Global Fortified Salts Market Overview
The Fortified Salts Market Size was estimated at 10.78 (USD Billion) in 2022. The Fortified Salts Industry is expected to grow from 11.32(USD Billion) in 2023 to 17.6 (USD Billion) by 2032. The Fortified Salts Market CAGR (growth rate) is expected to be around 5.03% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Fortified Salts Market Trends Highlighted
Rising health consciousness, government initiatives to promote public health, and a growing consumer base in developing countries are driving the fortified salts market. Governments worldwide are implementing programs to reduce nutrient deficiencies and improve overall health, creating opportunities for fortified salt manufacturers. Moreover, the increasing demand for convenience and ready-to-use products is fueling the trend towards fortified salt blends and pre-seasoned mixes, offering fortification options beyond conventional table salt. In recent times, fortified salts have gained prominence as a simple and cost-effective way to address micronutrient deficiencies, particularly in regions with limited access to diverse diets. The focus on preventive health measures and the recognition of the role of Salt in nutrient delivery are creating further impetus for market growth.
Fortified Salts Market Drivers
Rising Health Consciousness and Nutritional Awareness
Today, people become more and more concerned about healthy eating and the potential effects of fortified salts on their health. Such interest is caused by the current concerns about the increase of chronic diseases such as heart disease, stroke, and cancer when consuming unhealthy foods. Consequently, people start looking for fortified salts enriched with vitamins and other beneficial health elements to meet their daily nutrient requirements.The factors that drive the growth of the fortified salts market also include health consciousness and the emphasis on nutrition among the target audience. Moreover, the market experiences the increasing interest in and popularity of a variety of fortified foods that are predicted to foster their demand in the next few years.The positive effect is also produced by various government initiatives and regulations oriented towards the consumption of fortified foods. Not only an increase, but the demand for fortified salts in the food and beverage industry is escalating as well. More and more manufacturers in the field started to use fortified salts to add value to their products.
Government Regulations and Initiatives
The government's regulations and the initiatives play a crucial role in developing the Fortified Salts Market Industry. There are several countries whose governments have made fortification mandatory; however, others have only developed certain incentives so as to encourage the companies to fortify food. Nevertheless, both types of approaches have proven effective because the number of nutrient deficiencies has reduced, and, as a consequence, the health of the population has become better.Moreover, the number of government initiatives that would favor the given market is growing. They include different types of public service announcements as well as food fortification programs, the school feeding programs, among others, and they all are likely to create a positive atmosphere around the growing market.
Technological Advancements and Innovations
Advancements and innovations in technology are not only accelerating the growth of the Fortified Salts Market Industry but are also contributing to its improved performance. For example, new and innovative types of salts that are much more beneficial are being manufactured today, unlike the traditional Salt. Presently, some manufacturers are applying nanotechnology to manufacture fortified Salt that can be absorbed by the body more easily.In addition, they are also producing salts that are far more stable and can be stored for a longer time. As a result, fortified Salt is becoming a more appealing product for both consumers and manufacturers all over the world.
Fortified Salts Market Segment Insights
Fortified Salts Market Fortification Type Insights
Iron and Iodine are the leading fortified nutrients. Large populations of the world suffer from iron deficiency anemia. Iodine deficiency disorders result in goiter and other complications like impaired intellectual development and cretinism. The Fortified Salts Market revenue with Iron fortification volume is expected to grow owing to increased awareness among the population about the benefits of eating foods fortified with iron and the growing demand for staples that are fortified in developing countries. The iron-fortified salt market revenue was USD 3.2 billion in 2023 and is expected to increase to USD 4.5 billion by 2032, escalating at a CAGR of 4.5%.The iodine-fortified revenue was USD 2.8 billion in 2023 and is expected to escalate to USD 3.9 billion by 2032, expanding at a CAGR of 4.2%. Zinc fortified revenue with the composition of zinc is expected to increase according to consumption for growth and development, metabolism, and immune function. Vitamin A fortified revenue with Vitamin A content is the carotenoids, retinol, and retinyl and enhances vision and immune function. The Vitamin A fortified revenue was USD 1.8 billion in 2023 and is projected to rise to USD 2.4 billion in 2032 at a CAGR of 4.4%.Vitamin B fortified revenue with the content of thiamin, niacin, riboflavin, and pyridoxine is for the purpose of energy metabolism and proper work of the nervous system. The revenue will increase due to Bedford AG taking the initiative to fortify grains like wheat, corn, and rice with all the B-carotene in up to three years at USD 2.0 billion in 2032, expanding at a CAGR of 3.8%. Fluoride fortified revenue was USD 1.5 billion in 2023 and is projected to escalate to USD 2.0 billion by 2032, growing at a CAGR of 4.0%.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Fortified Salts Market Application Insights
The Fortified Salts Market is segmented based on application into food, beverages, animal feed, and pharmaceuticals. Among these segments, the food segment is expected to hold the largest market share of over 55% in 2023, owing to the increasing demand for fortified food products. The beverages segment is estimated to be the fastest-growing segment, with a CAGR of over 6% during the forecast period. This growth is attributed to the rising consumer preference for fortified beverages, such as sports drinks and energy drinks. The animal feed segment is also expected to witness significant growth, driven by the increasing need for fortified feed to improve animal health and productivity.The pharmaceuticals segment is expected to account for a relatively smaller share of the market but is likely to grow steadily due to the increasing demand for fortified supplements and medications.
Fortified Salts Market Salt Source Insights
The Fortified Salts Market segmentation by Salt Source includes Sea Salt, Rock Salt, Vacuum Salt, and Solar Salt. Sea Salt is expected to account for the largest revenue share in the fortified salts market, owing to its rich mineral content and growing consumer preference for natural and organic products. Rock Salt is projected to witness significant growth in the market, attributed to its wide availability and cost-effectiveness. Vacuum Salt is estimated to gain traction in the market due to its high purity and consistent quality. Solar Salt is anticipated to experience steady growth in the market, driven by its sustainable production process and increasing demand from the food and beverage industry.
Fortified Salts Market Particle Size Insights
The Fortified Salts Market is segmented by particle size into fine, medium, and coarse. The fine particle size segment is expected to hold the largest market share in 2023, owing to its wide application in food fortification and its ability to provide a consistent level of nutrients. The medium particle size segment is expected to grow at the highest CAGR during the forecast period due to its increasing use in food and beverage applications. The coarse particle size segment is expected to hold a significant market share, owing to its use in animal feed and fertilizer applications.The Fortified Salts Market revenue for the fine particle size segment is expected to reach USD 5.6 billion by 2024, while the medium particle size segment is expected to reach USD 3.2 billion by 2024. The coarse particle size segment is expected to reach USD 2.4 billion by 2024.
Fortified Salts Market Packaging Insights
The packaging segment plays a significant role in the Fortified Salts Market. Packaging is crucial for preserving the quality and shelf life of fortified salts. Bulk packaging, bags, boxes, and cartons are commonly used in the industry. Bulk packaging is often used for large quantities of Salt, while bags and cartons are suitable for smaller quantities. Boxes provide additional protection during transportation and storage. The choice of packaging depends on factors such as product type, quantity, and distribution channels. Market players are continuously innovating and developing sustainable packaging solutions to meet the growing demand for fortified salts.
Fortified Salts Market Regional Insights
Regionally, North America is expected to account for the largest share of the market in 2023, followed by Europe, APAC, South America, and MEA. North America is driven by the rising prevalence of chronic diseases, increasing awareness about the benefits of fortified salts, and government initiatives to promote healthy diets. Europe is another significant market due to the presence of major food and beverage companies and stringent regulations on food fortification. APAC is anticipated to witness the fastest growth during the forecast period due to the growing population, increasing disposable income, and rising health consciousness in countries like India and China.South America and MEA are expected to contribute a smaller but growing share of the market.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Fortified Salts Market Key Players And Competitive Insights
In order to keep their positions and profit, the major players in the Fortified Salts Market industry develop new products and technologies to meet consumers' requirements. Additionally, leading Fortified Salts Market players are involved in expanding their footprint through a series of acquisitions and mergers. In general, the Fortified Salts Market industry is a competitive sector with several market players striving to achieve a leading position. Among others, Cargill, Archer Daniels Midland Company, Ingredion Incorporated, and SaltWorks, Inc. are key players in the Fortified Salts Market. All market players offer a wide range of products – iodized Salt, fluoridated Salt, and iron-fortified Salt.To begin with, it is essential to consider Cargill – a provider of food, agriculture, financial, and industrial products and services. The company is a leading market player with stable positions on a scale. Cargill is a provider of fortified salts, such as iodized, fluoridated, and iron-fortified salts. It is worth noting that Cargill provides its technical support and customer service. Secondly, Archer Daniels Midland Company is another market player that should be reviewed. The latter is a leader in agricultural production with a wide range of food and beverage ingredients, including fortified salts. At the same time, Archer Daniels Midland Company offers its technical support and customer service.Thirdly, Ingredion Incorporated is a firm with its core business aim – to provide ingredient solutions to such industries as food, beverage, pharmaceutical, and others. Similarly to other market players, Ingredion Incorporated offers a wide range of fortified salts, including iodized, fluoridated, and iron-fortified salts. Finally, SaltWorks, Inc. is a leading provider of such products in the United States. The company offers iodized, fluoridated, and iron-fortified salts, as well as technical support and customer service.
Key Companies in the Fortified Salts Market Include
- Saltworks
- Vedan International
- DSM
- Prinova Group
- TATA Chemicals
- Kerry Ingredients
- Ingredion Incorporated
- Wacker Chemie AG
- Sanitarium Health Wellbeing Company
- Unilever
- Cargill
- Lonza
- Archer Daniels Midland Company
Fortified Salts Market Industry Developments
The fortified salts market is projected to reach USD 17.6 billion by 2032, exhibiting a CAGR of 5.03% during the forecast period (2023-2032). Growing consumer awareness regarding the health benefits of fortified salts, increasing demand for convenience foods, and government initiatives to address nutrient deficiencies are key factors driving market growth. The market is witnessing significant investments in research and development to enhance the nutritional value of fortified salts. Recent developments include the launch of iodized Salt with added iron in India to combat anemia and the introduction of Salt fortified with multiple micronutrients in several African countries. The market is expected to benefit from ongoing partnerships between governments, non-profit organizations, and food manufacturers to promote the use of fortified salts in staple foods.
Fortified Salts Market Segmentation Insights
- Fortified Salts Market Fortification Type Outlook
- Iron
- Iodine
- Zinc
- Vitamin A
- Vitamin B
- Fluoride
- Fortified Salts Market Application Outlook
- Food
- Beverages
- Animal Feed
- Pharmaceuticals
- Fortified Salts Market Salt Source Outlook
- Sea Salt
- Rock Salt
- Vacuum Salt
- Solar Salt
- Fortified Salts Market Particle Size Outlook
- Fortified Salts Market Packaging Outlook
- Fortified Salts Market Regional Outlook
- North America
- Europe
- South America
- Asia-Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
10.78(USD Billion) |
| Market Size 2023 |
11.32(USD Billion) |
| Market Size 2032 |
17.6(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
5.03% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Saltworks, Vedan International, DSM, Prinova Group, TATA Chemicals, Kerry Ingredients, Ingredion Incorporated, Wacker Chemie AG, Sanitarium Health Wellbeing Company, Unilever, Cargill, Lonza, Archer Daniels Midland Company |
| Segments Covered |
Fortification Type, Application, Salt Source, Particle Size, Packaging, Regional |
| Key Market Opportunities |
Increase in demand for fortified salts in emerging economies. Growing awareness of the health benefits of fortified salts Government initiatives to promote the consumption of fortified salts Rising disposable income leads to increased spending on healthy food products. Technological advancements in the production of fortified salts |
| Key Market Dynamics |
Increasing Prevalence of Iodine Deficiency Disorders Growing Awareness of Nutritional Deficiencies Government Initiatives and Regulations Product Innovations and Technological Advancements Shifting Consumer Health Preferences |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Fortified Salts Market in 2023 is estimated at USD 11.32 Billion and is projected to reach USD 17.6 Billion by 2032, exhibiting a CAGR of 5.03% during the forecast period.
Asia-Pacific region is expected to dominate the Fortified Salts Market, owing to the increasing awareness about the benefits of fortified salts and rising disposable income in countries like India and China.
The major growth drivers of the Fortified Salts Market include rising health consciousness, increasing prevalence of nutrient deficiencies, and government initiatives to promote the consumption of fortified foods.
Fortified salts are primarily used in the production of various food products, including bread, pasta, cereals, and dairy products, to address nutrient deficiencies and improve overall public health.
Key competitors in the Fortified Salts Market include Cargill, DSM, Ingredion Incorporated, and Archer Daniels Midland Company, among others.
The Fortified Salts Market is anticipated to grow at a CAGR of 5.03% between 2023 and 2032.
The Fortified Salts Market faces challenges such as product adulteration, stringent regulations, and the availability of low-cost alternatives.
Growth opportunities in the Fortified Salts Market lie in expanding into emerging markets, developing innovative products, and increasing awareness about the benefits of fortified salts.
Key trends influencing the Fortified Salts Market include the increasing demand for fortified foods, technological advancements, and the growing emphasis on preventive healthcare.
The Fortified Salts Market is expected to witness steady growth in the coming years, driven by rising health consciousness, increasing government initiatives, and ongoing product innovations.
