The in-vehicle artificial intelligence robot market is greatly influenced by multitude of factors that altogether the shape the growth and dynamics of this market within automotive industry. Among the most important drivers of this type of technology is advanced technology used in vehicles, in particular an application of the AI for interactive and intelligent user experience inside the cabin of a car. The in-car AI robots act as companions and contributors to the passengers' entertainment, help, and even emotional support. More and more automotive manufacturers rely on AI robots to design their vehicles and improve the overall driving experience that tech-savvy customers would wish to have.
AI and robotics are the two most revolutionary technologies in the In-vehicle AI Robot market. Natural language processing of machine learning and computer vision are the continuous innovations that lead to the intelligent and interactive AI robots. These robots are able to understand and respond to voice commands, identify facial expressions, and customize themselves according to passengers' preferences. The combination of powerful sensors and advanced communication equipment increases their capabilities, making them very useful in the course of travel.
The consumers' preferences for connected and individualized in-vehicle experiences are overall important in determining the In-vehicle AI Robot market. People are looking for vehicles having more sophisticated infotainment and assistance systems; in-vehicle AI robots are becoming a decisive factor. The market offers different types of robots with some intended for entertainment, navigational assistance and personalized recommendations while others are designed to meet the current needs of the passengers.
Ensuring regulatory compliance and safety measures are two key factors in the development of AI application in vehicles. Governments and regulators lay down the rules to achieve the seamless integration of AI technologies to vehicles. Safety standards and data privacy are crucial to manufacturers, which in turn push developers of in-vehicle AI robots to prioritize passenger safety and compliance with regulations. The market reacts by putting forward the technology that is not just advanced but as well meets certain safety and regulatory requirements.
The economics and the trend of the industry influences the acceptance of In-vehicle AI Robots. Moreover, economic expansion often goes hand in hand with consumer demand for cars fitted with progressing technology. Furthermore, trends in industry, particularly the increasing use of electric and autonomous vehicles, are behind the demand for personal in-vehicle experiences that integrate AI robots as an inseparable part for the whole vehicle ecosystem.
In-vehicle AI Robot Market Size was valued at USD 0.04 Billion in 2021. The In-vehicle AI Robot market industry is projected to grow from USD 0.06 Billion in 2022 to USD 0.27 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 19.36% during the forecast period (2022 - 2030). The modern automotive industry is witnessing immense technological advancements, especially towards automation and intelligence in the vehicle are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The growing demand and awareness of vehicles that are safe and less prone to accidents are likely to drive the market. Vehicles with AI robots are proven to be safer on roads as they eliminate accidents caused due to human error. In addition to this, the growing sale of new vehicles across key developing countries is expected to propel the market during the forecast period.
Most luxury and premium cars are equipped with automated systems for improved user experience. The growing per capita income as well as the standard of living have created a demand for luxury vehicles all around the world. Additionally, the need for more comfort and safety has led to the sales of luxury vehicles. Moreover, the leading market players are focusing on the development of premium & luxury vehicles and have started offering luxury vehicles in hatchbacks, superminis, and other models. Hence, an increase in the sale of luxury vehicles is expected to drive the growth of the in-vehicle AI robot market during the forecast period. Therefore, such factors related to In-vehicle AI Robot have enhanced the In-vehicle AI Robot market CAGR across the globe in recent years.
The In-vehicle AI Robot market segmentation, based on autonomous level, includes Levels 1 and 2, Level 3, Level 4, and Level 5. The level 1 and 2 segments held the majority share 2021 of the In-vehicle AI Robot market revenue. While level 3 of the autonomous level is likely to register a maximum growth rate, this is attributed to the promising features offered within the segment. Vehicles with autonomous levels 4 and 5 are in the introduction phase and are subject to clearing some government approvals in several countries.
The In-vehicle AI Robot market segmentation, based on Vehicle category, includes Passenger Cars, Commercial vehicles. The passenger car segment is further elaborated to compact & mid-sized passenger cars, premium & luxury passenger cars, and SUVs. While commercial vehicles are further segmented as light commercial vehicles (LCV), heavy commercial vehicles (HCV), and buses & coaches. The passenger cars segment is expected to hold the maximum share and showcase a significant growth outlook in the in-vehicle AI robot market. This is attributed to increased sales of premium & luxury cars in developed countries.
Based on Vehicle propulsion, the In-vehicle AI Robot market segmentation includes EVs and ICE Vehicles. The market is projected to be dominated by the electric vehicle market segment. The EV segment includes hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), and battery electric vehicles (BEVs). HEVs are a combination of EV and IC engine systems and are powered by both fuel and electricity. This is designed to provide several advantages, such as high power and improvement in fuel economy. these all factors for In-vehicle AI Robot positively impact the market growth.
Figure 2: In-vehicle AI Robot Market, by vehicle propulsion, 2021 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific is catching the attention of the world as it has emerged as the favorite manufacturing hub for the automotive industry. At the same time, the region is also one of the biggest consumers of automobiles, which makes the region more suitable for manufacturers in-vehicle AI robot market to invest. Countries such as China, India, Japan, South Korea, and Australia are the greatest contributors to the regional market.
Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Figure 3: IN-VEHICLE AI ROBOT MARKET SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe’s In-vehicle AI Robot market accounts for the third-largest market share. European automakers have been quick to adopt advanced technologies like AI, which has helped drive the growth of the in-vehicle AI robot market in the region. Europe has a strong economy, which has enabled automakers to invest in the development of new technologies and products, including AI robots. The increasing demand for connected vehicles in Europe has also contributed to the growth of the in-vehicle AI robot market, as these systems rely heavily on AI technology. The European Union has introduced favorable regulations for the use of AI in vehicles, which has encouraged automakers to develop and adopt AI-powered systems. These factors have helped make Europe a significant market for in-vehicle AI robots and have contributed to its third-largest market share globally. Further, the Germany In-vehicle AI Robot market held the largest market share, and the UK In-vehicle AI Robot market was the fastest-growing market in the European region.
North America, the In-vehicle AI Robot market, is expected to lead the market. North America is expected to lead the in-vehicle AI robot market with maximum shareholding, while Asia-Pacific is projected to register maximum growth during the forecast period. Improved vehicle safety by eliminating human error and catering to the demand for automation of vehicles are key focus areas of leading market players. According to a survey, over 3 million automotive vehicles are manufactured in a year in Mexico and around 90% are exported to developed countries like the US. Therefore, growing demand for in-vehicle AI robots in developed countries will automatically propel the growth of the manufacturing hubs such as Mexico. Moreover, the U.S. In-vehicle AI Robot market held the largest market share, and the Canada In-vehicle AI Robot market was the fastest-growing market in the North America region.
Major market players are spending a lot of money on R&D to increase their product lines, which will help the In-vehicle AI Robot market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the In-vehicle AI Robot industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for hair care products. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the In-vehicle AI Robot industry must offer affordable products.
Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the In-vehicle AI Robot industry to benefit customers and expand the market sector. The In-vehicle AI Robot market has recently given medicine some of the most important advantages. Major hair care product market players, including Motional Inc., Nauto Inc., Horizon Robotics, AutoX Inc., Argo AI, MG Motor, Predii Inc., Refraction AI Inc., Waymo LLC, Optimus Ride, Robert Bosch GmbH, Zoox Inc, and others, are attempting to increase market demand by funding R&D initiatives.
Motional is an autonomous vehicle technology company that specializes in the development of self-driving systems. The company was formed through a merger between Hyundai Motor Company and Aptiv and is headquartered in Boston, Massachusetts. Motional has operations in North America, Europe, and Asia and is focused on developing and deploying autonomous vehicles for both personal and commercial use. The company provides software and hardware solutions for autonomous vehicles, including sensors, cameras, and computing systems, as well as services such as mapping, simulation, and safety validation. Motional is committed to advancing the technology of self-driving vehicles and is working with a range of partners, including automakers, technology companies, and government agencies, to bring autonomous mobility to the masses.
Nauto is a technology company that specializes in developing AI-powered driver safety and fleet management solutions. Nauto provides a range of products and services designed to enhance the safety and efficiency of fleet operations, including its AI-powered driver safety platform, which uses cameras and sensors to monitor driver behavior and provide real-time feedback and coaching. The company also provides fleet management solutions that help fleet owners and operators to optimize their operations, reduce costs, and improve efficiency. Nauto's solutions have been adopted by a range of customers in different industries, including commercial fleets, transit agencies, and logistics companies. The company is committed to improving road safety and reducing accidents and incidents caused by human error.
August 2022: Motional Inc. and Lyft launched first-ever electric IONIQ-5 autonomous vehicle. The newly launched vehicle falls under level 4 autonomous vehicles. Also, the company signed a 10-year agreement with Uber for autonomous ride-hail and delivery services.
May 2022: Argo AI, an autonomous vehicle technology provider launched driverless autonomous vehicle testing backed by Ford & Volkswagen.
April 2022: Horizon Robotics announced a partnership with BYD, a leading Chinese EV brand to equip its vehicle with Journey 5, Horizon Robotics’ latest automotive processor.
January 2022: Optimus Ride, a self-drive vehicle technology company was acquired by Magna International.
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