Generative AI in Oil & Gas Market Analysis

Generative AI in Oil & Gas Market Overview

Generative AI in Oil & Gas Market Size was valued at USD 335 million in 2022. The Generative AI in Oil & Gas Market is projected to grow from USD 460 million in 2023 to USD 1,284 million by 2032, exhibiting a compound annual growth rate (CAGR) of 14.38% during the forecast period (2023 - 2032). Growing demand for exploration and production optimization, and rising demand for data generation and augmentation is contributing to the growth of the Generative AI in Oil & Gas Market. These are just few of the market drivers that are driving the market.

FIGURE 1: GENERATIVE AI IN OIL & GAS MARKET SIZE, 2023-2032 (USD MILLION)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Generative AI in Oil & Gas Market Drivers

Growing demand for exploration and production optimization is propelling the market growth

Exploration and production optimization is a significant driver for the adoption of Generative AI in the Oil & Gas market. Generative AI can create accurate models of subsurface reservoirs by analyzing geological data, seismic surveys, and historical production data. These models simulate reservoir behavior under various conditions, helping operators optimize drilling strategies, well placement, and production schedules. Generative AI can rapidly generate multiple scenarios based on different variables, such as oil prices, drilling techniques, and reservoir characteristics. This enables decision-makers to assess the potential outcomes and risks associated with various strategies before making substantial investments. Exploration and production operations are fraught with uncertainties. AI-driven exploration can generate probabilistic models that account for uncertainties in factors like reservoir properties, well performance, and market conditions, allowing for more robust decision-making. It can analyze historical production data to identify patterns and correlations that human analysts might overlook. This insight can lead to improved production techniques, such as optimizing well spacing and managing water injection for enhanced oil recovery. The complexity and high stakes involved in exploration and production operations make it an ideal domain for leveraging generative AI techniques. Thus, this factor is driving the market CAGR.

Data generation and augmentation play a crucial role in driving the adoption of Generative AI in the Oil & Gas market. This is particularly significant due to the unique challenges and constraints associated with collecting and utilizing real-world data in the industry. In the Oil & Gas industry, obtaining real-world data can be difficult, expensive, and sometimes dangerous. Generative AI can fill this gap by creating synthetic data that mimics the characteristics of real data, enabling AI models to train and operate effectively with limited actual data. By generating variations of existing data, Generative AI enhances the diversity of the training dataset. This leads to more robust models that can generalize well to different scenarios and conditions. The Oil & Gas industry often deals with sensitive data, including proprietary information and well data. Generative AI allows companies to share data with partners or researchers without revealing sensitive details, as synthetic data doesn't contain proprietary information. Thus, it is anticipated that this aspect will accelerate the Generative AI in Oil & Gas Market revenue globally.

Generative AI in Oil & Gas Market Segment Insights

Generative AI in Oil & Gas Market- Function Insights

The Generative AI in Oil & Gas Market segmentation, based on Function, includes Data Analysis and Interpretation, Predictive Modelling, Anomaly Detection, Decision Support, and Others. The Data Analysis and Interpretation segment held the majority share in 2022 in the Generative AI in Oil & Gas Market data and is projected to be the fast-growing segment in the forecast period. Data analysis and interpretation segment plays an important role in the application of Generative AI in the Oil & Gas market. This segment involves using generative models to analyze complex datasets and interpret the insights gained from them. The Oil & Gas industry generates vast amounts of data from sources such as sensors, equipment logs, seismic surveys, and production records. Generative AI can be used to process and analyze this complex data to extract meaningful patterns, correlations, and anomalies. Geological data, such as seismic data and well logs, can be challenging to interpret. Generative AI models can help geologists and engineers analyze these data types to identify potential reservoirs, predict rock formations, and assess drilling sites more accurately.

Generative AI in Oil & Gas Market- Application Insights

The Generative AI in Oil & Gas Market segmentation, based on Application, includes Asset Maintenance, Drilling Optimization, Exploration and Production, Reservoir Modelling, and Others. The Asset Maintenance segment dominated the market growth in 2022 and is projected to be the faster-growing segment during the forecast period, 2023-2032. The Asset Maintenance segment is a crucial area of application for Generative AI in the Oil & Gas market. It involves utilizing generative models to optimize the maintenance, reliability, and performance of equipment and assets used in exploration, drilling, production, and distribution. Generative AI models analyze data from sensors, equipment logs, and historical maintenance records to predict when equipment is likely to fail. This enables proactive maintenance scheduling, reducing downtime, and preventing costly unplanned shutdowns. Generative AI identifies patterns and anomalies in equipment data that might indicate impending failures. This early warning system allows operators to take preventive actions to mitigate the risks associated with equipment breakdowns.

FIGURE 2: GENERATIVE AI IN OIL & GAS MARKET, BY APPLICATION, 2023 & 2032 (USD MILLION)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Generative AI in Oil & Gas Market – Deployment Mode Insights

The Generative AI in Oil & Gas Market segmentation, based on Deployment Mode, includes on-premise, and cloud based. The on-premise segment held the majority share in 2022 in the Generative AI in Oil & Gas Market data and is projected to be the fast-growing segment in the forecast period. The Cloud-based segment in Generative AI for the Oil & Gas market refers to the deployment and utilization of generative AI solutions on cloud computing platforms. This approach offers numerous advantages to the industry, given the data-intensive and computationally demanding nature of Oil & Gas operations. Cloud platforms provide the ability to scale up or down resources as needed. This is particularly beneficial for Oil & Gas applications that require substantial computational power for training complex generative AI models or processing large datasets.

Generative AI in Oil & Gas Market – End User Insights

The Generative AI in Oil & Gas Market segmentation, based on End User includes Oil & Gas Companies, Drilling Contractors, Equipment Manufacturers, Service Providers, and Consulting Firms. The Oil & Gas Companies held the majority share in 2022 in the Generative AI in Oil & Gas Market data and is projected to be the fast-growing segment in the forecast period. Generative AI can assist oil and gas companies in modeling and simulating reservoir behavior, optimizing drilling techniques, and predicting oil and gas reserves. This aids in making informed decisions about exploration and production strategies. Oil and gas companies use generative AI for predictive maintenance, where algorithms analyze equipment data to predict potential failures.

Generative AI in Oil & Gas Market- Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America Generative AI in Oil & Gas Market accounted for USD 115 million in 2022 with a share of around 31.76% and is expected to exhibit a significant CAGR growth during the study period. The Oil & Gas industry in North America generates vast amounts of data from exploration, production, refining, and distribution processes. Generative AI thrives on data, and the abundance of it in the region provides a fertile ground for its application. As advancements in AI and machine learning occur, they naturally find application in industries like Oil & Gas.

Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: GENERATIVE AI IN OIL & GAS MARKET SHARE BY REGION, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Generative AI in Oil & Gas Market accounts for the second-largest market share. Europe is known for its technological prowess and innovation. As Generative AI represents a cutting-edge application of AI and machine learning, European companies and institutions are keen to adopt and harness its potential. Generative AI can help the Oil & Gas industry model and optimize processes to reduce environmental impact, aligning with the region's environmental goals. Moreover, Germany Generative AI in Oil & Gas Market held the largest market share, and the UK Generative AI in Oil & Gas Market was the fastest growing market in the European region.

Asia-Pacific Generative AI in Oil & Gas Market accounts for the third-largest market share and is projected to continue increasing due to rapid technological adoption and diverse geological conditions. Asia-Pacific countries are embracing advanced technologies to enhance various industries. Generative AI's potential for data analysis, optimization, and prediction aligns with the region's technological ambitions. The region features diverse geological formations, presenting unique challenges for oil and gas exploration and production. Generative AI's ability to model and simulate these conditions is valuable in optimizing operations. Further, the China Generative AI in Oil & Gas Market held the largest market share, and the India Generative AI in Oil & Gas Market was the fastest growing market in the region.

The Middle East & Africa Generative AI in Oil & Gas Market is rapidly growing due to its energy-centric economy and resource optimization. The Middle East is a major global hub for oil and gas production. Given the region's economic reliance on these resources, there is a strong incentive to adopt advanced technologies like Generative AI to enhance operational efficiency and competitiveness. Given the region's role as a major oil exporter, optimizing the extraction and production processes becomes paramount. Petroleum AI Applications assists in optimizing production and refining processes, leading to cost savings and improved resource management.

Also, The South America Generative AI in Oil & Gas Market is growing due to resource-rich region and exploration potential. South America is rich in oil and gas resources, making it a significant player in the global energy market. The adoption of advanced technologies like Generative AI can enhance resource extraction and operational efficiency. Generative AI's ability to model subsurface conditions and optimize drilling techniques is particularly relevant in South America.

Generative AI in Oil & Gas Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Generative AI in Oil & Gas Market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, mergers and acquisitions, contractual agreements, increased investments, and collaboration with other organizations. Competitors in the Generative AI in Oil & Gas industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies adopted by manufacturers in the global Generative AI in Oil & Gas industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Generative AI in Oil & Gas industry has provided Technology segment with some of the most significant benefits. The Generative AI in Oil & Gas Market major player such as Quantifind, OpenAI, Accenture, DataRobot, SAS, IBM, Microsoft, Adobe, NVIDIA, Intel, Google, and other market players.

Microsoft Corporation is one of the world's largest and most influential technology companies. It is heavily invested in AI research and development. It offers AI-powered tools and services like Azure AI, Azure Machine Learning, and Cognitive Services for developers and businesses. In June 2023, Microsoft has collaborated with ExxonMobil provide its advanced digital technologies such as artificial intelligence & machine learning to make ExxonMobil’s Permian operations more efficient & without human intervention.

Key Companies in the Generative AI in Oil & Gas Market include

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  Quantifind

  
  


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  OpenAI

  
  


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  Accenture

  
  


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  DataRobot

  
  


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  SAS

  
  


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  IBM

  
  


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  Microsoft

  
  


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  Adobe

  
  


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  NVIDIA

  
  


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  Intel

  
  


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  Google

  
  


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  Others

  
  

Generative AI in Oil & Gas Industry Developments

August 2023: Wintershall Dea, the leading independent natural gas & oil companies in Europe is working with IBM Consulting to establish an AI Center of Competence (CoC) and for progressing multiple value-generating AI use cases, to support an efficient energy production & generate energy Industry AI Solutions. 

May 2023: SparkCognition's AI algorithms will be used by Shell Plc, the largest oil producer in the U.S. Gulf of Mexico for deep sea exploration & production to increase offshore oil output.

Generative AI in Oil & Gas Market Segmentation

Generative AI in Oil & Gas Function Outlook (USD Million, 2019-2032)

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  Data Analysis and Interpretation

  
  


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  Predictive Modelling

  
  


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  Anomaly Detection

  
  


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  Decision Support

  
  


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  Others

  
  

Generative AI in Oil & Gas Application Outlook (USD Million, 2019-2032)

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  Asset Maintenance

  
  


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  Drilling Optimization

  
  


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  Exploration and Production

  
  


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  Reservoir Modelling

  
  


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  Others

  
  

Generative AI in Oil & Gas Deployment Mode Outlook (USD Million, 2019-2032)

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  On-premise

  
  


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  Cloud-based

  
  

Generative AI in Oil & Gas End-User Outlook (USD Million, 2019-2032)

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  Oil & Gas Companies

  
  


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  Drilling Contractors

  
  


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  Equipment Manufacturers

  
  


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  Service Providers

  
  


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  Consulting Firms

  
  

Generative AI in Oil & Gas Regional Outlook (USD Million, 2019-2032)

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  North America

  
  

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  US

  
  


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  Canada

  
  

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  Europe

  
  

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  Germany

  
  


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  France

  
  


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  UK

  
  


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  Italy

  
  


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  Spain

  
  


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  Rest of Europe

  
  

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  Asia-Pacific

  
  
  
  
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    China

    
    
  
  
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    Japan

    
    
  
  
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    India

    
    
  
  
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    Australia

    
    
  
  
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    South Korea

    
    
  
  
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    Rest of Asia-Pacific

    
    
  
  
  
  


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  Middle East & Africa

  
  
  
  
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    South Africa

    
    
  
  
  
  


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  South America

  
  
  
  
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    Brazil