Certified Global Research Member
Key Questions Answered
- Global Market Outlook
- In-depth analysis of global and regional trends
- Analyze and identify the major players in the market, their market share, key developments, etc.
- To understand the capability of the major players based on products offered, financials, and strategies.
- Identify disrupting products, companies, and trends.
- To identify opportunities in the market.
- Analyze the key challenges in the market.
- Analyze the regional penetration of players, products, and services in the market.
- Comparison of major players’ financial performance.
- Evaluate strategies adopted by major players.
- Recommendations
Why Choose Market Research Future?
- Vigorous research methodologies for specific market.
- Knowledge partners across the globe
- Large network of partner consultants.
- Ever-increasing/ Escalating data base with quarterly monitoring of various markets
- Trusted by fortune 500 companies/startups/ universities/organizations
- Large database of 5000+ markets reports.
- Effective and prompt pre- and post-sales support.
Market Trends
The demand for green tea is following noteworthy patterns, which show how customer preferences are changing and how they are becoming more health-conscious. An important factor influencing the desire is the rise in interest in natural and healthful beverage alternatives. Green tea's popularity has increased due to its abundance of antioxidants and apparent health advantages.
Customers are becoming less interested in green tea as a healthful and stimulating alternative to thick, calorically dense beverages. Since green tea is seen as a beverage that enhances general health and vitality, this inclination is consistent with a broader movement toward wholesomeness. Flavor creation is another significant advancement in the Green Tea market. Manufacturers are experimenting with creative mixtures and infusions to cater to a wide range of palates. Green tea varieties enhanced with natural tastes like mint, jasmine, lemon, and others are becoming increasingly popular and offer guests more options than the traditional plain sort.
The range of flavors enhances the allure of green tea and makes it more accessible to a larger audience, including those who may not be accustomed to the earthy taste of pure green tea. Heartiness factors have a significant role in driving the patterns of demand for green tea. Green tea satisfies customer need for useful beverages with positive health effects. Because of its natural antioxidants, catechins, and important anti-inflammatory properties, green tea is suggested as a beverage that supports heart health, speeds up metabolism, and may even aid in weight reduction. As awareness of green tea's health benefits grows, consumers who care about their health are becoming more and more interested in the beverage.
As awareness of green tea's health benefits grows, consumers who care about their health are becoming more and more interested in the beverage. The increasing consideration of sustainability in purchases by visitors is having an influence on the demand for green tea. Visitors who are more concerned about environmental issues tend to choose companies that prioritize sustainable and eco-friendly operations. Green tea directors respond by encouraging the ethical purchase of tea splints, implementing eco-friendly husbandry practices, and using environmentally friendly packaging. Businesses in the Green Tea market is using these strategies to align with the values of ecologically conscious customers as sustainability moves closer to the forefront of consumer consciousness. The convenience trend, which is especially noticeable in ready-to-drink (RTD) green tea products, is another factor influencing the demand for green tea.
RTD green tea potables have become more popular due to busy lifestyles and the need for solutions that may be consumed quickly. These readily available forms, which come in bottles or barrels, satisfy customers looking for a fast and healthful beverage that doesn't require steeping or brewing. Green tea's ease of use allows it to be enjoyed by a wider range of people, including those who lack the time or desire to create traditional brewed tea. Geographically, both traditional tea-drinking regions and new demands are seeing an increase in the demand for green tea.
There is a constant need for premium green tea goods in places like Asia, where green tea has strong artistic origins. Growing awareness of the health advantages of green tea is generating demand and pushing up consumption. Green tea is becoming the preferred beverage throughout the world, bridging creative divides and attracting customers looking to lead healthier lives. In summary, the Green Tea market's market trends are distinguished by an emphasis on ready-to-drink solutions' ease, sustainability, heartiness concerns, inventive taste, and health advantages.
Companies in the green tea industry need to remain sensitive to these developments as customers continue to place a premium on making health-conscious decisions. In order to be competitive in the tea industry's shifting geographic landscape, they must ensure that their product offerings reflect these shifting consumer preferences.
Green Tea Market Highlights:
Global Green Tea Market Overview
Green Tea Market Size was valued at USD 14.2 billion in 2023. The Green Tea Industry is projected to grow from USD 15.265 Billion in 2024 to USD 23.558 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024- 2032). Growing knowledge of the health advantages of green tea and an increase in the prevalence of chronic diseases are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Green Tea Market Trends
- Growing knowledge of the health advantages of green tea is boosting the market growth
Green tea contains bioactive compounds like polyphenols and caffeine that help break down fat cells and release them into the circulatory system, causing weight loss. Due to the increasing consumer tendency to spend on weight management products, the demand for green tea is increasing globally. Additionally, drinking green tea lowers triglyceride and cholesterol levels, reducing heart attack risk. Additionally, green tea protects against cavities, reduces plaque development, lowers saliva acidity, and stops oral bacteria from producing acids that erode tooth enamel. Other significant factors influencing the demand for green tea include growing health consciousness, value addition, the rapid expansion of online retail, etc. Green tea is an unoxidized beverage made from Camellia sinensis leaves with a pale green color and a mildly bitter flavor. It was traditionally used as a medicine in China and India to treat various conditions, including easing digestion, controlling bleeding, regulating body temperature, enhancing heart and mental health, and healing wounds. Due to consumer lifestyle changes, an increase in the prevalence of chronic diseases, and growing knowledge of the health advantages of green tea, it is quickly rising in popularity worldwide. Producing beverages, dietary supplements, dental care products, and cosmetics use green tea as a raw material.
Green tea is expensive because of its high nutritional value and the extensive processing of green tea leaves in manufacturing facilities. Because of this, only a small portion of the populace in developing nations has access to green tea. This factor is anticipated to restrict the growth of the green tea market during the forecast period. Further expected market restraint comes from rural residents of developing nations' need to gain knowledge about the availability of healthy tea drinks like matcha green tea has enhanced the green tea industry CAGR across the globe in recent years.
Segment Insights
Green Tea Type Insights
Based on type, the Green Tea market segmentation includes Green Tea Bags, Instant Tea Mixes, Iced Green Tea, and Loose-Leaf. The Green Tea Bags segment held the majority share in 2022, contributing to the green tea industry revenue. Green tea bags are convenient and light, making them perfect for travel. Green tea bags also make it simple to make tea because they are hassle-free and don't need much equipment. In addition, young people use used green tea bags to treat itchy skin and other skin issues like rashes. These are anticipated to be the main factors influencing the popularity of green tea during the forecast period.
Green Tea Flavors Insights
Based on Flavors, the Green Tea market segmentation includes Aloe-Vera, Cinnamon, Lemon, Vanilla, Basil, and Others. The Lemon segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The rise in demand can be attributed to consumers' growing desire for flavored beverages to improve their taste. Many businesses have launched new green tea beverages with various flavors to appeal to a wider range of consumers, including lemon and ginger. In addition, many people prefer different flavors of green tea because they don't like the beverage’s taste. During the forecast period, these are also anticipated to be the main factors influencing the size of the market of green tea implants for Green Tea positively impact the impact growth.
Green Tea Distribution Channel Insights
Distribution Channels have bifurcated the Green Tea market data into Online, Convenience Stores, Supermarkets, and Hypermarkets. The Supermarkets segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. expected to increase rapidly because of the enormous number of shopping stores worldwide. Supermarkets and hypermarkets offer the joy of making physical product selections. Customers can better understand the item they intend to buy because the products are neatly arranged on the shelves. Green tea in any flavor is also available for immediate purchase by customers. During the forecast period, these are anticipated to be the main factors driving up green tea industry demand.
Figure 1: Green Tea Market, by Distribution Channel, 2022 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Green Tea Regional Insights
By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. Asia Pacific Green Tea market accounted for USD 6.5036 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. The growth is attributed to significant green tea-producing nations like China, Pakistan, India, and Sri Lanka. Many nations, including China and India, have concentrated on planting tea plants across vast tracts of land because the region's natural features, such as temperature, humidity, and soil texture, favor tea growth.
Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: GREEN TEA MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe’s Green Tea market accounts for the second-largest market share. European consumers actively seek high-quality specialty teas with a distinctive and authentic experience. The origin and varieties of tea are now better understood by consumers. Millennials' constant demand for novel and healthy teas presents opportunities for producers to invest in distinctive tea flavors, blends, and ready-to-drink teas. The demand for clean-label and organic green teas is fueled by sustainability, a significant issue in the European tea market. Further, the Germany market for green tea held the largest market share, and the UK green tea industry was the fastest-growing market in the European region.
The North America Green Tea Market is expected to grow at the fastest CAGR from 2022 to 2030. The expanding knowledge of the health advantages of green type tea is primarily responsible for the region's tea market's expansion. Obesity, diabetes, and cardiovascular disorders are now more common among consumers as a result of the fast-paced lifestyle of today. Due to this, tea is becoming increasingly popular as a way to lower the risk of developing these conditions. Millennials in the area are drinking more tea due to the rising appeal of functional beverages. Moreover, the US Green Tea held the largest market share, and the CANADA market for green tea was the fastest-growing in Asia-Pacific.
Green Tea Key Market Players & Competitive Insights
Major market players are spending much on R&D to increase their product lines, which will help the Green Tea market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Green Tea industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
Manufacturing locally to reduce operating costs is one of the primary business strategies manufacturers adopt in the Green Tea industry to benefit clients and expand the market sector. The Green Tea industry has provided medicine with some of the most significant benefits in recent years. The Green Tea markets major players such as Celestial Seasonings, Finlay's Beverages Ltd., Frontier Natural Products Co-Op., Tata Beverages, The Coca-Cola Company, Unilever, Cape Natural Tea Products, Associated British Foods LLC, Arizona Beverage Company, AMORE Pacific Corp., Arizona Beverage Company and others are working on expanding the market demand by investing in research and development activities.
Celestial Seasonings We started more than just a tea company in 1969. We pioneered a new way of thinking about tea as the first herbal tea company. We inadvertently kicked off a movement that encourages squeezing healthier, happier moments into days that are getting busier and busier. We've stayed true to those roots for more than 45 years. Our commitment to our customers, neighbors, and planet is driven by our conviction that our delicious teas enhance people's lives by encouraging balance. The history of Celestial Seasonings began in 1969 when a creative group of young businesspeople started gathering wild herbs from the Rocky Mountains forests and fields.
Also, Finlay's Beverages Ltd. In the world of beverage brand owners, Finlays is a top independent B2B manufacturer and supplier of tea, coffee, and botanical solutions. Nobody is more qualified to unlock the potential of natural beverages by assisting brand owners in bringing the best from the bush to the cup, thanks to their extensive experience, roots, and wealth of knowledge.
Finlays grows, processes, and supplies tea, tea extracts, coffee, and botanical solutions for the biggest beverage brand owners. But our distinctive method of doing this is what sets us apart.
Key Companies in the Green Tea market include
- Celestial Seasonings
- Finlay's Beverages Ltd.
- Frontier Natural Products Co-Op.
- Tata Beverages
- The Coca-Cola Company
- Unilever
- Cape Natural Tea Products
- Associated British Foods LLC
- Arizona Beverage Company
- AMORE Pacific Corp.
Green Tea Industry Developments
November 2020: Inc. Keurig Dr. Pepper. For its ready-to-drink green tea brands, Snapple and Core, the company introduced 100% recycled plastic bottles.
November 2020: Matcha Plus is a new product from OZiva, India’s top clean-label nutrition brand. It is a nutritious combination of organic Japanese matcha, licorice, activated charcoal, and ginger root.
Green Tea Market Segmentation
Green Tea Type Outlook
- Green Tea Bags
- Instant Tea Mixes
- Iced Green Tea
- Loose-Leaf
Green Tea Flavors Outlook
- Aloe-Vera
- Cinnamon
- Lemon
- Vanilla
- Basil
- Others
Green Tea Distribution Channel Outlook
- Online
- Convenience Stores
- Supermarkets
- Hypermarkets
Green Tea Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
Leading companies partner with us for data-driven Insights
Kindly complete the form below to receive a free sample of this Report
Tailored for You
- Dedicated Research on any specifics segment or region.
- Focused Research on specific players in the market.
- Custom Report based only on your requirements.
- Flexibility to add or subtract any chapter in the study.
- Historic data from 2014 and forecasts outlook till 2040.
- Flexibility of providing data/insights in formats (PDF, PPT, Excel).
- Provide cross segmentation in applicable scenario/markets.
