Health Supplements Market Trends

Global Health Supplements Market Overview

The Health Supplements Market Size was valued at USD 7.5 billion in 2022 and is projected to grow from USD 8.18 Billion in 2023 to USD 16.42 billion by 2032, exhibiting compound annual growth rate (CAGR) of 9.10% during the forecast period (2023 - 2032). Increased urbanization and functional benefits of health supplements are the key market drivers enhancing market growth. 

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Self-care is now a crucial component of the lifestyle of the modern consumer. Customers' food habits have changed significantly due to the increased focus on overall health and immunity. The aging population, the switch from pharmaceuticals to nutraceuticals due to the increased emphasis on preventative healthcare, and the increased emphasis on individualized nutrition are the main drivers of the rise. The increased interest in personal health and well-being among consumers drives this shift in emphasis toward self-directed treatment. The usage of vitamins, minerals, foods that enhance immunity, organic goods, supplements, and other dietary aids has considerably expanded. R&D is hailed as a crucial success element among manufacturers of nutritional supplements, but this comes with a cost: significant expenses.

Additionally, dietary supplements are anticipated to face difficulties over the forecast period due to strict rules governing the medical advantages claim and product labeling. It is well recognized that having a good immune system can help lower the likelihood or severity of illnesses and infections, even though the continuing pandemic has intensified the attention on immunity. When paired with appropriate nutrition, it is a crucial element that can strengthen the body's defenses against infection.

Two new health supplements have just been released by Oriflame India, a brand specializing in holistic beauty and wellbeing: Calcium fortified with Vitamin D and Magnesium and Iron Complex, created specifically for women. These commonplace supplements boost hectic schedules and encourage an active, healthy lifestyle. The products do not contain any artificial colors or preservatives and are free of gluten and genetically modified organisms (GMOs). Oriflame's Nutrition Council in Sweden undertook considerable R&D to develop both supplements. The goods are eco-ethically vetted for optimum customer safety and efficacy and adhere to the highest European quality standards.

As a result of "positive participation" since launching the campaign a year ago, Singapore's Health Sciences Authority, also called HSA, is increasing the categories of health supplements subject to voluntary disclosure beginning in August 2023. The program allowed health supplement companies to submit product data to demonstrate that they adhere to safety, quality, and labeling regulations. Products that adhere to the rules will be recorded on a public database online.

In August 2023, India’s nutraceutical market surged following the focus on preventive healthcare that has been immensely increased due to COVID-19. It had reached a value of USD 5404.18 million by 2022 and is anticipated to grow at a CAGR of 11.77% up to 2028, according to the report. 

In March 2024: TrueNorth has introduced 'Sensibiotics,' an innovative probiotic range targeting India's growing gut health market, estimated at $4.91 billion, and the feminine health market, projected to reach $0.9 billion in 2024. The new products, designed for modern business professionals, aim to prevent and treat travel-related diarrhea and urinary tract infections (UTIs). With 'Sensibiotics,' TrueNorth seeks to capture a share of these expanding markets by offering targeted and effective health solutions.

In February 2024, the company that makes Neuriva, a leading brain health supplement, and Reckitt launched its first-ever 30-Day Brain Health Challenge in the category, creating a daily commitment to cognitive wellbeing. It augments The Brain Gym app with the exciting addition of The Challenge, which is made up of simple activities and games done every day for enjoyable, informative routines of brain health. 

Health Supplements Market Trends

• An increase in focus on health and prevention is driving the market growth

Self-care has now become an essential part of the modern consumer's lifestyle. The growing emphasis on holistic health and immunity has resulted in significant dietary changes among consumers. The use of vitamins, minerals, immunity-boosting foods, organic products, supplements, and other nutritional supplements has increased significantly. Though the ongoing pandemic has increased the focus on immunity, it is widely known that having a healthy immune system can help reduce the risk or severity of diseases and infections. It is also a key factor that can enhance the body's natural defenses when combined with proper nutrition. As people become more conscious of holistic well-being, the demand for immunity-boosting products has increased significantly. The increasing consumer health awareness and rising disposable income across regions have encouraged people to shift to nutraceuticals such as dietary supplements. Lifestyle changes and a better understanding of fitness and health have encouraged people to take multivitamins and minerals in the form of capsules and tablets. This factor drives the market CAGR in the forecast period.

Additionally,various initiatives are taken by regulatory authorities, such as the Food and Drug Administration of the U.S. (USFDA), to ensure only high-quality and safe dietary food supplements are sold in the market to promote the use of dietary supplements among consumers. Furthermore, increasing the usage of clean-labeled, safe, and organic ingredients in producing food nutritive additives will enhance the market demand for these supplements during the forecast years.

Another growth-promoting factor for the human dietary supplements market is the increasing interest of people in sports and bodybuilding. Athletes and sportspersons are increasingly interested in sports nutrition products and supplements to enhance their endurance and performance. The inclination towards sports and vitamin nutrition products for their endurance enhancement and performance-enhancing factors will bode well for the Health Supplements market revenue in the forthcoming years.

Health Supplements Market Segment Insights

Health Supplements Type Insights

Based on type, the market segments of Health Supplements includes dietary supplements, bodybuilding supplements, eye health supplements, specialty supplements, and others. The dietary supplement category dominated the market due to rising healthcare costs, an aging population, and increased interest in preventative health measures. The market includes various products, from basic multivitamins to specialized supplements for specific health conditions or demographics.

In Jul 2024: Herbalife International announced in July 2024 that it has formed a strategic alliance with a top biotechnology company to provide novel, empirically supported weight-management solutions. The partnership intends to use cutting-edge biotechnological techniques to boost product efficacy and diversify Herbalife's offering in the cutthroat market for dietary supplements. It is anticipated that this action would strengthen Herbalife's position in the international market and offer customers cutting-edge weight-management options.

Health Supplements Application Insights

Based on application, the Health Supplements market segmentation includes cardiology, rheumatic disorders, allergy, and others. Cardiology category dominated the market due to an increase in the prevalence of heart diseases ly and the growing awareness of the benefits of dietary supplements.

In July 2024: BASF SE has launched a new line of plant-based dietary supplements aimed at improving digestive health and overall wellness. These supplements incorporate BASF’s patented plant extraction technology, which promises higher bioavailability and efficacy. The introduction of this product line highlights BASF's commitment to sustainability and innovation in the health supplements sector, catering to the growing demand for natural and effective dietary solutions.

Figure1: Health Supplements Market, by Application, 2022 & 2032 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review 

Health Supplements Ingredients Insights

Based on Ingredients, the market segmentation of Health Supplements includes vitamins & minerals, amino acids, botanicals, enzymes, and others. The vitamins & minerals dominated the market; due to growing new multivitamin supplement launches, growing consumer interest in overall wellness, and growing awareness of lifestyle disorders.

Health Supplements End-Users Insights

Based on end-users, the market segmentation of Health Supplements includes hospitals, clinics, research centers, and others. The hospitals dominated the market, with the increasing number of patients with chronic diseases and the growing preference for preventive healthcare measures.

News

A thorough, all-encompassing study in healthy adults discovered that omega-3 fatty acids may benefit lung health, especially those found in significant amounts in fish and fish oil supplements. The study in the American Journal of Respiratory and Critical Care Medicine provided the most convincing evidence of this relationship. Researchers claim this underline how important it is to ingest omega-3 fatty acids, particularly because many Americans do not follow the guidelines. Fatty acids such as omega-3 have a well-established ability to reduce inflammation, which has been associated with positive outcomes in past research. However, recently, there have been no trustworthy examinations of this connection. The study was split into two halves to look at how the levels of omega-3 fatty acids change over time.

Health Supplements Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American health supplements market area will dominate this market due to strong consumer buying power, a developed health and wellness industry, and the presence of the latest self-care trends will boost the market growth in this Region.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2: HEALTH SUPPLEMENTS MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe's Health Supplements market accounts for the second-largest market share due to the growing lifestyle disorders and cardiac health issues projected to drive the demand for dietary supplements in this Region. Further, the German market of Health Supplements held the largest market share, and the UK market of Health Supplements was the fastest-growing market in the European Region.

The Asia-Pacific Health Supplements Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due toincreasing expenditure on health-enhancing products in the Region owing to growing per capita income. Moreover, China’s market of Health Supplements held the largest market share, and the Indian market of Health Supplements was the fastest-growing market in the Asia-Pacific region.

Health Supplements Key Market Players& Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the market of Health Supplements grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The health supplements industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Health Supplements industry to benefit clients and increase the market sector. In recent years, the Health Supplements industry has offered some of the most significant advantages to medicine. Major players in the Health Supplements market, including Herblife International (U.S.), BASF SE (Germany), E. I. du Pont de Nemours and Company (U.S.), Glanbia plc (Republic of Ireland), Abbott Laboratories (U.S.), Alticor Inc. (U.S.), The Nature's Bounty Co. (U.S.), Bayer AG (Germany), GlaxoSmithKline Limited (U.K)., and others, are attempting to increase market demand by investing in research and development operations.

Herblife Nutrition Ltd., also called Herblife International, Inc. or simply Herblife, is a  multi-level marketing corporation that develops and sells dietary supplements. The company was founded by Mark R. Hughes in 1980. It employs an estimated 9,900 people worldwide. Herbalife Nutrition and The Herblife Nutrition Foundation have formed a new partnership with the Asociacion Mexicana de Bancos de Alimentos ("BAMX"), a nonprofit dedicated to meeting the needs of people who are experiencing food insecurity in Mexico through community-based food distribution. Through this collaboration, as a part of the Nutrition for Zero Hunger initiative, $50,000 will be donated to provide healthy food to families and those in need in Mexico.

The Archer-Daniels-Midland Company, commonly known as ADM, is an American multinational food processing and commodities trading corporation founded in 1902 and headquartered in Chicago, Illinois.ADM completes the acquisition of Deerland Probiotics & Enzymes. The company's products and solutions include spore probiotics, which offer enhanced stability for wider use in food & beverage, pet nutrition, and supplement applications.

Key Companies in the market of Health Supplements include

• Herblife International (U.S.)


• BASF SE (Germany)


• I. du Pont de Nemours and Company (U.S.)


• Glanbia plc (Republic of Ireland)


• Abbott Laboratories (U.S.)


• Alticor Inc. (U.S.)


• The Nature's Bounty Co. (U.S.)


• Bayer AG (Germany)


• GlaxoSmithKline Limited (U.K)

Health Supplements Industry Developments

November 2021:ADM completes the acquisition of Deerland Probiotics & Enzymes. The company's products and solutions include spore probiotics, which offer enhanced stability for wider use in food & beverage, pet nutrition, and supplement applications.

October 2021:Abbott announced it had entered an agreement to be the Health Sciences and Nutrition Partner of the Real Madrid Football Club and  Partner of the Real Madrid Foundation—an organization founded by the club to promote the values inherent in sport to children across the world. The partnership will support at-risk children in 80 countries through education, sports, and social welfare activities, as well as provide nutritional support for the first men's and women's teams, alongside new product innovation and development.

Health Supplements Market Segmentation

Health supplements Type Outlook

• Dietary supplement


• Bodybuilding supplements


• Eye health supplements


• Specialty supplements


• Others

Health Supplements Application Outlook

• Cardiology


• Rheumatic disorders


• Allergy


• Others

Health supplements Ingredients Outlook

• Cardiology


• Vitamins & minerals


• Amino acids


• Botanicals


• Enzymes


• Others

Health supplements End-Users Outlook

• Hospitals


• Clinics


• Research centers


• Other

Health Supplements Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America