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The automotive industry in India is a dynamic and rapidly evolving sector, influenced by a multitude of market dynamics. One of the primary driving forces shaping the industry is the country's robust economic growth. With a burgeoning middle class and increasing disposable incomes, there's a growing demand for vehicles across various segments. This demand is further fueled by factors like urbanization, infrastructure development, and improved financing options, making car ownership more accessible to a larger section of the population.
Another key factor shaping the market dynamics is technological advancement. The automotive industry in India is witnessing a significant shift towards electric vehicles (EVs) and sustainable mobility solutions. With the government's push towards cleaner energy and stringent emission norms, automakers are increasingly investing in research and development of electric and hybrid vehicles. This shift not only aligns with global trends towards sustainability but also opens up new opportunities for innovation and market expansion.
Government policies and regulations play a crucial role in shaping the automotive industry landscape in India. Various regulatory measures, such as emission standards, safety norms, and taxation policies, significantly impact the production, pricing, and marketing strategies of automotive manufacturers. Additionally, initiatives like the Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) scheme provide incentives for the adoption of electric vehicles, thereby influencing consumer preferences and market dynamics.
The competitive landscape of the Indian automotive industry is characterized by intense rivalry among domestic and international players. Both established automakers and new entrants are vying for market share by offering a diverse range of vehicles catering to different customer needs and preferences. Price competitiveness, product innovation, and effective marketing strategies are key determinants of success in this highly competitive market.
Consumer preferences and lifestyle trends also influence the dynamics of the automotive industry in India. While there's a growing demand for compact and fuel-efficient vehicles suited for city driving, there's also a significant market for SUVs and luxury cars, driven by aspirations for status and comfort. Moreover, changing preferences towards shared mobility and ride-hailing services are reshaping the traditional concept of car ownership, creating opportunities for mobility service providers and impacting the sales dynamics of automotive manufacturers.
Supply chain dynamics and manufacturing capabilities also play a vital role in shaping the automotive industry in India. The country has emerged as a global manufacturing hub, attracting investments from leading automotive companies due to its skilled workforce, cost-effective production capabilities, and favorable business environment. However, challenges such as infrastructure bottlenecks, supply chain disruptions, and regulatory complexities pose significant challenges to the efficient functioning of the automotive supply chain, impacting production schedules and market dynamics.
In conclusion, the automotive industry in India is characterized by a complex interplay of various market dynamics, including economic growth, technological advancements, government policies, competitive forces, consumer preferences, and supply chain considerations. As the industry continues to evolve, stakeholders need to adapt and innovate to capitalize on emerging opportunities and address evolving challenges, thereby ensuring sustainable growth and competitiveness in the dynamic Indian automotive market.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Segment Outlook | Vehicle Type, Fuel Type, and Region |
India Automotive Industry Market Highlights:
India Automotive Industry Market Overview:
India Automotive Industry Market Size was valued at USD 100.5 Billion in 2022. The Global India Automotive Industry is projected to grow from USD 109.3 Billion in 2023 to USD 214.7 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.80% during the forecast period (2023 - 2032). Market drivers contributing to the market's expansion include the expanding middle class, technological advancements in the automotive sector, and government programs and laws that facilitate the establishment of the automotive sector.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
India Automotive Industry Market Trends
Increasing demand for cars is driving the market growth
In India, the automobile industry contributes 7.1% of the country's GDP and 49% of the manufacturing GDP. As a result, India's car industry plays a big role in both macroeconomic expansion and technological improvement. Therefore, the government's main goal is to increase the automobile industry's share by enacting new laws and programs. The Indian government anticipates that 8–10 billion USD in local and foreign investment will reach the automotive sector by 2023. For instance, as part of a larger series of nation-building initiatives, the Prime Minister unveiled the Made in India program in 2014.
The goal of Make in India was to turn India into a powerhouse for global design and manufacturing in response to a critical situation. In order to meet the growing demand for automobile production in the nation, numerous manufacturers are investing in both new and existing plants. Furthermore, the Indian government unveiled a new car scrappage strategy in 2021, with the main goal being to locate and remove unsafe cars from the road. This reduces the amount of greenhouse gases that the older cars emit and makes room for the new car that complies with BS6 (Bharat Stage 6 - equivalent to Euro6) emission standards. This will boost the market CAGR.
Around 300,000 electric cars were sold in India in 2021—a 168% increase over the 100,000 units sold the year before. Sales of passenger EVs in India tripled to approximately 15,000 units in 2021, and they are still exhibiting growth.In response to increasing urbanization, the Indian government has launched various programs to encourage the production and use of electric vehicles domestically. The goal is to lower emissions and advance e-mobility.The Faster Adoption and Manufacturing of Hybrid & Electric Vehicles in India (FAME I and II) and the National Electric Mobility Mission Plan (NEMMP) also contributed to generating the early interest in and exposure to electric mobility.
Furthermore, to support the indigenous electric vehicle industry, the Indian government has also given tax breaks and subsidies to EV producers and users. The government has put a 15% customs tariff on parts used to make electric vehicles and a 10% duty on imported lithium-ion cells in accordance with the phased production proposal. Additionally, manufacturers are investing in the development of new technologies and electric infrastructure in addition to increasing its production capacity to meet the demand brought about by the rising sales of electric vehicles in India. Thus, driving the Market revenue.
India Automotive Industry Market Segment Insights:
India Automotive Industry Market Vehicle Type Insights
The market segmentation, based on vehicle type includes Two-Wheelers, Passenger Cars, Commercial Vehicles and Three-wheelers. The three-wheelers segment dominated the market mostly. Short-distance transportation is frequently provided by three-wheelers. Since three-wheelers offer inexpensive short-distance passenger transportation, the market benefits from Indian consumers' great price sensitivity. Because of the country's expanding population, which sustains transportation need, the demand is anticipated to be constant over time.
India Automotive Industry Market Fuel Type Insights
The India Automotive Industry market segmentation, based on fuel type, includes Diesel, Petrol/Gasoline, CNG and LPG, Electric and Others. The electric category generated the most income. A number of factors, such as government incentives, increased environmental awareness, and technological breakthroughs, are contributing to the boom in demand for electric vehicles that the Indian automotive sector is experiencing. Government rules and incentives have played a significant role in driving the adoption of EVs in India.
Figure 1: India Automotive Industry Market by Fuel Type, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
India Automotive Industry Market Regional Insights
India is a globally recognized center for automobile manufacture due to its affordable output. The manufacturing sector is driven by cheap labor costs, easy access to and low cost raw materials, and a weak currency. With an average yearly production of about 4 million motor cars, India ranks as the fourth largest producer of automobiles worldwide. The growing middle class and younger population in India are also expected to contribute significantly to the country's automobile market's projected rapid expansion. Additionally, exports from the nation have increased significantly as a result of the growing demand for autos. Indian car exports increased from 291,170 units in April to December 2021 to 424,037 units in December 2021. Furthermore, the market is anticipated to see increased demand for commercial vehicles from the expanding passenger and logistical sectors. Policies and initiatives from the government have a significant impact on market growth and are predicted to continue doing so in the years to come.
India Automotive Industry Market Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the India Automotive Industry Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, automotive industry industry must offer cost-effective items.
Key Companies in the India Automotive Industry Market include
- TVS Motor Company
- Hero Moto Corp.
- Honda Motorcycle & Scooter India Pvt. Ltd.
- Royal Enfield
- Bajaj Auto​ Corp.
- Suzuki Motorcycle India Private Limited
- Tata Motors Limited​ (includes Tata and Jaguar)
- Hyundai Motor India Ltd
- Mahindra & Mahindra Limited​
- MG Motor India Pvt. Ltd ​
- BMW AG (includes BMW and MINI)
- Mercedes-Benz India Pvt Ltd
- Lohia Auto Industries
- Piaggio & C. SpA
- Scooters India Ltd.
- Atul Auto Limited
- Terra Motors India Corp.​
India Automotive Industry Market Industry Developments
In July 2024, Tata Elxsi, a prominent multinational corporation specializing in design and technology services, and Emerson, a worldwide leader in automation, collaboratively opened the Tata Elxsi + NI Mobility Innovation Centre (TENMIC) in Bengaluru. This state-of-the-art facility is dedicated to expediting automotive innovation by utilizing modern technology, software solutions, and worldwide knowledge. The launch event was attended by senior technology and R&D professionals from global OEMs, automotive suppliers, and semiconductor businesses. The event was sponsored by top executives from both companies. This emphasizes the importance of TENMIC and the partnership between Tata Elxsi and NI in improving automotive development and fostering innovation.
In June 2024, DAEWOO introduced its state-of-the-art automotive batteries designed for use in automobiles, trucks, tractors, and buses. DAEWOO's vehicle batteries utilize cutting-edge technology to ensure maximum performance. The product is built with a strong and sturdy structure to improve its durability and lifespan. It also features increased vibration resistance, making it suited for rough terrains. Additionally, it has a maintenance-free design, ensuring that owning it is hassle-free. DAEWOO offers automobile four-wheeler batteries with a comprehensive warranty, ensuring customer pleasure and demonstrating the company's dedication to quality.
India Automotive Industry Market Segmentation
India Automotive Industry Market Vehicle Type Outlook
- Two-Wheelers
- Passenger Cars
- Commercial Vehicles
- Three-wheelers
Automotive Industry Fuel Type Outlook
- Diesel
- Petrol/Gasoline
- CNG and LPG
- Electric
- Others
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