Hydration Containers Market Trends

Global Hydration Containers Market Overview

Hydration Containers Market Size was valued at USD 13.72 Billion in 2023. The Hydration Containers industry is projected to grow from USD 14.69 Billion in 2024 to USD 26.79 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.8% during the forecast period (2024 - 2032). Rising demand in sporting activities, more frequent government regulations limiting the use of products made of plastic, and a rising need for eco-friendly and lightweight packaging are driving the market.

Source Secondary Research, Primary Research, MRFR Database and Analyst Review

Hydration Containers Market Trends

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  Growing awareness and user-friendly packaging solutions to boost the market growth

  
  

The market for hydration containers is expanding as hydration containers become more popular than disposable bottles. Throughout the review period, market growth is anticipated to accelerate significantly due to growing consumer awareness of plastics' negative effects on the environment. Moreover, in the upcoming years, the Hydration Containers Market participants should benefit greatly from the growing environmental restrictions pertaining to landfills.

The rise in the focus of manufacturers to supply packaging goods that do not use single-use plastics is one of the key factors anticipated to fuel the growth of the hydration containers market in the forecast year. Also expected to fuel the growth of the hydration containers market is the rise in the frequency of government instructions on the restriction of plastic-based products and packaging solutions. Also, it is predicted that an increase in sporting events and outdoor activities will propel the growth of the hydration container market. On the other hand, the rise in manufacturing prices for some types of hydration containers is anticipated to restrain the market's expansion over the coming years.                                                                                

The increased consumer acceptance of lightweight, user-friendly liquid packaging solutions will also likely create new prospects for the market for hydration containers to expand over the next several years. However, in the near future, the market for hydration containers may face further challenges due to customer concerns about the use of low-quality materials in the production of various containers in order to increase profit margins. The main factors driving this industry are the rising popularity of outdoor activities and manufacturer promotional techniques such as focused marketing, product design, and providing more shelf space for top retail brands.

However, to cater to the demand, the industry has significantly increased. For instance, they are using other materials instead of using plastic. Flashy designs and user-friendly products are another factor driving the Hydration Containers market revenue growth.

Hydration Containers Market Segment Insights

Hydration Containers Product Type Insights

The Hydration Containers Market segmentation based on product type includes water bottles, tumblers, cans, mason jars, shakers, and others. Hydration containers are products designed for storing and carrying water or other beverages while on the go. They are becoming increasingly popular due to the growing awareness of the importance of staying hydrated for good health and the increasing demand for sustainable, reusable alternatives to disposable plastic water bottles, ultimately contributing to the growth of Hydration Containers Market revenue. Various types of hydration containers are available in the market, each with unique features and benefits.  

September 2021 Brita partners with Starbucks to introduce a new line of reusable water bottles featuring the Starbucks logo and branding. The bottles are made from BPA-free material and are designed to be durable and long-lasting.

November 2021 Thomas L.L.C, a leading manufacturer of insulated containers, launched its new stainless king dual-compartment food jar, featuring two separate compartments for food and a drink.  

Hydration Containers Material Type Insights

The Hydration Containers Market segmentation, based on type, includes Metal, Polymer, Glass, and Silicone. Polymer materials such as plastic dominate the hydration container market due to their affordability and convenience. Plastic bottles are lightweight and easy to carry around, making them a popular choice for everyday use. They are also easy to manufacture and come in a wide range of colors, designs, and sizes. Additionally, plastic bottles are often less expensive than other materials, making them a budget-friendly option for consumers. However, metal bottles, such as stainless steel and aluminum, are also popular due to their durability and sustainability. Glass bottles are a popular choice for eco-conscious consumers, while silicone bottles are gaining popularity due to their flexibility and safety. Ultimately, the choice of material for a hydration container depends on individual preferences and needs. And because of rising awareness and health concerns, industries are using other materials, which positively impacts market growth.

Hydration Containers by Capacity Insights

The Hydration Containers Market data has been bifurcated by Capacity into upto 20 oz, 21-40 oz, 41-60 oz, above 60 oz. The up to 20 oz segment is among the most popular in the hydration container market. These containers are small, lightweight, and easy to carry, making them ideal for everyday use. They are popular with consumers who commute, run errands, or work out, as they can be easily packed in a bag or carried in hand. Additionally, this segment includes small containers designed for children, which have fun and colorful designs. Due to their popularity and versatility, this segment has a significant demand in the market. Then the above 60 oz ones are popular with consumers who require a significant amount of water, such as hikers or campers who need to carry their water supply. Additionally, this segment includes containers designed for group activities or events, such as parties or picnics. 21-40 oz and 41-60 oz are the least popular.

Feburary 2022 CamelBak announces that the international cycling union (UCI) has approved its podium water bottles for use in professional cycling races. The podium bottles are designed to be easy to use while riding and feature a self-sealing valve to prevent spills. This approval has further broadened the growth opportunity for the Hydration Containers industry.

December 2021 CamelBak, a leading manufacturer of hydration products, launched its new forge 24 oz insulated water bottles, featuring a leakproof cap and double-wall vacuum insulation.                                            

Figure 2 Hydration Containers Market, by Capacity, 2021 & 2030 (USD Billion)Source Secondary Research, Primary Research, MRFR Database and Analyst Review

Hydration Containers Distribution Channels Insights

Based on Distribution Channels, the global Hydration Containers industry has been segmented into Direct Sales, Retailers, and Online Stores. Retailers segment dominate the hydration container market, including specialty stores, department stores, supermarkets/hypermarkets and outdoor retailers. Consumers can find hydration containers at various price points and brands in a physical store, which allows them to compare and choose products based on their preferences. Additionally, retailers offer seasonal discounts, bundle deals, and promotions, which attract price-sensitive consumers. This sector has a significant share in the market because it caters to consumers who prefer to see, touch and feel the product before purchasing. The retailer segment accounted for the largest market share in 2022 and is projected to register significant growth during the review period. The segment can be attributed to the easy availability of products. Online stores are gaining popularity in the hydration container market, and their share of the market is increasing. This sector is popular due to its convenience and accessibility. Consumers can browse a wide range of products and brands at any time and place an order with a button. Online stores offer a wider range of hydration containers, including limited edition items, which may not be available in physical stores. And the least dominant among these is direct sales which includes door-to-door sales, home parties, and multi-level marketing, which have a small share in the hydration container market.

Hydration Containers Regional Insights

By region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. The North American market accounted for the largest market share in 2022 and is projected to grow at a robust CAGR 7.8% during the review period. North America dominates the hydration containers market due to the rise in military expenditure as per NATO regulations and development in adventure sports destinations. The rise in the number of sports fans participating in outdoor activities like camping, swimming, and bicycling will also contribute to the market for hydration containers in the area expanding faster than expected over the projected period.

Further, the major countries studied are The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3 HYDRATION CONTAINERS MARKET SHARE BY REGION 2021 (%)Source Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Hydration Containers market accounts for the second-largest market for hydration containers, with a significant market share. The region has a high demand for hydration containers due to the growing focus on health and wellness, increasing outdoor activities, and the popularity of sports and fitness. The region has many established brands and manufacturers of hydration containers, which further drives the market growth. Additionally, the UK Hydration Containers market held the largest market share, then Germany Hydration Containers market and France hydration container market are the major contributors to the European hydration containers market.

The Asia-Pacific Hydration Containers Market is the fastest-growing hydration container market with a significant market share. The region's market growth can be attributed to increasing urbanization, rising disposable income, growing health and wellness consciousness, and the popularity of outdoor activities. Additionally, the region's vast population creates a massive market opportunity for hydration container manufacturers. Moreover, the China Hydration Containers market held the largest market share, and the India Hydration Containers market was the fastest growing market in the Asia-Pacific region.

Hydration Containers Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Hydration Containers market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Hydration Containers industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies manufacturers adopt in the global Hydration Containers industry to benefit clients and expand the Hydration Containers market sector is manufacturing locally to reduce operating costs.

CamelBak is a Petaluma, California-based outdoor equipment company best known for its hydration products such as hydration packs and water bottles. CamelBak also provides protective gear and other products to the United States military. The company distinguished its bottles by making them tasteless and employing bite valves designed to prevent leaks while allowing for easy sipping. CamelBak's hydration packs range in size from 1.5 to 3.0 litres (50-100 US fluid ounces) in a backpack style designed primarily for biking, hiking, and other outdoor activities, to 0.83 to 1.3 litre (28-45 US fluid ounces) in a belt style designed for runners and walkers. CamelBak also produces general-purpose backpacks, huge rucksacks with a variety of accessories, and even PALS webbing to accommodate MOLLE equipment.

Brita GmbH is a German company that manufactures water filters. Brita makes disposable filter-equipped kettles, tap adapters, and BPA-free water bottles composed of styrene methyl methacrylate copolymer. Recyclable filters are available. Their main filtering mechanism is made up of activated carbon and ion-exchange resin. Coconut shells are used to make activated carbon. The filters have two effects, according to Brita the activated carbon removes substances that may impair taste, such as chlorine and chlorine compounds, and the ion-exchange resin reduces carbonate hardness (limescale) as well as copper and lead. Hinari and Breville sell electric kettles with Brita technology in the United Kingdom.

Key Companies in the Hydration Containers market includes.

• CamelBak Products, LLC (US)


• Brita GmbH (Germany)


• Klean Kanteen (US)


• Tupperware (US)


• Contigo (Canada)


• Aquasana (US)


• Nalgene (US)


• Nathan Sports (US)


• HydraPak (US)


• Cascade Designs Inc. (US)


• Thermos L.L.C (US)


• Hydro Flask (US)

Hydration Containers Industry Developments

November 2022 Nalgene released a new line of reusable water bottles made from plant-based materials, including sugarcane and corn. The bottles are BPA-free and designed to be durable and long-lasting.  

July 2022 Hydro Flask announces a partnership with the National Park Foundation to release a limited-edition series of water bottles featuring designs inspired by national parks. A portion of the proceeds from each bottle sold will be donated to the National Park foundation. 

March 2022 Brita introduced a new line of water bottles with built-in filters that can remove chlorine, odors, and other containments from tap water. The bottles come in various sizes and colors and are designed for on-the-go hydration.

Hydration Containers Market Segmentation

Hydration Containers Product Type Outlook

• Water bottles


• Tumblers


• Cans


• Mason jars


• Shakers


• Others

Hydration Containers Material Type Outlook

• Metal


• Polymer


• Glass


• Silicone

Hydration Containers Capacity Outlook

• Upto 20 oz


• 21-40 oz


• 41-60 oz


• Above 60 oz

Hydration Containers Distribution Channel Outlook

• Direct sales


• Retailers


• Online

Hydration Containers Regional Outlook

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  North America

  
  
  
  
  • US
  
  
  • Canada
  
  
  
  


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  Europe

  
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


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  Asia-Pacific

  
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Rest of Asia-Pacific
  
  
  
  


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  Rest of the World

  
  
  
  
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    Middle East & Africa

    
    
  
  
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    Latin America