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Gluten-free flours Market Share

ID: MRFR//5858-HCR | 90 Pages | Author: Snehal Singh| November 2024

The market for gluten-free flours has expanded dramatically due to a general shift in consumer diet choices and an increase in the prevalence of gluten-related disorders. Businesses need to have solid market share positioning strategies in order to compete in this competitive and ever-changing marketplace. Adding a variety of gluten-free flours manufactured from different grains and seeds to the product is a crucial strategy for increasing its diversity. Brands catering to a range of dietary requirements and tastes provide flours made from druthers including rice, quinoa, almond, coconut, or chickpea. This strategy positions them as comprehensive choices for clients seeking baking ingredients and recipes without gluten. Targeting specific consumer categories is a crucial strategy for gaining market share in the gluten-free flour sector. To cater to health-conscious consumers, firms could alter their products by emphasizing the nutritional benefits of specific gluten-free flours, including the high protein or high fiber content of almond or coconut flour. Alternatively, to satisfy customers with specific dietary needs, like paleo or keto aficionados, corporations may create flours that are appropriate for particular cultures. When brands have a deep comprehension of the unique demands of the market, they may develop product phrasings and marketing strategies that are precisely targeted. In the market for gluten-free flours, highlighting nutritional advantages and health benefits is a calculated move.
Companies who position their goods as being high in fiber, protein, or healthy fats in addition to being gluten-free also appeal to consumers looking for better options. Building trust and presenting gluten-free flours as healthful and versatile options in gluten-free cooking are made possible by clear labeling, open component lists, and tools pertaining to nutritional qualities. In the market for gluten-free flours, market share positioning depends on creative wording and operational strategies. Companies that offer pre-packaged composites for gluten-free baking and cooking, new clothing, or operation attendants make their products more approachable and appealing to customers.
Additionally, adding value-added characteristics that are akin to fortified flours with additional vitamins or minerals fits with the functional food trend and strengthens the position of gluten-free flours on the market as healthy solutions. A key component of market share positioning is strong branding and marketing. Customers can be drawn in by brands that make the investment to develop a powerful visual identity, educational packaging, and captivating marketing campaigns. Together with recipe ideas and culinary advice, educational information that instructs customers on how to use gluten-free flours correctly improves the entire customer experience. Utilizing influencers, digital marketing channels, and social media platforms builds a brand community and encourages customer loyalty and word-of-mouth advertising.
In the gluten-free flour industry, partnerships and alliances with chefs, food bloggers, or dietitians can have a big influence on market share. Using the moxie and influence of culinary specialists, co-created fashions, cooking demos, or joint product launches increase brand awareness and trust. Expanding brand consciousness and amplifying marketing sweats may be achieved via collaborating with influencers that share the company's values and target audience. In the gluten-free flour business, pricing tactics are crucial to positioning market share. Achieving a balance between affordability and perceived value is crucial, as customers weigh the expenses of gluten-free products against their health and future needs.
Although very costly gluten-free flours can appeal to customers prepared to shell out extra money for organic or technological choices, reasonably priced druthers have the potential to draw in a wider customer base. A product's value proposition effectively communicated in conjunction with strategic pricing shapes customer decisions and expands market share. For businesses to succeed in the gluten-free flour market, they must adapt to changing consumer preferences, which include health-conscious trends and gastronomic interests. Companies that provide flours that fit particular diets, such paleo or vegan, cater to the various needs of their customers. Additionally, keeping abreast of emerging culinary trends—such as the difficulties associated with baking gluten-free recipes or the influence of international cuisine—enables businesses to maintain their relevance and attractiveness in a competitive market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 7.14% (2024-2032)

Global Gluten-free Flours Market Overview


Gluten-free flours Market Size was valued at USD 2.705 Billion in 2023. The Gluten-free flours industry is projected to grow from USD 2.93 Billion in 2024 to USD 5.081 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.14% during the forecast period (2024 - 2032). The rising prevalence of celiac disease, as well as a growing population shifting to healthier diets, are the primary market drivers boosting market growth.


Gluten-free Flours Market Overview2


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Gluten-free flours Market Trends




  • Growing demand for bakery products is driving the market growth




The rising demand for bakery products drives market CAGR for gluten-free flour. The product's rise has been assisted by increased demand for bakery products throughout the holiday season and an increase in health-related issues. Furthermore, obesity, diabetes, and other health issues, weight control, rising body energy, expanding government initiatives, evolving consumer behavior and preference for gluten-free flour or low protein goods, and concerns about health protection are all expected to drive up demand for gluten-free flour. Like buckwheat, amaranth is classed as a pseudocereal. It is a collection of more than 60 grains consumed as a main meal by the Inca, Maya, and Aztec civilizations. Amaranth flour has an earthy, nutty flavor that complements other recipes well. In baking, amaranth flour can replace up to 25% of wheat flour; however, it should be combined with other flour. Amaranth flour is best used in tortillas, pie crusts, and bread. It is high in fiber, protein, manganese, magnesium, phosphorus, iron, selenium, and other micronutrients. Several factors may be increasing the demand for gluten-free products. The most notable is the prevalence of diseases such as obesity and diabetes among the world's population. Gluten-free flour has many health benefits, including better blood pressure control, diabetes management, weight management, and increased body vigor.


People are flocking to non-gluten flour as they become more aware of gluten-free products' health risks and benefits. People all over the world are becoming considerably more aware and attentive as a result of growing worry about a variety of health issues. Using organic and gluten-free flour increases the nutritional value of the food products. Customers who want to stay healthy are opting for healthier organic food options. Furthermore, gluten-free products are now widely available in stores and online markets. As a result, these variables can create opportunities for companies that manufacture no-gluten flour in the gluten-free flour market. Thus, driving the Gluten-free flours market revenue.


Gluten-free flours Market Segment Insights


Gluten-free flours Type Insights


The Gluten-free flour market segmentation, based on type, includes Sorghum, Amaranth, Rice, Oats, Millet, and Others. The oats segment dominated the market, accounting for 35% of market revenue. Consumer awareness of health and natural healthy products is increasing, which leads to the development of new items in the market. Furthermore, millennial demand increases, improved marketing activities, and improved distribution channels boost market expansion. Bakery aisles see this tendency extend beyond bread to cakes, biscuits, pastries, spaghetti, and breakfast cereals. Gluten-free morning cereals are becoming increasingly popular, with General Mills Inc. making approximately 90% of all Cheerios breakfast cereals gluten-free.


Gluten-free flours Category Insights


The Gluten-free flour market segmentation, based on category, includes organic and conventional. The organic segment dominated the market, accounting for 65% of market revenue. The increased frequency of celiac disease and other disorders caused by unhealthy lifestyles will fuel demand for gluten-free products. Consumption of healthy food products to prevent health problems such as heart disease, diabetes, obesity, chronic pulmonary disease, and metabolic syndrome will likely boost market growth.


Gluten-free flours Distribution channel Insights


The Gluten-free flour market segmentation, based on distribution channels, includes store-based and non-store-based. The store-based category generated the most income. This is because it offers simple access to various things under one roof. This allows buyers to select products from a wide range of availability easily. The increasing number of seasonally driven displays includes gluten-free products, resulting in the promotion of new products and the segment's expansion. Compared to dealing with many smaller independent consumers, supermarkets make it easier to deal with a single huge client base. Supermarkets and hypermarkets have a broad consumer base. Hence their sales volume is enormous. Furthermore, greater brand recognition of products with nationwide distribution increases sales volume. 


Figure 1: Gluten-free flours Market, by Distribution channel, 2022 & 2032 (USD Billion)


Gluten-free flours Market, by Distribution channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Gluten-free flours Regional Insights


The study provides market insights for the region classified into Europe, North America, Asia-Pacific and the Rest of the World. The North American Gluten-free flour market will dominate due to increasing knowledge of the importance of limiting gluten intake in daily diets, increased bread and cereal consumption, widespread availability of gluten-free items, and rising obesity rates in these countries.


Furthermore, the major countries studied in the market report are India, Australia, German, France, the UK, Italy, Spain, China, Japan, The US, Canada, South Korea, and Brazil.


Figure 2: GLUTEN-FREE FLOURS MARKET SHARE BY REGION 2022 (USD Billion)


GLUTEN-FREE FLOURS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe's Gluten-free flour market accounts for the second-largest market share because of its high employment of no-gluten flour. In European cuisines, gluten-free flour is used in pasta, snacks, noodles, and bread. Furthermore, the German Gluten-free flour market had the biggest market share, while the UK Gluten-free flour market was the fastest expanding market in the European region.


The Asia-Pacific Gluten-free flour Market is expected to grow at the fastest CAGR from 2023 to 2032. Because of variables such as rising internet penetration, a thriving e-commerce business, and favorable demographics, regional market conditions are quite promising. Consumers in the country include those with celiac disease or gluten intolerance/sensitivity and others who are health-conscious and require these goods for weight loss. Furthermore, China's Gluten-free flours market had the highest market share, while India's Gluten-free flours market was the fastest expanding in the Asia-Pacific region.


Recent News :


In January 1, 2023: The Full of Beans Gluten Free Brand will be acquired by Arva Flour Mills, the oldest continuously running commercial flour mill in North America 


In June, "The Mill" intends to open their retail location and their website, www.arvaflourmill.com, for the debut of their Gluten Free line under the Arva Flour Mills brand. This summer, more distribution plans to open up additional retail outlets for the Arva Flour Mills Gluten Free brand are anticipated.


Natural Products Expo West 2024 will see the debut of a new line of premium organic flours from Nature's Path. According to the firm, the flours are created using a wide range of grains that are ground at a low temperature and combined slowly for optimal effects. Numerous health benefits of whole grains, such as high fiber content, are also included in the blends.


In 2021: Ulrick & Short introduced a new functional rice flour  claiming it enhances viscosity, texture, and structure in baked goods without gluten. Ulrick & Short introduced their functional flour line last year and has since added Fazenda Nutrigel in response to the growing gluten-free trend in the bakery industry. The novel component has been developed to enhance the moisture, softness, and structure of both sweet and savory bakery applications, including breads, cakes, muffins, batters, and coatings. It is said to function as a viscosity regulator in bakery applications.


Gluten-free flours Key Market Players & Competitive Insights


Leading industry companies are making significant R&D investments to diversify their product offerings, which will drive the Gluten-free flours market’s expansion. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants also engage in several strategic actions to increase their worldwide presence. The Gluten-free flours industry must provide affordable products to grow and thrive in a more competitive and challenging market environment.


Local manufacturing to minimize operating costs is one of the key business tactics manufacturers use in the Gluten-free flours industry to support clients and increase the market sector. In recent years, the Gluten-free flours industry has offered some of the most significant advantages to medicine. Major players in the Gluten-free flours market, including Cargill, Hy-Vee, Inc. and others, are attempting to increase market demand by investing in research and development operations.


Cargill, Inc., headquartered in Minnetonka, Minnesota, is a privately held American international food business. It was established in 1865. Cargill has been chastised numerous times for its environmental, human rights, financial, and other ethical practices.Cargill's primary businesses include purchasing, trading, and providing grain and other agricultural products such as palm oil; steel, energy trading, and transportation; raising livestock and producing feed; and manufacturing food ingredients such as starch, vegetable oils, glucose syrup, and fats for use in industrial applications and processed foods. In February 2020, Cargill Corporation introduced plant-based patties and ground commodities to maintain client preferences while providing high-quality protein. This helps to attract a big number of customers, increasing sales productivity.


Hy-Vee, Inc. is an employee-owned grocery company with over 280 sites in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin, with plans to open branches in Indiana, Kentucky, Tennessee, and Alabama shortly. Hy-Vee was started in 1930 in Beaconsfield, Iowa, by Charles Hyde and David Vredenburg in a modest brick structure known as the Beaconsfield Supply Store, which is now on the National Register of Historic Places. In November 2021, Good Graces, a new private brand containing a full variety of gluten-free items, was introduced by Hy-Vee, Inc., a supermarket chain. Good Graces now offers 30 gluten-free products, with an additional 60 in the works.


Key Companies in the Gluten-free flours market include



  • Enjoy Life Foods LLC (US)

  • Associated British Foods plc. (UK)

  • Cargill Incorporated (US)

  • General Mills Inc. (US)

  • The Scoular Company (US)

  • Parrish and Heimbecker Limited (US)

  • Groupe Limagrain Holding SA (France)

  • Enjoy Life Foods LLC (US)

  • Sunopta Inc. (Canada)

  • The Hain Celestial Group (US)

  • Archer Daniels Midland Company (US).


Gluten-free flours Industry Developments


March 2023: At Natural Products Expo West, King Arthur Baking Company debuted Gluten-Free Bread Flour. Bakers can now make gluten-free bread and other delicacies with the same taste, texture, and rise as traditional baked items.Following the debut of Gluten-Free Pizza Flour last year, the new product adds to the company's line of over two dozen gluten-free flours and mixes.


March 2022: The Canadian Rice Company, Dainty Rice, is pleased to announce the launch of a unique line of Gluten Free Baking Mixes.The Dainty Rice brand has a lengthy history and is well-known for bringing high-quality rice types to Canadian dinner tables. This new product line builds on Dainty's 140-year rice and rice flour expertise. Rice flour, produced in our gluten-free certified facility by the Dainty flour mill, is a fundamental ingredient in the new goods.


Gluten-free flours Market Segmentation


Gluten-free flours Type Outlook



  • Sorghum

  • Amarant

  • Rice

  • Oat

  • Mille

  • Others


Gluten-free flours Category Outlook



  • Organic

  • Conventional


Gluten-free flours Distribution Channel Outlook



  • Store-Based

  • Non-Store-Based


Gluten-free flours Regional Outlook




  • North America



    • US

    • Canada




  • Europe



    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific



    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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