Hair Curling Irons Market Trends

Global Hair Curling Irons Market Overview

Hair Curling Irons Market Size was valued at USD 4.7 Billion in 2023. The hair curling irons market industry is projected to grow from USD 4.94 Billion in 2024 to USD 7.1 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.63% during the forecast period (2024 - 2032). Increased usage of inexpensive hair care items to create desired hairstyles. Compared to professional salons, this also contributes significantly to cost savings, which are the key market driver enhancing market growth.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Hair Curling Irons Market Trends

• Increasing online publications and spreading awareness through salons and the entertainment sector drive market growth

Market CAGR for hair curling irons is being driven by the main element boosting the market for curling irons: the expansion of video content, posts on social media platforms, blogs, and articles about hairstyles and grooming. In addition, new hair fashion trends have raised the need for stylish haircuts, while the expansion of spa clinics has increased the market for curling irons. These two factors are anticipated to aid in the market's expansion. The market for curling irons is also driven by an increase in salon establishments worldwide and the demand for hair care products.

Additionally, the market for curling irons is expected to expand during the predicted period as more people are expected to utilize and prefer various styling devices with adjustable settings and digitally accurate heat levels. There is now more demand for personal care goods as a result of factors like the rise of the entertainment industry and salons in response to consumers' shifting lifestyle preferences. Customers who wanted to buy equipment and supplies for their hair could do so through the online merchant platform. There was a decrease in demand and sales due to the pandemic's expansion and the difficulty it caused businesses to carry out their regular day-to-day operations.

It is projected that the availability of curling irons with characteristics such as vitamin coatings and anti-oxidants with 360-degree curling possibilities will favorably influence market growth. For instance, Revlon's Nutrifusion series includes one straightener and three curling irons. These products contain moringa and macadamia to condition hair and preserve its natural luster. Conair Corporation offers the Curl Secret curling wand, which uses a tourmaline ceramic curling chamber in which hair is heated from all sides for the ideal curly and bouncy result. Thus, rising online publications and salon recommendations drive the hair curling irons market revenue.

Hair Curling Irons Market Segment Insights

Hair Curling Irons Category Insights

The hair curling irons market segmentation, based on category, includes wired and cordless. The cordless segment dominated the market, accounting for 65% of market revenue (2.92 Billion). As they comfort users, cordless hair curling accessories are increasingly gaining popularity.

Hair Curling Irons Barrel Size Insights

The hair irons market segmentation, based on barrel sizes, includes ½-1 inch, 1 inch,1½ inch, 1¼ inch, 2 inches, and others. The 1-inch category generated the most income (36%), with the highest CAGR. All hair lengths can be curled using barrel size 1-inch hair curlers. It draws attention to illustrative turns and creates distinctive waves fueling this section's growth.

Hair Curling Irons Distribution Channel Insights

The hair irons market segmentation, based on distribution channels, includes store-based and non-store-based. The store-based category generated the most income (75.9%), with the highest CAGR. This segment has been divided into specialty shops, supermarkets, and grocery stores. The primary factor promoting the development of the segment is the accessibility to the actual exhibition of the items in stores.

Figure 1: Hair Curling Irons Market, by Distribution Channel, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Hair Curling Irons Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American hair curling Irons market will dominate this market, as the regional market has grown due to the prevalence of numerous vloggers interested in fashion and associated industries. The vloggers encourage their fans to purchase more curling irons. Additionally, the area is home to a sizable number of hair stylists.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: HAIR CURLING IRONS MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe's hair irons market accounts for the second-largest market share due to increased demand for curling wands and rods in salons and homes. Sales in the market will continue to rise as customers' attention to personal appearance increases in Germany. Launching numerous goods, such as heat protection systems, coatings with nutritious ingredients, and interchangeable wands for various curling techniques, could boost market growth. Further, the German hair curling irons market held the second-largest market share, and the UK hair curling irons market was the second-largest growing market in the European region.

The Asia-Pacific hair irons market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the region's expanding social media influence is driving up demand for various hair styling equipment. Celebrity endorsements and brand promotion campaigns are boosting sales carried out by major manufacturers. Thanks to product advancements, the trend is expected to continue in the years. Moreover, China’s hair curling irons market held the largest market share, and the Indian hair irons market was the fastest-growing market in the Asia-Pacific region.

Hair Curling Irons Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the hair irons market, grow even more. Market players are also engaging in a variety of strategic actions to increase their footprint, with important market developments such as the introduction of new products, business contracts, mergers and acquisitions, increased investments, and cooperation with other organisations. The hair irons industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the hair irons industry to benefit clients and increase the market sector. In recent years, the hair irons industry has offered some of the most significant medical advantages. Major players in the hair curling irons market, including Koninklijke Philips N.V. (Netherlands), VEGA (India), Andis Company Inc. (US), Revlon Inc. (US), Helen of Troy Limited (US), Spectrum Brands Inc. (US), Lunata Beauty (US), Havells India Limited (India), Conair Corporation (US), Dyson (UK)

Lunata Beauty offers innovative, cordless hair styling products and tools. The business sells hot brushes, tool boxes, heat-resistant silicone mats, styling sets, hair straighteners, and curling wands. Lunata Beauty is revolutionizing the hair industry by fusing beauty and technology. For instance, Lunata Beauty released the Lunata Cordless, Convertible Curling Wand/Iron in January 2019, featuring a 32 mm titanium barrel and a detachable clip.

Dyson Limited provides home appliances. The company sells hand dryers, vacuum cleaners, lamps, fans, heaters, air purifiers, filters, and hair stylers.  Dyson serves worldwide customers. For instance, Dyson sells the Dyson Airwrap Styler Complete, which comes with a full set of hairstyling equipment like air-wrap barrels, a smoothing brush, a volumizing brush, and a pre-styling dryer as well as a storage container, a brush for cleaning the filter, and a non-slip heat-resistant mat. As a result, consumers do not need to buy various products for various styling needs.

Key Companies in the Hair Curling Irons market include

• Koninklijke Philips N.V. (Netherlands)


• VEGA (India)


• Andis Company Inc. (US)


• Revlon Inc. (US)


• Helen of Troy Limited (US)


• Spectrum Brands Inc. (US)


• Lunata Beauty (US)


• Havells India Limited (India)


• Conair Corporation (US)


• Dyson (UK)

Hair Curling Irons Industry Developments

October 2018: To provide customers with confidence and beauty, Hot Products Professionals introduces a signature series of product lines that include high-performing, cutting-edge technology and salon-quality hair products such as gold curling irons, flat irons, and dryers.

April 2023: At the center of the new TriHealth and Heart and Vascular Institute on the grounds of Bethesda North Hospital, Philips and TriHealth announced a multi-year relationship.

June 2022: While the business kept executing its strategic plan, Revlon started reorganizing its capital structure.

Hair Curling Irons Market Segmentation

Hair Curling Irons Category Outlook

• Wired


• Cordless

Hair Curling Irons Barrel Size Outlook

• ½-1 inch


• 1 inch


• 1½ inch


• 1¼ inch


• 2 inches


• Others

Hair Curling Irons Distribution Channels Outlook

• Store-Based


• Non-Store-Based

Hair Curling Irons Regional Outlook

• North America


• US


• Canada


• Europe


• Germany


• France


• UK


• Italy


• Spain


• Rest of Europe


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America