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Ginger Extract Market Share

ID: MRFR//7341-CR | 110 Pages | Author: Snehal Singh| March 2020

Businesses use vibrant market sharing positioning strategies in the changing geography of the ginger extract market to obtain a competitive edge and satisfy the various needs of customers. Isolation via innovation and high-quality products is one contemporary strategy. Businesses focus on distinctive wordings, birth styles, and product chastity in an effort to set themselves apart from the competition with their ginger extract immolations. Innovations such as condensed extracts, easily obtainable forms of administration, or combinations with additional beneficial ingredients cater to customers looking for goods that are more flavorful and versatile.
By appealing to a wide range of consumer interests, corporations want to increase their share of the market by continuously improving the quality of their products and creating novel variants. In order to shape market share positioning inside the ginger extract market, branding and marketing are essential. Wealthy businesses make an investment in building distinctive brands that communicate reliability, sincerity, and a dedication to excellence. Giant companies in strategic marketing place a strong emphasis on the ginger extract goods' total value proposition, culinary adaptability, and health advantages. Establishing a favourable and identifiable brand identity draws in new business in addition to helping to keep current visitors.
A broader audience is reached through influencer partnerships, social media, and digital platforms, which reinforces the brand's demand position and influences customer behavior. Another key tactic in market share placement inside the ginger extract market is collaborations and connections. To increase their market reach and availability, businesses usually partner with distributors, merchants, or other market actors. Through the utilization of well-established distribution networks, businesses may guarantee that their merchandise is easily accessible to customers in various geographical areas. Co-branded goods are another result of collaborations; these offer a distinct value proposition by fusing the advantages of many brands. These calculated connections boost the company's total market share by increasing market visibility and penetration.
One essential tactic used by businesses to increase their market presence in the ginger extract market is geographic expansion. Businesses may reach new markets and broaden their clientele by connecting with and responding to new inquiries. This growth might entail creating efficient distribution networks, adhering to local laws, and tailoring items to original tastes. Companies may bolster their position as key players in the global ginger extract market by capitalizing on emerging trends and customer demand in many locations through the implementation of a well-executed worldwide expansion plan. Market share positioning is also heavily influenced by price methods that are competitive. Businesses carefully consider their pricing in order to maximize profitability and appeal to their target market.
Certain businesses could choose a decorative pricing approach, highlighting the exceptional quality or distinctive characteristics of their ginger of merchandise. Some could decide to provide competitive prices in order to draw in price-conscious customers and raise the market share through a higher volume of deals. Pricing policies should be in line with the brand's overall positioning and consumers' perceptions of the product's worth. Market share positioning is aided by client engagement and fidelity initiatives, which establish enduring relationships with customers. Businesses may build a loyal customer base by emphasizing client happiness through substantiated gestures, prompt customer service, and fidelity impulses.
Recurring purchases and favorable word-of-mouth referrals from happy customers drive up the total market share since brand advocates are often religious visitors who influence other consumers to select certain businesses extract products over competing ones.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Forecast Period 2024-2032
Growth Rate 5.40% (2024-2032)

Global Ginger Extract Market Overview


Ginger Extract Market Size was valued at USD 1.1 Billion in 2022. The Ginger Extract industry is projected to grow from USD 1.15 Billion in 2024 to USD 1.76 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.40% during the forecast period (2024 - 2032). Growing awareness of health benefits, increasing demand for natural ingredients, rising consumer interest in functional foods, expanding use in food and beverage industry, growing interest in traditional and herbal medicines, expanding applications in the cosmetics industry, growing demand in emerging markets, are the key market drivers enhancing the market growth.


Ginger Extract Market Overview1


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Ginger Extract Market Trends



  • Increasing demand for natural ingredients is driving the market growth


The industry for ginger extract is expanding as a result of the rising consumer demand for natural components. Today's consumers are more selective about the goods they buy and actively look for natural and organic solutions. This movement is being pushed by a number of issues, such as worries about health and wellbeing, environmental sustainability, and the need for product component disclosure.


The market for ginger extract is being driven by consumer demand for natural ingredients and the belief that natural products are healthier. The potential hazards of the synthetic chemicals, preservatives, and artificial components frequently used in processed foods and other consumer goods are becoming more and better known to consumers. They are consequently actively looking for goods created with natural components, such as ginger extract, which is regarded as a better substitute.


The increased interest in clean-label products can be linked to the rising desire for natural components. The term "clean-label" describes goods having a small number of ingredients, each of which is simple to identify and comprehend for customers. Customers' preferences for natural components have changed in favor of those that are simple to identify and comprehend, like ginger extract, as a result of the desire for transparency in product labeling.


Concerns about environmental sustainability are another factor driving the demand for natural components. Consumers generally are becoming more aware of how their purchases affect the environment. They are actively looking for goods that are made with sustainable methods and leave the smallest possible ecological footprint. Since it is made from ginger root, ginger extract is a natural and reusable resource. Consumers that care about the environment and favor items with sustainable components will agree that this is in line with their ideals.


The industry's evolving rules and standards for food and beverages also have an impact on the demand for natural ingredients. The use of natural ingredients is becoming more important, and the use of artificial additives is being reduced, according to regulatory bodies and food safety groups. As a result, artificial components are now subject to greater scrutiny and stricter regulations, which has forced producers to rework their products using natural substitutes like ginger extract. Thus, driving the Ginger Extract market revenue.


Ginger Extract Market Segment Insights


Ginger Extract Type Insights


The Ginger Extract market segmentation, based on type, includes Organic and Natural. The organic segment dominated the market in 2022 because people are becoming more aware of organic ginger extracts. However, because to its affordability, natural ginger extract is the sector that is expanding the fastest.


Figure 1: Ginger Extract Market, by type, 2022 & 2032 (USD Billion)


Ginger Extract Market, by type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Ginger Extract Form Insights


The Ginger Extract market segmentation, based on Form, includes Powder and Liquid. The powder category generated the most income in 2022 due to the rise in dried ginger demand in end-use sectors like food and beverage. However, due to the rising demand for ginger oil in hair care and skin care products, the liquid category experienced the largest growth rate throughout the anticipated period.


Ginger Extract End-User Industry Insights


The Ginger Extract market segmentation, based on End-User Industry, includes Food & Beverages, Pharmaceuticals &Nutraceuticals, Personal Care, and Others. The food & beverages category generated the most income in 2022. The desire for natural, healthy, and minimally processed foods has been increasing ly, and this has become a significant driver in broadening the use of ginger extracts in the food and beverage sector.


Ginger Extract Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The Asia-Pacific Ginger Extract Market dominated this market in 2022 (45.80%) due to pressing local and needs. There are a number of small and medium-sized producers of ginger extracts in the area who are knowledgeable about how to process ginger extracts and are aware of their advantages. To broaden their product offering, manufacturers in Indonesia, India, and Thailand continually invest in the market. Moreover, China’s Ginger Extract market held the largest market share, and the Indian Ginger Extract market was the fastest growing market in the Asia-Pacific region.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: GINGER EXTRACT MARKET SHARE BY REGION 2022 (USD Billion)


GINGER EXTRACT MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


 The North America Ginger Extract Market accounts for the second-largest market share because tastes and fragrances are being employed in more food, drink, and pharmaceutical products. The North American market for tastes and fragrances is characterized by the presence of the food and beverage, pharmaceutical, and other end users. Over the course of the projection period, this has helped the market for ginger extract in the region grow. Further, the U.S. Ginger Extract market held the largest market share, and the Canada Ginger Extract market was the fastest growing market in the North America region.


Europe Ginger Extract market is expected to grow at the fastest CAGR from 2023 to 2032. Traditional medical procedures have a long history in Europe, and customers are becoming more curious about looking into alternative treatments. Due to its medicinal benefits, ginger has been utilized in traditional European medicine for ages. The demand for ginger extract as a dietary supplement and herbal cure in the region is anticipated to rise as consumers turn to alternative treatment alternatives and embrace natural therapies. Further, the German Ginger Extract market held the largest market share, and the UK Ginger Extract market was the fastest growing market in the European region.


Ginger Extract Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Ginger Extract market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Ginger Extract industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Ginger Extract industry to benefit clients and increase the market sector. In recent years, the Ginger Extract industry has offered some of the most significant advantages to medicine. Major players in the Ginger Extract market, including Naturex SA (France), Hornsea Sunshine Biotech (China), Greenutra Resource Inc. (China), KANEGRADE (UK), Naturalin Bio-Resources Co. Ltd (China), and Nutra Green Biotechnology Co. Ltd (China) among others., are attempting to increase market demand by investing in research and development operations.


Naturex SA, a part of Givaudan SA, is a producer and retailer of natural products. The company offers natural flavors, colors, and botanical extracts for the food and beverage, nutrition and healthcare, and personal care industries. Under the brand names NATstabil, NATcolor, NAThealthy, Quillaia, and Talin, it provides food containing natural color additives. Furthermore, it sells nutritional supplements in powder form under the NATlife, NATfruits & greens, and NATactiv brands. The other goods are personal care items for use in the face, hair, and body care sectors and are sold under the names Natcolor, NATselect, NATbeauty, and NAToleis. Naturex also provides toll manufacturing services. The company conducts business throughout the world, including in Asia-Pacific, Europe, Latin America, and Africa. The Naturex corporate office is located in Avignon, France.


As one of the "one-step" work style natural product solution providers, Greenutra Resource is dedicated to the composition, formulation, and application of natural raw materials in the fields of R&D, production, and sales.We invested in a joint venture GMP plant called Weihai Songling Nuokejia Herbal Medicine Co., Ltd. to provide safe and effective products. In order to "Make Life Healthier and Better" as its corporate vision and "Satisfy Human's Infinite Pursuit of Health" as its corporate mission, Greenutra Resource relies on China's abundant plant resources, sets up a good quality control platform, and works with partners who are dedicated to developing formulas with natural ingredients that strictly adhere to GMP standards. ly, functional food, beverages, cosmetics, health care, and nutrition are just a few industries where Greenutra's products are widely employed. In order to supply necessary, worthwhile, and potent natural products, Greenutra Resource is dedicated to the traditional Chinese medicine staying in good health concept and current nutritional science perfect combination. Greenutra Resource is building a link and bridge between natural product resources and the nutrition business, establishing the "Made in China" brand as a leader in the sector, and encouraging the industry's healthy growth. Greenutra Resource pledged to supply safe and nutrient-rich natural goods that abide by industry standards in the United States and the European Union.


Key Companies in the Ginger Extract market include



  • Naturex SA (France)

  • Hornsea Sunshine Biotech (China)

  • Greenutra Resource Inc. (China)

  • KANEGRADE (UK)

  • Naturalin Bio-Resources Co. Ltd (China)

  • Nutra Green Biotechnology Co. Ltd (China)


Ginger Extract Industry Developments


During 2020-21: the export of spices reached an all-time high both in terms of value and volume by registering a growth of 17% in US$ value terms and 30% in volume terms.


Ginger Extract Market Segmentation


Ginger Extract Type Outlook



  • Organic

  • Natural


Ginger Extract Form Outlook



  • Powder

  • Liquid


Ginger Extract End-User Industry Outlook



  • Food & Beverages

  • Pharmaceuticals & Nutraceuticals

  • Personal Care

  • Others


Ginger Extract Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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