In-game advertising companies, focus on providing solutions for incorporating advertisements into video games. These companies leverage technologies for targeted advertising and dynamic ad placements within games, creating new revenue streams for game developers and publishers. In-game advertising companies play a significant role in the monetization of gaming experiences.
Latest Company Updates:
August 2023
The adtech platforms Bidstack and Venatus have announced a partnership for in-game advertising. This collaboration will allow both companies to improve their offerings for in-game ad campaigns. Through the partnership, Venatus, which currently employs over 40 gaming experts, will have exclusive access to Bidstack's in-game ad inventory in six countries: the United Kingdom, United States, Canada, Germany, Australia, and South Korea. Additionally, Venatus will take over all of Bidstack's direct sales operations across Venatus' main markets.
May 2023
Frameplay, a company that provides advertising within games, and Gamestack, a leading gaming marketing firm, have formed an alliance to offer new types of advertising in games. This collaboration will let Frameplay use Gamestack's knowledge of the market and relationships with brands to deliver interesting and relevant ads within games. The partnership gives advertisers access to Frameplay's high-quality ad spaces in games globally, helping brands connect with their desired audience more successfully. Through the partnership, brands can reach large communities of engaged Indian gamers with immersive in-game ads. Overall, the alliance between Frameplay and Gamestack aims to provide innovative in-game advertising solutions that allow brands to effectively target their audience.
January 2023
Bidstack, a company at the forefront of native in-game advertising, revealed today the creation of Bidstack Sports - a new division formed to broaden the reach and enhance the engagement opportunities for sponsors and fans in virtual sports settings. Coinciding with the launch is a multi-year technology partnership with SimWin Sports which will integrate Bidstack's enterprise technology across SimWin's expanding universe of virtual sports leagues and properties, making it the first fantasy sports platform to do so.
Some of In-Game Advertising Companies Listed Below:
In-Game Advertising Market Highlights:
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