India Canned Tuna Market Research Report By Type (Skipjack Tuna, Yellowfin Tuna, Albacore Tuna, Others) and By Distribution Channel (Store-Based, Non-Store-Based)-Forecast to 2035

India Canned Tuna Market Overview

India Canned Tuna Market Size was estimated at 784.42 (USD Million) in 2023. The India Canned Tuna Market Industry is expected to grow from 819.8(USD Million) in 2024 to 1,460.0 (USD Million) by 2035. The India Canned Tuna Market CAGR (growth rate) is expected to be around 5.387% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key India Canned Tuna Market Trends Highlighted

In India, the canned tuna market is experiencing an upward trend due to changing consumer preferences towards convenient and ready-to-eat meals. As urbanization continues to rise, busy lifestyles are pushing more individuals towards products that save time and effort. The increasing awareness of the health benefits associated with tuna, such as being a good source of protein and omega-3 fatty acids, is another significant market driver. Government initiatives promoting fish consumption as part of a balanced diet are further enhancing the appeal of canned tuna among health-conscious consumers.

Opportunities to be explored in the Indian canned tuna market include the introduction of flavored variants and sustainable sourcing practices, particularly as consumers become more interested in eco-friendly products.This change can benefit domestic producers if they implement sustainable fisheries practices and work towards responsible fishing certifications. There is also an opportunity for canned tuna brands to sell directly to the consumer through e-commerce platforms, given the increase in online grocery shopping and Indian consumers’ willingness to make purchases online. There also appears to be a growing shift towards premium and gourmet canned tuna products which corresponds with increased disposable income and an expanding food culture in the city. Urban areas are increasingly adopting foreign cuisines, which leads to a greater demand for new tastes and ingredients.

Furthermore, brand loyalty is becoming a crucial factor in purchasing decisions, with consumers showing a preference for trusted brands that prioritize quality and source transparency. As the market evolves, staying attuned to these trends will be vital for businesses aiming to capture a larger share of the Indian canned tuna segment.

India Canned Tuna Market Drivers

Increasing Demand for Processed Seafood Products

In India, there is a significant trend towards the consumption of processed food products, particularly seafood. The rise in urbanization and changing lifestyles have led consumers to seek quick and convenient meal solutions, driving the demand for canned tuna. According to the food processing industry guidelines published by the Ministry of Food Processing Industries, the processed food market is projected to reach approximately USD 470 billion by 2024, which emphasizes the critical role that products like canned tuna will play in satisfying consumer needs.As urban centers become more densely populated and the working population grows, the convenience of canned tuna provides a practical protein source that aligns with the busy lifestyles of consumers. Furthermore, regulatory bodies like the Food Safety and Standards Authority of India (FSSAI) are promoting the consumption of safe and hygienic canned seafood products, thereby supporting market expansion. This increasing demand aligns with the projected growth for the India Canned Tuna Market Industry, making it a significant driver for future growth.

Health Conscious Consumer Choices

Another driving factor in the India Canned Tuna Market Industry is the rise in health consciousness among the Indian population. With an increase in lifestyle diseases and an emphasis on healthy eating habits, consumers are increasingly opting for healthier food options. Tuna is rich in proteins and omega-3 fatty acids, which contribute to cardiovascular health. According to the National Institute of Nutrition, there has been an uptick in consumer awareness surrounding the importance of nutrition, with approximately 30% of urban Indians now actively seeking food options that promote better health.The Indian government has been promoting the consumption of nutritional foods through various campaigns, which directly influences the growing preference for canned tuna as a healthy dietary choice. This trend towards healthier eating patterns is expected to propel the expansion of the canned tuna segment significantly.

Expansion of Retail and E-commerce Channels

The expanding retail and e-commerce landscape in India is also a prominent driver of the canned tuna market. With the rapid growth of online shopping and brick-and-mortar retail outlets, access to diverse food products, including canned tuna, has improved significantly. As highlighted by the Department for Promotion of Industry and Internal Trade (DPIIT), the e-commerce sector in India is projected to reach USD 200 billion by 2026, facilitating the distribution of products like canned tuna to a broader audience.Leading supermarkets and retail chains are increasingly stocking canned seafood products, making it simpler for health-conscious consumers to purchase these goods. This newfound accessibility consequently boosts the growth potential of the India Canned Tuna Market.

Export Opportunities for Indian Seafood Products

India's seafood export market has shown remarkable growth, largely due to initiatives taken by the Marine Products Export Development Authority (MPEDA). In recent years, the Indian government implemented policies aimed at boosting exports, which included financial assistance and promotional campaigns for seafood processing. Data suggests that marine product exports from India increased by nearly 13% in recent years, showcasing the growing reputation of Indian seafood, including canned tuna, in international markets.The expansion of export opportunities not only provides additional revenue streams for the canned tuna sector but also influences local production by catering to global demand. This is a significant driver impacting the growth trajectory of the India Canned Tuna Market Industry.

India Canned Tuna Market Segment Insights

Canned Tuna Market Type Insights

India Canned Tuna Market demonstrates a diversified landscape with prominent segments categorized by Type, which include Skipjack Tuna, Yellowfin Tuna, Albacore Tuna, and Others. Within the Indian context, Skipjack Tuna holds a significant position, primarily due to its wide acceptance among consumers for its texture and flavor, making it a popular choice for canned products. This tuna variety is often favored in ready-to-eat meals and is known for its sustainable fishing practices, aligning with the growing trend of environmentally-conscious consumption among Indian shoppers.

Yellowfin Tuna is recognized for its high quality and nutritional value, contributing to its importance in the market; it is often targeted by both the domestic and export markets, reflecting a balance between local preferences and international standards. Albacore Tuna, while less common, is appreciated for its white meat and rich taste, serving a niche segment of consumers willing to pay a premium for high-quality canned seafood. The "Others" category encompasses various lesser-known tuna types and mixes, allowing flexibility in catering to diverse consumer preferences and dietary needs.

This market segmentation indicates a robust demand driven by evolving consumer tastes, an increasing awareness of nutrition, and an appetite for convenience, positioning the India Canned Tuna Market for growth amidst competitive pressures. The overall trends reflect a shift towards healthier eating habits and the convenience of canned products in urban areas, further supported by the government's encouragement of sustainable fishing practices and seafood exports.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Canned Tuna Market Distribution Channel Insights

The Distribution Channel segment of the India Canned Tuna Market plays a critical role in shaping the accessibility and availability of products. This market is predominantly divided into Store-Based and Non-Store-Based channels, each contributing uniquely to the market dynamics. Store-Based distribution, encompassing supermarkets, hypermarkets, and local grocery stores, continues to dominate as it offers consumers immediate access to a variety of canned tuna products, complemented by the shopping experience. Non-Store-Based channels, which include e-commerce platforms, are gaining traction due to the growing trend of online shopping, providing convenience and home delivery options.

This shift towards digital channels aligns with the increasing internet penetration and smartphone usage in India, driving the growth of the e-commerce segment. Additionally, these distribution strategies are influenced by factors such as urbanization, changing consumer preferences, and lifestyle shifts, all of which enhance the market's accessibility. Overall, understanding the Distribution Channel dynamics is essential for stakeholders looking to capitalize on the growing demand within the India Canned Tuna Market.

India Canned Tuna Market Key Players and Competitive Insights

The India Canned Tuna Market has been experiencing significant growth in recent years, driven by changing consumer preferences and a surge in demand for convenient and nutritious food options. This sector is characterized by a mixture of local and international brands attempting to capture a share of the expanding market, each vying for consumer loyalty through quality, pricing, and marketing strategies. The competitive landscape is shaped by growing awareness of the health benefits associated with consuming tuna, such as its high protein content and omega-3 fatty acids, leading to increased product offerings from various suppliers. Market players are also innovating in terms of flavors, packaging, and distribution strategies to meet the evolving demand of the Indian consumer, which adds further dynamism to the competitive framework.Sujata Seafood has established itself as a notable player within the India Canned Tuna Market, known for its commitment to quality and local sourcing.

The company has successfully leveraged its strengths in product consistency and customer service, enabling it to build a loyal consumer base. By focusing on sustainable fishing practices and promoting the nutritional benefits of its products, Sujata Seafood has carved out a niche market presence. The brand's emphasis on local sourcing and processing has resonated well with environmentally-conscious consumers, enhancing its reputation in the market. Through strategic marketing campaigns and community engagement, Sujata Seafood has also managed to enhance its visibility and attract new customer segments, solidifying its place in the competitive landscape.Kaisei Marine operates in the India Canned Tuna Market with a strong emphasis on product quality and innovation. The company prides itself on offering a diverse range of canned tuna products, catering to various taste preferences and dietary needs among Indian consumers.

Kaisei Marine has carved a significant market presence by focusing on environmentally friendly fishing practices and transparent sourcing, thus appealing to health-conscious and ethically-minded consumers. In addition to its high-quality product offerings, Kaisei Marine has been active in exploring mergers and acquisitions to expand its operational capabilities and market reach. Its collaborative approach and relationship with suppliers facilitate consistent product availability and quality assurance, making it a formidable competitor in the Indian market. With a strategic focus on enhancing brand recognition and customer loyalty, Kaisei Marine continues to establish itself as a strong contender in the dynamic landscape of canned seafood in India.

Key Companies in the India Canned Tuna Market Include

• Sujata Seafood


• Kaisei Marine


• Sanmarine


• Vikas EcoTech


• Incredible Foods


• Bengal Pearl


• Dolphin Seafoods


• Paras Seafoods


• Aqua Star


• Piyush Seafoods


• Sapphire Foods


• ITC


• Nirvana Seafoods


• Ocean Blue


• Srinivasa Farms

India Canned Tuna Market Industry Developments

The India Canned Tuna Market has recently witnessed significant developments, including increased consumer awareness regarding the health benefits associated with tuna, leading to higher demand. Companies like Sujata Seafood and Dolphin Seafoods have reported growth in their production capacities to meet this surging demand. Current affairs indicate a shift towards sustainable fishing practices, with firms such as Vikas EcoTech and Nirvana Seafoods adopting environmentally friendly measures. In terms of mergers and acquisitions, there have not been any recently reported significant transactions within the listed companies of the Canned Tuna sector. The market continues to evolve, primarily driven by local consumption patterns and export potential.

Notably, the trade policies of the Indian government, aimed at boosting exports in fisheries, are positively impacting the market. In the last couple of years, the sector has recognized growth opportunities, with 2021 recording an increase in domestic canned seafood consumption prompted by changing dietary preferences among urban populations. However, challenges remain, including regulatory hurdles and competition from imported canned fish. This competitive landscape necessitates innovation and continuous adaptation among Indian canned tuna companies to capture market share effectively.

India Canned Tuna Market Segmentation Insights

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  Canned Tuna MarketTypeOutlook

  
  
  
  
  • Skipjack Tuna
  
  
  • Yellowfin Tuna
  
  
  • Albacore Tuna
  
  
  • Others
  
  
  
  


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  Canned Tuna MarketDistribution ChannelOutlook

  
  
  
  
  • Store-Based
  
  
  • Non-Store-Based
  
  
  
  

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	784.42(USD Million)
MARKET SIZE 2024	819.8(USD Million)
MARKET SIZE 2035	1460.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	5.387% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Sujata Seafood, Kaisei Marine, Sanmarine, Vikas EcoTech, Incredible Foods, Bengal Pearl, Dolphin Seafoods, Paras Seafoods, Aqua Star, Piyush Seafoods, Sapphire Foods, ITC, Nirvana Seafoods, Ocean Blue, Srinivasa Farms
SEGMENTS COVERED	Type, Distribution Channel
KEY MARKET OPPORTUNITIES	Increasing health awareness trends, Expansion of retail distribution channels, Growing demand for ready-to-eat meals, Rising popularity of seafood alternatives, Enhanced value-added product offerings
KEY MARKET DYNAMICS	growing health awareness , increasing seafood consumption , convenience and ready-to-eat meals , rising export opportunities , regulatory influences and sustainability trends
COUNTRIES COVERED	India