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Gourmet Salt Market Share

ID: MRFR//9274-HCR | 90 Pages | Author: Snehal Singh| November 2024

In the Gourmet Salt Market, companies employ strategic market positioning to navigate the culinary landscape and meet the diverse demands of consumers seeking unique and premium salt options. Gourmet salts, known for their distinctive flavors, textures, and mineral profiles, prompt companies to adopt various strategies to cater to the preferences of culinary enthusiasts and health-conscious consumers.

Product diversification stands out as a primary strategy in the Gourmet Salt Market. Companies invest in sourcing and processing techniques to offer a diverse range of gourmet salts, including varieties like Himalayan pink salt, sea salt, smoked salt, and flavored salts. This product diversity enables companies to capture a larger market share by addressing the specific needs of various culinary applications and appealing to consumers who seek specialized salts for specific dishes.

Pricing strategies play a crucial role in market share positioning, given the premium nature of gourmet salts. Some companies adopt a cost-plus pricing approach, positioning their gourmet salts at higher prices to reflect the quality, rarity, and unique characteristics of the salts. Others may opt for a value-based pricing strategy, emphasizing the artisanal craftsmanship, exclusive sourcing, and culinary benefits of their gourmet salts. The chosen pricing strategy shapes brand perception and influences the market share a company can secure within different segments of the market.

Marketing and branding efforts are essential for creating awareness and establishing a distinct identity in the Gourmet Salt Market. Companies invest in marketing campaigns that highlight the unique qualities, flavor profiles, and culinary applications of their gourmet salt products. Collaborations with renowned chefs, endorsements from culinary influencers, and engaging social media content contribute to building brand credibility. The goal is to position gourmet salts as essential culinary ingredients that enhance the flavor and presentation of dishes, influencing purchasing decisions and consolidating market share among consumers passionate about culinary experiences.

Distribution channels play a vital role in ensuring the widespread availability of gourmet salt products. Companies strategically partner with specialty food stores, high-end supermarkets, and online platforms to reach a discerning customer base. The accessibility of these products through various channels contributes to market share positioning, as convenience is a significant factor influencing purchasing decisions for consumers seeking premium and specialty ingredients.

Adapting to evolving consumer preferences, companies are incorporating considerations of sustainability and ethical sourcing into their market share positioning strategies in the Gourmet Salt Market. Brands that highlight responsible harvesting methods, fair trade practices, and environmentally friendly packaging resonate with consumers who prioritize ethical and sustainable choices. By aligning with these values, companies position themselves as leaders in providing gourmet salt options that meet the expectations of both culinary enthusiasts and environmentally conscious consumers.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 6.17% (2023-2030)

Global Gourmet Salt Market Overview


Gourmet Salt Market Size was recorded at USD 0.4 billion in 2023. The Gourmet Salt market industry is projected to grow from USD 0.42 Billion in 2024 to USD 0.6 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.17% during the forecast period (2024 - 2032). Increasing availability of flavors, myriads of crystals, and colors are some of the key market drivers fueling the growth of this market.Gourmet Salt Market Overview


Source: MRFR Database, Secondary Research, Primary Research, and Analyst Review


Gourmet Salt Market Trends



  • Increasing demand for Gourmet Salt to boost the market growth


The food service industry is emerging because of rising generalizations. As per the USDA (United States Department of Agriculture), fast-service restaurants had a decline of approx. 16.9% in 2021, owing to the crisis. Thus, companies in the food industry are mainly focusing on bringing out healthy food and beverages, which will increase the demand for healthy ingredients. Gourmet salt is regarded as one of the healthiest salts; this is because of the fact that it reduces the chances of several diseases and increases the consumer demand for this salt. With increasing awareness, consumers' tastes and preferences for food are also changing.


Moreover, globalization and the strong impact of western cultures in different countries are fueling the demand for foreign cuisines, such as French, Italian, and Chinese food, which need special flavor salts. At the same time, the call for salt is also increasing. Gourmet salts are being treated as vital ingredients for all types of cuisines, especially in grandeur restaurants, as all the types of gourmet salts have their own specific function that provides a particular taste and texture to the food. Thus, it is the rising food services all over the world.


Additionally, the culture has generated a demand for traditional cuisines in metros, which promoted the increased application of gourmet salts. This is owing to its particular taste can incorporate a ting of traditional flavor and tang in foods. These salts have gained popularity among professional chefs, too, in luxury hotels. The rise in the number of gourmet restaurants worldwide is positively impacting the market CAGR and gourmet salt market revenues across the world in recent years.


Gourmet Salt Market Segment Insights


Gourmet Salt Product Type Insights


The gourmet salt market segmentation, based on product type, includes Himalayan salt, fleur de sel, sel gris, smoked & Roasted salt, flavored salt, and others. The Himalayan salt segment held the majority share in 2022 with respect to the gourmet salt market revenue. This is owing to the delicate use of Himalayan salt, together with direct consumption and cooking. It is present in stranded form and coarse grains form, which further puts its overall popularity.


However, Sel Gris, an all-rounder salt, is expected to show healthy demand during the study period because of its high nutrient and mineral content. The rising demand for premium products is projected to fuel the growth of this segment in the forthcoming years.


May 2019: 24K Salt Company made an announcement to introduce a range of gourmet and spiced salts at PLMA'S World Private Label Exposition in Amsterdam.


Gourmet Salt Category Insights


The gourmet salt market segmentation, based on category, includes refined and unrefined. The un-refined segment dominated the market in 2022 and is projected to be the faster-growing segment during the study period, 2024-2032. This is because this salt is sourced from seawater and sold as unrefined. It involves very less or no chemical treatment, thereby leaving behind the natural minerals found in seawater. This type of salt offers a unique flavor and taste to the end product, which is mainly fetching the market growth of the un-refined segment across the world.


Figure 1: Gourmet Salt Market, by Category, 2022 & 2032 (USD Billion)Gourmet Salt Market, by Category, 2022 & 2030


Source: MRFR Database, Secondary Research, Primary Research, and Analyst Review


Gourmet Salt Claim Insights


The gourmet salt market data has been bifurcated into organic, sodium-free/low sodium, and conventional. The organic segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2032. Rising concerns for food safety among consumers are mainly fetching the organic segment globally. This salt is harvested from clean and pure salt beds and follows the proper production method by organic packaging. Though organic certification for salt does not use the same procedures as for botanicals, agriculture, or livestock. However, there are few organizations that have rigorous guidelines for the production of gourmet salt in their respective countries.


October 2017: Oregon Company launched a new gourmet salt on Kickstarter in Portland made up of Himalayan pink salt and crickets to expand their dish enhancer products. This approval has further widened the growth opportunity for the Gourmet Salt industry.


Gourmet Salt Application Insights


Based on application, the gourmet salt industry has been segmented into bakery and confectionery, meat, poultry and seafood, soups, sauces & savory, and others. Meat poultry and seafood held the largest share in 2022, due to the variety of roles in meat processing such as contribution to desirable flavor, preservation, texture, and shelf-life of the meat product. Rising meat consumption in different regions is adding to the revenues of gourmet salt globally.


Another fastest-growing segment in the gourmet salt industry is the bakery & confectionery category, which is anticipated to rule the market. These salts do well while baking or grilling meat, poultry, shellfish, eggs, and vegetables. Gourmet salts are utilized in confectionery in a range of cakes and sweets since they are available in such a wide range of flavors.


Gourmet Salt Regional Insights


By region, the study states the market insights into North America, Asia-Pacific, Europe, and the Rest of the World. Europe’s gourmet salt market accounted for USD 0.4 billion in 2022 and is expected to exhibit a significant CAGR growth during the forecast period. This is owing to increasing awareness of the health benefits of gourmet salt like Himalayan salt, which contains less sodium than ordinary table salt.


Furthermore, the major countries studied in the market report are The U.S., Canada, France, Germany, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: GOURMET SALT MARKET SHARE BY REGION 2022 (%)\GOURMET SALT MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


North America’s gourmet salt market accounts for the second-largest market share due to rising innovative edible items followed by distinct tastes relayed by gourmet salt in many delicacies are boosting the growth of the regional gourmet salt market. Further, the U.S. gourmet salt market held the largest market share, and the Canadian gourmet salt market was the fastest-growing market in the European region.


The Asia-Pacific Gourmet Salt Market is anticipated to rise at the fastest CAGR during the forecast period. This is to owe to uplifting living standards, emerging economies, surging demand for processed food, and health awareness behavior paired with evolution in food and beverage industries. Moreover, the China Gourmet Salt market held the fastest-growing market, and the India Gourmet Salt market was the largest market share in the region.


Gourmet Salt Key Market Players & Competitive Insights


Major market players are making investments in research and development to grow their product lines, which will assist the gourmet salt market to rise even more. Competitors are also taking a variety of strategic initiatives to increase their footprint, with key market developments such as new product launching, contract-based agreements, mergers and acquisitions, increasing investments, and collaboration with other organizations. Participants in the gourmet salt industry must provide low-cost items to expand and pull through a highly competitive market.


One of the prime business strategies adopted by producers in the gourmet salt industry to satisfy clients and expand the market sector is to produce narrowly to lower operating costs. In recent years, the gourmet salt industry has given rise to some of the most significant benefits. The major market players in the gourmet Salt market such as Morton Salt Inc. (US), Saltworks Inc. (US),  Cargill Inc. (US),  Murray River Gourmet Salt (Australia), and others, are working to expand the market demand by investing in R&D activities.


Morton Salt Inc. is an American company founded in 1848, manufacturing salt products for consumers, industrial, and government customers. It offers products such as pantry salts, water softening, and ice-melting salt, as well as food manufacturing, pharmaceutical, and agriculture salts, enabling consumers to give flavors to their food.


Murray River Salt was founded in 2000 by Duncan and Jan, producing Australia's only naturally Pink salt, superior quality gourmet salt flakes utilizing the brine from the Mourquong Salt Mitigation Basin, located 13 kilometers northwest of Mildura in New South Wales.


Key Companies in the Gourmet Salt market include



  • Morton Salt Inc. (US)

  • Saltworks Inc. (US)

  • Cargill Inc. (US)

  • Murray River Gourmet Salt (Australia)

  • Cheetham Salt Ltd. (China)

  • Alaska Pure Sea Salt Co. (US)

  • Amagansett Sea Salt Co. (US)

  • Infosa (Spain)

  • Pyramid Salt Pty. Ltd. (Australia)

  • Maldon Crystal Salt Company Ltd (UK), among others


Gourmet Salt Industry Developments


January 2021: Cargill Salt introduced a new purified sea salt flour. The ingredient is a distinct type of ultra-fine cut, powder-like sodium chloride. It is best suited for applications that require extremely fine sizing for blending, as well as dry soup, cereal, flour, and spice mixes, and for topping snack foods.


April 2020: SaltWorks made an announcement about the adoption of sophisticated new B2B e-commerce tools to provide a better customer experience and fuel sales growth. Developed in partnership with B2B e-commerce innovator OroCommerce, the new platform gives SaltWorks the robust, flexible sales infrastructure required to meet its customers' diverse needs at scale.


September 2019: Morton Salt increased its product line by adding a colorful new product with the launch of All-Natural Himalayan Pink Salt. It comes in both fine and coarse grain sizes.


Gourmet Salt Market Segmentation


Gourmet Salt Product Type Outlook



  • Himalayan Salt

  • Fleur de Sel

  • Sel Gris

  • Smoked & Roasted Salt

  • Flavored Salt

  • Others


Gourmet Salt Category Outlook



  • Refined

  • Un-Refined


Gourmet Salt Claim Outlook



  • Organic

  • Sodium-Free/Low Sodium

  • Conventional


Gourmet Salt Application Outlook



  • Bakery & Confectionery

  • Meat, Poultry & Seafood

  • Soups, Sauces & Savory

  • Others


Gourmet Salt Regional Outlook



  • North America

    • US

    • Canada





  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe





  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • aAustralia

    • Rest of Asia-Pacific





  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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