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India Cloud Itsm Market

ID: MRFR/ICT/60698-HCR
200 Pages
Aarti Dhapte
February 2026

India Cloud ITSM Market Research Report: By Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud), By Service Type (Incident Management, Problem Management, Change Management, Asset Management), By Organization Size (Small Enterprises, Medium Enterprises, Large Enterprises) and By End Use (IT Services, Telecommunications, Healthcare, Retail)- Forecast to 2035

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India Cloud Itsm Market Summary

As per Market Research Future analysis, the India Cloud ITSM Market Size was estimated at 997.5 USD Million in 2024. The India cloud itsm market is projected to grow from 1168.87 USD Million in 2025 to 5702.89 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 17.1% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The India The India cloud ITSM market is experiencing robust growth driven by technological advancements and evolving business needs.

  • The largest segment in the India cloud ITSM market is the IT service management segment, while the fastest-growing segment is the AI-driven ITSM solutions.
  • There is a notable trend towards increased adoption of AI and automation, enhancing operational efficiency and service delivery.
  • Organizations are increasingly focusing on hybrid IT environments to optimize resource utilization and flexibility.
  • Key market drivers include the rising demand for digital transformation and government initiatives supporting IT infrastructure development.

Market Size & Forecast

2024 Market Size 997.5 (USD Million)
2035 Market Size 5702.89 (USD Million)
CAGR (2025 - 2035) 17.18%

Major Players

ServiceNow (US), BMC Software (US), Cherwell Software (US), Freshworks (IN), Atlassian (AU), Micro Focus (GB), IBM (US), Salesforce (US), ManageEngine (IN)

Our Impact
Enabled $4.3B Revenue Impact for Fortune 500 and Leading Multinationals
Partnering with 2000+ Global Organizations Each Year
30K+ Citations by Top-Tier Firms in the Industry

India Cloud Itsm Market Trends

The The cloud ITSM market is currently experiencing a transformative phase, driven by the increasing demand for efficient IT service management solutions. Organizations are increasingly adopting cloud-based platforms to enhance operational efficiency and streamline service delivery. This shift is largely influenced by the need for scalability, flexibility, and cost-effectiveness, which cloud solutions inherently provide. As businesses continue to embrace digital transformation, the reliance on cloud technologies for IT service management is expected to grow, fostering innovation and improving service quality. Furthermore, the integration of advanced technologies such as artificial intelligence and machine learning into cloud itsm solutions is likely to enhance automation and predictive capabilities, thereby optimizing service management processes. In addition, the cloud itsm market is witnessing a rise in the adoption of hybrid models, where organizations combine on-premises and cloud solutions to meet their specific needs. This trend reflects a growing recognition of the importance of tailored solutions that align with unique business requirements. As organizations navigate the complexities of IT service management, the emphasis on user experience and customer satisfaction is becoming increasingly paramount. Consequently, service providers are focusing on delivering intuitive interfaces and seamless integration with existing systems, which may further drive the growth of the cloud itsm market in the near future.

Increased Adoption of AI and Automation

The integration of artificial intelligence and automation tools into cloud itsm solutions is becoming more prevalent. This trend suggests that organizations are seeking to enhance efficiency and reduce manual intervention in service management processes. AI-driven analytics may provide insights that help in proactive decision-making, thereby improving service delivery.

Focus on Hybrid IT Environments

Organizations are increasingly adopting hybrid IT environments, combining both cloud and on-premises solutions. This trend indicates a desire for flexibility and control over IT resources, allowing businesses to tailor their service management strategies to meet specific operational needs.

Emphasis on User Experience

There is a growing emphasis on user experience within the cloud itsm market. Service providers are prioritizing intuitive interfaces and seamless integration with existing systems. This focus on user-centric design may enhance customer satisfaction and drive further adoption of cloud-based solutions.

India Cloud Itsm Market Drivers

Growing Focus on Cybersecurity

As cyber threats continue to evolve, the emphasis on cybersecurity within the cloud itsm market in India is becoming increasingly pronounced. Organizations are recognizing the importance of integrating robust security measures into their IT service management processes. The rise in cyberattacks has prompted businesses to seek cloud itsm solutions that offer enhanced security features, such as data encryption and access controls. Recent statistics indicate that the cybersecurity market in India is projected to reach $35 billion by 2025, reflecting the growing awareness of security risks. This heightened focus on cybersecurity is likely to drive the adoption of cloud itsm solutions that prioritize secure service delivery and risk management.

Shift Towards Remote Work Culture

The shift towards a remote work culture is significantly influencing the cloud itsm market in India. Organizations are increasingly adopting cloud-based IT service management solutions to support their remote workforce effectively. This transition necessitates robust IT support systems that can operate seamlessly in a distributed environment. According to industry reports, the demand for cloud services in India is expected to grow at a CAGR of over 25% in the coming years, driven by the need for flexible and scalable IT solutions. Consequently, the cloud itsm market is poised for expansion as businesses seek to implement solutions that enhance collaboration, communication, and service delivery in a remote work setting.

Government Initiatives and Support

Government initiatives aimed at promoting digital infrastructure and cloud adoption are playing a crucial role in the growth of the cloud itsm market in India. Programs such as Digital India and Make in India are fostering an environment conducive to technological advancements. These initiatives encourage businesses to leverage cloud technologies for improved service delivery and operational efficiency. The Indian government has allocated substantial funds to enhance digital infrastructure, which is expected to boost the adoption of cloud itsm solutions. As a result, the cloud itsm market is likely to benefit from increased investments and support from both public and private sectors, driving innovation and growth in the industry.

Rising Demand for Digital Transformation

The cloud itsm market in India is experiencing a notable surge due to the increasing demand for digital transformation across various sectors. Organizations are recognizing the necessity to modernize their IT service management processes to enhance operational efficiency and customer satisfaction. As per recent data, the Indian IT services market is projected to reach approximately $100 billion by 2025, with a significant portion attributed to cloud-based solutions. This shift towards digitalization is compelling businesses to adopt cloud itsm solutions that facilitate seamless integration, scalability, and flexibility. Consequently, the cloud itsm market is likely to witness robust growth as enterprises prioritize digital initiatives to remain competitive in an evolving landscape.

Increased Investment in IT Infrastructure

The cloud itsm market in India is benefiting from increased investment in IT infrastructure as organizations strive to enhance their technological capabilities. Businesses are allocating significant budgets towards upgrading their IT systems to support cloud-based solutions that improve service management. Recent data suggests that IT spending in India is expected to reach $94 billion by 2025, with a considerable portion directed towards cloud services. This investment trend indicates a strong commitment to adopting advanced technologies that streamline operations and improve service delivery. As a result, the cloud itsm market is likely to experience substantial growth, driven by the need for efficient and effective IT service management solutions.

Market Segment Insights

By Deployment Model: Public Cloud (Largest) vs. Hybrid Cloud (Fastest-Growing)

The deployment model segment in the India cloud itsm market shows a pronounced market share distribution, with Public Cloud leading the way, capturing a substantial portion of the overall market. Private Cloud, while influential, trails behind, as organizations increasingly lean towards the scalability and accessibility offered by Public Cloud solutions. Hybrid Cloud is also making significant inroads, benefitting from its flexibility and integration capabilities, appealing to enterprises looking for a tailored approach to their IT needs. Growth trends in the segment reflect a burgeoning demand for Hybrid Cloud, driven by the need for enhanced data security, compliance, and efficient resource management. Companies are gravitating towards this model as it allows them to balance on-premises infrastructure with cloud services, leading to optimized operational efficiencies. The rise of digital transformation initiatives and the need for seamless integration between traditional and cloud-based systems further fuel the adoption of both Hybrid and Public Cloud models, showcasing a dynamic shift in deployment preferences among businesses.

Public Cloud (Dominant) vs. Private Cloud (Emerging)

Public Cloud stands out as the dominant deployment model in the India cloud itsm market, characterized by its strong scalability, ease of deployment, and cost-effectiveness. This model allows organizations to access shared resources, minimizing maintenance costs and optimizing flexibility. On the other hand, Private Cloud is emerging within the market, particularly among industries like finance and healthcare, where security and compliance are paramount. Private Cloud offers enhanced control over security and data management, catering to organizations that require dedicated resources and robust infrastructure. While Public Cloud continues to attract a vast audience, Private Cloud is gradually carving out its niche by providing tailored solutions for businesses with specialized needs, establishing a competitive landscape that encourages innovation and strategic investments.

By Service Type: Incident Management (Largest) vs. Change Management (Fastest-Growing)

In the India cloud itsm market, Incident Management holds the largest share among service types, driven by the increasing need for organizations to escalate their operational efficiency and minimize disruptions. This component has become a cornerstone for businesses to manage service interruptions effectively, thereby ensuring high customer satisfaction and service continuity. On the other hand, Change Management is emerging as the fastest-growing service type, propelled by the digital transformation efforts across various industries. Organizations are recognizing the need to adapt quickly to technological advancements and market demands, leading to a surge in implementing structured change processes to mitigate risks and enhance agility in service delivery.

Incident Management (Dominant) vs. Change Management (Emerging)

Incident Management is characterized by its critical role in resolving IT issues swiftly to maintain normal service operation. It focuses on restoring services quickly and efficiently, thus minimizing impact on business operations. The widespread adoption of cloud services has amplified the demand for robust incident management solutions in the India cloud itsm market. In contrast, Change Management is gaining traction as organizations increasingly prioritize agility and flexibility in response to evolving market conditions. This service type offers methodologies that enable seamless transitions during project implementations, thereby supporting continuous improvement and strategic alignment. The growing trend towards automation in change processes is setting the stage for its substantial expansion, as organizations seek to enhance their IT service management capabilities.

By Organization Size: Small Enterprises (Largest) vs. Large Enterprises (Fastest-Growing)

In the India cloud itsm market, the distribution of market share among organization sizes reveals that small enterprises command the largest portion, owing to their rising digital transformation efforts and reliance on agile IT solutions. Meanwhile, large enterprises are gaining traction with significant investments in cloud IT service management to enhance scalability and efficiency, thus positioning themselves prominently in the market. Growth trends indicate that small enterprises are increasingly adopting cloud ITSM solutions as they seek cost-effective and flexible IT management options. In contrast, large enterprises are rapidly evolving, driven by the need for enterprise-wide integrations and advanced capabilities, marking them as the fastest-growing segment. This dual growth trajectory underlines a shift towards more robust ITSM practices across varying sizes of organizations.

Small Enterprises (Dominant) vs. Medium Enterprises (Emerging)

Small enterprises in the India cloud itsm market are characterized by their agility and willingness to embrace cloud solutions, making them a dominant force due to their need for scalable and cost-effective IT management. They often leverage cloud ITSM tools to streamline operations and enhance service delivery. Conversely, medium enterprises are an emerging segment, gradually recognizing the benefits of cloud ITSM for improving operational efficiency and reducing overheads. With more medium organizations moving towards digital solutions, they are expected to play a significant role in the market's evolution as they balance between cost, growth, and capability expansion.

By End-Use: IT Services (Largest) vs. Healthcare (Fastest-Growing)

In the India cloud itsm market, IT Services holds the largest market share, driven by the rising digital transformation across various industries and a growing demand for cloud solutions to enhance IT operations. Telecommunications and retail sectors follow, showing significant adoption rates, while healthcare emerges as an increasingly prominent segment, addressing the specific needs for secure and efficient service management solutions in a dynamic environment. The growth trends within these segments indicate that IT Services will continue to thrive due to ongoing investments in cloud technologies. At the same time, the healthcare segment is poised for rapid expansion, fueled by regulatory changes, increasing patient expectations, and the necessity for compliance and data security in cloud-based service management systems. The telecommunications sector is also seeing growth due to the need for improved service monitoring and incident management.

IT Services: Dominant vs. Healthcare: Emerging

IT Services dominates the India cloud itsm market, primarily due to its crucial role in enhancing operational efficiencies and supporting digital initiatives across enterprises. Businesses leverage IT Services to streamline their processes, improve response times, and ensure better resource management. On the other hand, the healthcare sector is emerging rapidly, marked by a shift toward digital health solutions that integrate cloud capabilities for better service delivery. This sector is characterized by its unique demand for robust security measures, compliance with regulations, and the ability to handle sensitive patient data. Both segments are critical, with IT Services focusing on overall IT management while healthcare prioritizes patient-centric approaches.

Get more detailed insights about India Cloud Itsm Market

Key Players and Competitive Insights

The cloud itsm market in India is characterized by a dynamic competitive landscape, driven by rapid digital transformation and increasing demand for efficient IT service management solutions. Major players such as ServiceNow (US), Freshworks (IN), and BMC Software (US) are strategically positioning themselves to capitalize on these trends. ServiceNow (US) focuses on innovation through continuous product enhancements and integrations, while Freshworks (IN) emphasizes localized solutions tailored to the Indian market. BMC Software (US) is pursuing a strategy of regional expansion, enhancing its presence in emerging markets, which collectively shapes a competitive environment that is both collaborative and competitive.The market structure appears moderately fragmented, with a mix of established players and emerging startups. Key business tactics include localizing offerings to meet specific regional needs and optimizing supply chains to enhance service delivery. This fragmentation allows for diverse solutions, catering to various customer segments, while the influence of major players like IBM (US) and Salesforce (US) continues to drive innovation and set industry standards.

In October Freshworks (IN) announced a strategic partnership with a leading telecommunications provider to enhance its cloud itsm offerings. This collaboration aims to integrate advanced analytics and AI capabilities into their service management platform, potentially improving customer experience and operational efficiency. Such partnerships are crucial as they enable Freshworks (IN) to leverage existing infrastructure and customer bases, thereby expanding its market reach.

In September ServiceNow (US) launched a new AI-driven feature within its platform designed to automate routine IT tasks. This innovation is expected to significantly reduce response times and improve service quality for clients. The strategic importance of this move lies in its potential to enhance ServiceNow's competitive edge by positioning it as a leader in AI integration within the itsm space, appealing to organizations seeking to streamline operations.

In August BMC Software (US) completed the acquisition of a niche player specializing in cloud-based itsm solutions. This acquisition is likely to bolster BMC's product portfolio and enhance its capabilities in delivering tailored solutions to specific industries. The strategic significance of this action reflects BMC's commitment to expanding its technological capabilities and addressing the evolving needs of its customer base.

As of November current trends in the cloud itsm market include a strong emphasis on digitalization, sustainability, and the integration of AI technologies. Strategic alliances are increasingly shaping the competitive landscape, allowing companies to pool resources and expertise. Looking ahead, competitive differentiation is expected to evolve, with a shift from price-based competition to a focus on innovation, technology, and supply chain reliability. This transition underscores the importance of agility and responsiveness in meeting the demands of a rapidly changing market.

Key Companies in the India Cloud Itsm Market include

Industry Developments

Recent developments in the India Cloud IT Service Management (ITSM) Market highlight significant growth and strategic movements among key players. Companies such as Freshworks and Zoho have seen increased demand for their cloud-based ITSM solutions, driven by the shift to remote work and digital transformation initiatives across various sectors. Major companies like Oracle and IBM are expanding their ITSM offerings, focusing on automation and Artificial Intelligence to enhance service delivery. In February 2023, SAP announced a partnership with Microsoft to integrate itsservices, leveraging each other's cloud capabilities, while Cisco reported advancements in its ITSM features to improve customer support and operational efficiency. 

Notably, in July 2023, BMC Software acquired an emerging IT operations management company in India, broadening its presence in the region. The Indian Cloud ITSM market valuation is projected to rise significantly as organizations increasingly adopt these technologies to streamline operations and improve service quality. The government's push for digital India initiatives is also propelling the growth of cloud-based services, enabling local businesses to enhance their IT capabilities and overall productivity in the evolving market landscape.

Future Outlook

India Cloud Itsm Market Future Outlook

The Cloud ITSM Market in India is projected to grow at 17.18% CAGR from 2025 to 2035, driven by digital transformation, increased automation, and enhanced customer experience.

New opportunities lie in:

  • Development of AI-driven service management tools for predictive analytics.
  • Expansion of subscription-based pricing models to enhance revenue streams.
  • Integration of IoT solutions for real-time asset management and monitoring.

By 2035, the market is expected to achieve substantial growth, positioning itself as a leader in IT service management.

Market Segmentation

India Cloud Itsm Market End-Use Outlook

  • IT Services
  • Telecommunications
  • Healthcare
  • Retail

India Cloud Itsm Market Service Type Outlook

  • Incident Management
  • Problem Management
  • Change Management
  • Asset Management

India Cloud Itsm Market Deployment Model Outlook

  • Public Cloud
  • Private Cloud
  • Hybrid Cloud

India Cloud Itsm Market Organization Size Outlook

  • Small Enterprises
  • Medium Enterprises
  • Large Enterprises

Report Scope

MARKET SIZE 2024 997.5(USD Million)
MARKET SIZE 2025 1168.87(USD Million)
MARKET SIZE 2035 5702.89(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 17.18% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Million
Key Companies Profiled ServiceNow (US), BMC Software (US), Cherwell Software (US), Freshworks (IN), Atlassian (AU), Micro Focus (GB), IBM (US), Salesforce (US), ManageEngine (IN)
Segments Covered Deployment Model, Service Type, Organization Size, End-Use
Key Market Opportunities Integration of artificial intelligence enhances efficiency in the cloud itsm market.
Key Market Dynamics Rising demand for cloud IT Service Management solutions driven by digital transformation and regulatory compliance in India.
Countries Covered India
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FAQs

What is the expected market size of the India Cloud ITSM Market in 2024?

The India Cloud ITSM Market is expected to be valued at 541.1 million USD in 2024.

What market value is projected for the India Cloud ITSM Market by 2035?

By 2035, the India Cloud ITSM Market is projected to reach a valuation of 1140.0 million USD.

What is the expected compound annual growth rate (CAGR) for the India Cloud ITSM Market from 2025 to 2035?

The expected CAGR for the India Cloud ITSM Market from 2025 to 2035 is 7.009%.

Which deployment model is anticipated to hold the largest market share in 2024?

The Public Cloud deployment model is anticipated to hold the largest market share with a value of 324.5 million USD in 2024.

What is the projected market size for the Private Cloud segment in 2035?

The Private Cloud segment is projected to reach a market size of 219.2 million USD by 2035.

Who are the key players dominating the India Cloud ITSM Market?

Key players in the India Cloud ITSM Market include Oracle, HP Inc., Freshworks, Cisco, and ServiceNow.

What is the expected market value for the Hybrid Cloud segment by the end of 2035?

The Hybrid Cloud segment is expected to reach a market value of 288.4 million USD by the end of 2035.

What are the growth drivers for the India Cloud ITSM Market?

Key growth drivers include the increasing demand for cloud-based solutions and the digital transformation of enterprises.

What opportunities can be expected in the India Cloud ITSM Market by 2035?

Opportunities include the expansion of cloud services and enhanced ITSM capabilities catered to various industries.

How does the current global scenario impact the India Cloud ITSM Market?

The current global scenario influences the India Cloud ITSM Market by driving organizations to adopt cloud technologies for operational resilience.

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