Global Healthy Fruit Vegetable Chip Market Overview
As per MRFR analysis, the Healthy Fruit Vegetable Chip Market Size was estimated at 60.16 (USD Billion) in 2022.
The Healthy Fruit Vegetable Chip Market Industry is expected to grow from 64.9(USD Billion) in 2023 to 128.6 (USD Billion) by 2032. The Healthy Fruit Vegetable Chip Market CAGR (growth rate) is expected to be around 7.89% during the forecast period (2024 - 2032).
Key Healthy Fruit Vegetable Chip Market Trends Highlighted
The global market for healthy fruit and vegetable chips is expanding rapidly, driven by increasing consumer demand for healthier snack options. Key market drivers include the rising popularity of plant-based diets, growing awareness of the health benefits of fruits and vegetables, and the convenience factor of pre-packaged snacks.
Opportunities for exploration and capture in this market include developing innovative flavors and packaging solutions, expanding distribution channels, and targeting niche consumer segments. Emerging trends in recent times include the use of sustainable packaging materials, the incorporation of functional ingredients, and the adoption of e-commerce platforms for sales and marketing.
By addressing these trends and opportunities, manufacturers in the healthy fruit and vegetable chip market can gain a competitive edge and capitalize on the growing demand for healthier snacking options.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Healthy Fruit Vegetable Chip Market Drivers
Rising Health Consciousness and Demand for Nutritious Snacks
Today many consumers are conscious about their diet and try to consume more healthy and nutritious food. Healthy fruit and vegetable chips are a very convenient and tasty way to satisfy the desire to eat something delicious. At the same time, you provide your body with a source of vitamins, minerals, fiber, and other valuable nutrients. This is one of the major factors which boost the global healthy fruit and vegetable chips market. This general tendency towards healthier food aside, the following factors can be distinguished: a rising incidence of obesity and heart diseases and diabestes as well as concerns on the part of healthcare specialists that overweight is getting more and more common, health issues.Moreover, the rising popularity of plantbased diets can also explain the increase in demand for various healthy fruit and vegetable chips. Another important factor which contributes to this trend is the increasing availability of such products both in retail shops and online. As a result of the aforementioned factors, the healthy fruit and vegetable market is expected to expand at a CAGR of 7.89% in the next 10 years, until 2032, and will reach $128.6 billion.
Technological Advancements and Product Innovation
One of the most prominent drivers of the growth of the global healthy fruit and vegetable chip market is represented by technological advancements. In particular, the rise of the new technologies aids manufacturers in producing the range of mouthwatering chips more in line with the tastes of customers. Undeniably, one of the leading technologies is the air frying one. Air fried chips are a healthier alternative to the deep-fried cups as they are cooked in hot air rather than oil.As a result, the chips are less fatty and boast fewer calories while still having their appeal visually, as they are crispy. Moreover, the growth of the healthy fruit and vegetable chip market can be attributed to a range of other technological advances. First, there has been a rise in the variety of flavorings available. The other factor is linked to the use of various fruits and vegetables to create chips : technologies in this sphere and the innovation itself also stand behind the growth of the chips.Finally, the availability of packaging that keeps the chips crunchy and fresh can also be related to technological advances.
Changing Consumer Lifestyles and Eating Habits
5.1.1 Changing Consumer Lifestyles and Eating Habits Changes in consumer lifestyles and eating habits are also driving the growth of the global healthy fruit and vegetable chip market. On the one hand, consumers are snacking more frequently between meals, and they are looking for something healthy to eat. On the other hand, they are increasingly likely to be eating as they walk or undertake other activities. Factors that fuel this trend include the increasing number of people who work away from home and therefore eat on the road or quickly, increased use of ride-sharing services, and the expanding number of people who reside in urban areas.Healthy fruit and vegetable chips are perfect snacks for people who need to eat on the move as they are portable and easy to eat quickly. These changes in consumer lifestyles and eating habits create beneficial conditions for the growth of the global healthy fruit and vegetable chip market.
Healthy Fruit Vegetable Chip Market Segment Insights
Healthy Fruit Vegetable Chip Market Product Type Insights
The Healthy Fruit Vegetable Chip Market is segmented by Product Type into Fruit Chips, Vegetable Chips, and Combination Chips (Fruit and Vegetable). Among these segments, Fruit Chips held the largest market share of 60% in 2023. The market for Fruit Chips is expected to grow at a CAGR of 7.5% during the forecast period, reaching a valuation of USD 78.5 billion by 2032. The growth of the Fruit Chips segment can be attributed to the increasing popularity of fruits as a healthy snacking option. Consumers are becoming more health-conscious and are looking for healthier alternatives to traditional snacks such as potato chips and candy.Fruit Chips offer a convenient and portable way to consume fruits, providing essential vitamins, minerals, and fiber. The Vegetable Chips segment is also expected to witness significant growth during the forecast period. The market for Vegetable Chips is projected to grow at a CAGR of 8.2% during the forecast period, reaching a valuation of USD 45.6 billion by 2032. The growth of the Vegetable Chips segment can be attributed to the rising demand for vegetable-based snacks. Consumers are looking for healthier snack options that are low in calories and fat, and Vegetable Chips fit this need.Vegetable Chips are a good source of fiber, vitamins, and minerals, and they can help consumers increase their vegetable intake. The Combination Chips (Fruit and Vegetable) segment is expected to grow at a CAGR of 9.1% during the forecast period, reaching a valuation of USD 5.5 billion by 2032. The growth of the Combination Chips segment can be attributed to the increasing popularity of combination snacks. Consumers are looking for snacks that offer a variety of flavors and textures, and Combination Chips provide this. Combination Chips offer the benefits of both Fruit Chips and Vegetable Chips, making them a healthy and satisfying snack option.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Healthy Fruit Vegetable Chip Market Ingredient Insights
The Healthy Fruit Vegetable Chip Market segmentation by Ingredient includes Dried Fruit, Dried Vegetables, and Mixed Ingredients (Fruit and Vegetable). Dried Fruit held the largest market share in 2023, accounting for around 42.5% of the global revenue. The high demand for dried fruit chips is attributed to their natural sweetness, vibrant colors, and chewy texture. Dried Vegetables, such as sweet potato and carrot chips, are gaining popularity due to their savory flavors and rich nutrient content. Mixed Ingredients (Fruit and Vegetable) chips offer a combination of sweet and savory flavors, catering to consumers seeking a balance of taste and nutrition.
Healthy Fruit Vegetable Chip Market Flavor Insights
The Healthy Fruit Vegetable Chip Market is segmented by Flavor into Sweet, Salty, Savory, Spicy, and Mixed Flavors. Among these segments, Sweet flavor holds the largest market share and is expected to continue its dominance during the forecast period. This is primarily due to the growing popularity of sweet snacks among consumers, especially children. Salty flavor is another popular segment, driven by the demand for savory and crunchy snacks. Savory flavor is also gaining traction, as consumers seek healthier alternatives to traditional snacks.Spicy flavor is expected to witness moderate growth, catering to the increasing preference for bold and flavorful snacks. Mixed Flavors, which offer a combination of different flavors, are also gaining popularity, appealing to consumers who seek variety and excitement in their snacks.
Healthy Fruit Vegetable Chip Market Application Insights
The Healthy Fruit Vegetable Chip Market is segmented based on application into Snacking, Cooking, Baking, Salads and Garnishes. Snacking is expected to be largest application segment with a market size of 34.2 billion USD by 2024. This is due to the growing popularity of healthy snacks and the convenience of fruit and vegetable chips. Cooking is the second largest segment with a market size of 21.6 billion USD by 2024. The increasing demand for healthy alternatives to traditional cooking ingredients is driving the growth of this segment. Baking is expected to be the fastest-growing segment with a CAGR of 8.4% over the forecast period.This is due to the rising popularity of gluten-free and vegan baking, which often use fruit and vegetable chips as a healthier alternative to flour. Salads and Garnishes is the smallest segment with a market size of 6.5 billion USD by 2024. However, it is expected to grow at a CAGR of 7.2% over the forecast period, driven by the increasing demand for healthy and visually appealing salads.
Healthy Fruit Vegetable Chip Market Packaging Type Insights
The packaging type segment of the Healthy Fruit Vegetable Chip Market is expected to exhibit a significant growth rate during the forecast period. In 2023, the market for bags was valued at USD 24.5 billion, and it is projected to reach USD 42.6 billion by 2032, registering a CAGR of 7.2%. The growing popularity of on-the-go snacks and the convenience offered by bags are key factors driving the growth of this segment. Tubs are another popular packaging type, with a market value of USD 18.2 billion in 2023, which is estimated to reach USD 31.4 billion by 2032, expanding at a CAGR of 7.6%.The increasing demand for resealable and reusable packaging solutions is contributing to the growth of this segment. Cartons, with a market size of USD 12.9 billion in 2023, are expected to reach USD 22.3 billion by 2032, exhibiting a CAGR of 8.1%. The growing emphasis on eco-friendly packaging options is driving the demand for cartons. Pouches, which offer a lightweight and flexible packaging solution, are also gaining popularity, with a market value of USD 9.3 billion in 2023, which is anticipated to reach USD 16.2 billion by 2032, growing at a CAGR of 8.3%.The increasing adoption of single-serve and portion-controlled packaging is contributing to the growth of this segment.
Healthy Fruit Vegetable Chip Market Regional Insights
The Healthy Fruit Vegetable Chip Market is segmented into North America, Europe, APAC, South America, and MEA. North America held the largest market share in 2023 and is expected to continue its dominance throughout the forecast period. The growth in this region can be attributed to the increasing health consciousness among consumers and the rising demand for convenient and healthy snacks. Europe is expected to witness a significant growth rate during the forecast period due to the growing popularity of healthy eating habits and the increasing availability of healthy fruit and vegetable chips in the region.APAC is expected to be the fastest-growing region during the forecast period due to the rising disposable income and the increasing demand for healthy snacks in emerging economies such as China and India. South America and MEA are expected to witness a steady growth rate during the forecast period due to the increasing awareness of the health benefits of healthy fruit and vegetable chips.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Healthy Fruit Vegetable Chip Market Key Players And Competitive Insights
The Healthy Fruit Vegetable Chip Market industry is witnessing huge focus on constant innovation and product launch activities to meet the increasing consumer demand. The key players in the Healthy Fruit Vegetable Chip Market Market are increasing their efforts in spreading the distribution reach along with high production capacity to address the escalating demand levels. With the rising health consciousness among the individuals, the Healthy Fruit Vegetable Chip Market Market is foreseen to perform significantly throughout the forecast period 2021-2025. Hain Celestial Group, Inc. is one of the major companies working in the Healthy Fruit Vegetable Chip Market Market. The company provides a wide range of snacks such as the fruit and vegetable chips through its Hain Pure Snacks brand. The distribution reach of Hain Group is strong and the products are available across multiple retail outlets. The company is concentrating on product expansion and raising its production capacity to address the demand growth. The Kellogg Company is one of Hain’s competitor companies which serves the Healthy Fruit Vegetable Chip Market Market. The company features a wide variety of fruit and vegetable chips under the Pringles brand. The company brand is well known across the entire globe and their products can be easily purchased in multiple retail stores. They are focusing on innovation and new product launches to maintain their competitive position in the market.
Key Companies in the Healthy Fruit Vegetable Chip Market Include
- Brad's PlantBased
- Sensible Portions
- Campbell Soup Company
- Calbee, Inc.
- Kind Healthy Snacks
- PepsiCo, Inc.
- Amplify Snack Brands
- Utz Brands, Inc.
- Herr Foods, Inc.
- Mondelez International
- Snyder'sLance, Inc.
- The Hain Celestial Group
- Shearer's Foods, LLC
Healthy Fruit Vegetable Chip Market Industry Developments
The global healthy fruit and vegetable chip market is projected to reach USD 128.6 billion by 2032, exhibiting a CAGR of 7.89% during the forecast period (2024-2032). Rising health consciousness among consumers and the growing popularity of plant-based diets are driving market growth. Key industry participants are focusing on product innovation and strategic partnerships to expand their market presence. Recent developments include the launch of new flavors and varieties, such as beet chips and cauliflower chips, to cater to evolving consumer preferences. Mergers and acquisitions are also shaping the market landscape, with companies seeking to strengthen their distribution networks and gain a competitive edge.
Healthy Fruit Vegetable Chip Market Segmentation Insights
- Healthy Fruit Vegetable Chip Market Product Type Outlook
- Fruit Chips
- Vegetable Chips
- Combination Chips (Fruit and Vegetable)
- Healthy Fruit Vegetable Chip Market Ingredient Outlook
- Dried Fruit
- Dried Vegetables
- Mixed Ingredients (Fruit and Vegetable)
- Healthy Fruit Vegetable Chip Market Flavor Outlook
- Sweet
- Salty
- Savory
- Spicy
- Mixed Flavors
- Healthy Fruit Vegetable Chip Market Application Outlook
- Snacking
- Cooking
- Baking
- Salads and Garnishes
- Healthy Fruit Vegetable Chip Market Packaging Type Outlook
- Bags
- Tubs
- Cartons
- Pouches
| Report Attribute/Metric |
Details |
| Market Size 2022 |
60.16(USD Billion) |
| Market Size 2023 |
64.9(USD Billion) |
| Market Size 2032 |
128.6(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
7.89% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Brad's PlantBased ,Sensible Portions ,Campbell Soup Company ,Calbee, Inc. ,Kind Healthy Snacks ,PepsiCo, Inc. ,Amplify Snack Brands ,Utz Brands, Inc. ,Herr Foods, Inc. ,Mondelez International ,Snyder'sLance, Inc. ,The Hain Celestial Group ,Shearer's Foods, LLC |
| Segments Covered |
Product Type ,Ingredient ,Flavor ,Application ,Packaging Type ,Regional |
| Key Market Opportunities |
Rising health consciousness growing demand for convenience foods increasing disposable income expansion of retail channels and product innovation |
| Key Market Dynamics |
Growing health consciousness Increasing demand for convenient and healthy snacks Technological advancements Product innovation and diversification and Emerging markets |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Healthy Fruit Vegetable Chip Market is expected to reach a valuation of USD 64.9 billion in 2023, and is projected to grow at a CAGR of 7.89% to reach USD 128.6 billion by 2032.
North America is expected to dominate the market, followed by Europe. The Asia-Pacific region is anticipated to witness the fastest growth over the forecast period, owing to increasing health consciousness and rising disposable income.
Healthy Fruit Vegetable Chips are primarily consumed as a healthy snack, but also find applications in salads, trail mixes, and as an ingredient in various culinary preparations.
Major players operating in the Healthy Fruit Vegetable Chip Market include Dole plc, Hain Celestial Group, The Hain Celestial Group, Inc., Campbell Soup Company, and Diamond Foods, Inc.
The rising consumer preference for healthy and convenient snacks, coupled with increasing disposable income and growing health consciousness, are the primary factors propelling the growth of the Healthy Fruit Vegetable Chip Market.
One of the key challenges faced by the Healthy Fruit Vegetable Chip Market is the stringent regulations regarding food safety and labeling. Additionally, the fluctuating prices of raw materials pose a challenge to the profitability of market players.
Growing consumer demand for clean-label and organic products, as well as the increasing popularity of e-commerce, presents significant growth opportunities for the Healthy Fruit Vegetable Chip Market.
The incorporation of innovative flavors and packaging solutions, along with the adoption of sustainable sourcing practices, are key trends shaping the Healthy Fruit Vegetable Chip Market.
The Healthy Fruit Vegetable Chip Market is anticipated to maintain a steady growth trajectory, driven by increasing consumer demand for healthy and convenient snacks.
Economic downturns, changes in consumer preferences, and intense competition from established snack food companies pose potential risks to the Healthy Fruit Vegetable Chip Market.
