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Hard Surface Flooring Market Share

ID: MRFR//3317-HCR | 98 Pages | Author: Snehal Singh| November 2024

Businesses use a variety of strategic activities in the fast-paced hard surface flooring sector to protect and grow their market share. These tactics are essential for managing the competitive environment and guaranteeing long-term growth. This is a brief summary of the main market share positioning techniques used in the hard surface flooring sector:
Channels of Distribution: Consumer access to hard surface flooring is impacted by the effectiveness and reach of distribution channels, which include retail locations, e-commerce sites, and flooring specialists. For manufacturers to maximize market penetration and sales, they must carefully consider where to place themselves inside these channels.
Regulatory Standards and Certifications: In the hard surface flooring market, adherence to regulatory standards and certifications is essential. Respect for safety and quality standards, along with environmental sustainability certifications, can improve a product's standing in the marketplace and win over customers.
Market for Replacement and Renovation: Sales of hard surface flooring are significantly influenced by the replacement and renovation market. Customers add to the continuous demand in the market as they look to replace or enhance their current flooring. The popularity of particular flooring materials is also influenced by remodeling and renovation trends.
Preference for Low Maintenance Flooring: Long-lasting and easily cleanable low maintenance flooring solutions are becoming more and more popular with consumers. Hard surface flooring that is resistant to stains, spills, and normal wear and tear, including luxury vinyl, ceramic, and porcelain tiles, satisfies this criteria. The busy lifestyles of contemporary customers, who prioritize ease of home upkeep, are in line with this trend.
Personalization & Customization: The need for distinctive and customized interiors has made customization a major trend in the hard surface flooring market. A variety of customization choices are available from manufacturers, such as mix-and-match designs, programmable tile patterns, and the capacity to develop original flooring layouts. Customers wishing to showcase their uniqueness in their living areas are catered to by this trend.
Hard surface flooring distribution methods have been impacted by the trend toward online buying. This includes e-commerce and online retail channels. E-commerce sites have grown to be important resources for customers looking to research, evaluate, and buy flooring. Manufacturers and retailers are enhancing their online presence, providing digital tools for virtual room visualization, and offering seamless online purchasing experiences.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 4.47%(2024-2032)

Global Hard Surface Flooring Market Overview


The hard Surface Flooring Market Size was valued at USD 35.22 billion in 2023. The Hard Surface Flooringmarket industry is projected to grow from USD 37.02 Billion in 2024 to USD 52.51 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.47% during the forecast period (2024 - 2032). Increased construction activities, increasing gradation, and renovation of the existing infrastructure increased demand for decorative & colored flooring are the key market drivers enhancing market growth.


                          Hard Surface Flooring Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Hard Surface Flooring Market Trends




  • Increasing demand for residential remodeling is driving the market growth




The increasing demand for residential remodeling in the Hard Surface Flooring Market can be attributed to several factors. Firstly, homeowners are increasingly investing in home improvement projects to enhance their properties' aesthetic appeal and value. This includes upgrading their flooring to modern and durable hard surface materials. The shift towards open floor plans and contemporary interior design styles has fueled the demand for hard surface flooring options such as hardwood, laminate, vinyl, and tile. These materials offer versatility, easy maintenance, and various design options to suit different preferences. Additionally, the rising awareness about hard surface floorings, such as improved indoor air quality, durability, and resistance to moisture and stains, has influenced homeowners' preferences during remodeling projects. Furthermore, the COVID-19 pandemic has also played a role in driving the demand for residential remodeling. With more people spending time at home, a heightened focus has been on creating comfortable and functional living spaces, leading to increased remodeling activities, including replacing flooring. This factor drives the market CAGR.


Additionally, the hard surface flooring market is projected to experience significant growth, driven by the increasing demand for homes and complexes. Vinyl flooring, in particular, is gaining popularity due to its aesthetic appeal and evolving customer preferences. Leading companies are focused on introducing innovative hard surface flooring solutions to meet emerging trends and customer expectations. The demand for hard surface flooring is expected to rise in residential and non-residential sectors, including commercial buildings, offices, and industries. This surge in demand is attributed to the durability and low maintenance requirements of hard surface flooring compared to rugs and carpets. The non-residential sector is poised to substantially contribute to the hard surface flooring market. Thus, driving the Hard Surface Flooring market revenue.


Hard Surface Flooring Market Segment Insights


Hard Surface Flooring Product Insights


Based on type, the  Hard Surface Flooring market segmentation includes resilient flooring and non-resilient flooring. The resilient flooring segment dominated the market;it offers durability, easy maintenance, and affordability, making it a popular choice among consumers. It can withstand heavy foot traffic, resist stains, and is known for its long-lasting performance. Furthermore, resilient flooring is known for its comfort underfoot and noise-reduction properties, making it suitable for residential and commercial applications. Its ability to absorb impact and reduce noise transmission makes it a preferred choice for areas with high foot traffic or where noise control is important.


Hard Surface Flooring Application Insights


Based on application, the  Hard Surface Flooring market segmentation includes residential and non-residential. The residential segment dominated the market; residential properties represent a significant portion of the market demand. Homeowners frequently undertake renovation or remodeling projects to enhance the aesthetics and functionality of their homes, which often includes the replacement or installation of hard surface flooring. Furthermore, the growing awareness about the health and environmental benefits of hard surface flooring has contributed to its dominance in the residential segment. Many homeowners prefer flooring options that are eco-friendly, hypoallergenic, and contribute to improved indoor air quality.


Figure1: Hard Surface Flooring Market, by Application, 2022 & 2032 (USD billion)                                Hard Surface Flooring Market, by Application, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Hard Surface Flooring Regional Insights


The study offers market insights on a regional basis, including North America, Europe, Asia-Pacific, and Rest of the World. The North American hard surface flooring market area will dominate this market, owing to the development of green buildings, where the use of high-performance flooring products with low V.O.C. emissions will boost the market growth in this Region.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: HARD SURFACE FLOORING MARKET SHARE BY REGION 2022 (%)                               HARD SURFACE FLOORING MARKET SHARE BY REGION


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe's Hard Surface Flooring market accounts for the second-largest market share due to the growing need to make office spaces more productive and comfortable for employees has led companies to spend on hard surface floors to boost the market growth in this Region. Further, the German Hard Surface Flooring market held the largest market share, and the U.K. Hard Surface Flooring market was the fastest-growing market in the European Region.


The Asia-Pacific Hard Surface Flooring market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the rise in the development in the residential sectors, which will further boost the growth of the hard-surface flooring market in the Region. Moreover, China’sHard Surface Flooring market held the largest market share, and the IndianHard Surface Flooring market was the fastest-growing market in the Asia-Pacific region.


Hard Surface Flooring Key Market Players& Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the Hard Surface Flooring market grow even more. Market participants in the Hard Surface Flooring industry actively engage in strategic activities to expand their presence. These include new product launches, partnerships, mergers and acquisitions, increased investments, and collaborations with other organizations. To thrive in the increasingly competitive market environment, the industry must focus on offering cost-effective solutions to drive expansion and ensure sustainability.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the  Hard Surface Flooring industry to benefit clients and increase the market sector. In recent years, the Hard Surface Flooring industry has offered some of the most significant advantages. Major players in the Hard Surface Flooring market, includingMohawk Industries (U.S.), Armstrong World Industries, Inc. (U.S.), Mannington Mills Inc. (U.S.), Shaw Industries Group (U.S.), Beaulieu International Group (Belgium), Marazzi Group S.r.I (Italy), Berry Floor NV (Italy), Burke Industries (U.S.), Roppe Corporation (U.S.), Surface America (U.S.), Tarkett S.A.S. (France), TOLI Corporation (Japan), and Windmöller Flooring Products W.F.P. GmbH (Germany)., and others, are attempting to increase market demand by investing in research and development operations.


Founded in 1985, Mullican Flooring has been dedicated to producing the highest quality wood flooring. The company's commitment to precision milling, advanced kiln-drying techniques, and rigorous inspections has established it as an industry leader. Recently, Mullican Flooring expanded its presence in Missouri, Oklahoma, Illinois, and Nebraska through a partnership with Summit Flooring Supply, a reputable installation and supply company. This collaboration further strengthens Mullican Flooring's position as a prominent manufacturer of hard surface flooring.


Established in 1979, Q.E.P. Co., Inc. is a renowned provider of flooring and installation solutions known for their commitment to quality, innovation, and value. As a leading manufacturer and distributor, Q.E.P. Co., Inc. offers a wide range of products, including hardwood flooring, laminate flooring, adhesives, installation tools, and other flooring-related items. Recently, Q.E.P. Co., Inc. expanded its operations by acquiring the hard surface and carpet distribution unit of Krauss in the United States and Canada. This strategic move further strengthens their position in the market and enhances their ability to meet customer demands in the Region.


Key companies in The Hard Surface Flooring Market Include



  • Mohawk Industries (U.S.)

  • Armstrong World Industries, Inc. (U.S.)

  • Mannington Mills Inc. (U.S.)

  • Shaw Industries Group (U.S.)

  • Beaulieu International Group (Belgium)

  • Marazzi Group S.r.I (Italy)

  • Berry Floor NV (Italy)

  • Burke Industries (U.S.)

  • Roppe Corporation (U.S.)

  • Surface America (U.S.)

  • Tarkett S.A.S. (France)

  • TOLI Corporation (Japan)


Hard Surface Flooring Industry Developments


July 2017: Hard surface flooring manufacturer, Mullican Flooring, has expanded its reach in Missouri, Oklahoma, Illinois, and Nebraska through a strategic partnership with Summit Flooring Supply, an installation and supply company.


January 2017: Mullican Flooring, a manufacturer of hardwood floors, launched a new collection for easy installation and protected by the company's Alpha AʼLumina Real World Finish.


October 2018: Q.E.P. CO., INC., a manufacturer and distributor of hardwood flooring, laminate flooring, adhesives, installation tools, and flooring-related products, acquired the hard surface and carpet distribution unit of Krauss in the U.S. and Canada.


Hard Surface Flooring Market Segmentation


Hard Surface Flooring Product Outlook



  • Resilient Flooring

  • Non-resilient Flooring


Hard Surface Flooring Application Outlook



  • Residential

  • Non-residential


Hard Surface Flooring Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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