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Its versatile applications across various industries drive the notable trends in the market of Hydrophobically Modified Alkali Swellable Emulsion (HASE). Such sectors as paints and coatings, personal care, construction are witnessing increased use of HASE which is an essential ingredient in many formulations. In the paint and coatings industry, one significant trend is that its demand has been on a steady rise. This has led manufacturers to incorporate HASE into their products since consumers are searching for high-performance coatings with improved durability and water resistance. Enhancing water repellency in coating through this hydrophobic modification also promotes adhesion leading to better quality products demanded by industry stakeholders.
The use of HASE in personal care sector is experiencing a remarkable growth. It is therefore increasingly becoming a preferential choice for formulators because it can stabilize emulsions and enhance texturing in cosmetic preparations. These features make it possible for creams, lotions, hair care preparations to benefit from HASE unique properties which give skin a silky feeling after application among other things. Consequently, there has been increasing demand for premium personal care products supported by HASE hence the positive market trends witnessed herein.
In various cementitious formulations like grouts, mortars etc…, the range of such materials as rheology modifier includes HASE which is making significant strides within the construction industry as well. As a result of its alkali swellable character, aqueous systems thickening capability has been enhanced thereby facilitating its selection for applications associated with adhesives or mortars like grouts. The need for green building materials and changes in construction practices have made manufacturers consider using eco-friendly formulations involving HASE that will significantly shape these market trends.
Global push towards sustainable and eco-friendly products is driving the current trends observed within HASE markets. Thereby making it a solution worth considering when developing paints that contain low volatile organic compounds (VOCs) which are hazardous to human beings and the environment. This is in line with global sustainability goals as more manufacturers embrace production of low-VOC paints that are eco-friendly.
The distribution of HASE market globally depicts regional variations with regard to demand and consumption patterns. Developing countries with growing construction and manufacturing industries are experiencing increasing use of HASE as a result of infrastructure development and industrialization processes. Market players have thus positioned themselves strategically in such areas to take advantage of emerging opportunities and establish a strong presence.
Changing regulatory landscape also affects HASE market. Therefore, it is essential for market participants in chemicals used for paints, coatings, personal care sectors to observe the existing regulations. Hence, adaptation to new rules and ensuring product safety play a significant role in determining strategies by HASE manufacturers.
Hydrophobically Modified Alkali Swellable Emulsion Market Highlights:
Synopsis of Hydrophobically Modified Alkali Swellable Emulsion (HASE) Market
Hydrophobically Modified Alkali Swellable Emulsion (HASE) Polymers are a kind of multifaceted terpolymers derived from the copolymerization of methacrylic acid, ethyl acrylate, and an ethoxylated macromere of a nonionic surfactant. They are special class of rheology modifiers which are used in numerous industries to control the fluidity profile of the material. They find wide application scope in adhesive & sealants, paints & coatings, cosmetics & personal care, industrial & homecare cleaning, pulp & paper and others.
As per our analysis, some of the important market factors and trends identified in the Global Hydrophobically Modified Alkali Swellable Emulsion Market include continuous growth of construction sector, rising demand for personal care products, and favorable government regulations. Moreover, rising demand from paints & coatings industry, expansion of cosmetics & personal care industry, along with the increasing prominence of Hydrophobically Modified Alkali Swellable Emulsion are estimated to give new impetus to the water based rheology modifiers demand during the review period. Additionally, rising consciousness related to the personal appearance and increasing purchasing power of consumers in developed & developing countries is expected to fuel the growth of the market. However, availability of substitutes for HASE in the market is predicted to hamper the growth of the market over the forecast period.
The Global Hydrophobically Modified Alkali Swellable Emulsion Market Share by Application (2016), (%):
Regional Analysis
Geographically, the Hydrophobically Modified Alkali Swellable Emulsion Market is segmented into five regions viz. North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Among these, Europe emerged as the leading HASE market in 2016, driven by the growth of numerous industries such as cosmetics & personal care and paints & coatings among others. Europe region was estimated to account for around 33% of the overall volume share in 2016, and is predicted to grow with the moderate CAGR during the review period. In Europe, countries such as Russia, Germany, France, Spain, and UK have emerged as the major contributors in the regional market growth and will continue their dominance over the forecast period owing to the wide utilization of HASE in adhesive & sealant and personal care products. North America is predicted to witness a significant growth in HASE market due to the robust base for industrial sector along with increasing investments to revitalize general industry over the assessment period. Countries of North America such as Canada and U.S. are among the prominent contributors in the regional HASE market growth and are estimated to see a significant demand for HASE over the forecast period, 2022 to 2030. U.S accounted for the largest regional market share and is expected to grow with the average CAGR on account of growth in pharmaceutical sector.
The Asia Pacific region is expected to grow with the highest CAGR during the forecast period, (2022 to 2030) due to expansion of numerous end use industries such as paints & coatings, cosmetics & personal care, adhesive & sealants, and industrial & household cleaning among others. The demand for Hydrophobically Modified Alkali Swellable Emulsion are expected to surge in various countries of Asia Pacific such as China, India, Malaysia, Japan, and Vietnam on account of growing automotive, building & construction sector. China and India are expected to hold the major volume share and will continue their dominance on account of growing purchasing power, availability of low cost raw material for various products, ease in availability of labor & land, and soberly stringent regulatory framework. Latin American countries such as Brazil and Colombia are expected to witness moderate growth due to rising consumer spending on cosmetic products coupled with the presence of major cosmetic brands. The HASE market in the Middle East & Africa is expected to witness a significant growth due to rising construction sector.
Segmentation
The Global Hydrophobically Modified Alkali Swellable Emulsion Market is classified on the basis of application and region. On the basis of application, HASE market is segmented into paints & coatings, adhesive & sealants, cosmetics & personal care, industrial & homecare cleaning, pulp & paper, pharmaceutical, and others. On the basis of regions, the market is categorized into Asia Pacific, Europe, Latin America, North America, and the Middle East & Africa.
Key Players
Some of the prominent players operating in the Global Hydrophobically Modified Alkali Swellable Emulsion are Arkema Group (France), BASF SE (Germany), The Lubrizol Corporation (U.S.), The Dow Chemical Company (U.S.), THE EUCLID CHEMICAL COMPANY (U.S.), 3V Sigma s.p.A. (Italy), AkzoNobel N.V (the Netherlands), Scott Bader Company Ltd. (U.K), CADY (U.S.) and others.
Geographical Analysis
The report covers a brief analysis of geographical regions such as North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa.
Intended Audience
- Hydrophobically Modified Alkali Swellable Emulsion Manufacturers
- Traders and Distributors of Hydrophobically Modified Alkali Swellable Emulsion
- Production Process Industries
- Potential Investors
- Raw Material Suppliers
- Nationalized Laboratory
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