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    India Employee Experience Management Market

    ID: MRFR/ICT/57974-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    India Employee Experience Management Market Research Report By Component (Software, Services) and By Industry (BFSI, Healthcare, IT & ITeS, Telecom, Government, Manufacturing, Other Industries)-Forecast to 2035

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    India Employee Experience Management Market Summary

    The India Employee Experience Management market is projected to grow significantly from 473.8 USD Million in 2024 to 1002 USD Million by 2035.

    Key Market Trends & Highlights

    India Employee Experience Management Key Trends and Highlights

    • The market is expected to witness a compound annual growth rate of 7.05 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 1002 USD Million, indicating robust growth.
    • In 2024, the market is valued at 473.8 USD Million, reflecting a strong foundation for future expansion.
    • Growing adoption of digital tools due to the increasing focus on employee engagement is a major market driver.

    Market Size & Forecast

    2024 Market Size 473.8 (USD Million)
    2035 Market Size 1002 (USD Million)
    CAGR (2025-2035) 7.05%

    Major Players

    Workday, ADP, Qualtrics, SAP, PeopleSoft, Trello, Slack, Culture Amp, Glint, Microsoft, Oracle, Gensler, Ultimate Software, Zebra

    India Employee Experience Management Market Trends

    The Indian employee experience management industry is being shaped by a number of important market factors. Organizations are adopting complete experience management solutions as a result of the growing emphasis on employee happiness and well-being. Businesses are realizing that engagement and productivity are strongly impacted by a healthy workplace culture.

    Technology's ascent, especially digital tools and platforms that enable remote work, has sped up the transition to creative employee experience management techniques. This shift is crucial as more Indian businesses are using data analytics to better analyze employee mood, improve communication, and create a feeling of community across heterogeneous teams.

    The use of AI and machine learning into employee experience programs is one area that warrants more investigation. From hiring to onboarding and continuing training, companies may customize the employee journey by leveraging these tools.

    Furthermore, there is a lot of promise in concentrating on feedback systems that encourage a two-way conversation between management and staff as businesses seek to improve their employer brand. This facilitates efficiently addressing issues and adjusting to shifting expectations.

    Flexible employment arrangements have been increasingly popular in India in recent years. Organizations are progressively modifying their employee experience strategies to meet the needs of the government's work-life balance and mental health awareness efforts.

    As businesses realize how important diversity and inclusion are to creating a great workplace culture, they are also becoming more and more important. In order to improve the overall employee experience in India, businesses are increasingly taking action to establish an inclusive workplace where all workers feel appreciated and included.

    Market Segment Insights

    India Employee Experience Management Market Segment Insights

    India Employee Experience Management Market Segment Insights

    Employee Experience Management Market Component Insights

    Employee Experience Management Market Component Insights

    The India Employee Experience Management Market is witnessing substantial growth, particularly within the Component segment, which encapsulates crucial elements such as Software and Services. This segment plays an instrumental role in shaping the overall employee experience landscape in India, reflecting a paradigm shift in how organizations engage, develop, and retain their workforce.

    With the advent of technology and a focus on enhancing workplace culture, Software solutions are gaining traction, helping organizations streamline processes, gather employee feedback, and improve overall satisfaction.

    These software solutions often incorporate advanced analytics, which allows companies to make data-driven decisions that foster a more engaged and productive work environment. On the other hand, Services related to Employee Experience Management are increasingly recognized for their importance in implementing best practices, training, and consulting to create a positive employee experience.

    Many organizations are investing in services that help them customize their employee engagement strategies, ensuring they cater to the unique needs of their diverse workforce. This is particularly relevant in the context of India's rapidly evolving job market, where organizations must adapt quickly to changing employee expectations and preferences.

    Employee Experience Management

    Employee Experience Management Market Insights

    The India Employee Experience Management Market within the Industry segment is witnessing substantial growth as organizations prioritize employee engagement and satisfaction. The BFSI sector, with its competitive landscape, emphasizes skill enhancement and well-being programs to attract and retain talent, ensuring financial stability and customer trust.

    In Healthcare, maintaining employee satisfaction is critical for delivering quality patient care, motivating employers to invest in comprehensive experience management solutions. The IT and ITeS sector, known for its rapid innovation, advantages from streamlined employee engagement initiatives, hence influencing productivity positively.

    Telecom companies are increasingly recognizing that a satisfied workforce enhances customer service and operational efficiency. Government institutions are also adapting these management strategies to improve public sector engagement and efficiency.

    Get more detailed insights about India Employee Experience Management Market Research Report-Forecast to 2035

    Key Players and Competitive Insights

    The India Employee Experience Management Market is witnessing a dynamic transformation as organizations realize the importance of fostering a positive work environment to enhance employee satisfaction and productivity.

    As companies adapt to a post-pandemic era, the focus has shifted significantly towards developing comprehensive strategies that integrate technology, feedback mechanisms, and employee wellness initiatives.

    The competitive landscape is characterized by both established players and new entrants striving to provide innovative solutions. These solutions not only enhance employee engagement but also streamline processes to drive organizational performance.

    With the increasing adoption of remote and hybrid work models, market players are keen on offering tailored solutions that address the unique needs of the Indian workforce, making the competitive insights more critical than ever.

    In the context of the India Employee Experience Management Market, Workday has established a formidable presence due to its robust suite of solutions targeting human capital management, financial management, and analytics. Workday’s strengths lie in its user-friendly interface and the ability to provide real-time data insights, which empower organizations to make informed decisions.

    The company has efficiently leveraged its cloud-based platform to facilitate seamless collaboration and enhance employee engagement. Furthermore, Workday's commitment to innovation through continuous product updates and enhancements has solidified its reputation as a leader in this domain.

    Its focus on creating a personalized employee experience through smart technology and data analytics has enabled many Indian organizations to optimize their workforce strategies and improve overall employee satisfaction.

    ADP stands out in the India Employee Experience Management Market by offering a comprehensive range of services that include payroll processing, talent management, and human resources management solutions. With a strong emphasis on compliance and regulatory support tailored specifically for the Indian market, ADP’s products address the local market's intricacies.

    The company's strengths are evident through its established reputation for delivering reliable and scalable solutions that can adjust to the evolving needs of businesses. ADP has also engaged in strategic mergers and acquisitions to expand its service offerings and market reach within India, providing clients with integrated HR solutions that enhance operational efficiency.

    Its focus on leveraging technology to simplify and automate core HR processes allows businesses to prioritize employee experience while maintaining compliance and efficiency. ADP’s adaptability to local market trends and its customer-centric approach make it a significant player in the competitive landscape of employee experience management in India.

    Key Companies in the India Employee Experience Management Market market include

    Industry Developments

    Workday announced a new AWS-hosted data center in India in July 2025, which would improve adherence to India's data sovereignty regulations and allow for the local deployment of its Finance, Adaptive Planning, and HCM platforms. This is a big step toward customizing Experience Management for Indian business clients.

    ADP launched the "SmartHuddle" employee feedback and wellness tool in India in June 2024, targeting small and medium-sized businesses. The program incorporates engagement indicators and real-time survey capabilities into its payroll ecosystem.

    With the addition of generative AI capabilities, “Comment Summaries" and Conversational Feedback”, to its EmployeeXM platform in October 2024, Qualtrics gave Indian HR directors the ability to use AI to evaluate open-text feedback and provide customized insights.

    In order to increase employee inclusion and retention, SAP improved its SuccessFactors suite in the Indian market in March 2024 by introducing vernacular pulse-checks (in Telugu, Tamil, and Hindi) and localized onboarding bots.

    Lastly, in May 2024, Microsoft India incorporated Viva Engage into local Teams installations, encouraging knowledge-sharing and community-driven employee engagement among mid-size and enterprise clients in India.

    With localized compliance, AI-powered sentiment tools, vernacular support, and platform-enabled collaboration catered to Indian corporate settings, these upgrades showcase a thriving employee experience environment.

    Market Segmentation

    Employee Experience Management MarketOutlook

    • BFSI
    • Healthcare
    • IT & ITeS
    • Telecom
    • Government
    • Manufacturing
    • Other Industries

    Employee Experience Management Market Component Outlook

    • BFSI
    • Healthcare
    • IT & ITeS
    • Telecom
    • Government
    • Manufacturing
    • Other Industries

    Report Scope

     

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 443.17(USD Million)
    MARKET SIZE 2024 473.75(USD Million)
    MARKET SIZE 2035 1002.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 7.047% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Workday, ADP, Qualtrics, peakon, SAP, PeopleSoft, Trello, Slack, Culture Amp, Glint, Microsoft, Oracle, Gensler, Ultimate Software, Zebra
    SEGMENTS COVERED Component, Industry
    KEY MARKET OPPORTUNITIES Increased use of remote work tools, Integration of AI-driven analytics, Growing emphasis on employee wellness programs, Demand for customized employee feedback solutions, Rising investment in training and development platforms
    KEY MARKET DYNAMICS technological advancements, shifting workforce expectations, focus on employee wellbeing, increasing remote work solutions, data-driven decision making
    COUNTRIES COVERED India

    FAQs

    What is the expected market size of the India Employee Experience Management Market in 2024?

    The India Employee Experience Management Market is expected to be valued at 473.75 million USD in 2024.

    How much is the India Employee Experience Management Market projected to be worth by 2035?

    By 2035, the market is projected to reach a valuation of 1002.0 million USD.

    What is the expected CAGR for the India Employee Experience Management Market from 2025 to 2035?

    The market is expected to grow at a CAGR of 7.047% during the forecast period from 2025 to 2035.

    Which segment dominates the market by component?

    The software segment dominates the market, valued at 284.12 million USD in 2024.

    What will the service segment value be in the India Employee Experience Management Market by 2035?

    The service segment is expected to be valued at 392.92 million USD by 2035.

    Who are the major players in the India Employee Experience Management Market?

    Some major players include Workday, ADP, Qualtrics, SAP, and Microsoft, among others.

    What opportunities might drive the growth of the India Employee Experience Management Market?

    Emerging trends such as increased focus on employee engagement and digital transformation are driving growth.

    What challenges does the India Employee Experience Management Market currently face?

    Challenges include keeping up with technological advancements and addressing diverse employee expectations.

    What key applications are found within the India Employee Experience Management Market?

    Key applications include employee engagement surveys, performance management, and feedback solutions.

    How has the current global scenario impacted the India Employee Experience Management Market?

    The current global scenario has emphasized the importance of employee experience in organizational resilience.

    Report Infographic
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    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

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