying and optimization are both on the rise.

    Also, mobile advertising is becoming more connected to offline marketing efforts, making it harder to tell the difference between digital and traditional advertising. This trend fits with how Indian consumers are changing; they want smooth experiences across all touchpoints. As new technologies like 5G become more common, advertisers will have more ways to come up with fresh ideas and make their mobile campaigns work better.

    India Mobile Advertising Market Drivers

    Market Segment Insights

    India Mobile Advertising Market Segment Insights

    India Mobile Advertising Market Segment Insights

    Mobile Advertising Market Advertising Type Insights

    Mobile Advertising Market Advertising Type Insights

    The India Mobile Advertising Market has experienced robust growth, particularly within the Advertising Type segment, which encompasses various formats aimed at reaching consumers through mobile devices. As the mobile user base in India continues to expand, fueled by rising smartphone penetration and affordable data plans, the market’s appeal grows significantly. Video Advertising stands out due to its engaging nature and effectiveness in capturing user attention, as more individuals seek immersive content on their mobile screens.

    The rise in video consumption, especially on platforms like social media, underscores its importance as advertisers increasingly allocate budgets to this format, creating a dynamic space for creativity and innovation in ad design.

    In-Game Advertising has carved a niche by integrating promotional content seamlessly within popular mobile games, catering to a young and enthusiastic demographic that engages in gaming as a key leisure activity. This method enhances user experience while providing brands with a unique channel to connect with consumers who are actively involved in gameplay, driving heightened brand recall and loyalty.

    As gaming continues to evolve in India, with an increasing number of players and advancements in technology, In-Game Advertising is becoming a crucial strategy for brands aiming to reach tech-savvy audiences.In-App Advertising also plays a significant role, allowing marketers to reach users directly within their favorite apps, whether they are engaging in social media, shopping, or productivity tools. 

    Mobile Advertising Market Organization Size Insights

    Mobile Advertising Market Organization Size Insights

    The Organization Size segment within the India Mobile Advertising Market is crucial to understanding the dynamics of market growth and engagement strategies. Small and Medium Size Enterprises (SMEs) play a significant role, as they often leverage mobile advertising to reach local customers effectively, adopting cost-effective strategies that drive significant consumer interaction. This demographic usually exhibits flexibility and innovation, allowing them to undertake rapid campaigns that resonate well with target audiences. In contrast, Large Enterprises dominate the landscape through considerable budgets and extensive data resources, enabling them to execute expansive mobile advertising campaigns that can reach wider audiences across various demographics.

    This segment often emphasizes brand recognition and customer loyalty initiatives, reflecting the need for sustained engagement in competitive markets. As mobile usage continues to rise in India, with increasing internet penetration and smartphone adoption, both SMEs and Large Enterprises navigate unique challenges and opportunities. The growth of mobile commerce presents a landscape ripe for targeted advertisements, with opportunities for both segments to utilize data analytics for better consumer insights. Understanding these nuances aids in comprehending the evolving nature of the India Mobile Advertising Market, contributing to its overall expansion.

    Mobile Advertising Market Vertical Insights

    Mobile Advertising Market Vertical Insights

    The India Mobile Advertising Market has been experiencing notable growth, primarily due to its diverse vertical segmentation, which includes key industries such as Banking, Financial Services, and Insurance (BFSI), Retail, and Consumer Goods. The BFSI sector plays a significant role in shaping mobile advertising strategies, as financial institutions increasingly leverage mobile platforms to enhance customer engagement and drive service adoption.

    Furthermore, the Retail sector is maximizing mobile advertising to improve brand visibility and offer personalized shopping experiences, which is crucial in tapping into India's tech-savvy consumer base.The Consumer Goods category is equally vital, with brands utilizing mobile channels to launch targeted campaigns aimed at diverse demographics across urban and rural landscapes. 

    With the rising smartphone penetration in India, these verticals are harnessing the power of mobile advertising to create effective marketing strategies that resonate with consumers. Online shopping trends and increased internet accessibility serve as growth drivers, making mobile advertising indispensable in these sectors. However, these verticals also face challenges such as fierce competition and the need for continuous innovation to keep up with consumer expectations.Overall, the India Mobile Advertising Market continues to evolve, fueled by the dynamic nature of these vertical segments, providing ample opportunities for businesses to enhance their marketing efforts and customer outreach.

    Get more detailed insights about India Mobile Advertising Market Research Report - Forecast to 2035

    Regional Insights

    Key Players and Competitive Insights

    The India Mobile Advertising Market has seen remarkable growth and transformation over recent years, propelled by the increasing smartphone penetration and the rising popularity of mobile internet. This market is characterized by a dynamic competitive landscape, where various players are vying for market share by innovating and adapting to the changing consumer preferences. As brands increasingly prioritize digital engagement strategies, mobile advertising has become a crucial channel for reaching target audiences. Advertisers are leveraging various formats, including video ads, display ads, and native advertising, leading to heightened competition among service providers.

    The competitive insights within this market reveal trends and strategies that underline the distinct capabilities and challenges faced by different companies, driving overall market evolution.Vserv stands out firmly within the India Mobile Advertising Market, recognized for its robust presence and targeted capabilities. The company has made a significant impact by offering a wide array of mobile advertising solutions that cater specifically to local brands looking to engage with a diverse audience. Its strengths lie in its advanced analytics and targeting capabilities, which allow advertisers to reach potential customers with precision.

    Vserv’s innovative approach to understanding user behavior has equipped it to create tailored solutions, enhancing overall campaign effectiveness. The company also focuses on partnerships with mobile operators and app developers in India, further solidifying its market presence and driving ad revenue for its partners through effective monetization strategies. 

    Consequently, Vserv has established itself as a key player, continually adapting to the evolving needs of both advertisers and consumers in the Indian mobile landscape.InMobi, another significant player in the India Mobile Advertising Market, brings a wealth of experience and innovative products to the table. The company offers a comprehensive suite of mobile advertising solutions, including programmatic advertising, rich media, and video ad formats, enabling brands to engage users effectively. InMobi's strengths lie in its in-depth understanding of consumer trends and its data-driven approach, allowing for highly relevant ad placements that resonate with the Indian audience.

    Furthermore, the company has expanded its footprint through strategic mergers and acquisitions, enhancing its capabilities and broadening its product offerings in the market. InMobi's strong partnerships with app developers and media agencies enable it to provide effective campaign management and optimized ad performance, reinforcing its position as a leader in mobile advertising. With a focus on innovative technology and a commitment to delivering value, InMobi continues to thrive in the competitive landscape of the Indian mobile advertising sector.

    Key Companies in the India Mobile Advertising Market market include

    Industry Developments

    The India Mobile Advertising Market is witnessing significant developments as companies adapt to evolving consumer behaviors and digital trends. In September 2023, InMobi announced a strategic partnership with regional publishers, aiming to enhance localized advertising solutions. Meanwhile, Vserv has expanded its programmatic advertising capabilities, focusing on mobile-first strategies. Companies like Paytm is actively investing in mobile advertising to strengthen their market positions, aided by an increase in smartphone penetration and internet connectivity in India. 

    Additionally, Google has ramped up its efforts in mobile ads, optimizing its platforms to cater to the burgeoning demand for mobile commerce. From 2021 to 2023, the valuation of mobile advertising in India has shown a remarkable growth trajectory, spurred by increases in digital ad spend, which exceeded INR 28,000 crore in early 2023, according to industry reports. Overall, the influx of innovations and strategic moves by these key players marks a transformative phase for mobile advertising in India.

    Market Segmentation

    Mobile Advertising Market Vertical Outlook

    • BFSI
    • Retail & Consumer Goods

    Mobile Advertising Market Advertising Type Outlook

    • Video Advertising
    • In-Game Advertising
    • In-App Advertising

    Mobile Advertising Market Organization Size Outlook

    • Small and Medium Size Enterprises
    • Large Enterprises

    Report Scope

     

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 13.27(USD Billion)
    MARKET SIZE 2024 14.85(USD Billion)
    MARKET SIZE 2035 61.08(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 13.719% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Vserv, InMobi, Ola, Snapchat, Paytm, Flipkart, Happiest Minds, AdMob, Quikr, Amazon, Google, Zomato, Facebook, Policybazaar
    SEGMENTS COVERED Advertising Type, Organization Size, Vertical
    KEY MARKET OPPORTUNITIES Increased smartphone penetration, Growing digital ad spending, Rising demand for personalized ads, Expansion of e-commerce platforms, Enhanced analytics and targeting capabilities
    KEY MARKET DYNAMICS growing smartphone penetration, increasing internet access, rise of digital payments, shift towards video content, targeted advertising technologies
    COUNTRIES COVERED India

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the projected market size of the India Mobile Advertising Market in 2024?

    The India Mobile Advertising Market is expected to be valued at 14.85 USD Billion in 2024.

    What is the expected market size of the India Mobile Advertising Market by 2035?

    By 2035, the market is projected to reach a valuation of 61.08 USD Billion.

    What is the expected CAGR for the India Mobile Advertising Market from 2025 to 2035?

    The market is anticipated to grow at a CAGR of 13.719 % during the period from 2025 to 2035.

    Which segment of mobile advertising is projected to generate the highest revenue in 2035?

    Video Advertising is expected to dominate with a valuation of 20.5 USD Billion in 2035.

    What market size is projected for In-Game Advertising in 2035?

    In-Game Advertising is forecasted to reach a market size of 15.0 USD Billion by 2035.

    How much is the In-App Advertising segment valued at in 2024?

    In-App Advertising is valued at 6.35 USD Billion in 2024.

    Who are the key players in the India Mobile Advertising Market?

    Major players include Vserv, InMobi, Ola, Snapchat, and Paytm among others.

    What is the expected market size for Video Advertising in 2024?

    Video Advertising is projected to be valued at 5.0 USD Billion in 2024.

    What challenges might the India Mobile Advertising Market face in the coming years?

    The market may face challenges related to data privacy regulations and ad blocking technologies.

    What is the anticipated growth rate for the In-App Advertising segment from 2025 to 2035?

    In-App Advertising is expected to grow significantly within the forecasted period, contributing to the overall market expansion.

    1. EXECUTIVE
    2. SUMMARY
    3. Market Overview
    4. Key Findings
    5. Market Segmentation
    6. Competitive Landscape
    7. Challenges and Opportunities
    8. Future Outlook
    9. MARKET INTRODUCTION
    10. Definition
    11. Scope of the study
    12. Research Objective
    13. Assumption
    14. Limitations
    15. RESEARCH
    16. METHODOLOGY
    17. Overview
    18. Data
    19. Mining
    20. Secondary Research
    21. Primary
    22. Research
    23. Primary Interviews and Information Gathering
    24. Process
    25. Breakdown of Primary Respondents
    26. Forecasting
    27. Model
    28. Market Size Estimation
    29. Bottom-Up
    30. Approach
    31. Top-Down Approach
    32. Data
    33. Triangulation
    34. Validation
    35. MARKET
    36. DYNAMICS
    37. Overview
    38. Drivers
    39. Restraints
    40. Opportunities
    41. MARKET FACTOR ANALYSIS
    42. Value chain Analysis
    43. Porter's
    44. Five Forces Analysis
    45. Bargaining Power of Suppliers
    46. Bargaining
    47. Power of Buyers
    48. Threat of New Entrants
    49. Threat
    50. of Substitutes
    51. Intensity of Rivalry
    52. COVID-19
    53. Impact Analysis
    54. Market Impact Analysis
    55. Regional
    56. Impact
    57. Opportunity and Threat Analysis
    58. India
    59. Mobile Advertising Market, BY Advertising Type (USD Billion)
    60. Video
    61. Advertising
    62. In-Game Advertising
    63. In-App
    64. Advertising
    65. India Mobile Advertising
    66. Market, BY Organization Size (USD Billion)
    67. Small
    68. and Medium Size Enterprises
    69. Large Enterprises
    70. India
    71. Mobile Advertising Market, BY Vertical (USD Billion)
    72. BFSI
    73. Retail
    74. & Consumer Goods
    75. Competitive Landscape
    76. Overview
    77. Competitive
    78. Analysis
    79. Market share Analysis
    80. Major
    81. Growth Strategy in the Mobile Advertising Market
    82. Competitive
    83. Benchmarking
    84. Leading Players in Terms of Number of Developments
    85. in the Mobile Advertising Market
    86. Key developments and
    87. growth strategies
    88. New Product Launch/Service Deployment
    89. Merger
    90. & Acquisitions
    91. Joint Ventures
    92. Major
    93. Players Financial Matrix
    94. Sales and Operating Income
    95. Major
    96. Players R&D Expenditure. 2023
    97. Company
    98. Profiles
    99. Vserv
    100. Financial
    101. Overview
    102. Products Offered
    103. Key
    104. Developments
    105. SWOT Analysis
    106. Key
    107. Strategies
    108. InMobi
    109. Financial
    110. Overview
    111. Products Offered
    112. Key
    113. Developments
    114. SWOT Analysis
    115. Key
    116. Strategies
    117. Ola
    118. Financial
    119. Overview
    120. Products Offered
    121. Key
    122. Developments
    123. SWOT Analysis
    124. Key
    125. Strategies
    126. Snapchat
    127. Financial
    128. Overview
    129. Products Offered
    130. Key
    131. Developments
    132. SWOT Analysis
    133. Key
    134. Strategies
    135. Paytm
    136. Financial
    137. Overview
    138. Products Offered
    139. Key
    140. Developments
    141. SWOT Analysis
    142. Key
    143. Strategies
    144. Flipkart
    145. Financial
    146. Overview
    147. Products Offered
    148. Key
    149. Developments
    150. SWOT Analysis
    151. Key
    152. Strategies
    153. Happiest Minds
    154. Financial
    155. Overview
    156. Products Offered
    157. Key
    158. Developments
    159. SWOT Analysis
    160. Key
    161. Strategies
    162. AdMob
    163. Financial
    164. Overview
    165. Products Offered
    166. Key
    167. Developments
    168. SWOT Analysis
    169. Key
    170. Strategies
    171. Quikr
    172. Financial
    173. Overview
    174. Products Offered
    175. Key
    176. Developments
    177. SWOT Analysis
    178. Key
    179. Strategies
    180. Amazon
    181. Financial
    182. Overview
    183. Products Offered
    184. Key
    185. Developments
    186. SWOT Analysis
    187. Key
    188. Strategies
    189. Google
    190. Financial
    191. Overview
    192. Products Offered
    193. Key
    194. Developments
    195. SWOT Analysis
    196. Key
    197. Strategies
    198. Zomato
    199. Financial
    200. Overview
    201. Products Offered
    202. Key
    203. Developments
    204. SWOT Analysis
    205. Key
    206. Strategies
    207. Facebook
    208. Financial
    209. Overview
    210. Products Offered
    211. Key
    212. Developments
    213. SWOT Analysis
    214. Key
    215. Strategies
    216. Policybazaar
    217. Financial
    218. Overview
    219. Products Offered
    220. Key
    221. Developments
    222. SWOT Analysis
    223. Key
    224. Strategies
    225. References
    226. Related
    227. Reports
    228. LIST
    229. OF ASSUMPTIONS
    230. India Mobile Advertising Market SIZE ESTIMATES
    231. & FORECAST, BY ADVERTISING TYPE, 2019-2035 (USD Billions)
    232. India
    233. Mobile Advertising Market SIZE ESTIMATES & FORECAST, BY ORGANIZATION SIZE, 2019-2035
    234. (USD Billions)
    235. India Mobile Advertising Market SIZE ESTIMATES
    236. & FORECAST, BY VERTICAL, 2019-2035 (USD Billions)
    237. PRODUCT
    238. LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    239. ACQUISITION/PARTNERSHIP
    240. LIST
    241. Of figures
    242. MARKET SYNOPSIS
    243. INDIA
    244. MOBILE ADVERTISING MARKET ANALYSIS BY ADVERTISING TYPE
    245. INDIA
    246. MOBILE ADVERTISING MARKET ANALYSIS BY ORGANIZATION SIZE
    247. INDIA
    248. MOBILE ADVERTISING MARKET ANALYSIS BY VERTICAL
    249. KEY BUYING
    250. CRITERIA OF MOBILE ADVERTISING MARKET
    251. RESEARCH PROCESS
    252. OF MRFR
    253. DRO ANALYSIS OF MOBILE ADVERTISING MARKET
    254. DRIVERS
    255. IMPACT ANALYSIS: MOBILE ADVERTISING MARKET
    256. RESTRAINTS
    257. IMPACT ANALYSIS: MOBILE ADVERTISING MARKET
    258. SUPPLY / VALUE
    259. CHAIN: MOBILE ADVERTISING MARKET
    260. MOBILE ADVERTISING MARKET,
    261. BY ADVERTISING TYPE, 2025 (% SHARE)
    262. MOBILE ADVERTISING
    263. MARKET, BY ADVERTISING TYPE, 2019 TO 2035 (USD Billions)
    264. MOBILE
    265. ADVERTISING MARKET, BY ORGANIZATION SIZE, 2025 (% SHARE)
    266. MOBILE
    267. ADVERTISING MARKET, BY ORGANIZATION SIZE, 2019 TO 2035 (USD Billions)
    268. MOBILE
    269. ADVERTISING MARKET, BY VERTICAL, 2025 (% SHARE)
    270. MOBILE
    271. ADVERTISING MARKET, BY VERTICAL, 2019 TO 2035 (USD Billions)
    272. BENCHMARKING
    273. OF MAJOR COMPETITORS

    India Mobile Advertising Market Segmentation

    • Mobile Advertising Market By Advertising Type (USD Billion, 2019-2035)

      • Video Advertising
      • In-Game Advertising
      • In-App Advertising

     

    • Mobile Advertising Market By Organization Size (USD Billion, 2019-2035)

      • Small and Medium Size Enterprises
      • Large Enterprises

     

    • Mobile Advertising Market By Vertical (USD Billion, 2019-2035)

      • BFSI
      • Retail & Consumer Goods

     

     

     

     

     

     

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