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Gifts Retailing Market

ID: MRFR/CG/9686-HCR
128 Pages
Snehal Singh
October 2025

Gifts Retailing Market Size, Share, Industry Trend & Analysis Research Report By Product Type (Traditional Gifts, Personalized Gifts, Experiential Gifts, Digital Gifts, Luxury Gifts), By Distribution Channel (Brick-and-Mortar Stores, E-commerce Marketplaces, Specialty Gift Shops, Department Stores, Online Gift Cards), By Target Audience (Individuals, Corporates, Non-Profit Organizations, Event Planners, Gift Basket Companies), By Occasion (Birthdays, Anniversaries, Holidays, Weddings, Other Special Occasions), By Price Range ($0-$25, $25... read more

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Gifts Retailing Market Summary

As per MRFR analysis, the Gifts Retailing Market Size was estimated at 747.6 USD Billion in 2024. The Gifts Retailing industry is projected to grow from 828.49 USD Billion in 2025 to 2314.61 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 10.82 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Gifts Retailing Market is experiencing a dynamic shift towards personalization and sustainability, driven by technological advancements and changing consumer preferences.

  • Personalization in gifting emerges as a dominant trend, particularly in North America, where consumers seek unique and tailored experiences.
  • The Asia-Pacific region is witnessing rapid growth in gift baskets, reflecting a shift towards curated gifting options that cater to diverse tastes.
  • Digital transformation continues to reshape the retail landscape, enhancing customer engagement and streamlining purchasing processes across various platforms.
  • E-commerce growth and sustainability trends are pivotal market drivers, influencing consumer choices and shaping the future of gifting.

Market Size & Forecast

2024 Market Size 747.6 (USD Billion)
2035 Market Size 2314.61 (USD Billion)
CAGR (2025 - 2035) 10.82%

Major Players

Hallmark (US), Amazon (US), Etsy (US), Walmart (US), Target (US), Zazzle (US), Notonthehighstreet (GB), Redbubble (AU), GiftTree (US)

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Gifts Retailing Market Trends

The Gifts Retailing Market is currently experiencing a dynamic evolution, characterized by shifting consumer preferences and the increasing integration of technology. As individuals seek personalized and meaningful gifts, retailers are adapting their offerings to cater to these desires. This trend is evident in the rise of customized products, which allow consumers to express their individuality and create unique experiences for their loved ones. Furthermore, the influence of social media and online platforms has transformed the way gifts are marketed and purchased, leading to a more interactive and engaging shopping experience. In addition to personalization, sustainability has emerged as a pivotal factor in the Gifts Retailing Market. Consumers are increasingly aware of the environmental impact of their purchases, prompting retailers to adopt eco-friendly practices and offer sustainable products. This shift not only aligns with consumer values but also enhances brand loyalty and trust. As the market continues to evolve, it is likely that these trends will shape the future of gift retailing, driving innovation and redefining consumer expectations.

Personalization in Gifting

The demand for personalized gifts is on the rise, as consumers seek unique items that reflect their individual tastes and sentiments. Retailers are responding by offering customizable options, allowing customers to engrave names, dates, or personal messages on products.

Sustainability Focus

An increasing emphasis on sustainability is evident within the Gifts Retailing Market. Consumers are gravitating towards eco-friendly products and brands that demonstrate a commitment to environmental responsibility, influencing purchasing decisions.

Digital Transformation

The integration of technology in the shopping experience is reshaping the Gifts Retailing Market. Online platforms and social media are becoming essential tools for marketing and sales, providing consumers with convenient access to a wide array of gifting options.

Gifts Retailing Market Drivers

E-commerce Expansion

The rapid expansion of e-commerce platforms significantly influences the Global Gifts Retailing Market Industry. With the increasing penetration of the internet and mobile devices, consumers are increasingly turning to online shopping for convenience and variety. In 2024, the market is valued at approximately 747.6 USD Billion, reflecting a growing preference for digital retail channels. Major players in the industry are investing in user-friendly websites and mobile applications to enhance customer experience. This shift not only broadens the consumer base but also allows retailers to reach global markets more effectively, thereby driving sales and fostering competition.

Market Segment Insights

By Product Type: Personalized Gifts (Largest) vs. Gift Baskets (Fastest-Growing)

In the Gifts Retailing Market, the distribution of market share among product types reveals that Personalized Gifts have emerged as the largest segment due to their unique appeal and ability to forge personal connections. Gift Baskets, on the other hand, have gained traction recently, carving out a significant share as consumers look for convenient yet thoughtful gift solutions. As gifting habits evolve, these segments are likely to experience varying degrees of popularity and sales, driven by changing consumer preferences and cultural shifts. The growth trends within these segments indicate a strong move towards customization and experiential gifting. Personalized Gifts are enjoying sustained popularity as consumers increasingly value individuality in their gifts. Gift Baskets are experiencing rapid growth, propelled by their versatility and the increasing demand for curated experiences that can cater to diverse occasions and demographics.

Personalized Gifts (Dominant) vs. Gift Baskets (Emerging)

Personalized Gifts hold a dominant position in the Gifts Retailing Market, appealing to consumers looking for one-of-a-kind options that reflect personal sentiments. This segment thrives on customization and personal touch, allowing for unique choices that resonate with gift recipients. On the flip side, Gift Baskets have emerged as a compelling alternative, blending convenience with thoughtfulness. These baskets can be tailored to specific themes or occasions, making them an attractive choice for those seeking quick yet meaningful gifts. As gifting practices evolve, both segments are likely to coexist, catering to varying consumer needs.

By Customer Demographics: Age (Largest) vs. Gender (Fastest-Growing)

In the Gifts Retailing Market, age demographics play a crucial role in shaping consumer preferences and purchasing habits. The largest segment is composed of customers aged 25-34, who are identified as significant purchasers of gifts due to their increased disposable income and appreciation of gifting culture. Following closely are consumers aged 35-44 and 18-24, both contributing notably to market dynamics. Gender also showcases variations in consumption patterns, with female consumers traditionally accounting for a larger share of the market, although male customers are increasingly engaging in gift purchases, particularly in specific categories, reflecting changing social norms. Growth trends indicate that age remains a key driver in the Gifts Retailing Market, with the 25-34 age group expected to continue dominating in coming years. Simultaneously, the gender segment is witnessing rapid growth as retailers innovate to attract male customers, who are gaining confidence in purchasing gifts for various occasions. This shift, along with an increase in online shopping and marketing strategies targeting diverse demographics, is fueling overall market expansion, making it essential for brands to tailor their offerings to cater to these evolving behaviors.

Age (Dominant) vs. Gender (Emerging)

The age segment in the Gifts Retailing Market is dominated by consumers aged 25-34, who exhibit strong purchasing power and a keen interest in unique and personalized gifts. This demographic values experiences and is more likely to invest in emotional and thoughtful gift items, driven by a culture that celebrates various gifting occasions. On the other hand, the gender segment is emerging with male consumers becoming an increasingly influential group within the market. Traditionally seen as secondary purchasers, men are now actively participating in the gift-giving process, fueled by marketing campaigns aimed at encouraging male engagement. Retailers are responding with targeted products that appeal to various tastes and preferences, making the gender segment a vital area of growth as the market evolves.

By Occasion: Holidays (Largest) vs. Birthdays (Fastest-Growing)

In the Gifts Retailing Market, the occasion segment is predominantly driven by Holidays, which represents the largest share among the various occasion types. The persistent popularity of gift-giving during festive seasons ensures a robust market for various gift products. Birthdays, while significant, have been traditionally more personalized, leading to a quicker response to trends and customer preferences. This demonstrates a healthy distribution where Holidays maintain a strong market presence, shaping overall consumer behavior. The growth trends in this segment showcase an increasing propensity for personalization, particularly within Birthday gifting. Consumers are becoming more selective, gravitating towards unique and sentimental gifts that resonate on a personal level. corporate events are also witnessing an upswing, propelled by company initiatives to foster employee engagement, signaling a shift towards thoughtful gifting in professional settings.

Birthdays (Dominant) vs. corporate events (Emerging)

Within the Gifts Retailing Market, Birthdays hold a dominant position as they represent a deeply ingrained cultural practice across demographics. They are characterized by a focus on personal relationships, leading to significant spending on items that reflect the recipient's interests and preferences. Additionally, the emergence of Corporate Events as a growing segment signifies a shift in gift-giving practices in the professional realm. Companies are increasingly prioritizing unique and branded gifts that not only express appreciation but also enhance corporate identity. This segment's growth is marked by innovative strategies aimed at creating memorable experiences around corporate gifting, representing a unique intersection of personal touch and professional branding.

By Sales Channel: Online Retail (Largest) vs. Brick-and-Mortar Stores (Fastest-Growing)

In the Gifts Retailing Market, the sales channel dynamics reveal a considerable preference for Online Retail, which holds the largest share among all segments. This segment has witnessed unprecedented growth, fueled by increasing internet penetration and consumer preference for convenience. In contrast, Brick-and-Mortar Stores, while traditionally a strong player, are experiencing a resurgence in popularity as consumers seek tactile experiences and immediate gratification from their purchases. The growth trends in this market are propelled by the changing consumer behavior that values technological convenience alongside hands-on interaction. The rise of Pop-Up Shops and niche markets reflects a shift towards experiential retailing, attracting customers seeking uniqueness in gifts. As more retailers embrace multichannel strategies, the competition between online and physical stores intensifies, making a compelling case for both formats in the evolving Gifts Retailing Market.

Online Retail (Dominant) vs. Pop-Up Shops (Emerging)

Online Retail in the Gifts Retailing Market stands out as the dominant sales channel, leveraging extensive e-commerce platforms and data analytics to cater to consumer preferences seamlessly. Its strength lies in convenience, variety, and often competitive pricing, which appeals to a broad audience. In stark contrast, Pop-Up Shops represent an emerging trend focused on providing exclusive, time-limited shopping experiences that resonate with modern consumers eager for novelty and personal connection. The effectiveness of Pop-Up Shops is rooted in their ability to create buzz and foster community interaction, distinguishing them from the saturated online market. Retailers adopting this approach can tap into local cultural trends while engaging customers directly, creating memorable brand interactions.

By Gift Category: Luxury Gifts (Largest) vs. Practical Gifts (Fastest-Growing)

The Gifts Retailing Market showcases a diverse array of categories, with Luxury Gifts commanding the largest market share among consumers seeking premium offerings. These gifts, often associated with status and exclusivity, continue to be a preferred choice for special occasions. In contrast, Practical Gifts, which cater to everyday needs, are rapidly gaining traction as consumers lean towards functionality in their gift-giving practices. The growth trend observed in the Gifts Retailing Market highlights a shift in consumer preferences towards more thoughtful and practical gifting solutions. Factors such as increasing disposable income and changing lifestyles are driving the demand for Practical Gifts, while Luxury Gifts remain a staple for affluent consumers. The juxtaposition of these segments illustrates the evolving landscape of gift retailing, where both segments cater to distinct buyer motivations.

Luxury Gifts (Dominant) vs. Practical Gifts (Emerging)

Luxury Gifts embody the allure of opulence and sophistication, often chosen for significant milestones such as weddings, anniversaries, or corporate gifting. They typically include high-end items such as designer handbags, exclusive fragrances, or bespoke jewelry, which appeal significantly to consumers looking for unique offerings that denote prestige. With the rise of social media influencers showcasing luxury lifestyles, the segment appeals to millennials and Gen Z consumers, expanding its reach. On the other hand, Practical Gifts represent a growing segment as consumers prioritize utility and relevance in their purchases. Items like kitchen essentials, tech gadgets, and personalized gifts are becoming increasingly popular. This emergent category is characterized by its affordability, versatility, and broad appeal, making it a vital player for retailers aiming to cater to diverse consumer needs.

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Regional Insights

Regionally, North America is expected to account for the largest market share, followed by Europe, APAC, South America, and MEA. The growth in the North American market is attributed to the increasing disposable income and the presence of major retailers.The European market is expected to witness steady growth due to the increasing popularity of online gifting. The APAC region is expected to be the fastest-growing market, driven by the growing middle class and the increasing adoption of e-commerce.

The South American market is expected to grow moderately due to the improving economic conditions.The MEA region is expected to witness a steady growth due to the increasing urbanization and the rising disposable income. 

Gifts Retailing Market Regional Image

Key Players and Competitive Insights

The Gifts Retailing Market is characterized by a dynamic competitive landscape, driven by evolving consumer preferences and technological advancements. Major players such as Amazon (US), Hallmark (US), and Etsy (US) are at the forefront, each adopting distinct strategies to enhance their market positioning. Amazon (US) continues to leverage its vast logistics network and data analytics capabilities to personalize customer experiences, while Hallmark (US) focuses on emotional branding and product innovation to maintain its legacy in the greeting card segment. Etsy (US), on the other hand, emphasizes its unique marketplace for handmade and vintage items, appealing to niche consumer segments seeking authenticity and craftsmanship. Collectively, these strategies contribute to a competitive environment that is increasingly defined by innovation and customer-centric approaches.In terms of business tactics, companies are increasingly localizing manufacturing and optimizing supply chains to enhance responsiveness to market demands. The Gifts Retailing Market appears moderately fragmented, with a mix of established brands and emerging players. This fragmentation allows for diverse offerings, yet the influence of key players remains substantial, as they set trends and standards that smaller competitors often follow.
In November Amazon (US) announced the launch of its new AI-driven gift recommendation tool, which utilizes machine learning algorithms to analyze customer preferences and suggest personalized gift options. This strategic move is likely to enhance customer engagement and drive sales, positioning Amazon (US) as a leader in the digital gifting space. The integration of AI not only streamlines the shopping experience but also aligns with broader trends towards personalization in retail.
In October Hallmark (US) unveiled a partnership with a leading sustainability organization to produce eco-friendly greeting cards made from recycled materials. This initiative reflects Hallmark's commitment to sustainability, appealing to environmentally conscious consumers. By aligning its product offerings with consumer values, Hallmark (US) strengthens its brand loyalty and differentiates itself in a competitive market.
In September Etsy (US) expanded its global reach by launching localized versions of its platform in several European countries, including Germany and France. This strategic expansion is indicative of Etsy's intent to tap into new markets and diversify its customer base. By localizing its offerings, Etsy (US) enhances its relevance and accessibility, potentially increasing its market share in the European gifting sector.
As of December the Gifts Retailing Market is witnessing significant trends such as digitalization, sustainability, and the integration of AI technologies. Strategic alliances are increasingly shaping the competitive landscape, as companies collaborate to enhance their product offerings and market reach. Looking ahead, competitive differentiation is likely to evolve from traditional price-based competition towards innovation, technology integration, and supply chain reliability. Companies that can effectively leverage these trends will likely secure a competitive edge in the ever-evolving gifting market.

Key Companies in the Gifts Retailing Market include

Industry Developments

The Gifts Retailing Market is projected to reach USD 1532.5 Billion by 2032, exhibiting a CAGR of 10.8% during the forecast period 2024-2032. The market growth is attributed to the increasing popularity of online gifting, growing disposable income, and changing consumer preferences. The rising trend of personalized and experiential gifts is also driving market expansion.

Key players in the market include Amazon, Alibaba, and Hallmark. Recent developments in the market include the launch of AI-powered gifting platforms and the integration of virtual reality (VR) and augmented reality (AR) technologies to enhance the gifting experience.

Future Outlook

Gifts Retailing Market Future Outlook

The Gifts Retailing Market is projected to grow at a 10.82% CAGR from 2025 to 2035, driven by e-commerce expansion, personalization trends, and sustainable gifting practices.

New opportunities lie in:

  • Integration of augmented reality for virtual gift experiences. Development of subscription-based gifting services for recurring revenue. Expansion into emerging markets with localized product offerings.

By 2035, the Gifts Retailing Market is expected to be robust, reflecting dynamic growth and innovation.

Market Segmentation

Gifts Retailing Market Occasion Outlook

  • Birthdays
  • Weddings
  • Anniversaries
  • Holidays
  • Corporate Events

Gifts Retailing Market Product Type Outlook

  • Personalized Gifts
  • Gift Baskets
  • Experiential Gifts
  • Seasonal Gifts
  • Eco-Friendly Gifts

Gifts Retailing Market Gift Category Outlook

  • Luxury Gifts
  • Practical Gifts
  • Novelty Gifts
  • Handmade Gifts
  • Tech Gadgets

Gifts Retailing Market Sales Channel Outlook

  • Online Retail
  • Brick-and-Mortar Stores
  • Pop-Up Shops
  • Wholesale
  • Direct Sales

Gifts Retailing Market Customer Demographics Outlook

  • Age
  • Gender
  • Income Level
  • Occupation
  • Marital Status

Report Scope

MARKET SIZE 2024 747.6(USD Billion)
MARKET SIZE 2025 828.49(USD Billion)
MARKET SIZE 2035 2314.61(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 10.82% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Billion
Key Companies Profiled Hallmark (US), Amazon (US), Etsy (US), Walmart (US), Target (US), Zazzle (US), Notonthehighstreet (GB), Redbubble (AU), GiftTree (US)
Segments Covered Product Type, Customer Demographics, Occasion, Sales Channel, Gift Category
Key Market Opportunities Integration of personalized gifting solutions leveraging artificial intelligence and data analytics in the Gifts Retailing Market.
Key Market Dynamics Evolving consumer preferences drive innovation and competition in the gifts retailing market, reshaping product offerings and strategies.
Countries Covered North America, Europe, APAC, South America, MEA
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FAQs

What is the market size of the gifts retailing market?

Gifts Retailing Market 2314.61 Billion and Grow at a CAGR of10.82% by 2025 -2035

What was at a the Market Was at a the gifts retailing Market ?

The gifts retailing Market 747.60 Billion USD by 2024

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