Greek Yoghurt Market Share

Global Greek Yogurt Market Overview

The Greek Yogurt Market Size was valued at USD 8.1 billion in 2023. greek yogurt industry is projected to grow from USD 8.71 Billion in 2024 to USD 13.49 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.56% during the forecast period (2024 - 2032). Rising global health consciousness and customer preferences for nutritious snacking options and clean-label products are the key market drivers boosting the greek yogurt industry share.

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Greek Yogurt Market Trends

• Increasing as consumer preferences shift toward nutrient-rich and healthy food products to drive market growth

Greek yogurt, or yogurt cheese or sack yogurt, is made by straining curd and separating it from the watery whey. The straining process thickens and creamies the yogurt, making it thicker and creamier than regular curd. Greek yogurt has several nutritional advantages, including a high protein content, calcium content, vitamin B content, probiotic properties, low carbohydrate content, etc. They are also available in various flavors and toppings, including blueberry, vanilla, honey, and chocolate. Customers also prefer it for making sauces and seasoning cheese and meat.

The shift in consumer preferences towards healthy and nutrient-rich food products and the rise in health consciousness among consumers are two major factors influencing the greek yogurt market. Greek yogurt has become incredibly popular among consumers due to the rising demand for fat-free and weight-management products. Greek yogurt is widely used in the US, Mexico, Canada, and other nations to prepare meals and is also eaten as a sweet snack when combined with fruits. The food and beverage industry uses it more often as a substitute for butter, cream cheese, sour cream, smoothies, and cream. Moreover, introducing greek yogurt made from natural and organic ingredients has accelerated the growth of the greek yogurt industry CAGR. Consumers increasingly prefer gluten-free, chemical-free, and natural food sources. Furthermore, factors such as increasing urbanization, an increase in the middle-class population, rapid growth in online sales, etc., catalyze the growth of the greek yogurt industry revenue.

Segment Insights

Greek Yogurt Flavor Insights

Based on flavor, the Greek Yogurt Market segmentation includes unflavored, vanilla, strawberry, blueberry, raspberry, and blends. The strawberry segment held the majority share in 2022, contributing to around ~35-37% of the greek yogurt industry revenue. The growing popularity of berry-based Greek yogurts can be attributed to the increased demand for strawberry-flavored Greek yogurt. Yogurt flavors with strawberry toppings are among the most popular worldwide. Yogurt with a strawberry flavor sells almost 2.5 times as much as vanilla yogurt yearly. The health benefits of combining berries and yogurt are the primary factors driving the segment's growth. The trend of substituting flavored strawberry yogurt for nutrient-deficient and high-calorie snack foods is expected to benefit growth. Several greek yogurt industry players are developing and marketing new strawberry flavors to gain traction among millennials and health-conscious consumers.

Greek Yogurt Category Insights

The category has bifurcated the greek yogurt market data into organic, conventional, and others. The organic segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Yogurt organic products, free of allergenic ingredients and dairy-free, are gaining popularity among consumers. The covid-19 pandemic has also shifted consumer preferences towards organic foods, as many customers seek ingredient transparency. According to a Lindberg International study, 73% of consumers would purchase organic dairy products if they were widely available. Several regions are seeing increased demand for clean-label products that use natural ingredients. Cargill Inc reports that 8 out of 10 customers prefer clean-label products. The growing emphasis of manufacturers on producing clean-label yogurt is expected to benefit the overall growth of the greek yogurt.

Greek Yogurt Distribution Channel Insights

The global greek yogurt industry has been segmented based on distribution channels into store-based and non-store-based. Store-based held the most prominent segment share in 2022. The segment's growth can be attributed to research findings indicating that most people in developed countries prefer to buy their yogurt from store-based supermarkets due to their higher convenience. Another factor driving the growth of this segment is the availability of a diverse range of yogurt types (which gives customers a more diverse range of options). Moreover, introducing new technology, like Artificial Intelligence (AI), is changing the role of store-based hypermarkets and supermarkets in the dairy sector.

Figure 2: Greek Yogurt Market, by Distribution Channel, 2022 & 2030 (USD Billion)Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Further, the non-store-based segment is anticipated to register the fastest CAGR in the global greek yogurt industry during the forecast period. The Covid-19 pandemic has sparked a demand for e-commerce channels as a result of the lockdowns that have been imposed in some areas. For instance, data from WebGrocer shows that dairy products are ordered in more than 90% of online provision orders. This proportion has gone up by over 14% each year. In summary, dairy providers have a significant opportunity to generate significant revenue through e-commerce platforms. According to Danone, a dairy industry leader, there has been a significant shift in consumer preference for digital commerce.

Greek Yogurt Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Greek Yogurt market accounted for USD 3.7 billion in 2022 and will likely exhibit a significant CAGR growth over the study period. Greek yogurt is becoming increasingly popular throughout the region as a healthier alternative to ice cream, particularly among children and young adults, as obesity rates in developed nations like Canada, the U.S., and Mexico continue to rise. Organic greek yogurt consumption is increasing in the North American market due to its probiotic product line and ability to enhance metabolism, improve digestion, and support the immune system. Desserts made from greek yogurt are also popular in the region. It is available in various flavors, including fruit yogurt, organic yogurt, and drinkable yogurt, which customers receive well. Yogurt products, for example, are popular in the United States and are expected to remain this way throughout the forecast period, owing to their health benefits.

Further, the major countries studied in the global market report are the U.S., Germany, Canada, France, the UK, Spain, Italy, Japan, India, Australia, China, South Korea, and Brazil.

Figure 3: GREEK YOGURT MARKET SHARE BY REGION 2022 (%)Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

The European greek yogurt market accounts for the second-largest market share. Several untapped opportunities for the Greek yogurt industry drive the regional market. Additionally, the developing Eastern Europe region is anticipated to outperform Western European markets, where dairy sales suffer due to the growing acceptance of dairy-free alternatives. Several European yogurt producers are modernizing their plants with automated fresh milk production lines. General Mills also sold the Yoplait business in Europe in 2021. Sodiaal, a dairy cooperative, purchased a 51% stake in the company. Moreover, stringent health and fitness regulations imposed by governments in various European countries drive the market demand for Greek yogurt in this region. Further, the German market of greek yogurt held the largest market share, and the UK greek yogurt industry was the fastest-growing market in the European region.

The Asia-Pacific market of greek yogurt is expected to grow at the fastest CAGR from 2022 to 2030, owing to rising demand for probiotics in the region, particularly in China, Japan, and India. In China, approximately 83% of the total population consumes organic yogurt. These people consume organic greek yogurt as it contains probiotics. The rising consumption of organic yogurt as a snack in China propels the overall market expansion. Rising disposable income in the Asia Pacific developing countries has increased spending on premium food items, which is expected to propel the regional maret of greek yogurt forward. Moreover, China’s greek yogurt industry held the largest market share, and the Indian greek yogurt market was the fastest-growing market in the Asia-Pacific region.

Greek Yogurt Key Market Players & Competitive Insights

Major market players focus on introducing new flavors made from natural ingredients and collaborating with universities to broaden their product reach. The greek yogurt industry has recently provided organic yogurts with some of the most significant health benefits and flavors. The greek yogurt market major players, such as Sun Valley Dairy, General Mills Inc, Nestle S.A., Danone S.A., and others, mainly focus on providing consumers with innovative and exotic flavors while including functional benefits in each yogurt product category.

The key players in the greek yogurt industry are now concentrating on social media sites and online sales channels for their product's online branding and marketing to attract more customers. With significant market developments like introducing new products, contractual agreements, collaborations and acquisitions, increased R&D investments, and mergers with other organizations, market participants are also undertaking various strategic initiatives to expand their global footprint. Competitors in the greek yogurt industry combine organic yogurt with probiotic drinks to entice consumers to choose the product over traditional probiotic offerings. Nestle SA, for example, sells probiotic 'Bliss Plus' yogurt drinks that contain probiotic strains for digestive health.

Danone S.A. (Danone) develops and manufactures dairy and nutritional products. The business sells medical items, early-life nutrition, bottled water, and fresh dairy products. Yogurt-fermented dairy products, dairy specialties, plant-based nutritional cooking products, beverages, and specialized food for infants and older adults with health issues are all included in its portfolio. Danone also sells packaged water, flavored water, and vitamin-enriched water. Danone's 'Silk' brand introduced Greek yogurt made of plants in August 2021. The Silk Greek Style Coconut milk Yogurt line comes in four flavors: vanilla, strawberry, lemon, and blueberry, and it is made with a base of coconut milk and pea protein. Each serving is vegan-friendly, contains 10 grams of protein, and contains active cultures.

Chobani manufactures and sells Greek yogurt without artificial flavors, sweeteners, or preservatives. Chobani, a leading US yogurt brand, introduced its new plant-based coconut yogurt in January 2019. Chobani aims to grow its nondairy yogurt business and promote plant-based yogurt products with this innovative product launch. In addition, Chobani introduced a line of Greek yogurts free of lactose in 2020, with unusual flavors like lemon meringue pie, banana cream pie, and super berry rocket.

Key Companies in the greek yogurt market include

• Sun Valley Dairy (US)


• Erhmann AG (Germany)


• Jalna Dairy Foods Pty Ltd. (Australia)


• Byrne Hallow Farm (US)


• General Mills Inc (US)


• FAGE USA Dairy Industry Inc (US)


• Stonyfield Farm Inc (US)


• Nestle S.A. (Switzerland)


• Danone S.A. (France)


• Chobani LLC (US)

Greek Yogurt Industry Developments