Home Care Packaging Market Analysis

Home Care Packaging Market Overview

Homecare products generally refer to the several products used to keep up the interior design of a home as well as any commercial constructions. The international home care market provides several products which include air care, dishwashing, bleach, laundry care, insecticides, surface care, and sanitary care. The segmentation of the market is supermarkets and hypermarkets, comfort stores.

Home Care Packaging Market Size was valued at USD 33.46 billion in 2023. The Home Care Packaging industry is projected to grow from USD 34.97 Billion in 2024 to USD 52.45 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.2% during the forecast period (2024 - 2032).

On April 3rd, 2023, Grove Collaborative Holdings, Inc. (NYSE: GROV) (“Grove” or “the Company”), a leading sustainable consumer products company, Certified B Corporation, and Public Benefit Corporation, announced today its rebranding and the launch of flagship owned brand – Grove Co., prior to Earth Month. With an emphasis on customer needs and sustainability as part of new brand strategy, the Company is giving an update on core partnerships and key sustainability initiatives that would keep pace with the industry in going beyond reliance on single-use plastics. Grove Collaborative has several updates for its flagship brand, Grove Co., which are part of a multi-phased effort by the brand to own beautiful sustainability and earn a place in more customers’ carts and homes.

COVID 19 Analysis:

The pandemic outbreak impacts almost all the business sectors and revenue from the global market. We stay the majority of time at home owing to pandemic factors such as lockdown measures, home quarantine, work from home is created the demand for killing microorganisms with the appended benefit of decreasing the possibilities of infection, specifically in the familiar contact areas. This is around 85% of the customer changing the type they clean their house; market competitors positioned their products to cover up with the pandemic rush.

As customers have become more careful and conscious about home hygiene and personal care after the coronavirus pandemic, the need for laundry care, toilet care-based products, and surface care both commercial and personal, is anticipated to witness increasing market growth. ​

Home Care Packaging Market Dynamics:

Market drivers:

The international market for home care products is increasing, considerably, owing to the increasing assumption of these packages in regions of developed economies. Even though, it is anticipated to witness a rise in demand in developing and developed countries in upcoming years owing to the increasing awareness about the market of home care packaging solutions. Increasing health awareness, improving standards of living, and increase in per capita income of people are some of the reasons driving the growth of the home care industry. 

Recently, there are numerous players engaged in the business proposal for the production of home care products. A broad range of availability of products and variation in costs increases the market growth. Technological developments for better output, also Packaging innovation are some of the other reasons that drive the home care packaging market growth.

Market opportunities:

The opportunity of advanced technologies such as “Radio Frequency Identification”, and artificial intelligence, also Near Field Communication for boosting smart and neat packaging services such as preventing counterfeit, providing accurate data about inventory monitoring, and allowing customers to track goods by using their smartphones may provide sturdy opportunities for the increasing demand of the home care packaging market growth throughout the forecast period.

On the other side, increasing the assumption of such packages in developing and developed economies might also incline the market growth and market size. It is merely too evident an increase in demand in developed and developing regions in upcoming years due to the growing awareness about home care services and solutions.

Additionally, there is a gradual conversion in customer preference and choices toward adopting home care packaging over its fixed counterpart due to its sustainability and convenience issues. Home care packaging materials are 85% lighter in volume than their equivalent materials and also more cost-effective than the traditional ones.

Market restraints:

The market of home care packaging has its advantages as well as disadvantages the major limitations of this market seem to be the major restraints for the growth of the home care packaging market. The high fragmentation of home care materials might be a market restrain throughout the forecast period. 

Global warming is another factor that resists the market growth of home care packaging products because the plastic used in-home care products is high that causes pollution over the air, water, and soil. These factors hinder the home care packaging market growth and market share during the forecast period.

Market challenges:

Shifting in raw material cost has challenged the overall packaging manufacturers in the case of supply and cost. Home care packaging producers are also not exceptional out of this challenge. When considering the glass typed material, in the year 2020, Saertex declared a price rise of up to 5% for its fiberglass material. The cost of glass has been stable with frivolity at regular periodicals due to stock maintaining habit by the packagers worldwide. And the manufacturer of home care packaging products named Smurfit Kappa in the year 2021, raised a warning over the increasing cost of unprocessed materials. According to the company, capital prices have also blast up as consumer has recycled very less throughout the pandemic threats.

The most challenging part is to handle the pandemic crisis in recent times, continuous sanitization wearing the mask, maintaining the social distancing has turned the new normal. Hygiene maintenance with extreme care is increasing due to awareness. Despite being an essential measure, it also appends to the plastic waste issues. Demand for varieties such as sanitizers, cleaning agents, one-use gloves, and masks is also rising. These factors hamper the business growth of the home care packaging market trend.

Cumulative growth analysis:

The market is anticipated to have a large number of new challenges throughout the forecast period, due to continuous developments in-home care packaging sectors with increasing customer preferences for great hygiene. The home care packaging market trend is also forecasted to have high extension activities by international companies. Acquisition and merger activities are contemplated to be seen throughout the forecast period. The market size of the Home Care Packaging Market was USD 90.45 billion in the year 2019 and is anticipated to reach USD 173.17 billion by the year 2027, and register a CAGR of 9% throughout the forecast period of 2027.

Additionally, the increasing assumption of compact packages on the response of their affordability and storage is constraining the home care packaging market growth. Apart from this, a considerable shift in consumer choices towards home care packaging, along with the rising focus on customer-based packaging production, is boosting the market growth. In addition, with the increasing environmental concerns and social causes, governing agencies of various countries are offering tax exemptions to firms adopting sustainable and innovative ways of producing home care packaged products.

Value chain analysis:

Manufacturers of home care products are developing packaging material that contains very less virgin material and larger levels of Post-Industrial recycling and Post-Consumer Recycling. However major prominence has been placed on customer recycling activities, many enterprisers have found victory by regrinding and collecting waste material over the manufacturing methods. In addition, companies are now considering bioplastics and bio-inherited plastics resins to enhance their carbon track.

Homecare Packaging refers to offering packages to household materials. As the rising demand for household grocery and sanitary products is reaching high in this trend due to an increase in the consumer opting for home care solutions than medical care solutions from hospitals, the global Homecare packaging market trend become vitally establishing its market growth. An increase in per capita revenue, choice in a health-conscious or healthier lifestyle is discerned as the enhancing factors that are increasing the market size worldwide. As advanced technology is changing every day, so it is an accountable factor for the global home care packaging market trend.

Segment overview: 

Based on Segment:

• Product


• Material


• Packages


• Regions

Based on Product:

• Polishes


• Dishwashing


• Air Care


• Toiletries


• Insecticides


• Laundry Care


• Others

Based on Material:

• Paper


• Plastic


• Metal


• Glass

Based on Packages:

• Cans


• Bottles


• Tins


• Jars


• Pouches


• Cartons


• Others

Based on Regions

• North America


• APAC


• Europe


• Rest of the world

Regional analysis:

The international home care packaging market size is anticipated to witness remarkable growth throughout the forecast period. This is owing to the significant growth in the sector of the packaging industry with the growing population exploding along with an increase in disposable revenue. The market growth is primarily featured to increasing incomes from the profitable growth with rising concern throughout hygiene maintenance in several countries, which is merely to continue over the forecast years. 

The APAC region was responsible for the highest share of the market of home care packaging in the year 2016, and in the region of China was the highest country-level business market, followed by Japan and India. Increasing population with extreme economic growth has consequent into extraordinary growth for products of home care packaging market share in the developing countries and subsequently output in the rise of the home care packaging market growth.

Competitive landscape:

• Bemis Company Inc. (U.S)


• Amcor Limited (Australia)


• Winpak Ltd. (Canada)


• Rexam Plc (U.K)


• RPC Group (U.K)


• AptarGroup


• Mondi (South Africa)


• Sonoco Products Company (U.S)


• Tetra Laval (Switzerland)


• Ilgan Holdings (U.S)

Recent developments:

Ecover’s new home care line launched in November 2023 through new sustainable packaging which marked its 35th anniversary. The plant-based plastic bottles were created by Green Cleaning Pioneer with Sonoco. Ecover’s proprietary blend of bio-sourced high-density polyethylene (HDPE) and post-consumer recycled (PCR) resin called Plantplastic is used for this new package as well as Sonoco extrusion blow-molded bottles. Green Cleaning Pioneer joined hands with Sonoco to create these plant-based plastic bottles. In this case, Ecover uses Plantplastic which comprises a mix of bio-sourced high-density polyethylene (HDPE) and post-consumer recycled resin; it makes up the primary material in Sonoco’s extrusion blow-molded bottles.

Symrise goes a different route by introducing an innovative approach in June 2023 with the launching of new multifunctional ingredients collection for household care products. In addition to classical cosmetic ingredients, the Company now also offers multifunctional ingredients for household care products in this category. Cleaning performance improvements can be achieved through the use of multiple multifunctional ingredients that enhance product aesthetics and bolster formula protection in such products as surface care, laundry and dishwashing detergents. Demand for high-performance sustainable cleaning agents is growing rapidly while regulatory requirements for manufacturers regularly change. Symrise’s multifunctional ingredient portfolio can help these changes in legislation move forward whilst supporting sustainability initiatives that limit damage done to our environment.

Report Overview:

This report has covered:

• Market overview


• COVID 19 Analysis


• Market dynamics


• Cumulative growth analysis


• Value chain analysis


• Segment overview


• Regional analysis


• Competitive landscape


• Recent developments

Segmentation Table:

Based on Segment:

• Product


• Material


• Packages


• Regions

Based on Product:

• Polishes


• Dishwashing


• Air Care


• Toiletries


• Insecticides


• Laundry Care


• Others

Based on Material:

• Paper


• Plastic


• Metal


• Glass

Based on Packages:

• Cans


• Bottles


• Tins


• Jars


• Pouches


• Cartons


• Others

Based on Regions:

• North America


• APAC


• Europe


• Rest of the world