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Green Packaging Market Share

ID: MRFR//2209-HCR | 185 Pages | Author: Pradeep Nandi| December 2024

Market share positioning strategies in the Green Packaging Market are vital for companies seeking to establish a strong foothold in the industry. As consumer awareness regarding environmental issues continues to rise, the demand for eco-friendly packaging solutions has surged. In this competitive landscape, companies employ various strategies to capture and maintain their market share.

Producing materials that can be recycled infinitely while offering quality and aesthetical values is considered the major challenge of the green packaging industry. Moreover, the brand value is not a priority for the consumers, the quality and the costs are the major concerns for the consumers, at least for the ones in the developing countries.

Firstly, differentiation is a key tactic used by companies to position themselves within the Green Packaging Market. By offering unique and innovative packaging solutions, companies can distinguish themselves from competitors and appeal to environmentally-conscious consumers. This may involve the use of sustainable materials, such as biodegradable plastics or recycled paper, as well as creative designs that highlight the eco-friendly nature of the packaging.

Another important strategy is to focus on niche markets within the Green Packaging industry. Rather than targeting the broader market, companies may identify specific segments with distinct needs and preferences. For example, some companies may specialize in packaging solutions for organic food products or luxury goods, catering to consumers who prioritize sustainability and quality.

Collaboration and partnerships also play a crucial role in market share positioning. By forming alliances with suppliers, manufacturers, and retailers, companies can expand their reach and access new markets more effectively. Collaborative efforts can also lead to the development of innovative packaging solutions through shared expertise and resources.

Furthermore, pricing strategies are essential for companies vying for market share in the Green Packaging industry. While eco-friendly packaging solutions may sometimes incur higher production costs, companies can implement pricing strategies that balance profitability with affordability for consumers. This may involve offering tiered pricing options based on the level of sustainability or value-added services, such as recycling programs.

In addition to product-focused strategies, effective marketing and branding are essential for companies to establish their market share positioning. By emphasizing the environmental benefits of their packaging solutions and showcasing their commitment to sustainability, companies can build trust and loyalty among consumers. This may include utilizing eco-friendly packaging designs, promoting corporate social responsibility initiatives, and engaging with consumers through digital and social media platforms.

Continuous innovation is also critical for maintaining market share in the Green Packaging industry. As consumer preferences and environmental regulations evolve, companies must adapt and innovate to stay ahead of the competition. This may involve investing in research and development to explore new materials and technologies, as well as regularly updating product offerings to meet changing market demands.

Finally, global expansion and diversification can help companies strengthen their market share positioning in the Green Packaging industry. By expanding into new geographic regions and diversifying their product portfolios, companies can reduce dependence on specific markets and capitalize on emerging opportunities. This may involve strategic acquisitions, joint ventures, or organic growth initiatives tailored to specific market conditions.

Global Green Packaging Market Overview


Global Green Packaging Market Size was valued at USD 304.42 million in 2023. The Green Packaging industry is projected to grow from USD 321.62 Million in 2024 to USD 533.99 million by 2032, exhibiting a compound annual growth rate (CAGR) of 6.5% during the forecast period (2024 - 2032). The sector is anticipated to grow as a result of severe limitations on the use of single-use plastics and growing consumer awareness of sustainable packaging are the key market drivers enhancing the market for green packaging.

Green Packaging Market Overview

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Green Packaging Market Trends




  • Growing prevalence of sustainable food packaging to boost market growth




Green packaging uses eco-friendly materials such bioplastics, recyclable paper and plastics, plant-based biomaterials, organic fabrics, and repurposed goods. These goods can easily replace conventional plastics and have a smaller impact on the environment because they are simple to use and naturally biodegradable. These substances don't react with food, preventing contamination and other negative environmental effects. This reason is driving up market demand for eco-friendly food packaging. As these technologies make it simple to deliver comfort food, they have been an enabling factor that has motivated customers to switch to convenience foods. In 2018, the European Union drastically strengthened its regulations on packaging and packaging waste. By 2030, all plastic packaging must be recyclable, with a 55 percent success rate. In reality, only approximately 30% of plastic packaging is collected. The maintenance of product quality, dose and dispensing, convenience of use and storage, and the provision of crucial information regarding product use and ingredients are all vital roles that are fulfilled by product packaging. For instance, L'Oreal announced the creation of the first paper-based cosmetic tube in October 2019 in an effort to enhance packaging's environmental impact. Hence all these factors is growing the the Green Packaging market CAGR across the globe in the recent years.


Paper is much more frequently suggested as a replacement for plastic packaging than bioplastics. However, according to the facts that are currently available, paper packaging often requires a large amount more mass to perform the same purpose as its plastic version. As a result, even after accounting for carbon footprint, paper seems to have a bigger overall impact on the environment. The trend in consumer preference for paper-based substitutes is a result of the environmental concerns surrounding the usage of plastic in packaging. Governments and organizations must take the lead in transforming the sector by establishing stringent laws and regulations that protect the environment and promote products made of recycled paper. This is propelling green packaging industry.November 2023: Collaboration between packaging companies and recycling facilities strengthens. A consortium of packaging producers and waste management companies announce a joint initiative to improve recycling infrastructure and increase recycling rates for green packaging materials July 2023: The demand for bio-based plastics surges as major corporations announce commitments to sustainable packaging solutions. Leading companies like Unilever and Nestle pledge to increase their use of recycled and bio-based content in their packaging


Figure 1: Covid 19 has increased awareness of the hygiene and food safety packaging.Covid 19 has increased awareness of the hygiene and food safety packagingSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


However, to cater the demand there has been significant advances in the treatment innovations. For instance, there has been a number of introductions of biomaterial Green Packaging implants is another factor driving the growth of the Green Packaging market revenue.


Green Packaging Market Segment Insights


Green Packaging Type Insights


The global Green Packaging market segmentation, based on packaging type, includes recycled content packaging and degradable packaging. The recycled content packaging segment held the majority share in 2021 contribution to around ~43% in respect to the global green packaging market revenue. Reusable packaging was the market leader, followed by the packaging category with recycled content. Gains in recycled content packaging would be fueled by expanding operations for collecting and processing as well as greater usage of recycled content packaging by businesses seeking to differentiate their products and demonstrate environmental sustainability. The expansion of this market will be aided by efforts made by trade associations, brand owners, packaging firms, and other parties to promote sustainability initiatives that will raise the recycling rates of different kinds of packaging materials.


Green Packaging Application Insights


The global green packaging market segmentation, based on application, includes food & beverage, health care, personal care and other. The food & beverage segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is due to its portability, long shelf life, and simple manufacture, convenience food is primarily driving the market for food and beverage packaging. Frozen foods, snacks, finger foods, beverages, and other goods are included in convenience food categories. The meal items are typically supplied in hot, ready-to-go containers and require less time to prepare. Convenience food is becoming in demand as a result of consumers' hectic lifestyles and the aging population. Hence, rising applications the market for green packaging positively impacts the market growth.


Figure 2: Global Green Packaging Market, by Application 2021 & 2030 (USD Million)Green Packaging Market, by Application 2021 & 2030Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Healthcare was the fastest growing segment. Glass packaging is widely used in the pharmaceutical business since it is inert and suited for the packaging of many pharmaceuticals. Another common packaging material used by the pharmaceutical industry to package capsules and pills is aluminum foil are likely to drive sector growth throughout the projection period.


Green Packaging Regional Insights


By region, the study provides the green packaging market insights into North America, Europe, Asia-Pacific and Rest of the World. North America Green Packaging market accounted for USD 120.32 million in 2021 and is expected to exhibit a significant CAGR growth during the study period. Because of the active efforts made by the local governments. In order to promote recycling throughout the nation, the Canadian government has built a number of recycling infrastructures. Canada enacted a significant restriction on the use of polystyrene cups and containers in Vancouver in 2019 with the goal of reducing solid waste disposal by 2040. The region's demand is being driven by government measures that support customer preferences for green packaging.


Further, the major countries studied in the green packaging market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: GLOBAL GREEN PACKAGING MARKET SHARE BY REGION 2021 (%)GREEN PACKAGING MARKET SHARE BY REGIONSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Green Packaging market accounts for the second-largest market share  because of the strict restrictions on the use of single-use plastics set by the European Union and other European nations. The circular economy concept was introduced by the European Directive, which also set sustainability objectives and criteria. By embracing recyclable, recycled, and biodegradable materials, European businesses have begun to follow the circular economy roadmap. Further, the Germany Green Packaging market held the largest market share, and the UK Green Packaging market was the fastest growing market in the European region


The Asia-Pacific Green Packaging Market is expected to grow at the fastest CAGR from 2022 to 2030. China has the largest economy in the Asia-Pacific region as a result of corporations' increased interest in the country. One of the economies in the world expanding the fastest is China. Nearly all end-user industries have grown due to rising per capita income, living standards, and population. According to a report published by the National Bureau of Statistics of China, 4.89 million tons of plastic were produced in China in 2019 compared to 6.12 million in 2020, which represents a significant percentage of the global plastic production. Government must now concentrate on eco-friendly packaging options. Moreover, China Green Packaging market held the largest market share, and the India Green Packaging market was the fastest growing market in the Asia-Pacific region


Green Packaging Key Market Players & Competitive Insights


To expand their product lines, major market players are investing a lot of money in R&D, which will spur further growth in the Green Packaging market. In addition, market participants are launching new green packaging market developments, entering into contracts, acquiring companies, increasing investments, and working with other organizations, among other significant market changes, in an effort to expand their global footprint. In order to grow and survive in a market that is becoming more and more competitive, competitors in the green packaging indsutry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics used by manufacturers in the international green packaging industry to benefit customers and develop the market sector. The Green Packaging industry major player such as Amcor, Ardagh Metal Packaging, Tetra Laval, Ball Corp., Nampak and others are working to expand the green packaging market demand by investing in research and development activities.


Global packaging company Amcor plc. It designs and produces rigid containers, speciality cartons, flexible packaging, closures, rigid containers, medical devices, home and personal care goods, and other items. In August 2022, In Jiangyin, China, Amcor, a leader in responsible packaging solutions, opened its newest Innovation Center. The new center contributes to regional prosperity and innovation by bringing cutting-edge packaging technology and more environmentally friendly material science to Asia Pacific.


Also, Leading provider of sustainable, endlessly recyclable metal beverage cans to brand owners worldwide is Ardagh Metal Packaging (AMP). AMP, a division of the sustainable packaging company Ardagh Group, is a dominant participant in the market across Europe, North America, and Brazil with cutting-edge production capabilities.  In April 2022, To enhance its output, Ardagh Metal Packaging disclosed intentions to construct a new facility in La Ciotat, France. Sud Attractivité and Bpifrance will cover the cost in order to satisfy the rising demand from current and new clients for long-term collaborations in the Middle East and Africa (MEA) and Southwestern Europe.


List of the Key Companies in the Green Packaging market includes



  • Bemis Company

  • Huhtamaki OYJ (Finland)

  • Amcor Limited (Australia)

  • Sealed Air Corporation (US)

  • Tetra Laval International S.A. (Switzerland)

  • Sonoco Products Company (U.S.)

  • WestRock Company (US)

  • Smurfit Kappa Group PLC (U.S.)

  • Mondi Plc. (South Africa)

  • BASF SE (Germany) among others


Green Packaging Industry Developments


June 2021: In South America, Amcor introduced an eco-friendly chocolate package. The business created and produced recyclable plastic containers for cocoa powder. Compared to the prior packaging, the packaging lowered the carbon impact by 53%.


April 2021: Amcor created a ground-breaking approach to healthcare packaging. The recyclable healthcare packaging product line recently gained the innovative AmSky blister system.


Green Packaging Market Segmentation


Green Packaging Type Outlook



  • Recycled Content Packaging

  • Degradable Packaging


Green Packaging Application Outlook



  • Food & Beverage

  • Health Care

  • Personal Care and Other


Green Packaging Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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