Hand Wash Market Trends

Global Hand Wash Market Overview

Hand Wash Market Size was valued at USD 3.9 Billion in 2022. The hand wash market industry is projected to grow from USD 4.19 Billion in 2023 to USD 7.47 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2023 - 2032).  One significant market driver that is anticipated to play a role in further boosting the revenue growth of the hand wash market in the coming years is that it is more appealing hand wash products that are eco-friendlier, increasing investments made by key industry players towards the development of newer, or derived from plant-based organic raw materials, or both.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Hand Wash Market Trends

• Increasing Public Awareness of Hygiene to Promote Market Growth

The development of the world economy has led to a greater quality of living, a change in lifestyle, and the consequent adoption of a health-conscious way of living. To protect one's health, this leads to an increase in the use of personal care products. To keep their bodies healthy and active during a lockdown and to boost their immunity so that they can fight off pandemic illnesses like COVID-19, people are now more likely to engage in yoga and stretching exercises. Additionally, the prevalence of hospitals and other medical institutions will probably increase demand for sanitary products because hospitals frequently utilize a variety of personal care and hygiene products to keep their premises clean and germ-free. The need for the products is also being fueled by the expansion of infrastructure facilities including schools, colleges, hotels, restaurants, corporations, and residences.

Manufacturers are placing a strong emphasis on a wide range of cutting-edge goods that offer cleanliness, protection from viruses and bacteria, and assistance in limiting issues with dead skin, anti-aging, dark spots, and other issues. For instance, the introduction of Vaadi Herbals' "Anti-wrinkle Olive and Green Apple" anti-aging hand wash presents a significant chance for the market's expansion. A significant opportunity for the expansion of the hand wash market is provided by the innovation in the design of the bottled skin cleansers with the capacity to automatically pump out the liquid solution. Additionally, as customers' preferences for naturally produced skincare products grow, businesses have more chances to grow in the natural personal care markets. Furthermore, there would be more chances in the aromatic skincare area as a result of rising demand for scented skincare products.

The demand for personal care products is influenced by several government campaigns and initiatives relating to personal cleanliness and care, which is fueling market expansion. According to the study titled "Personal Hygiene," which was released by the Victoria State Government of Education & Training, the Government of Victoria has started a personal hygiene care and learning strategy to raise awareness about hand hygiene products among schoolchildren, teachers, and other staff. Additionally, there is a chance that the use of palm and finger cleansing products may increase as people become more aware of the value of sanitation as a result of numerous advertising initiatives through internet, radio, television, social media, print media, and other media. Thus, driving the hand wash market revenue.

Hand Wash Market Segment Insights

Hand Wash Product Insights

The hand wash market segmentation, based on product includes Ordinary and Waterless. The ordinary segment dominated the market. Ordinary products rule the market because they give the skin greater hydration and antibacterial protection. There are gel and liquid versions of common hand wash products available. The waterless category, however, saw a considerable increase in demand as they swiftly assisted in drying the hands after using the foam & spray-based dehydrated items.

Figure 1: Hand Wash Market, by Product, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Hand Wash End-User channel Insights

The hand wash market segmentation, based on end-user, includes Residential, Commercial, and Industrial. The commercial category generated the most income. The increase of food outlets and healthcare facilities such as hospitals and clinics is one of the primary factors contributing to the segment's expansion. It is well acknowledged among healthcare workers that hand washing before starting a new patient treatment, after treating each patient, and at the conclusion of the day is an effective strategy to reduce the transmission of germs and pathogens.

Hand Wash Sales channel Insights

The hand wash market segmentation, based on sales channel, includes Supermarket/Hypermarket, Pharmacies, Online Channels, and Others. The supermarket/hypermarket category generated the most income. These stores are usually located in the heart of the city and attract a good deal of traffic. Customers usually come to these stores on weekends and on holidays with the intention of doing a lot of home shopping. They also buy skincare and personal hygiene products on a regular basis.

Hand Wash Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American hand wash market area will dominate this market. The huge end-user market in North America, which includes commercial buildings, the residential sector, and the rise of nuclear families, is what drives the demand for hand washing. The coronavirus epidemic has also increased sales of hand soap, particularly in the US. The region's strong retail, supermarket, and drugstore penetration is creating ideal conditions for the distribution of hand soap there.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: HAND WASH MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe hand wash market accounts for the second-largest market share as a result of the recent COVID-19 virus transmission cases in the area, which have changed consumers' attitudes about hand cleanliness and general health. Additionally, historically this area has been vulnerable to viruses like the H1N1 virus and avian flu, which has considerably increased the demand for hand wash products. Further, the German hand wash market held the largest market share, and the UK hand wash market was the fastest growing market in the European region

The Asia-Pacific Hand Wash Market is expected to grow at the fastest CAGR from 2023 to 2032. One of the key factors driving the market's expansion is the rising incidence of diseases like influenza in the area. The Centers for Disease Control and Prevention reported in December 2017 that deaths from influenza-related illnesses had been sharply rising in Southeast Asian nations like Indonesia, Malaysia, Thailand, and Vietnam. Regular hand washing can dramatically lower the risk of contracting certain infectious diseases when done properly. Moreover, China’s hand wash market held the largest market share, and the Indian hand wash market was the fastest growing market in the Asia-Pacific region.

Hand Wash Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the hand wash market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, hand wash industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the hand wash industry to benefit clients and increase the market sector. In recent years, the hand wash industry has offered some of the most significant advantages to medicine. Major players in the hand wash market are attempting to increase market demand by investing in research and development operations includes Unilever PLC (U.K.), Godrej Group (India), Avon Product, Inc. (U.K.), Reckitt Benckiser Group PLC (U.K.),Procter & Gamble Company (U.S.), Vi-Jon, Inc. (U.S.), Henkel AG & Co. KGaA (Germany), 3M (U.S.), S. C. Johnson & Son, Inc. (U.S.) and Amway Corporation (U.S.).

Beauty products are produced and sold by Avon Products Inc. (Avon), a division of Natura & Co Holding SA. The company's product line includes cosmetics, skin and hair care items, fragrances, jewelry, watches, clothing, shoes, and accessories as well as gift and decorative items, home goods, toys, garments, and accessories for clothing and footwear. The business runs and oversees production plants, distribution hubs, and executive offices in Europe, the Middle East and Africa, Latin America, and Asia-Pacific. These items are sold through pharmacies and department shops. The US state of New York is home to Avon's corporate headquarters.

Through independent business owners, Amway Corp. offers a range of consumer goods. The business sells dietary supplements as well as other goods in the beauty, bath and body, home, jewelry, food and drink, and scent categories. Customers of Amway can be found all around the world. In April 2019, Persona Germ Protection & Moisturizing Liquid Hand Wash has been introduced, according to Amway India. For Indian consumers, a new liquid hand wash has been developed that effectively kills germs while gently nourishing and moisturizing skin using Aloe vera.

Key Companies in the hand wash market include

• Unilever PLC (U.K.)


• Avon Product, Inc. (U.K.)


• Henkel AG & Co. KGaA (Germany)


• Procter & Gamble Company (U.S.)


• Reckitt Benckiser Group PLC (U.K.)


• Vi-Jon, Inc. (U.S.)


• Godrej Group (India)


• 3M (U.S.)


• C. Johnson & Son, Inc. (U.S.)


• Amway Corporation (U.S.)

Hand Wash Industry Developments

April 2023: A new advertisement by Reckitt Benckiser Group PLC is encouraging consumers to use more hand wash liquid rather than soap. The most recent, enhanced moisture seal formula delivers a pleasant smell while softening the hand.

September 2022: In the U.S. and Europe, INEOS has launched a hand wash solution at competitive costs. The introduction of the new product will aid the business in boosting sales and revenue.

October 2021: A line of foaming hand wash products has been introduced by Reckitt Benckiser Group PLC. The product comes in two flavors: strawberry fragrance and aloe coconut fragrance.

Hand Wash Market Segmentation

Hand Wash Product Outlook (USD Billion, 2018-2032)

• Ordinary


• Waterless

Hand Wash End-User Outlook (USD Billion, 2018-2032)

• Residential


• Commercial


• Industrial

Hand Wash Sales Channel Outlook (USD Billion, 2018-2032)

• Supermarket/Hypermarket


• Pharmacies


• Online Channels


• Others

Hand Wash Regional Outlook (USD Billion, 2018-2032)

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  

• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  

• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  

• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America