Greece Retail Packaging Market

Based on Packaging Material, the Greece Retail Packaging market has been segmented into Paper and Paperboard Packaging, Plastics (PET, PVC, PE, PP and Others), Glass, Metal and Biodegradable and Eco-friendly Materials. The plastic retail packaging segment dominated the market in 2024, while the Biodegradable and Eco-friendly Materials segment is projected to be the fastest–growing segment during the forecast period. 

Plastic packaging materials dominate the retail packaging market in Greece, particularly for their durability, flexibility, and ability to preserve the freshness and safety of products. The plastics segment includes various types, such as PET (Polyethylene Terephthalate), PVC (Polyvinyl Chloride), PE (Polyethylene), PP (Polypropylene), and others like polystyrene and nylon. These materials are widely used for food and beverage packaging, household products, personal care, and pharmaceuticals. 

PET is one of the most commonly used plastics in packaging, especially for beverages like water, soft drinks, and juices. It is lightweight, transparent, and offers excellent barrier properties, protecting the contents from moisture, oxygen, and light. PVC, on the other hand, is frequently used for packaging items like shrink wraps, clear containers, and bottles for personal care products.

Based on Packaging Formats, the Greece Retail Packaging market has been segmented into Bags (Plastic Bags and Paper Bags (Kraft Paper Bags, Luxury Paper Bags, and Recycled Paper Bags)), Bottles & jars, Cartons, Cans, Tubes, Blister Packs, Vials, Pouches & Sachets, Films & Wraps, Trays and Others. The Bottles & jars segment dominated the Greece market in 2024, while Pouches & Sachets segment is projected to be the fastest–growing segment during the forecast period. 

Bottles and jars, primarily made from glass and plastic, are a significant segment of the Greece retail packaging market, especially for food, beverages, cosmetics, and pharmaceuticals. Glass bottles are particularly popular in the beverage industry for packaging products such as wine, spirits, and soft drinks. 

Glass is perceived as a premium material because it is non-toxic, preserves the taste and aroma of products, and can be recycled indefinitely without losing quality. Plastic bottles are more commonly used for water, juices, and household products. They are lightweight, shatterproof, and cost-effective, which makes them ideal for mass-market products. Both glass and plastic bottles offer excellent sealing properties, ensuring that products remain fresh for extended periods.

Based on Packaging Type, the Greece Retail Packaging market has been segmented into Primary Packaging, Secondary Packaging and Tertiary Packaging. The Primary Packaging segment dominated the Greece market in 2024, while the Secondary Packaging segment is projected to be the fastest–growing segment during the forecast period. Primary packaging is the packaging that directly surrounds and contains the product itself. It is the first layer of packaging that protects and preserves the product. 

In the retail packaging market, primary packaging is critical for ensuring product safety, preservation, and consumer appeal. It includes packaging for various consumer goods such as food, beverages, cosmetics, pharmaceuticals, and personal care products.In Greece, as in other EU countries, primary packaging serves the dual role of protecting products and attracting consumers. The country's focus on eco-friendly and sustainable practices has had a significant influence on the development of primary packaging solutions. As a result, there is a growing trend towards using materials that are recyclable, biodegradable, or made from renewable resources.

FIGURE 2: GREECE RETAIL PACKAGING MARKET SHARE BY PACKAGING TYPE 2024 AND 2035 (USD BILLION)

Based on End-Use Industry, the Greece Retail Packaging market has been segmented into Food & Beverages, Cosmetics & Personal Care, Pharmaceuticals, Household Products, Electronics and Others. The Food & Beverages segment dominated the Greece market in 2024, while the pharmaceuticals segment is projected to be the fastest–growing segment during the forecast period. The Food & Beverages packaging segment in Greece is a significant contributor to the retail packaging market, driven by evolving consumer preferences and increasing demand for convenience. 

Greek consumers are increasingly seeking on-the-go food items such as ready-to-eat meals, snacks, and beverages, which requires packaging that preserves freshness while offering portability. Flexible packaging, including pouches, stand-up bags, and bottles, is particularly popular in this sector due to its ability to preserve food quality and extend shelf life. Additionally, innovations in packaging, such as resealable options, portion-controlled packaging, and tamper-evident seals, are rising in popularity as consumers prioritize convenience and safety.