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Home Decor Furnishing Market Research Report: By Category (Furniture, Lighting, Rugs & Carpets, Wall Decor, Textiles & Curtains), By Style (Contemporary, Traditional, Modern, Transitional, Bohemian), By Function (Residential, Commercial, Hospitality), By Price Range (Low-end, Mid-range, High-end, Luxury), By Distribution Channel (Online Retail, Brick-and-Mortar Stores, Interior Designers, Wholesale Distributors) and By Region (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032


ID: MRFR/CO/24155-HCR | 100 Pages | Author: Tejas Chaudhary| November 2024

Global Home Decor Furnishing Market Overview


The home decor furnishing market size was estimated at 375.65 (USD Billion) in 2022. The home decor furnishing industry is expected to grow from 399.5(USD Billion) in 2023 to 695.4 (USD Billion) by 2032. The home decor furnishing market CAGR (growth rate) is expected to be around 6.35% during the forecast period (2024 - 2032).


Key Home Decor Furnishing Market Trends Highlighted


Amidst the ever-evolving landscape of home decor, several key market trends are shaping the industry. Consumers are increasingly embracing a blend of comfort and functionality, prioritizing pieces that enhance their well-being. Sustainability is also gaining traction, with eco-friendly materials and practices becoming more prevalent. Technology is further integrating into home decor, offering smart furniture, lighting solutions, and personalized experiences. These trends are driven by changing lifestyles, rising disposable incomes, and increased awareness of environmental and health concerns.


Opportunities abound in the home decor furnishing market. Capturing the growing demand for personalized and customizable decor presents a significant opportunity. Exploring emerging markets with untapped potential, such as developing countries, can also yield substantial returns. Leveraging e-commerce platforms to reach a wider audience and provide seamless shopping experiences is another key opportunity.


Recent trends in the home decor furnishing market include the rise of multifunctional furniture, catering to space-constrained living arrangements. Biophilic design, incorporating natural elements into interiors to create a sense of tranquility, is also gaining popularity. Augmented reality and virtual reality technologies are enhancing visualization and decision-making for consumers, while subscription-based furniture services offer flexibility and convenience.


Home Decor Furnishing Market Overview


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Home Decor Furnishing Market Drivers


Rising Demand for Personalized and Unique Home Decor


Many consumers are interested in having products for their homes that reflect their personal style and taste, and, as a result, an increasing number of customers search for more unique and personalized home furnishings than before.


To meet this demand, more and more manufacturers offer consumers an increasing array of home furnishing options that can be customized based on the buyer’s taste and individual preferences from furniture and textiles to artwork.


In addition, more and more customers prefer online stores to find unique or hard-to-reach home decor furnishings, including items offered by niche brands and independent designers. The personalization trend likely remain in the future as well, as customers keep looking for ways to make homes unique and individual. The increasing personalization trend is expected to drive growth in the Global Home Decor Furnishing Market Industry.


Growing Popularity of Online Home Decor Retail


The increased ease of purchase home decor items due to e-commerce has opened up doors to increase in popularity of online home decor retail. Online retailers also have a much wider variety than that of regular retailers and often have much cheaper prices too.


Online home decor retail has become more popular in recent years and this trend is expected to continue in the future. Since the trend of shopping for home decor online will be popular, the online home decor retail industry will see an increase in growth in the coming years.


Increasing Investment in Home Improvement and Renovation


Years of investment in home improvement and renovation projects have not been wasted on the consumer; with house values rising, interest rates at all-time lows, and the desire to have a more comfortable, contemporary and atmospheric home increasing, a typical home improvement or renovation task inevitably includes the buying of new home decor such as furniture, textiles and works of art.


It is likely that this will be a continuing trend in the years to come as more and more homeowners purchase new home fabrics or redecorate their homes to make them more comfortable and stylish. In the future, this trend is likely to boost growth in the global home decor furnishing market.


Home Decor Furnishing Market Segment Insights:


Home Decor Furnishing Market Category Insights


The category segment is an important domain that provides relevant information about the diverse preferences and attitudes of customers in the international home decor furnishing market. Furniture, lighting, rugs and carpets, wall decor, textiles, and curtains are some of the significant categories that are included into the domain.


Furniture is the biggest category and is expected to expand its size by reaching $205.6 billion in 2024. The robust growth is associated with the increasing demand for well-designed and convenient items that improve the comfort and appearance of homes.


Lighting is another large category but with a slower growth rate. It is expected to reach $78.4 by 2024. The increase in the adoption of smart lighting options and low-energy products is considered the main driver for further growth. Rugs and carpets, with the market size of $45.2 billion, is also expected to show a consistent increase and reach $59.8 by 2024.


The growing demand for solutions that are associated with special and interesting designs will drive the further growth of the category. The same factors also explain the current trends associated with wall decor and the estimated size of $32.1 by 2024.


The broad category of the wall decor includes photos, paintings, and mirrors that are used to personalize homes and improve the arrangement of the space. Finally, textiles and curtains that have the current size of $36.9 might show the biggest growth and increase by 2024, reaching $48.7 billion. The trend is associated with the rising interest in the high quality of materials and attractive design options. In general, such a categorization generates valuable information about the major trends and factors that shape the home decor furnishing market.


Home Decor Furnishing Market Category Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Home Decor Furnishing Market Style Insights


The global home decor furnishing market is segmented based on style into contemporary, traditional, modern, transitional, and Bohemian. In 2023, the contemporary style segment held the largest market share of over 35%, and it is projected to continue its dominance throughout the forecast period. The growing popularity of modern and minimalist home decor trends is driving the demand for contemporary furnishings. Traditional style, characterized by classic designs and intricate details, is the second-largest segment, with a market share of around 28%.


Modern style, which emphasizes clean lines and functionality, is also gaining popularity, particularly among younger consumers. Transitional style, which blends elements of traditional and modern styles, and Bohemian style, which incorporates eclectic and ethnic influences, are other significant segments in the global home decor furnishing market.


Home Decor Furnishing Market Function Insights


The global home decor furnishing market segmentation by function includes residential, commercial, and hospitality. The residential segment accounted for the largest share of the market in 2023 and is expected to continue to dominate the market through 2032. The growth of this segment is attributed to the increasing demand for home decor products because of rising disposable income and changing lifestyles.


The commercial segment is expected to witness steady growth over the forecast period, driven by the increasing demand for office furniture and other commercial furnishings. The Hospitality segment is also expected to grow at a significant rate, fueled by the increasing number of hotels, restaurants, and other hospitality establishments.


Home Decor Furnishing Market Price Range Insights


The global home decor furnishing market is segmented by price range into low-end, mid-range, high-end, and luxury. The mid-range segment held the largest market share in 2023, accounting for over 40% of the global market.


The low-end segment is expected to grow at the highest CAGR during the forecast period, driven by the increasing demand for affordable home decor products in emerging markets. The high-end and luxury segments are expected to witness steady growth, driven by the growing disposable income of consumers in developed countries.


Home Decor Furnishing Market Distribution Channel Insights


The distribution channel segment plays a crucial role in the global home decor furnishing market. In 2023, the online retail channel held the largest market share, accounting for approximately 35.4% of the global revenue. This dominance is attributed to the convenience, wide product selection, and competitive pricing offered by e-commerce platforms.


Brick-and-mortar stores continue to hold a significant share of the market, particularly for high-end and luxury home decor products. Interior designers also contribute to market growth by providing personalized design services and access to exclusive products. Wholesale distributors facilitate the distribution of home decor products to retailers and other businesses.


Home Decor Furnishing Market Region Insights


North America is expected to hold the largest share of the Global Home Decor Furnishing Market revenue in 2023, and is projected to continue its dominance over the forecast period. The region's growth can be attributed to the presence of many home decor and furnishing retailers, as well as a growing consumer base that is willing to spend on home decor products. Europe is expected to be the second-largest market for home decor and furnishings, with growth being driven by the region's strong economy and rising disposable income levels.


The APAC region is expected to witness the fastest growth over the forecast period, due to the growing urbanization and increasing consumer spending in countries such as China and India. South America and MEA are expected to account for a smaller share of the global home decor and furnishings market, but are expected to witness steady growth over the forecast period.


Home Decor Furnishing Market Region Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Home Decor Furnishing Market Key Players and Competitive Insights:


The home decor furnishing market industry’s major players concentrate on expanding their product range, reaching a wider market share, and improving customer service. Most of the leading home decor furnishing market companies invest in research and development to introduce new innovative products to cater to the changing customer tastes.


Besides, organizations implement growth strategies, including partnerships, acquisitions, and alliances, which help to improve market position. Notably, several factors influence the home decor furnishing market. The increase in the demand for home decor products in consumers’ preference, rising adoption of online shopping, along with rising purchasing power, are the main market aspects that drive its growth.


IKEA is the top home decor furnishing market company in the world.Being multinational in scope, it provides accessories, textiles, lighting, and furniture that capture its brand and product details. Moreover, the player prides itself on creating modern, innovative, and affordable products that grow popular with a cross-section of customers across the globe. Additionally, IKEA is well-suited in offering a customer-friendly online shopping experience and works with global sustainability initiatives that promote the use of sustainable materials.


Wayfair is yet another home decor furnishing market key player that is an online retailer with a large market share. Notably, it has created a vast customer base and works with more than 10,000 suppliers, with a freighting service to suit customer demand as well as offering excellent customer service, and a user-friendly website. Finally, it is making several investments in technology and further logistics to enhance customer online shopping experience.


Key Companies in the Home Decor Furnishing Market Include:



  • living spacegroup

  • Pottery Barn

  • Ethan Allennempara

  • Ashley HomeStore

  • BoConcept

  • Mitchell Gold + Bob Williams

  • IKEA

  • Walter E. Smithe Furniture + Design

  • Lee Industries

  • Restoration Hardware

  • WilliamsSonoma, Inc

  • West Elm

  • crateandbarrell

  • Design Within Reach


Home Decor Furnishing Market Industry Developments


The global home décor furnishing market is projected to reach a value of USD 695.4 billion by 2032, expanding at a CAGR of 6.35% from 2023 to 2032. The market growth is attributed to the increasing disposable income, rising urbanization, and growing consumer preference for stylish and comfortable home décor. The Asia Pacific region is expected to dominate the market, with China and India being the major contributors.


Key industry trends include the adoption of sustainable and eco-friendly materials, the integration of smart home technologies, and the rise of online retail channels. Recently, major players in the market have announced strategic partnerships and acquisitions to expand their product portfolios and strengthen their market presence. These developments indicate a positive outlook for the global home décor furnishing market in the coming years.


Home Decor Furnishing Market Segmentation Insights


Home Decor Furnishing Market Category Outlook



  • Furniture

  • Lighting

  • Rugs and Carpets

  • Wall Decor

  • Textiles and Curtains


Home Decor Furnishing Market Style Outlook



  • Contemporary

  • Traditional

  • Modern

  • Transitional

  • Bohemian


Home Decor Furnishing Market Function Outlook



  • Residential

  • Commercial

  • Hospitality


Home Decor Furnishing Market Price Range Outlook



  • Low-end

  • Mid-range

  • High-end

  • Luxury


Home Decor Furnishing Market Distribution Channel Outlook



  • Online Retail

  • Brick-and-Mortar Stores

  • Interior Designers

  • Wholesale Distributors


Home Decor Furnishing Market Region Outlook




  • North America




  • Europe




  • South America




  • Asia Pacific




  • Middle East and Africa



Report Attribute/Metric Details
Market Size 2022 375.65(USD Billion)
Market Size 2023 399.5(USD Billion)
Market Size 2032 695.4(USD Billion)
Compound Annual Growth Rate (CAGR) 6.35% (2024 - 2032)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year 2023
Market Forecast Period 2024 - 2032
Historical Data 2019 - 2023
Market Forecast Units USD Billion
Key Companies Profiled living spacegroup, Pottery Barn, Ethan Allennempara, Ashley HomeStore, BoConcept, Mitchell Gold + Bob Williams, IKEA, Walter E. Smithe Furniture + Design, Lee Industries, Restoration Hardware, WilliamsSonoma, Inc, West Elm, crateandbarrell, Design Within Reach
Segments Covered Category, Style, Function, Price Range, Distribution Channel, Region
Key Market Opportunities 1.       Smart Home Integration 2.       Sustainable Materials 3.       E-commerce Expansion 4.       Customization Options 5.       Rental Furniture
Key Market Dynamics 1.       Growing E-commerce Penetration 2.       Rising Disposable Income 3.       Increasing Consumer Spending 4.       Shift towards Smart Home Decor 5.       Sustainability Concerns
Countries Covered North America, Europe, APAC, South America, MEA


Frequently Asked Questions (FAQ) :

The global home decor furnishing market reached an overall valuation of 399.5 billion USD in 2023.

By 2032, the global home decor furnishing market is projected to reach an overall valuation of 695.4 billion USD.

The global home decor furnishing market is expected to expand at a compound annual growth rate (CAGR) of 6.35% between 2024 and 2032.

North America currently holds the largest market share in the global home decor furnishing market.

The growth of the home decor furnishing market is primarily driven by factors such as increasing disposable income, rising urbanization, and changing consumer preferences towards home decor and lifestyle.

The residential segment is expected to account for the largest share of the global home decor furnishing market in the coming years due to the increasing construction of new homes and the growing demand for home improvement products.

Some of the key competitors in the global home decor furnishing market include IKEA, Ashley Furniture Industries, and Ethan Allen Interiors.

The COVID-19 pandemic had a significant impact on the Home Decor Furnishing Market, leading to disruptions in supply chains and a decline in consumer spending. However, the market has since rebounded and is expected to continue growing in the coming years.

Key trends shaping the future of the home decor furnishing market include the growing popularity of online shopping, the increasing demand for sustainable and eco-friendly products, and the rise of smart home technology.

The home decor furnishing market faces challenges such as intense competition, rising raw material costs, and the impact of global economic conditions.

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