Hair Care Market Trends

Global Hair Care Market Overview

The Hair Care Market Size was valued at USD 51.85 Billion in 2023. The hair care market industry is projected to grow from USD 51.85 Billion in 2024 to USD 76.72 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.42% during the forecast period (2022-2030). The rising frequency of cervical spondylosis among corporate workers and the increasing occurrences of cervical injuries in vehicle accidents are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Hair Care Market Trends

• Growing hair fall to boost the market growth

Trading Economics, a website that offers data on economic indicators, exchange rates, stock market indices, government bond yields, and commodity prices, projects that the GDP (Gross Domestic Product) of Asia Pacific nations like Japan and India will increase by US$ 274 billion and US$ 247 billion, respectively, in 2020. Growing populations and economies in developing nations like China and India are anticipated to provide the global hair care products market with favorable growth prospects. However, the threat posed by imitation or phony hair care products presents a difficulty for the market's expansion. For instance, a press release from Cosmetic Design, which provides news and analysis on cosmetic formulation and packaging in Asia Pacific, states that from the year 2019 to 2020, the conditioner market increased by 22%, the use of shampoos increased by 87%, and the market for hair oils increased by 70%.

It is anticipated that the growing trend of young people having colored hair will increase the demand for dyes and colors, particularly among women. For instance, according to information made public by Breast Cancer.Org in December 2019, 33 percent of American women ages 18 and older are estimated to color their hair, with approximately 75 percent of those women belonging to the black ethnicity. In addition, women's adoption of different hairstyles and the growing trend of having long hair have led to an increase in the usage of hair styling products. During the projected period, this is anticipated to aid in the growth of the worldwide hair care market.

Figure 1: Hair Loss TreatmentsSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Male hair problems such as hair greying, dandruff, and hair loss are becoming more common, which is anticipated to increase the demand for hair care products. For instance, according to data from the Journal of Clinical and Diagnostic Research released in October 2018, 60.3% of males between the ages of 18 and 50 experience hair loss, while 17.1% experience dandruff difficulties. Additionally, as older people are more likely to experience hair difficulties than younger people, the demand for the items is projected to increase. According to information provided by the UN Department of Economic and Social Affairs, there were 703 million people over the age of 65 in the world as of 2019. Therefore, all these factors enhanced the Hair Care market CAGR across the globe in recent years.

However, one of the main issues for people nowadays is the rising desire for organic and natural products for personal care. Due to their widespread use, conditioners and shampoo account for the majority of the organic haircare market worldwide, another factor driving the growth of the hair care market revenue.

Hair Care Market Segment Insights

Hair Care Type Insights

The  hair care market segmentation, based on type, includes shampoo, hair colorant, hair styling conditioner, and hair oil), By Distribution Channel (Store-Based and Non-Store-Based. The shampoo segment held the majority share in 2021, contributing around ~45% concerning  hair care market revenue. This is primarily owing to the rising of dandruff among people. For instance, as per the National Institutes of Health (US) statistics published in 2020-2021, the prevalence of degenerative disc disease is typically proportional to age, with 40% of people aged 40 years having degenerative disc disease, rising to 80% among those aged 80 years or over.

January 2021: With the introduction of shampoos and conditioners for every hair type, including GO Curls Shampoo, GO Purple Shampoo, and GO Anti-Dandruff Shampoo, St Botanica launched the "Go Range" in the hair care industry. The anti-dandruff shampoo that was introduced in this line is said to be ideal for people with flaky scalps since it contains Ichthyol Pale, which helps to maintain the scalp's top layer and keep it clean and dandruff-free.

Hair Care Application Insights

The  hair care market segmentation, based on application, includes hair treatment and scalp treatment. The scalp treatment segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is due to the increasing Age, heredity, hormonal changes, and medical disorders are a few of the primary causes of hair loss. Males are more likely than females in recent years to worry about hair loss, which has increased product demand. Hence, rising hair fall implants for Hair Care positively impact the market growth.

Hair Care Distribution Channel Insights

The  hair care market data has been bifurcated by surgery into hypermarkets, e-commerce, and pharmacies. The hypermarket segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. These retailers put popular products onto the market quickly and provide customers with special offers, which helps to increase sales.

Figure 2:  Hair Care Market by Surgery, 2021 & 2030 (USD Million)Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

The E-commerce segment was the fastest-growing segment. Due to a bigger distribution network and increased product availability, the market's growth prospects are expected to be quite favorable as e-commerce platforms gain popularity.

Hair Care Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific Hair Care market accounted for USD 21519.54 million in 2021 and is expected to exhibit a significant CAGR growth during the study period. The countries in this region suffer from severe air pollution, necessitating frequent hair washing. Taking the information provided by the Climate and Clean Air Coalition as an example. According to the 2019 Org on Air Pollution in Asia and the Pacific report, 4 billion people are exposed to levels of air pollution that are extremely dangerous to their health. In addition, the region's rapidly expanding spa industry will help the hair care product catch on. For instance, according to information from the Economic Times published in January 2018, the Sap enterprises in India are worth USD 1,719.89 million. Moreover, China The air Care market held the largest market share, and the India Hair Care market was the fastest-growing market in the Asia-Pacific region.

Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3:  HAIR CARE MARKET SHARE BY REGION 2021 (%)Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe’s Hair Care market accounts for the second-largest market share due to the region’s product demand, including rising customer interest in various items and rising online beauty expenditure. Further, the Germany Hair Care market held the largest market share, and the UK Hair Care market was the fastest-growing market in the European region.

The North America hair care market is expected to grow at the fastest CAGR from 2022 to 2030. due to the high cost of personal care items, particularly hair products. For instance, according to information provided by Consumer Notice.Org in July 2020, Americans are expected to spend tens of billions of dollars on improving their hair, skin, and hygiene. Moreover, China hair care market held the largest market share, and the India hair care market was the fastest growing market in the this region.

Recent Develpoment

On Jun. 17, 2023, The FMCG company, Marico Ltd., announced its plan to strengthen its hair oil market share by introducing new products and expanding its distribution network. To achieve the expected growth, the company aims to increase its value-added hair oil market share over the next two to three years.

On May 29, 2023, Henkel, a German consumer major, launched a hair styling product for men, aiming to double its market share to around 30 % of the premium segment by 2025. The hair dye market in India is likely to be Rs 5000 crore, and Henkel is eyeing a 25% market share over the next few years.

The company plans to expand its presence in non-salon channels, like modern trade and online sales. In November 2022, the company re-entered the haircare segment in the B2B or professional hair care and styling market, launching hair colorants under the Schwarzkopf brand. Henkel is set to launch more international brands in the country.

On Apr.18, 2023, Ixoreal (India), a leading supplier of ashwagandha, announced its plan to explore the untapped potential in the beauty and personal care market and meet the demands for high-performing natural ingredients in skin and hair care. The company, primarily operating in the nutraceuticals space, aims to target beauty and personal care opportunities.

On Mar. 27, 2023, Godrej Consumer Products (GCPL), an Indian FMCG major, launched an affordable hair color brand, Godrej Selfie, targeting the Rs 450 cr. South Indian market. The brand aims to democratize the hair color market in South India by providing both short and long hair pack options for men and women.

On Nov. 29, 2022, L'Oréal India announced its plan to bring in more premium hair care products, witnessing the strong demand for its premium and specialized products from home and salons. The company's professional products division records €3.8 billion in sales globally, operating nine brands in categories such as hair coloring, hair treatment, and hair care. These products are largely sold through salons and online channels.

Hair Care Key Market Players & Competitive Insights

Major market players are investing significant money in R&D to expand their product portfolios, which will spur further expansion of the Hair Care market. Participants in the market are also undertaking various strategic initiatives to expand their  footprint, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. To grow and thrive in a fiercely competitive and growing market climate, competitors in the hair care industry must offer affordable products.

Manufacturing locally to cut operating costs is one of the main business methods utilized by manufacturers in the  hair care industry to benefit customers and increase the market sector. The Hair Care markets major player such as Harry’s Inc, Procter & Gamble, Loreal, and others are working on expanding the market demand by investing in research and development activities.

The American company Harry's produces and distributes men's care items through retail and internet channels. In January 2021, To assist its parent firm Harry's Inc., in becoming a conglomerate, the incubator Harry's Labs division unveiled a new line of women's scalp care products.

Also, The Procter & Gamble Company (P&G) is an international American firm that manufactures consumer goods. It focuses on a broad range of consumer health, personal care, and hygiene items. These products are divided into several categories: baby, feminine, family care, beauty, grooming, and health care.  In August 2021, The Nou ethnic hair care range was introduced by Procter & Gamble with Gen Z in mind. Walmart.com currently sells the Nou brand, and shops are reportedly about to follow. The product line consists of conditioners, shampoos, and hair oils.

Key Companies in the Hair Care Market Include

• L'ORÉAL


• UnileverOLVEA Group


• Shandong Baisheng Biotechnology Co. Ltd


• REVLON Inc


• Oriflame Cosmetics AG


• Henkel Corporations


• Shiseido Company Limited


• Amway


• Kao Corporation


• Procter & Gamble Co.


• Johnson & Johnson Services Inc., among others

Hair Care Industry Developments

July 2021: Growdense Hair Serum, which has FDA approval and was created for hair and scalp care, was introduced by Adon Hair Care Clinic, an Indian hair transplant company.

Hair Care Market Segmentation

Hair Care Product Outlook

• Hair Styling


• Shampoo


• Hair Colorant


• Conditioners


• Hair Oil

Hair Care Application Outlook

• Hair Treatment


• Scalp Treatment

Hair Care Distribution Channel Outlook

• Hypermarkets


• E-Commerce


• Pharmacies

Hair Care Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America