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The Immunity Boosting Food Products market has experienced a significant surge in popularity in recent years, driven by a growing global focus on health and wellness. One prominent trend is the increasing demand for food products that are specifically formulated to enhance the immune system. This trend is closely linked to heightened consumer awareness of the importance of a robust immune system in preventing illness. With the ongoing global health challenges, consumers are actively seeking out foods enriched with immune-boosting ingredients, such as vitamins, minerals, antioxidants, and probiotics.
Natural and functional ingredients have become key players in the immunity-boosting food products market. Consumers are showing a preference for products that contain natural components known for their immune-enhancing properties, including fruits, vegetables, herbs, and spices. Functional ingredients like elderberry, turmeric, ginger, and garlic are gaining popularity for their perceived health benefits. As consumers become more discerning about the ingredients they consume, food manufacturers are responding by incorporating these natural and functional elements into a variety of products, ranging from beverages and snacks to dairy and supplements.
The COVID-19 pandemic has accelerated the demand for immunity-boosting products, leading to a surge in product launches and innovation in this category. Consumers are increasingly turning to foods that not only provide sustenance but also contribute to overall health and well-being. Products fortified with vitamins C and D, zinc, and other micronutrients are gaining traction, as these nutrients are widely recognized for their immune-supporting properties. The pandemic has heightened awareness of the link between nutrition and immunity, influencing purchasing decisions and consumption patterns.
Probiotics and prebiotics are emerging as key players in the immunity-boosting food products market. The connection between gut health and the immune system is well-established, and consumers are seeking products that promote a healthy gut microbiome. Yogurts, fermented foods, and beverages enriched with probiotics are gaining popularity, as they are perceived as beneficial for both digestive health and immune function. Manufacturers are capitalizing on this trend by introducing a variety of probiotic-rich options to meet the demand for functional and health-promoting foods.
Personalization is another trend shaping the immunity-boosting food products market. Consumers are recognizing that individual dietary needs may vary, and they are seeking personalized solutions to address specific health goals. This has led to the development of customized products, such as personalized nutrition plans, functional foods tailored to specific health concerns, and dietary supplements targeted at individual immune support needs. The focus on personalized nutrition aligns with the broader trend of consumers taking a proactive approach to their health and well-being.
E-commerce and digital platforms are playing a pivotal role in the distribution and marketing of immunity-boosting food products. The convenience and accessibility of online shopping have enabled consumers to explore a wide range of products and make informed choices based on nutritional information and reviews. This shift toward online purchasing has prompted manufacturers to enhance their online presence, engage in direct-to-consumer marketing, and leverage digital platforms to communicate the health benefits of their products.
Immunity Boosting Food Products Market Highlights:
Global Immunity Boosting Food Products Market Overview
Immunity Boosting Food Products Market Size was valued at USD 11.1 billion in 2022. The Immunity Boosting Food Products industry is projected to grow from USD 11.9 Billion in 2023 to USD 18.9 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2023 – 2030). Rising consciousness regarding health and wellness among the global Immunity Boosting Food Products are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Immunity Boosting Food Products Market Trends
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Rising number of chronic diseases boost market growth
The market for immunity food items will be driven by the rising incidence of chronic illnesses and disorders around the world throughout the forecast period, which will conclude in 2030. World pandemics like H1N1, COVID-19, and others, including cholera, have significantly promoted healthier eating practices and a balanced diet.The market for foods that promote immunity has benefited from COVID-19. Foods that enhance immunity are frequently employed in various goods, such as medications, nutraceuticals, and dietary supplements. Items with immunity-boosting ingredients are used to increase immunity and muscle mass. Due to this element, there was a significant market demand for foods that increase immunity.
The market for superfoods and probiotic products has increased due to rising health concerns, consumer awareness, and a desire for immunity-boosting foods. Consumers prefer immunity-boosting food dietary supplements over the available medical health supplements because they are plant-based.
This fact is projected to propel the market for food products that boost immunity over the forecast period, which will finish in 2030. The worldwide market's aging population is anticipated to increase demand for immunity-boosting food products. Immunity is becoming a significant human body propensity that tends to decline with age, which results in an increasing number of chronic diseases.
Therefore, such medical condition related to the chronic diseases has enhanced the Immunity Boosting Food Products market CAGR across the globe in the recent years.
However, the rise in concerns of consumers about preventive healthcare and the efficacy of immunity-boosting food on health is driving the growth of the Immunity Boosting Food Products market revenue.
Immunity Boosting Food Products MarketSegment Insights
Immunity Boosting Food By Product Type Insights
The Immunity Boosting Food Products Market segmentation, based on product type is divided into herbs & spices, nuts & seeds, fruits & vegetables, dairy-based products, probiotics & prebiotics. The fruits & vegetables segment is projected to dominate with the highest market share. This is attributed to increased interest in fruits & vegetables due to their therapeutic and functional qualities. The Immunity Boosting Food Products segment held the majority share in 2022 contribution in respect to the Immunity Boosting Food Products Market revenue. This is primarily owing to the rising prevalence of Fruits and vegetables as the most common immunity-boosting food products. Its accessibility, affordability, and suitability are for people of various ages.
In 2019: Hughson Nut Inc. (HNI) was purchased by Olam International, a significant food and agribusiness firm, from APB Partners, L.L.C. in 2019 for $54 million. The purchase of HNI is aligned with Olam's strategy plan to target new customer segments in co-manufacturing, food service, and e-commerce and to offer innovative solutions, such as ingredients and product innovation. California almonds are grown, purchased, and processed by Hughson Nut.
July 2022: Endura Mass was purchased by Mumbai-based Cipla from Medinnbelle Herbalcare Private Limited for an unknown sum. This acquisition aligns with Cipla's strategic goal to diversify its line of wellness products to shift the organization's focus from sickness to wellness. The manufacturer of dietary supplements, Endura Mass, is situated in India.Immunity Boosting Food Products By Distribution Channel Insights
The Immunity Boosting Food Products Market segmentation, based on distribution Channel, divided into sub-segments: Store-Based, and Non-Store-Based. The store-based retailers account for the majority of the market for immunity-boosting food products. Supermarkets and hypermarkets, specialty shops/pharmacies, and convenience stores, among others, make up this subset of the worldwide market. During the period that concluded in 2022, the supermarkets and hypermarkets portion of this segment dominated the market. The Immunity Boosting Food Products market data shows that foods that improve immunity are widely accepted by the elderly and readily available. Due to the abundance of foods that enhance immunity in stores, specialty stores accounted for the largest market growth by distribution channel in 2022. Product launches are market participants' most crucial growth strategy, followed by agreements and collaboration, expansion, partnerships, joint ventures, and acquisitions. Many companies have created cutting-edge goods to diversify their product lines.
January 2020: The first product for quick immunity, Immune Fast, was introduced by ZAND, a natural lozenge brand popular in health food stores and known for its herbal immune support. In work, the airport, school, huge gatherings, or wherever else, this revolutionary new supplement provides immune support that is clinically supported. The immune system is boosted on the spot within two hours. Figure
Figure 1: Immunity Boosting Food Products Market, by Distribution Channel, 2022& 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Immunity Boosting Food Products Regional Insights
By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America Immunity Boosting Food Products market accounted for USD 5.1 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. This is attributed to the growing consciousness regarding health and wellness among the global Immunity Boosting Food Products across the region.
Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: IMMUNITY BOOSTING FOOD PRODUCTSMARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Immunity Boosting Food Products market accounts for the second-largest market share due to the increasing awareness regarding healthy lifestyles and wellness. Further, the Germany Immunity Boosting Food Products market held the largest market share, and the UK Immunity Boosting Food Products market was the fastest growing market in the European region
The Asia-Pacific Immunity Boosting Food Products Market is expected to grow at the fastest CAGR from 2022 to 2030. This is due to increased rates of emerging economies. Moreover, China Immunity Boosting Food Products market held the largest market share, and the India Immunity Boosting Food Products market was the fastest growing market in the Asia-Pacific region
Immunity Boosting Food Products Key Market Players& Competitive Insights
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Immunity Boosting Food Products market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Immunity Boosting Food Productsindustry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the global Immunity Boosting Food Products industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Immunity Boosting Food Products industry has provided medicine with some of the most significant benefits. The Immunity Boosting Food Products market major player such as Danone SA (France), Nestle S.A. (Switzerland), Blue Diamond Growers (US), Diamond Foods, LLC. (US), Dole Food Company, Inc. (US), Pinnacle Foods Corp. (US), Olam International (Singapore), Hines Nut Company (US), Fonterra group Cooperative Limited (New Zealand), Associated British Foods Plc (UK), and others are working to expand the market demand by investing in research and development activities.
Olam International, a significant food and agri-business company, acquired Hughson Nut Inc. (HNI) from APB Partners, L.L.C. for $54 million. The acquisition of HNI is consistent with Olam's strategic plan to offer differentiated solutions such as ingredients and product innovation and to target new customer segments in co-manufacturing, food service, and e-commerce. Hughson Nut is a grower, buyer, and processor of California almonds.
In January 2020 the first product for quick immunity, Immune Fast, was introduced by ZAND, a natural lozenge brand popular in health food stores and known for its herbal immune support. In work, the airport, school, huge gatherings, or wherever else, this revolutionary new supplement provides immune support that is clinically supported. The immune system is boosted on the spot within two hours.
Key Companies in the Immunity Boosting Food Products market includes
- Danone SA (France)
- Nestle S.A. (Switzerland)
- Blue Diamond Growers (US)
- Diamond Foods LLC. (US)
- Dole Food Company Inc. (US)
- Pinnacle Foods Corp. (US)
- Olam International (Singapore)
- Hines Nut Company (US)
- Fonterra group Cooperative Limited (New Zealand)
- Associated British Foods Plc (UK)
Immunity Boosting Food Products Industry Developments
January 2020: The first product for quick immunity, Immune Fast, was introduced by ZAND, a natural lozenge brand popular in health food stores and known for its herbal immune support. In work, the airport, school, huge gatherings, or wherever else, this revolutionary new supplement provides immune support that is clinically supported. The immune system is boosted on the spot within two hours.
July 2022: Endura Mass was purchased by Mumbai-based Cipla from Medinnbelle Herbalcare Private Limited for an unknown sum. This acquisition aligns with Cipla's strategic goal to diversify its line of wellness products to shift the organization's focus from sickness to wellness. The manufacturer of dietary supplements, Endura Mass, is situated in India.
Immunity Boosting Food Products Market Segmentation
Immunity Boosting Food By Product Type Type Outlook
- Herbs & Spices
- Nuts & Seeds
- Fruits & Vegetables
- Dairy-Based Products
- Probiotics & Prebiotics
Immunity Boosting Food By Distribution Channel Type Outlook
- Store-Based
- Non-Store-Based
Immunity Boosting Food Products Regional Outlook
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North America
- US
- Canada
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Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
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Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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