Hand Sanitizer Market

• Increased focus on hand sanitation is driving the market growth

Market CAGR for hand sanitizers is being driven by the widespread coronavirus outbreak, has had a substantial impact on consumer behavior and has encouraged individuals to practice greater hand hygiene in particular. By February 23, 2022, the coronavirus had infected over 43 million people worldwide, with 6.5 million active cases and 0.59 million fatalities, according to Worldometer. France, Russia, the United Kingdom, and the United States are the most impacted nations.

As a result, the rising number of deaths brought on by the virus sparked panic among customers, who began paying closer attention to hand hygiene as a defense against catching the infection.

Additionally, the World Health Organisation, the Centres for Disease Control and Prevention, and physicians worldwide advise using hand sanitizers because they believe that using hand sanitizers with alcohol as the primary ingredient is one of the best measures to take against the virus. Currently, this element is fueling market expansion.

The product is well-known in the market since it absorbs quickly and remains there for a long time. Foam-based hand sanitizers are simple to use because they do not need to be scrubbed off, which saves time. Due to this product's greater effectiveness at eradicating microbiological germs, demand is predicted to increase. For instance, in March 2021, the non-toxic, zero-waste cleaning company Cleancult introduced a foam-based hand sanitizer with FDA-approved disinfection built of fragrance-free formula. It claimed to eliminate 99.9% of germs. Thus, increasing attention towards hand hygiene is driving the hand sanitizers market revenue.

The increasing global emphasis on health and hygiene is a primary driver of the Global Hand Sanitizers Market Industry. As consumers become more conscious of the importance of cleanliness, the demand for hand sanitizers is expected to rise. This trend is particularly evident in regions where public health campaigns promote hand hygiene as a preventive measure against infections. In 2024, the market is projected to reach 1.85 USD Billion, reflecting the growing consumer preference for sanitization products. The heightened awareness surrounding health practices is likely to sustain this growth trajectory, contributing to the overall expansion of the market.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Europe hand sanitizers market will dominate this market, as the regional market has grown due to the region having many market participants where wipes, gel-based, foam-based, and spray-based hand antiseptics are widely used. Since customers in those nations are more prepared to spend money on personal care and hygiene items, nations like the United Kingdom and Germany dominate the industry.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: HAND SANITIZERS MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

Asia-Pacific hand sanitizers market accounts for the second-largest market share. The increase is ascribed to a rise in hygiene awareness brought on by COVID-19, a virus that began spreading in the region in 2019 and has since become common. Further, the China hand sanitizers market held the largest market share, and the Indian hand sanitizers market was the second-largest growing market in the Asia-Pacific region.

The North-America hand sanitizers market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the consumers in the North American region using hand sanitizers more frequently and becoming more conscious of proper hand hygiene. They spend a lot of money on personal care and hygiene items. Moreover, the US hand sanitizers market held the largest market share, and the Canadian hand sanitizers market was the fastest-growing market in the North American region.