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The market for gluten-free packaged food products faces a constantly evolving economic environment made up of several factors: customers' demands, the manufacturing processes, and competition dynamics that impact this market. Customers' preferences are one of the fundamental factors in this market; some sections now opt for gluten-free foods because of health problems, diet limitations or customized eating habits. That is why, as the demand for gluten-free packaged food products grew drastically and throughout a wide range of categories of products like bread, pasta, snacks and baking mixes. This has led to the creation of various gluten-free products, which has expanded the consumer base, ultimately meaning that food manufacturers have to keep innovating and adding products to cater for an expanding consumer base.
The raw material availability and pricing are underlying the smart fluctuations in the niche of gluten-free packaged food products market. Elements in gluten-free production formulas, e.g. rice flour, almond flour, tapioca starch, among others, may be affected by periodic interruptions of supply chains and create volatile pricing conditions due to factors such as disease, climate change, harvest, and variations in the global market. As a result, food manufacturers will be compelled to use smart supply chain management and sourcing strategies such as backup supplies of ingredients in order to enjoy a reliable supply of these raw materials at minimal costs.
Another element of economic conditions, which some rabbet the fabric of the gluten-free packaged food products market, is economic conditions. Although gluten-free products put on consumers cost more than the regular ones, people still ready to pay the price because they believe that they are doing something good or necessary to their bodies. Even though, during the recession or downfall times, the consumers would be more cost-conscious and could look for lower priced alternatives as opposed to gluten-free snack foods products manufactured by my business.
Technological innovations have been the main source of food products inventions and development in the area of gluten-free packaged food products market. Innovations in food processing technologies have come a long way, in which gluten-free baking techniques and recipe perfecting have been improved, making gluten-free products taste comparable to those with gluten. This has led to nutritional improvements and an increase in the appeal of gluten-free foods to consumers. On top of all that, technological advances in packaging helped introducer longer and fresher shelf life for gluten-free foods, so the suppliers can sell it to bigger and more distributed markets.
Whilst the gluten-free packed food product market is tilted and is very competitive, there is a great number of brands involved, that are competing for consumers’ market share. Large multinational food companies together with middle-sized food manufacturers that specialize in gluten-free products compete on basis of product quality or brand recognition, among other factors such as price or distribution channels.
Gluten-Free Packaged Food Market Highlights:
Global Gluten-Free Packaged Food Products Market Overview
Gluten-Free Packaged Food Products Market Size Anticipated To Reach at a USD 5.12 billion by 2032 with 9.10% CAGR during the forecast period, 2024–2032.
Gluten is a protein found in grains such as wheat, rye, and barley, which are among the major food grains with application in various packaged food products. However, owing to the rising prevalence of the celiac disease among the population, gluten-free packaged food products are gaining popularity among the consumers.
The growing the working population and busy lifestyle of the consumers has led to an increased demand for convenience foods, which is boosting the sales of packaged food products. Additionally, increasing consumer awareness towards gluten-free products is driving the overall growth of the gluten-free packaged food products. Moreover, owing to the increasing demand for gluten-free products, food manufacturers are focusing on expanding their product range of gluten-free products, which is boosting the growth of global gluten-free packaged food products market. Additionally, the growth of the organized retail sector in developing countries is also driving the growth of the market.
The global gluten-free packaged food products market has been segmented based on product type, distribution channel, and region. Based on product type, the global gluten-free packaged food products industry has been classified as bakery & confectionery, breakfast cereals, sweet & savory snacks, RTE & RTC meals, and others. Based on distribution channel, the global gluten-free packaged food products market has been divided as store-based and non-store-based.
Further, the store-based segment is sub-segmented into supermarkets & hypermarkets, convenience stores, and others. The global gluten-free packaged food products has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world. The North American gluten-free packaged food products has been segmented into the US, Canada, and Mexico. The European gluten-free packaged food products has been classified as Germany, France, Italy, Spain, the UK, and the rest of Europe. The gluten-free packaged food products industry in Asia-Pacific has been segmented into China, India, Japan, Australia & New Zealand, and the rest of Asia-Pacific. The gluten-free packaged food products industry in the rest of the world has been segmented into South America, the Middle East, and Africa.
Key Players
General Mills, Inc. (US), Hain Celestial Group (US), Freedom Nutritional Products Limited (Australia), GRUMA, S.A.B. de C.V (Mexico), The Hershey Company (US), Nestlé S.A. (Switzerland), Kellogg's Company (US), Kraft Heinz Company (US), Hero Group AG (Switzerland), Conagra Brands, Inc. (US), Carmit Candy Industries Ltd (Israel), Norside Foods Ltd. (UK), Warburtons (UK), Bob's Red Mill (US), Campbell Soup Company (US) are some of the key players in the global gluten-free packaged food products market.
Recent Industry Development
General Mills: Introduced a new range of gluten-free breakfast cereals in 2023, catering to the growing demand for convenient and nutritious options.
Hain Celestial Group: Expanded its gluten-free snack line with innovative flavors in 2023, appealing to evolving consumer tastes.
Regional Market Summary
Europe is expected to dominate the market for gluten-free packaged food products during the forecast period. High prevalence of the celiac disease among the population, followed by their increased demand for convenience food among the working population is driving the growth of gluten-free packaged food products industry in this region. North America is also projected to hold a prominent share in the global gluten-free packaged food products market with the US holding the major market share. The growing demand for gluten-free breakfast cereals among the health-conscious population is contributing to the increasing demand for gluten-free packaged food products in this region. Asia-Pacific is projected to register the highest CAGR during the forecast period. Rising health awareness among the consumers and increased product launches of gluten-free packaged foods is expected to boost the growth of the gluten-free packaged food products in this region.
Gluten-free Packaged Food Products Market Segmentation
Global Gluten-free Packaged Food Products Market, by Product Type
- Bakery & Confectionery
- Breakfast Cereals
- Sweet & Savory Snacks
- RTE & RTC Meals
- Others
Global Gluten-free Packaged Food Products Market, by Distribution Channel
- Store-Based
- Supermarkets & Hypermarkets
- Convenience Stores
- Others
- Non-Store-Based
Global Gluten-free Packaged Food Products Market, by Region
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- Italy
- Spain
- UK
- Rest of Europe
- Asia-Pacific
- Japan
- China
- India
- Australia and New Zealand
- Rest of Asia-Pacific
- Rest of the World (RoW)
- South America
- Middle East
- Africa
Intended Audience
- Gluten-free packaged food products manufacturers
- Bakery industry
- Breakfast cereal manufacturers
- Snacks processors
- Convenience food manufacturers
- Dealers and distributors
- Raw material suppliers and distributors
- Traders, exporters, and importers
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