The gallium nitride (GaN) market is a vivid and competitive arena during which the companies utilize various strategies for market share positioning while aim of gaining a competitive edge. One of the widely taken measures is differentiating where companies put their focus on individual attributes and capabilities that distinguish their GaN products out from other similar items. It can also mean financing for research and development to invent new technologies and implementing extra services that the customers are in need of. Consequently, the companies emphasize these unique features in order to appeal to more and more audience and eventually attract customer loyalty.
Often, a common tactic that the market is using is that of the cost leadership. Firms tend to aim to become the cheapest producers by implementing their production processes at low costs and sourcing supplies properly, benefiting from economies of scale. This grants them the possibility to provide affordable choices and gain a customer base of price-sensitive customers. Cost leadership becomes really important in the markets when GaN is completely commoditized and customers are more inclined towards cost-effectiveness than the rest of the features. The companies, which are practicing it, focus on the optimization of operations and strengthening cost reduction mechanisms all the time in order to remain competitive.
Cooperation and strategic alliances are the other factors in this market. Organizations may want to partner with other industry players, or suppliers to be able to draw on complementary competences, knowledge, and marketing channels. Such partnerships can produce joint product development, the utilization of common distribution channels, or joint marketing efforts. Through the utilization of the advantages of the partner companies, companies want to apply this stimulation that leads to increasing overall competitiveness and presence in the market.
Additionally, segmenting the market is a major strategy for GaN Market. Companies segment their customers according to a number of parameters, say, industry, application, or a geographic location. Tailoring their products, marketing approach, and positioning to each niche market helps companies to earn a bigger share of that market. This strategy involves full comprehension of customer needs and expectations, allowing businesses to present their GaN products as the perfect product for specific sector, area of application.
Besides these strategies, there should be continuous innovation to helped keep market share in the GaN market. Because of the speed at which innovations take place, firms that continually research and develop new creations to keep ahead of the latest advances in technology can get a competitive niche. This strategy of innovation-driven firm aims to be the first to the market with cutting-edge products, and to align with the emerging trends to outperform customers' expectations.
Gallium Nitride Market Highlights:
Global Gallium Nitride Market Overview
The gallium nitride market is projected to grow from USD 21.20 billion in 2020 to USD 28.42 billion in 2030 at a CAGR of 4.30% in the 2021-2030 period. Gallium nitride (GaN) is a crystalline substance that is used to make semiconductors, RF components, and light-emitting devices (LEDs). It has a wide range of qualities, including a high thermal and heat capacity. The advantages of GaN conductors over Si conductors are high breakdown voltage, low conduction resistance, huge electric field, and high-speed switching. It has a large bandgap, making it ideal for optoelectronic, high-frequency, and high-speed applications. Because of its ability to function at high temperatures and voltages, it is employed in the manufacture of microwave power amplifiers. They also have a high level of radiation stability, which is advantageous for space and military applications. GaN transistors also have advantageous properties for terahertz (THz) devices. When compared to its contemporaries, silicon and gallium arsenide, GaN's multiple advantages, such as its cost-effectiveness and lack of cooling requirements, have propelled its reach. The demand for energy-efficient semiconductor devices has increased in recent years, which has aided acceptance. The GaN semiconductor devices market in the consumer electronics sector is likely to be driven by rising demand for smartphones, gaming devices, laptops, and televisions. With the advent of the 5G standard, demand for high-power transistors and base stations is increasing, which is driving up demand for GaN power semiconductors in the ICT sector and driving the market forward.
Global Gallium Nitride Market Share, by End-Use Industry (%)
Regional Analysis
The gallium nitride market is segmented into five key regions: Asia Pacific, Europe, Latin America, North America, and the Middle East & Africa.
North America is leading the global GaN market followed by Europe and rest of the world. Countries like the U.S. and Canada contribute majorly to the market growth owing to the fast-paced and sophisticated lifestyle. The increasing demand for LEDs in consumer goods such as television, computers, laptops, and gaming devices has propelled the market growth to some extent.
Europe is also expected to witness the strong market growth of GaN devices in the forecast period. GaN is identified as ‘key enabling technology’ by the European Space Agency (ESA) for space and founded GREAT2 (GaN reliability enhancement and technology transfer) for technological innovations.
Asia Pacific is expected to emerge as the fastest growing market for gallium nitride due to the growing demand for efficient, high performance, cheap RF electronics, and availability of raw material suppliers. Countries such as China, India, and Japan have high sales and revenue, which, in turn, increase the market growth. South Korea, Taiwan, and Australia also consume a significant amount of GaN owing to the growing end-user industries in this region.
Segmentation
The global gallium nitride market is segmented on the basis of type, end-use industry, and region.
Based on the type, the market is further segmented into p-type and n-type.
The end use industry is segregated into automotive, consumer electronics, defense and aerospace, healthcare, information and communication technology, and others.
Geographically, the market is segmented into Asia Pacific, Europe, Latin America, North America, and the Middle East & Africa.
Key Players
Some of the prominent players in the global GaN market are Cree Inc. (the U.S), GaN systems (Canada), FUJITSU (Japan), Efficient Power Conversion Corporation (the U.S), IQE plc (U.K), Koninklijke Philips N.V. (the Netherlands), Infineon Technologies Ag (Germany), Mitsubishi Chemical Corporation (Japan), ON Semiconductor (the U.S), Taiwan Semiconductor Manufacturing Company (Taiwan), Panasonic Corporation (Japan), Texas Instruments Incorporated (the U.S), TOSHIBA CORPORATION (Japan), VisIC (Israel), and Nippon Telegraph and Telephone Corporation (Japan).
Recent Development
March 2023: Cree, a leading manufacturer of GaN-based power semiconductors, announced the expansion of its production capacity in North Carolina. The expansion is expected to meet the growing demand for GaN power devices in the automotive, industrial, and consumer electronics markets.
February 2023: Kyma Technologies, a GaN power semiconductor company, won funding under two new projects sponsored by the US Missile Defense Agency (MDA). The projects are looking at the development of GaN materials and devices for next-generation radar and communications systems.
Intended Audience
- Gallium nitride Manufacturers
- Traders and distributors of gallium nitride
- Research and development institutes
- Potential investors
- Raw material suppliers
- Nationalized laboratory