Hookah Mixes Market Analysis

In-depth Analysis of Hookah Mixes Market Industry Landscape

The hookah trend is gaining popularity, especially among urban youth, young professionals, and college students. The increasing use of hookah in social settings like bars or parties is contributing to the growing sales of hookah mixes. Originally popular in the Middle East and Asia, the use of hookah has spread globally. As people from regions like India, Pakistan, Northern Africa, and the Middle East migrated to Europe, hookahs and hookah cafes started appearing in European cities. The rise in hookah smoking has led to a rapid increase in the number of hookah lounges, bars, and pubs. These establishments are now found in many parts of the world, including France, Britain, Russia, Spain, India, the Middle East, and gaining popularity in the United States.

The trend of hookah smoking has become particularly popular in metropolitan areas and around college campuses. Even in states with strict smoke-free air laws, like California, New York, Illinois, Texas, and Virginia, the emergence of hookah bars and cafes is notable, mostly concentrated in major cities or near universities. According to the Public Health Law Center, new hookah bars and lounges are opening in the US every month. Many of these places are exempt from smoke-free air laws, contributing to the increasing number of hookah establishments.

The overall Hotel/Restaurant/Café (HoReCa) industry is experiencing growth globally, especially in developing countries such as China and India. The habit of dining out is becoming increasingly popular, with people choosing to eat out four to five times a week. According to WGR analysis, the trend of dining out in developing countries is expected to surpass that in developed countries like the UK, France, and Italy. Factors such as the adoption of new cultures, awareness of global trends, more social gatherings, and changing lifestyles are driving the growth of the HoReCa industry. In the US, the National Restaurant Association projects restaurant industry sales to reach USD 899 billion in 2020. Similarly, the Federation of Indian Chambers of Commerce and Industry (FICCI) anticipates a Compound Annual Growth Rate (CAGR) of 10% in the Indian foodservice industry from 2017 to 2022. Therefore, the expansion of the foodservice industry, both in developed and developing countries, is contributing to the growth of hookah bars, lounges, pubs, and cafes. The various factors leading to the increasing number of hookah establishments worldwide are expected to drive the growth of the global hookah mixes market.