Hops Derivatives Market Trends

Key Emerging Trends in the Hops Derivatives Market

A bitterness agent in beer production comes from one important component called Hop which has always been known for its bittering qualities and aroma appeals though recently this trends have changed thus leading many businesses to shift focus from traditional brewing into other various fields. An increase in demand due to boom of craft beer is one notable trend observed within hops derivatives market. The demand for different and high quality hop varieties has also gone up due to mushrooming of craft breweries worldwide. Craft brewers are actively experimenting with different hops derivatives to create distinctive flavor profiles in their beers, catering to the evolving preferences of consumers who seek novel and artisanal brews. The Hops Derivatives Market is expected to exhibit favorable trends in the coming years; flavored beer being one of the driving factors behind these trends. This means that hops derivatives play a crucial role in meeting various and improved beer flavors required by consumers; thus contributing towards positive developments in the market. Besides this, there is an impact from the health and wellness trend on the hops derivatives market especially pharmaceuticals and nutraceuticals. Hops have compounds like xanthohumol which possess antioxidants properties with potential health benefits if consumed (Braga et al., 2015). Consequently, people are becoming more aware of their health status hence there is a growing interest on several dietary supplements and herbal remedies made from hop-derivatives. This has led to the development of many medical products containing extracts from hop plant as one of its ingredients targeting specific diseases or conditions. Premium and specialty hops varieties are increasingly being demanded in established brewing regions like Europe and North America driven by the craft beer movement whereas emerging markets are adopting Western brewing cultures and experiencing a surge in popularity for craft beers resulting to an increase in demand for hops derivatives. This wide geographical distribution indicates global acceptance of hops derivatives’ value plus versatility across diverse cultural and brewing traditions. However, there remain challenges within the hops derivatives market. Hop yields can be affected by climate change or extreme weather conditions which in turn affects quality hence posing threats to supply chain stability. In addition, sustainability practices are becoming important issues within industry forcing players to search ecological solutions towards maintaining long term viability of growing hops.