Fortified Foods Market Trends

Global Fortified Foods Market Overview

Fortified Foods Market Size valued at USD 140.2 Billion in 2023. The Fortified Foods industry is projected to grow from USD 149.3 Billion in 2024 to USD 247.1 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024 - 2032). Growing consumer interest in proactive health management government initiatives and regulations aimed at improving public health are the key market drivers enhancing growth of the market.

Source: The Secondary Research, Primary Research, MRFR Database and Analyst Review

Fortified Foods Market Trends

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  Growing consumer interest in proactive health management is driving the market growth.

  
  

The market CAGR for fortified foods is being driven by the rising consumer interest in proactive health management. Consumers seek foods and beverages that provide more than just basic sustenance. They actively look for products fortified with specific vitamins, minerals, and nutrients to address nutritional gaps in their diets and promote better health. As awareness of diet-related health issues grows, individuals are proactively incorporating fortified foods into their daily routines to help reduce the risk of various health conditions, like vitamin deficiencies, osteoporosis, and heart disease.

Fortified foods often offer functional benefits beyond basic nutrition. For example, products with added probiotics, antioxidants, or omega-3 fatty acids are chosen for their potential to support digestive health, immunity, and cognitive function. Fortified foods provide a convenient and straightforward way for consumers to integrate essential nutrients and health-enhancing ingredients into their diets without the need for supplements or complicated meal planning. The market offers a wide range of fortified products, allowing consumers to customize their nutritional intake based on their specific health goals and dietary requirements. This adaptability aligns with the preferences of individuals who want tailored nutrition. As the importance of preventive healthcare gains prominence, fortified foods are viewed as an accessible and cost-effective means to proactively manage health. Consumers recognize that nutrition plays a crucial role in preventing health issues and are making choices accordingly.

With an aging population in many regions, there is a heightened focus on maintaining health and vitality as individuals grow older. Fortified foods are perceived as a means to support healthy aging and longevity. Manufacturers and health organizations play a pivotal role in educating consumers about the benefits of fortified foods. Marketing campaigns and labels highlighting the nutritional advantages of these products reinforce their appeal. Further, government-backed public health campaigns and educational programs increase consumer awareness about the importance of specific nutrients in preventing deficiencies and maintaining overall health. Such campaigns can drive demand for fortified foods as consumers are becoming more conscious of their dietary choices.

Government health agencies often provide nutritional guidelines and recommendations that encourage consumers to choose fortified foods as part of a balanced diet. These guidelines may promote the consumption of foods enriched with vitamins, minerals, and functional ingredients to address specific health concerns. Thus, driving the Fortified Foods market revenue.

Fortified Foods Market Segment Insights

Fortified Foods Raw Material Insights

The Fortified Foods market segmentation, based on raw material, includes Flour, Rice, Salt, Milk, Oil, and Sugar. The flour segment dominated the market, accounting for the largest market revenue due to its widespread use as a staple in many diets worldwide. Flour-based products, such as bread, pasta, and cereals, are consumed daily by a large portion of the population. Fortifying flour with essential nutrients, including vitamins and minerals, is a highly effective and scalable approach to addressing nutritional deficiencies and improving public health, making it a central focus for fortification programs and driving the demand for fortified flour and related products. Further, salt is the second most popular raw material in the market of fortified foods. Salt is often fortified with iodine, a crucial nutrient for preventing iodine deficiency disorders and supporting overall health.

Fortified Foods Application Insights

The Fortified Foods market segmentation, based on distribution channels, includes Basic Food, Processed Food, Value Added Food, Condiments, and Juice. The processed food category dominates the market. Fortified processed foods are often enriched with essential vitamins, minerals, and other nutrients to enhance their nutritional content, making them a popular choice for consumers looking to address specific dietary needs and maintain a balanced diet. This category includes a broad range of products, such as fortified breakfast cereals, snack bars, and beverages, which are designed to provide convenient sources of essential nutrients. Further, value-added food is anticipated to be the second-most dominant application.

Fortified Foods Technology Insights

The Fortified Foods market segmentation, based on technology, includes Drying, Extrusion, Coating and encapsulation, and Others. The coating & encapsulated category dominates the market. This technology involves adding micronutrients, vitamins, minerals, or other bioactive compounds to food products by encapsulating them in a protective coating, which helps to preserve the nutrient's stability and release it in a controlled manner upon consumption. Coating and encapsulation technology is commonly used to fortify a wide range of food products while ensuring the maintenance of the nutrient's integrity and bioavailability. Further, the drying technology is anticipated to be the second most popular technology.

Figure 1: Fortified Foods Market, by Technology, 2024 & 2032 (USD Billion)

Source: The Secondary Research, Primary Research, MRFR Database and Analyst Review

Fortified Foods Regional Insights

By region, the study gives market insights into the North America, Europe, Asia-Pacific and the Rest of the World. The North American Fortified Foods market dominates due to a strong consumer emphasis on health and wellness, driving demand for products enriched with essential vitamins, minerals, and nutrients. Additionally, the region's robust food industry, well-established regulatory frameworks, and extensive consumer awareness of nutritional benefits contribute to North America's leadership in the fortified foods market.

Further, the prime countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, Japan, China, India, Australia, South Korea, and Brazil.

Figure 2: FORTIFIED FOODS MARKET SHARE BY REGION 2024 (USD Billion)

Source: The Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe's Fortified Foods market accounts for the second-largest market share due to the surging consumer awareness of the benefits of added nutrients, including vitamins, minerals, and functional ingredients, in promoting health and wellness. Further, the German Fortified Foods market held the largest market share, and the UK Fortified Foods market was the fastest-growing market in European region.

The Asia-Pacific Fortified Foods Market is expected to rise at the fastest CAGR from 2023 to 2032. This is due to growing awareness of health and nutrition, leading consumers to seek products enriched with essential vitamins, minerals, and nutrients to address dietary deficiencies and improve overall well-being. Moreover, China’s Fortified Foods market held the largest market share, and the Indian Fortified Foods market was the fastest-growing market in Asia-Pacific region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Fortified Foods market grow even more. Market players are also undertaking a variety of strategic activities to spread their footprint, with important market developments including contractual agreements, new product launches, mergers and acquisitions, higher investments, and collaboration with other organizations. To spread and survive in a more competitive and rising market climate, the Fortified Foods industry must offer cost-effective items.

Manufacturing locally to minimize the operational costs is one of the key business tactics used by the manufacturers in the Fortified Foods industry to benefit the clients and increase the market sector. In recent years, the Fortified Foods industry has offered some of the most significant advantages to the food industry. Major players in the Fortified Foods market, including Nestlé S.A., BASF SE, General Mills, Tata Chemicals Limited, Mondelz International, Cargill Incorporated, Danone, Bühler AG, Bunge Limited, Unilever PLC, and others, are trying to increase market demand by investing in the research and development operations.

Campbell Soup Company, often simply referred to as Campbell's, is an American food processing and packaged foods company. The company is renowned for its canned soups, particularly the iconic Campbell's Condensed Soup line. It also offers a wide range of other food products, including broths, sauces, snacks, and prepared meals under various brand names. Campbells has adapted its product offerings to align with changing consumer preferences for healthier and more nutritious food options. The company has introduced lower-sodium soups and products with cleaner ingredient labels. In March 2023, Campbell Soup Company announced a partnership with Beyond Meat, a leading manufacturer of plant-based meat products, to develop and market new fortified foods. The two companies will put together their expertise in food science and nutrition to develop new products that meet the requirements of the consumers who are looking for healthier and more sustainable food options.

Kellogg Company, often referred to as Kellogg's, is an American multinational food manufacturing company known for its breakfast cereals and other packaged foods. Kellogg's is renowned for its wide range of breakfast cereals, including iconic brands like Kellogg's Corn Flakes, Frosted Flakes, Special K, and Rice Krispies. In addition to cereals, the company offers a variety of other food products, including snacks, crackers, cookies, and frozen foods. Kellogg's has a history of product innovation, developing new breakfast cereals, snacks, and convenience foods to meet changing consumer demands. In May 2023, Kellogg Company announced a partnership with the Upcycled Food Association to develop and launch new upcycled fortified food products. Upcycled food products are made from ingredients that would otherwise be wasted. This partnership is aligned with Kellogg Company's commitment to sustainability and to providing consumers with nutritious and convenient food options.

Key Companies in the Fortified Foods market include.

• Nestlé S.A.


• BASF SE


• General Mills


• Tata Chemicals Limited


• Mondelz International


• Cargill Incorporated


• Danone


• Bühler AG


• Bunge Limited


• Unilever PLC

Fortified Foods Industry Developments

March 2022: PepsiCo announced a partnership with DSM, a leader in nutrition and health, to develop and launch new fortified food and beverage products. This partnership is aligned with PepsiCo's commitment to providing consumers with healthier and more nutritious food and beverage options.

April 2023: PepsiCo acquired SodaStream, a leading manufacturer of home carbonation systems, for $3.2 billion. SodaStream's products allow consumers to make their own sparkling water and flavored drinks at home. This acquisition gives PepsiCo a platform to offer consumers a wider range of fortified beverages.

May 2023: Nestlé announced a partnership with Danone to develop and market new fortified foods. The two companies will put together their expertise in nutrition and food science to develop new products that meet the requirements of consumers around the world.

Fortified Foods Market Segmentation

Fortified Foods Raw Material Outlook

• Flours


• Rice


• Salt


• Milk


• Oil


• Sugar

Fortified Foods Application Outlook

• Basic Food


• Processed Food


• Value Added Food


• Condiments


• Juice

Fortified Foods Technology Outlook

• Drying


• Extrusion


• Coating & Encapsulation


• Others

Fortified Foods Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  

• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  

• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  

• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America