Health Fitness Club Market

• Increasing health awareness among people

The growth of the Health and Fitness Club Market is growing as more people become aware of the importance of living a healthy lifestyle and staying fit. As a larger number of people become aware, there is a high demand for low-cost, all-inclusive fitness solutions. According to the European Commission, roughly one-third of Europeans aged 18 and above engage in health-promoting aerobic physical activity. Moreover, there is increasing awareness of health activities through fitness campaigns across the globe, which is boosting the demand for aerobic classes, swimming pools, gym equipment, and others.

For instance, the American Physical Therapy Association encouraged Americans of all ages to embrace an active lifestyle to benefit their health and wellbeing. Thus, the increasing awareness among people associated with physical movement for mental and physical health, as proven by the above-mentioned statistics, is fueling the growth of the market.

Furthermore, as people are experiencing an increase in disposable income, this is leading to a shift in lifestyle, notably a surge in spending on fitness activities and health clubs. For instance, as per the Bureau of Economic Analysis, disposable personal income (DPI) increased to USD 387.4 billion (2.0%) and personal consumption expenditures (PCE) increased to USD 312.5 billion (1.8%) until February 2023. This trend is increasing and significantly boosting the demand for health and fitness club services across the globe.

The growing recognition of the connection between physical fitness and mental health is emerging as a crucial driver in the Global Health and Fitness Club Market Industry. As mental well-being becomes a priority for many, fitness clubs are increasingly promoting their services as a means to improve mental health. Activities such as yoga and meditation are gaining traction, appealing to those seeking holistic health solutions. This trend aligns with the broader societal shift towards mental wellness, potentially leading to increased membership and participation rates. The market's growth trajectory suggests that this focus on mental health will continue to influence consumer choices.

The increasing global awareness regarding health and fitness is a pivotal driver for the Global Health and Fitness Club Market Industry. As individuals become more conscious of their physical well-being, they are more inclined to invest in fitness memberships and services. This trend is particularly evident in urban areas where lifestyle diseases are prevalent. For instance, the market is projected to reach 106.7 USD Billion in 2024, reflecting a growing inclination towards healthier lifestyles. The emphasis on preventive healthcare and fitness is likely to continue, further propelling the demand for health and fitness clubs.

The diversification of fitness programs and services is a significant driver in the Global Health and Fitness Club Market Industry. Clubs are increasingly offering a variety of classes, such as yoga, pilates, high-intensity interval training, and group fitness sessions, catering to different demographics and preferences. This variety not only attracts a wider audience but also encourages member retention. As clubs adapt to the evolving fitness landscape, they are likely to see sustained growth. The anticipated compound annual growth rate of 8.63% from 2025 to 2035 underscores the importance of diverse offerings in meeting consumer demands.

The Global Health and Fitness Club Market Industry is poised for substantial growth, with projections indicating a market size of 106.7 USD Billion in 2024 and an anticipated increase to 265.2 USD Billion by 2035. This growth reflects a compound annual growth rate of 8.63% from 2025 to 2035, highlighting the industry's resilience and adaptability. The increasing demand for fitness services, coupled with evolving consumer preferences, suggests a robust future for health and fitness clubs globally. As the market expands, it is likely to attract new entrants and foster innovation, further enriching the fitness landscape.

Technological innovations are transforming the Global Health and Fitness Club Market Industry, enhancing user experiences and operational efficiencies. The integration of wearable fitness technology, mobile applications, and virtual training sessions has made fitness more accessible and engaging. For example, many clubs now offer online classes and personalized fitness tracking, appealing to a broader audience. This trend is expected to contribute to the market's growth, with projections indicating a rise to 265.2 USD Billion by 2035. The adoption of technology not only attracts new members but also retains existing ones, thereby fostering a more robust fitness community.

The rise in disposable income across various global regions is contributing to the expansion of the Global Health and Fitness Club Market Industry. As individuals experience higher income levels, they are more willing to allocate funds towards health and fitness memberships. This trend is particularly pronounced in emerging economies, where a growing middle class is seeking ways to enhance their quality of life. The financial capability to invest in fitness services is likely to drive market growth, as evidenced by the projected increase to 265.2 USD Billion by 2035. This economic shift is pivotal in shaping consumer behavior towards fitness.

By region, the study segments the market into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The North American health and fitness club market accounted for the largest market share of over 43.41% in 2023, owing to the strong cultural emphasis on fitness and wellness in the US and Canada. The trend of health-conscious and fitness club lifestyles among the population of the population of the region has increased the growth of the North American health and fitness club industry due to strong consumer demand for premium fitness facilities and services. 

Further, the major countries studied are: The US, Canada, Brazil, Germany, France, the UK, Italy, Spain, China, India, Japan, South Korea, and Australia.

FIGURE 3: HEALTH AND FITNESS CLUB MARKET, BY REGION, 2023 & 2032 (USD BILLION)

 Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

The Europe health and fitness club market is expanding due to the rising awareness of the importance of physical activity and a healthy lifestyle, rising disposable income levels, and shifting consumer preferences toward maintaining a fit and active lifestyle. Furthermore, there has been a growing emphasis on wellness and self-care, with more people prioritizing their physical and mental health. There is an increase in the number of regularly active fitness practitioners, fitness club usage shows the most positive development among fitness settings, and fitness club users frequently use digital workout planning tools to organize their fitness club visits.

Furthermore, the Germany market for health and fitness club held the largest market share in 2023 and is the fastest growing market in the Europe region.

The Asia-Pacific health and fitness club market is rapidly growing due to the growing middle class and increasing health awareness in China. Moreover, the IHRSA Global Report 2022 reported that the Chinese market, with 27,600 clubs and nine million members, is an important player in strengthening ties across the global fitness industry. Furthermore, rising disposable income in countries like India and growing awareness of health and fitness are driving the demand for fitness clubs in India.

Moreover, in Asia-Pacific region, China health and fitness club industry held the largest market share in 2023 and India health and fitness club market is the fastest growing market during the forecast period.

The global health & fitness club market is distinguished by the presence of numerous global, regional, and local players catering to health & fitness clubs. Furthermore, the increasing awareness about the importance of leading a healthy lifestyle and maintaining fitness levels, rising disposable income and changing lifestyles lead to an increase in spending on health clubs is further driving the growth of the global health & fitness club market during the forecast period. The major players have adopted a strategy of obtaining regulatory approval from government agencies for their products and signing contracts and agreements to broaden their market reach.

Equinox Fitness Club (US) serves as a leisure sports center. The company offers fitness services, wellness treatments, and group exercise courses. Equinox offers classes in studio cycling, yoga, pilates, martial arts, and aquatic workouts. It has approximately 100 sites around the world, including the US and the UK, among others. Furthermore, the company established in New York City, has planned to open its first Philadelphia location in the fall of 2024.