A number of variables, such as increased awareness of gluten sensitivity and shifting dietary preferences, are driving growth in the market for gluten-free flours. This is a response to the increasing demand for flours that are high in nutrients and more readily available. The two primary contributing factors are celiac disease and the prevalence of gluten sensitivity. There is an increasing demand for gluten-free flours as people become increasingly concerned about the potential health effects of gluten. Chickpea, rice, almond, coconut, and quinoa flours are used to make these gluten-free flours.
The variety of flour alternatives devoid of gluten caters to a wide range of dietary requirements and palate preferences. The market for gluten-free flours is mostly driven by the trend toward health and wholesomeness.
The creation of items made with gluten-free flour satisfies the needs of diverse visitors by providing them with a variety of options to fit their own culinary preferences. For many clients, being gluten-free is becoming more of a desire than a must. Those without celiac disease or gluten sensitivity choose for gluten-free products as part of a more comprehensive strategy for wholesome or healthful eating. This shift in consumer behavior permits the demand for gluten-free flours to continue growing since it appeals to a wider range of customers who are looking for gluten-free solutions for their culinary experimentation rather than just a niche market. The retail and marketing techniques have a significant impact on the gluten-free flour industry. Proper placement in supermarkets, health food shops, and online channels increases the availability and visibility of products for customers.
Massive marketing campaigns that highlight the advantages of gluten-free flours—such as their adaptability, nutritional content, and capacity to create delectable gluten-free baked goods—help to lower consumer awareness and deprivation. Education on gluten sensitivity and the vacuity of gluten-free products helps to propel industry expansion. It is remarkable how e-commerce sites contribute to the expansion of gluten-free flour options. Online shoppers may quickly investigate a range of gluten-free flour substitutes, evaluate companies, and make knowledgeable selections about what to buy.
The expansion of e-commerce makes it easier for gluten-free flours to become widely available globally, giving customers access to unusual and niche goods that might not always be found in brick-and-mortar stores.
Influential consumer education and mindfulness campaigns are crucial in forming the market for gluten-free flours. Brands that clarify common misconceptions, provide form suggestions, and skillfully convey the advantages of gluten-free flours gain the trust and understanding of their customers. The educational sector also focuses on promoting the variety of uses for gluten-free flours, debunking the myth that baking without gluten is less delicious or restricted.
Report Attribute/Metric | Details |
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Market Size Value In 2023 | USD 2.7 Billion |
Growth Rate | 7.14% (2024-2032) |
Gluten-free flours Market Size was valued at USD 2.705 Billion in 2023. The Gluten-free flours industry is projected to grow from USD 2.93 Billion in 2024 to USD 5.081 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.14% during the forecast period (2024 - 2032). The rising prevalence of celiac disease, as well as a growing population shifting to healthier diets, are the primary market drivers boosting market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The rising demand for bakery products drives market CAGR for gluten-free flour. The product's rise has been assisted by increased demand for bakery products throughout the holiday season and an increase in health-related issues. Furthermore, obesity, diabetes, and other health issues, weight control, rising body energy, expanding government initiatives, evolving consumer behavior and preference for gluten-free flour or low protein goods, and concerns about health protection are all expected to drive up demand for gluten-free flour. Like buckwheat, amaranth is classed as a pseudocereal. It is a collection of more than 60 grains consumed as a main meal by the Inca, Maya, and Aztec civilizations. Amaranth flour has an earthy, nutty flavor that complements other recipes well. In baking, amaranth flour can replace up to 25% of wheat flour; however, it should be combined with other flour. Amaranth flour is best used in tortillas, pie crusts, and bread. It is high in fiber, protein, manganese, magnesium, phosphorus, iron, selenium, and other micronutrients. Several factors may be increasing the demand for gluten-free products. The most notable is the prevalence of diseases such as obesity and diabetes among the world's population. Gluten-free flour has many health benefits, including better blood pressure control, diabetes management, weight management, and increased body vigor.
People are flocking to non-gluten flour as they become more aware of gluten-free products' health risks and benefits. People all over the world are becoming considerably more aware and attentive as a result of growing worry about a variety of health issues. Using organic and gluten-free flour increases the nutritional value of the food products. Customers who want to stay healthy are opting for healthier organic food options. Furthermore, gluten-free products are now widely available in stores and online markets. As a result, these variables can create opportunities for companies that manufacture no-gluten flour in the gluten-free flour market. Thus, driving the Gluten-free flours market revenue.
The Gluten-free flour market segmentation, based on type, includes Sorghum, Amaranth, Rice, Oats, Millet, and Others. The oats segment dominated the market, accounting for 35% of market revenue. Consumer awareness of health and natural healthy products is increasing, which leads to the development of new items in the market. Furthermore, millennial demand increases, improved marketing activities, and improved distribution channels boost market expansion. Bakery aisles see this tendency extend beyond bread to cakes, biscuits, pastries, spaghetti, and breakfast cereals. Gluten-free morning cereals are becoming increasingly popular, with General Mills Inc. making approximately 90% of all Cheerios breakfast cereals gluten-free.
The Gluten-free flour market segmentation, based on category, includes organic and conventional. The organic segment dominated the market, accounting for 65% of market revenue. The increased frequency of celiac disease and other disorders caused by unhealthy lifestyles will fuel demand for gluten-free products. Consumption of healthy food products to prevent health problems such as heart disease, diabetes, obesity, chronic pulmonary disease, and metabolic syndrome will likely boost market growth.
The Gluten-free flour market segmentation, based on distribution channels, includes store-based and non-store-based. The store-based category generated the most income. This is because it offers simple access to various things under one roof. This allows buyers to select products from a wide range of availability easily. The increasing number of seasonally driven displays includes gluten-free products, resulting in the promotion of new products and the segment's expansion. Compared to dealing with many smaller independent consumers, supermarkets make it easier to deal with a single huge client base. Supermarkets and hypermarkets have a broad consumer base. Hence their sales volume is enormous. Furthermore, greater brand recognition of products with nationwide distribution increases sales volume.
Figure 1: Gluten-free flours Market, by Distribution channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The study provides market insights for the region classified into Europe, North America, Asia-Pacific and the Rest of the World. The North American Gluten-free flour market will dominate due to increasing knowledge of the importance of limiting gluten intake in daily diets, increased bread and cereal consumption, widespread availability of gluten-free items, and rising obesity rates in these countries.
Furthermore, the major countries studied in the market report are India, Australia, German, France, the UK, Italy, Spain, China, Japan, The US, Canada, South Korea, and Brazil.
Figure 2: GLUTEN-FREE FLOURS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's Gluten-free flour market accounts for the second-largest market share because of its high employment of no-gluten flour. In European cuisines, gluten-free flour is used in pasta, snacks, noodles, and bread. Furthermore, the German Gluten-free flour market had the biggest market share, while the UK Gluten-free flour market was the fastest expanding market in the European region.
The Asia-Pacific Gluten-free flour Market is expected to grow at the fastest CAGR from 2023 to 2032. Because of variables such as rising internet penetration, a thriving e-commerce business, and favorable demographics, regional market conditions are quite promising. Consumers in the country include those with celiac disease or gluten intolerance/sensitivity and others who are health-conscious and require these goods for weight loss. Furthermore, China's Gluten-free flours market had the highest market share, while India's Gluten-free flours market was the fastest expanding in the Asia-Pacific region.
Recent News :
In January 1, 2023: The Full of Beans Gluten Free Brand will be acquired by Arva Flour Mills, the oldest continuously running commercial flour mill in North America
In June, "The Mill" intends to open their retail location and their website, www.arvaflourmill.com, for the debut of their Gluten Free line under the Arva Flour Mills brand. This summer, more distribution plans to open up additional retail outlets for the Arva Flour Mills Gluten Free brand are anticipated.
Natural Products Expo West 2024 will see the debut of a new line of premium organic flours from Nature's Path. According to the firm, the flours are created using a wide range of grains that are ground at a low temperature and combined slowly for optimal effects. Numerous health benefits of whole grains, such as high fiber content, are also included in the blends.
In 2021: Ulrick & Short introduced a new functional rice flour claiming it enhances viscosity, texture, and structure in baked goods without gluten. Ulrick & Short introduced their functional flour line last year and has since added Fazenda Nutrigel in response to the growing gluten-free trend in the bakery industry. The novel component has been developed to enhance the moisture, softness, and structure of both sweet and savory bakery applications, including breads, cakes, muffins, batters, and coatings. It is said to function as a viscosity regulator in bakery applications.
Gluten-free flours Key Market Players & Competitive Insights
Leading industry companies are making significant R&D investments to diversify their product offerings, which will drive the Gluten-free flours market’s expansion. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants also engage in several strategic actions to increase their worldwide presence. The Gluten-free flours industry must provide affordable products to grow and thrive in a more competitive and challenging market environment.
Local manufacturing to minimize operating costs is one of the key business tactics manufacturers use in the Gluten-free flours industry to support clients and increase the market sector. In recent years, the Gluten-free flours industry has offered some of the most significant advantages to medicine. Major players in the Gluten-free flours market, including Cargill, Hy-Vee, Inc. and others, are attempting to increase market demand by investing in research and development operations.
Cargill, Inc., headquartered in Minnetonka, Minnesota, is a privately held American international food business. It was established in 1865. Cargill has been chastised numerous times for its environmental, human rights, financial, and other ethical practices.Cargill's primary businesses include purchasing, trading, and providing grain and other agricultural products such as palm oil; steel, energy trading, and transportation; raising livestock and producing feed; and manufacturing food ingredients such as starch, vegetable oils, glucose syrup, and fats for use in industrial applications and processed foods. In February 2020, Cargill Corporation introduced plant-based patties and ground commodities to maintain client preferences while providing high-quality protein. This helps to attract a big number of customers, increasing sales productivity.
Hy-Vee, Inc. is an employee-owned grocery company with over 280 sites in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin, with plans to open branches in Indiana, Kentucky, Tennessee, and Alabama shortly. Hy-Vee was started in 1930 in Beaconsfield, Iowa, by Charles Hyde and David Vredenburg in a modest brick structure known as the Beaconsfield Supply Store, which is now on the National Register of Historic Places. In November 2021, Good Graces, a new private brand containing a full variety of gluten-free items, was introduced by Hy-Vee, Inc., a supermarket chain. Good Graces now offers 30 gluten-free products, with an additional 60 in the works.
March 2023: At Natural Products Expo West, King Arthur Baking Company debuted Gluten-Free Bread Flour. Bakers can now make gluten-free bread and other delicacies with the same taste, texture, and rise as traditional baked items.Following the debut of Gluten-Free Pizza Flour last year, the new product adds to the company's line of over two dozen gluten-free flours and mixes.
March 2022: The Canadian Rice Company, Dainty Rice, is pleased to announce the launch of a unique line of Gluten Free Baking Mixes.The Dainty Rice brand has a lengthy history and is well-known for bringing high-quality rice types to Canadian dinner tables. This new product line builds on Dainty's 140-year rice and rice flour expertise. Rice flour, produced in our gluten-free certified facility by the Dainty flour mill, is a fundamental ingredient in the new goods.
Gluten-free flours Market Segmentation
Gluten-free flours Type Outlook
Gluten-free flours Category Outlook
Gluten-free flours Distribution Channel Outlook
Gluten-free flours Regional Outlook
North America
Europe
Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
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