Healthy Food Market Trends

Global Healthy Food Market Overview

Healthy Food Market Size was valued at USD 945.9 billion in 2023. The Healthy Food industry is projected to grow from USD 988.46 billion in 2024 to USD 1405.69 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.50% during the forecast period (2024 - 2032). The increasing number of individuals changing their eating practices and adopting a nutritionally balanced diet and active lifestyle are the key market drivers boosting the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Healthy Food Market Trends

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  Increasing Prevalence of Various Diseases to Drive Market Growth

  
  

According to the National Diabetes Statistics Report, 37,3 million Americans (11.3% of the population) have diabetes. Prediabetes affects approximately 96 million adults in the United States (38.0% of the adult population). In addition, the WHO reports that more than 1 billion people are obese worldwide, including 650 million adults, 340 million adolescents, and 39 million children. This number continues to rise. The World Health Organization estimates that by 2025, approximately 167 million adults and children will become less healthful due to being overweight or obese. Obesity is a disease that affects virtually all body systems. It affects the cardiovascular, hepatic, renal, musculoskeletal, and reproductive systems. It causes various non-communicable diseases (NCDs), including type 2 diabetes, cardiovascular disease, hypertension, stroke, cancer, and mental health issues. The key to preventing obesity is consuming nutrient-rich foods.  The growing prevalence of such diseases is anticipated to fuel the market CAGR during the forecast period.

Numerous organizations, including the World Health Organization and the Centers for Disease Control and Prevention, are working to raise awareness about healthy cuisine.  CDC, for example, collaborates with states to 1) make state-wide improvements in their ECE system by incorporating obesity prevention standards and practices; and 2) support a targeted group of ECE providers in implementing facility-wide improvements through a collaborative learning intervention. Additionally, they finance fifteen land-grant universities in states with county obesity rates exceeding 40%. These communities tend to have less access to nutritious goods. To combat this, a significant number of recipients collaborate with local cooperative extensions to increase the availability of nutritious, affordable foods in their communities. Thus, such factors are driving the Healthy Food market revenue.

Healthy Food Market Segment Insights

Healthy Food Type Insights

Based on type, the Healthy Food Market segmentation includes Functional Food, Fortified and Healthy Bakery Products, Healthy Snacks, BFY Foods, Beverages, Chocolates, and Others. The Functional Food segment dominated the market, accounting for 25%-30% of market revenue. Functional diets contain essential nutrients that aid in disease prevention. Many are particularly abundant in antioxidants. These substances help neutralize harmful compounds recognized as free radicals, thereby preventing cell injury and various chronic conditions, such as cardiovascular disease, cancer, and diabetes.

Healthy Food Calorie Content Insights

The Healthy Food Market segmentation, based on Calorie Content, includes No calories, Low calories, and Reduced calories. The Low calories category generated the most income. Low-calorie regimens have several advantages, including weight control, improved mood and well-being, maintained health, and lowered blood sugar levels.

Healthy Food Nature Insights

Based on nature, the Healthy Food Market segmentation includes Non-GMO and GMO. The Non-GMO segment dominated the global healthy foods market. Non-GMO foods do not contain chemicals, preservatives, or contaminants that could threaten human health long-term.

Healthy Food Fat Content Insights

The Healthy Food Market segmentation, based on fat content, includes No fat, Low fat, and Reduced-fat. The Low-fat segment dominated the global healthy foods market. A low-fat diet may aid weight loss because fewer calories are ingested overall. Reduce the risk of obesity and cardiovascular disease. Contribute to lowering cholesterol levels and maintaining a healthy body.

Healthy Food Category Insights

The Healthy Food Market segmentation, based on category, includes Conventional and Organic. The Conventional segment dominated the market, accounting for 45%-55% of market revenue. Conventional foods are inexpensive, have a long shelf life, and are protected against bacteria and parasites. Consequently, conventional foods are in high demand among consumers.

Healthy Food Free Food Category Insights

The Healthy Food Market segmentation, based on free from the category, includes Gluten-Free, Dairy-Free, Soy-Free, Nut-Free, Lactose-Free, Artificial Flavor Free, Artificial Color Free, and Others. The Gluten-Free segment dominated the market in 2022. According to research, adhering to a gluten-free diet can alleviate digestive symptoms in individuals with celiac disease and NCGS. Gluten-free diets are also prevalent among individuals not diagnosed with a gluten-related illness. The diet's purported benefits include enhanced health, weight loss, and increased energy.

Healthy Food Distribution Channel Insights

Based on distribution channels, the Healthy Food Market segment includes Store-Based Retailers and Non-Store Retailers. The Store-Based Retailers segment dominated the market, accounting for 55%-60% of market revenue and promoting brand-name and private-label health food products to facilitate various options. Retail establishments offer customers a selection of brands from which to choose. Customers can inquire with store owners and employees about additional products if intrigued. Conveniently, retail store owners and employees can assist clients in making the best choice if they prefer an efficient purchasing procedure to online browsing.

Figure 1: Healthy Food Market, by Distribution Channel, 2024 & 2032 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Healthy Food Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American healthy foods market will dominate this market in 2022. This region has a high awareness of healthy cuisine, a high disposable income, a rising incidence of chronic diseases, and an increasing number of product offerings. People in North America believe that a healthy diet protects against all forms of malnutrition and non-communicable diseases (NCDs), such as cardiovascular disease, diabetes, stroke, and cancer.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: HEALTHY FOOD MARKET SHARE BY REGION 2024 (%)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe’s Healthy Food market accounted for the second-largest market share in 2022. Due to the increasing trend of growing intake of healthy food and beverage products, the healthy food market in Europe is expanding. According to the 2019 State of the UK Fitness Industry Report, the health and fitness industry in the United Kingdom is in better condition than in the past. The sector is now worth more than £5 billion for the first time, and the number of members in the United Kingdom has surpassed 10 million. Further, the German Healthy Food market held the largest market share, and the UK Healthy Food market was the fastest-growing market in the European region

The Asia-Pacific Healthy Food Market is expected to grow at the fastest CAGR from 2023 to 2032. The market for healthy Food in Asia-Pacific is anticipated to experience lucrative growth due to the expansion of fitness institutions, the rise in healthy eating habits, the rise in disposable income, and the growing awareness of healthy Food in this region. One of the main contributors to the expansion of the market in the Asia-Pacific region is the increasing significance of organic cuisine. Moreover, China’s Healthy Food market held the largest market share, and the Indian Healthy Food market was the fastest-growing market in the Asia-Pacific region.

Healthy Food Key Market Players & Competitive Insights

The global market for health foods is relatively fragmented, with many large and medium-sized companies accounting for the majority of market revenue. Leading market players are investing heavily in R&D to expand their product lines. Market participants are also undertaking various strategic activities to expand their global footprint. Major participants are deploying various strategies, engaging in mergers and acquisitions, strategic alliances and contracts, and developing, testing, and launching more effective health food solutions. Healthy Food must offer cost-effective products to expand and survive in a more competitive market.

One of the most important business strategies manufacturers use in the global Healthy Food industry to benefit customers and expand the market sector is manufacturing locally to reduce operational costs. Major players in the Healthy Food market include Danone, PepsiCo, Clif Bar & Company, General Mills Inc., Kashi, The Quaker Oats Company, Mars, Incorporated, Abbott, Mondelez International., Kellogg Co., Nestlé, Yakult Honsha Co., Ltd., and GSK Group of Companies.

Danone SA is involved in the food processing sector. It operates via the Fresh Dairy Products, Waters, Early Life Nutrition, and Medical Nutrition divisions. The Fresh Dairy Products division manufactures and distributes yogurts, fermented fresh dairy products, and other products with specialized formulations. The Waters division includes both the natural water and aqua beverage businesses. Early Life Nutrition focuses on specialized foods for infants and early children to supplement breastfeeding while adhering to the World Health Organization Code and local regulations. The Medical Nutrition division focuses primarily on individuals receiving medical treatment, infants with certain diseases, and the elderly who are fragile. Danone was founded in 1899 and had its headquarters in Paris, France.

Kellogg Co. manufactures, markets, and distributes ready-to-eat cereals and convenience foods. It sells biscuits, crackers, crisps, and other convenience foods to supermarkets in the United States under brands such as Kellogg's, Keebler, Cheez-It, Pringles, Murray, Austin, and Famous Amos. It operates in seven segments: North America, Europe, Latin America, and AMEA. The North American segment comprises the businesses of US Frozen, Kashi Company, and RX. The Europe segment includes European nations. Central America and Mexico make up the Latin America segment. Africa, the Middle East, Australia, and other Asian and Pacific markets comprise the AMEA segment. Will Keith Kellogg founded the corporation in 1906, with headquarters in Battle Creek, Michigan.

Key Companies in the Healthy Food market include

• Danone


• PepsiCo


• Clif Bar & Company


• General Mills Inc.


• Kashi


• The Quaker Oats Company


• Mars, Incorporated


• Abbott


• Huel Inc.


• Green Valley Dairies


• LIBERTÉ


• Yoplait USA, Inc.,


• Chobani, LLC.


• Stonyfield Farm, Inc.


• SO DELICIOUS DAIRY FREE


• Forager Project


• Kite Hill


• LAVVA


• Enjoy Life


• Site by Barrel


• The Simply Good Foods Company


• Alter Eco


• Lake Champlain Chocolates


• Simply Good Foods USA, Inc.


• Maspex


• Mondelez International.


• Kellogg Co.


• Nestlé


• Yakult Honsha Co., Ltd.


• GSK Group of Companies.

Healthy Food Industry Developments

August 2022 Healthy American LLC opened Love Life, a nationwide network of dining establishments and wellness facilities offering spa and exercise services, in southern California.

August 2022 Tannour, baked in a stone oven and fortified with protein and vitamin D, was introduced by the UK-based company Dina Foods in August 2022 in response to consumers' nutritional and immune requirements. The versatile flatbread was introduced due to increased demand for fast and nutritious meal options.

May 2022 Oreo will introduce gluten-free Oreos in the United States, Oreo Zero in China, Lacta Intense in Brazil, and Caramilk, a cocoa product, in Australia. These products result from novel formulations for health-conscious consumers as the company's innovation efforts continue to prioritize health and well-being.

Healthy Food Market Segmentation

Healthy Food Type Outlook

• Food


• Beverages


• Supplements

Healthy Food Calorie Content Outlook

• Store-Based


• Non-Store-Based

Healthy Food Regional Outlook

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  North America

  
  
  
  
  • US
  
  
  • Canada
  
  
  
  


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  Europe

  
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


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  Asia-Pacific

  
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


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  Rest of the World

  
  
  
  
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    Middle East

    
    
  
  
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    Africa

    
    
  
  
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    Latin America