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India Electric Bike Market Share

ID: MRFR//11160-HCR | 128 Pages | Author: Swapnil Palwe| November 2024

In the burgeoning market of electric bikes (e-bikes) in India, companies are adopting various market share positioning strategies to carve a niche for themselves. Differentiation is a prominent approach, where manufacturers focus on unique features and design elements to set their electric bikes apart. Innovations in battery technology, enhanced performance, and distinctive styling are used to attract consumers seeking cutting-edge and reliable electric biking options. By offering something distinctive, companies aim to capture the attention of specific consumer segments and foster brand loyalty.


Pricing plays a pivotal role in market share positioning within the Indian electric bike sector. Some companies opt for a cost leadership strategy, aiming to provide affordable e-bikes to appeal to a wide range of consumers. Achieving economies of scale, efficient production processes, and strategic sourcing allow manufacturers to offer competitive prices without compromising quality. This strategy is particularly significant in the Indian market, where price sensitivity is a key factor influencing purchasing decisions.


Partnerships and collaborations are instrumental in shaping the market share positioning of electric bike manufacturers in India. By forming alliances with technology companies, infrastructure providers, or government bodies, manufacturers can leverage synergies and collectively address challenges. Collaborations may involve integrating advanced features, establishing charging infrastructure, or aligning with government initiatives promoting electric mobility. These strategic partnerships contribute not only to the overall value proposition but also to the growth and sustainability of the electric bike ecosystem in India.


Sustainability is increasingly becoming a key factor in consumer choices, and electric bike manufacturers in India are strategically positioning their products as eco-friendly alternatives. Companies invest in research and development to enhance the environmental credentials of their e-bikes, emphasizing reduced carbon emissions, energy efficiency, and recyclability. This strategy aims to resonate with environmentally conscious consumers, aligning the brand with the broader sustainability movement and contributing to a positive perception of electric bikes in the Indian market.


Market segmentation is a crucial aspect of market share positioning in India's electric bike sector. Recognizing the diverse needs of consumers, manufacturers develop e-bikes tailored for specific segments such as urban commuting, leisure riding, or off-road adventures. By understanding and addressing the unique requirements of different market segments, companies can optimize their product portfolios and effectively cater to the varied demands of the Indian consumer base.


Government policies and incentives also play a significant role in market share positioning for electric bike manufacturers in India. With the government promoting electric mobility through subsidies, tax benefits, and other supportive measures, manufacturers strategically align their offerings to capitalize on these incentives. Companies that position their e-bikes in line with government initiatives can gain a competitive advantage, making their products more appealing to price-conscious consumers and contributing to the overall growth of the electric bike market in India.


Effective marketing and communication strategies are paramount for successful market share positioning in the Indian electric bike market. Manufacturers invest in building brand awareness, advertising, and education campaigns to communicate the benefits of e-bikes to a diverse audience. Clear communication about features, performance, and the overall value proposition helps build trust and influence consumer perceptions positively. By effectively conveying the advantages of electric bikes, manufacturers can position themselves favorably in the minds of Indian consumers, fostering greater acceptance and adoption of e-bikes across the country.


The Indian electric bike market is witnessing rapid growth, and companies are employing diverse strategies to strategically position themselves. Through differentiation, pricing, partnerships, sustainability emphasis, market segmentation, and effective communication, manufacturers navigate the competitive landscape to capture market share and contribute to the ongoing shift towards sustainable and electric mobility in India.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 11.50% (2023-2032)

India Electric Bike Market Overview


India Electric Bike Market Size was valued at USD 1.7 Billion in 2022. The Global India Electric Bike industry is projected to grow from USD 1.9 Billion in 2023 to USD 4.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2023 - 2032). One of the main market drivers bolstering the market growth in India is the rising sales of electric two-wheeler vehicles, such as e-bikes, which are a result of growing urbanization and rising individual income levels.


India Electric Bike Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


India Electric Bike Market Trends




  • Increasing cost of fuel is driving the market growth




Between January 2021 and August 2022, fuel costs increased by over five times, or 57%, faster than India's total consumer price increase. The market is moving in favor of electric bikes as fuel prices rise.  The Organization of the Petroleum Exporting Countries' (OPEC) increased costs for crude oil are the cause of the spike in fuel prices. Furthermore, the infrastructure needed for charging electric bicycles is being developed by a number of countries. With the aid of incentives, initiatives, and subsidies, federations are offering benefits at full cost. Furthermore,  electric bikes are more likely to be used by people since they are user-friendly and eco-friendly. Since consumers are more likely to utilize electric bikes as a result of higher gas prices, the e-bike market in India is predicted to grow. In addition, growing public awareness of the health risks linked to traditional fuel-powered car use is fueling the market's CAGR. Additionally, an increase in government actions is being caused by growing environmental concerns resulting from the widespread use of fossil fuels.


With subsidies for the purchase of these cars, the Indian government is assisting the electric vehicle sector. The client now finds battery-powered scooters and motorcycles to be more financially viable thanks to these subsidies. Financial incentives for EV buyers, purchase rebates, and tax exemptions are a few of the supportive measures. In addition, an action plan has been developed by the Ministry of Road Transport and Highways (MoRTH) to support electric two- and three-wheelers under the National Mission for Transformative Mobility and Battery Storage. A proposal to outlaw all ICE variations in India has also been put out by the government committee; the prohibition would begin for two-wheelers in 2025 and for three-wheelers in 2023. Additionally, during the projected period, it is anticipated that sales of electric bikes will increase due to the stricter emission regulations. Thus, driving the India Electric Bike market revenue.


India Electric Bike Market Segment Insights


India Electric Bike Propulsion Type Insights


The India Electric Bike market segmentation, based on propulsion type includes pedal assisted, speed pedelec and throttle assisted. The pedal assisted segment dominated the market mostly. There is significantly less noise and traffic, as well as a lower chance of obesity and other medical comorbidities, when consumers are more informed about healthcare and the environment. Additional variables anticipated to drive market expansion over the estimated timeframe are cheap service costs and longer battery life than others.


India Electric Bike Application Type Insights


The India Electric Bike market segmentation, based on application type, includes cargo/utility, city/urban and trekking. The trekking category generated the most income. E-bike use for trekking and other recreational purposes is growing quickly. Furthermore, the market is expected to rise as a result of rising demand for leisure activities and growing awareness of performance-based adventures.


India Electric Bike Battery Type Insights


The India Electric Bike market segmentation, based on battery type, includes lead acid battery, lithium-ion battery and others. The lead acid battery category generated the most income. The numerous advantages that lead-acid batteries provide, including their affordability and durability, are responsible for the segment's rise. However, because these batteries are heavy and quickly drain, it is anticipated that their use will decrease in the upcoming years.


Figure 1: India Electric Bike Market, by Battery Type, 2022 & 2032 (USD Billion)


India Electric Bike Market, by Battery Type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


India Electric Bike Regional Insights


India's electric bike market is expanding quickly since the country's government has been encouraging the use of electric vehicles, such as electric bikes. It has implemented several incentives, including tax rebates, subsidies, and preferred parking, in an effort to lower the cost of electric vehicles and increase their appeal to buyers. Furthermore, the Government of India (GoI) is putting laws into place to promote the usage of e-bikes and lessen carbon emissions in response to growing environmental concerns. This is having a favorable impact on the market, along with rising gas prices, a rise in the desire for high-performance, fuel-efficient cars, and greater knowledge of the financial and environmental advantages of switching to electric vehicles. In addition, major players are launching smartphone applications that integrate smart e-bike monitoring systems (SEMS) to track fitness and deliver real-time data. The country's market is looking better due to this and the rising expenditures made on marketing initiatives like celebrity endorsements, which aim to increase sales and profitability.


India Electric Bike Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the India Electric Bike market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, electric bike industry must offer cost-effective items.


Key Companies in the India Electric Bike market include



  • Alpha Vector

  • Being Human

  • Cultsport

  • EMotorad

  • Hero Cycles Limited

  • Motovolt

  • Nibe E-motor Limited

  • SJ Electric Vehicles Pvt. Ltd (Polarity Smart Bikes)

  • Stryder

  • Tru E Bikes Pvt. Ltd

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