The Green Coating Market is influenced by a panoply of market facets that impact its expansion to multidimensions. The main incentive behind the growth is a generally rising level of global cognizance and eco-concern which leads to a steady demand increase. As natural resource depletion is being seen as a problem with global significance, consumers and industries now search out sustainable solutions with green coating products, this pushing the demand for such products to climb. An important external factor in driving market is public policies and government regulations. Concomitantly to the recently launched policy plans of many countries is vigorous environmental regulation imposing the green manufacturing technology and production. This pressure for the regulations not merely does compliance with standards but also it results in a market environment which is quite friendly for green coatings.
In addition, businesses have been tending to favor corporate social responsibility (CSR), which has been driving this market growth. Companies are getting aware of the fact that they have to eventually align their resonsibly environment practices with the change in the customers’ preferences and society expectations. Due to this fact, it is obvious that organic paints are gaining more popularity with a wide range of companies from construction to automotive adopting the environmental friendly coating in order to be in line with sustainability targets. This is made even worse due to the increase of consumer knowledge where they now deliberately explore those products that have a positive environmental effect.
Technological progression in the equipment area is of great importance while developing the Green Coating Market. Valuable experiences from prior investments allow the development team to build on class-leading environmentally-friendly coatings. The industry has been in the dynamics of creating recoats of painting and they do a good job at meeting environmental standards but also with optical and structural qualities like durability, protection and much more. The development of eco-friendly alternative raw materials and associated weapons such as nanotechnology allows the emergence of new sustainable coatings with modified features. This innovative approach not only improves environmental conditions but also fulfills the design features and operating characteristics demanded by numerous downstream industries.
Economic factors are also important in the play of the market. When the laundry industry booms, its growth and success are dependent on the overall economy. Economies tend to grow, which in turn leads to a stronger infrastructure development and more construction activities in order to satisfy the trend for a bigger demand of green coatings. On another note, an economic slump can also have the result of stalling the market, while sectors are struggling to decide whether to expend limited funds or to prioritize cost-cutting.
Furthermore, the behavior and preferences of consumers give transitions to the market. The eco-wise trend is becoming among consumers as they choose more carefully what they will spend money. With the single principle that makes consumers more knowledgeable about the environmental aspects of products, they are approximately to decide to purchase the type of paint that subsequently fits their values.
Report Attribute/Metric | Details |
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Growth Rate | Â Â 8.1% |
PPG Industries introduced its latest product, PPG ENVIROCRON LUM coating, in June 2022, which is the industry’s foremost retroreflective powder coating. The new coating is mainly developed to improve visibility at night and even during low-light conditions, that is available in several colors and has excellent abrasion and chip resistance and also one-cat corrosion protection.
Trace VOC Globe was launched by the British Coatings Federations in May 2022, which enables decorative paint manufacturers to communicate better with their customers by indicating the lowest levels of volatile organic compounds (VOCs). It is part of an industry drive to raise awareness among consumers about VOC levels in paint products.
Axalta Coating Systems Ltd completed the expansion of its Jiading, Shanghai, China waterborne coatings facility in May 2021. The location has been expanded to cater to the increasing demands for green coating systems in China and the Asia Pacific region for industrial, commercial and automotive applications.
December 2022 saw BASF, in China, announce its first automotive biomass balance coatings, whereas the new ColorBrite Airspace Blue is ReSource basecoat that can reduce CO2 foot print up to 20 percent. This includes obtaining biomass certification for its Caojing-based resin plants.
In October 2022, Asian Paints Limited signed a legally binding contract with Aapex Power and Industries Private Limited for the acquisition of Harind Chemicals and Pharmaceuticals Private Limited shares.
In August 2022, Nippon Paint China and BASF jointly introduced Joncryl HPB. So far, it has been the first water-based barrier coating launched by BASF for use in industrial packaging in China.
In May 2022, Allnex announced that the company will participate in Paint India 2022 taking place at JIO World Convention Center situated In India. Allnex plans to bring a wide portfolio of green coating technologies as well as other innovative developments for various industries, including transportation, the wood sector metal industry as well as automotive.
In August 2021, AkzoNobel’s Dulux launched a USDA-certified super-premium interior emulsion in India. It was also India’s first biobased paint.
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