Fortified Foods Market Trends

As for fortified foods, market trends illustrate a vibrant, ever-changing environment; changing consumer tastes and growing concerns over nutrition make people more aware of and concerned with their nutritional health. Well-being also becomes proactive. Large amounts of fortified plant-based foods filled the galleries of their shops.
In the fortified foods market, functional beverages and snacks fortified with specified ingredients fostering health protection are enjoying strong growth. Consumers want a product to just provide basic nutrition and that also has added health benefits. They are integrating them into various beverages and snacks designed to serve various needs in improving health.
Today, ingredients added to enhance health should be probiotics which provide support to the gut, omega-3 fatty acids that provide protection to the cardiovascular system, and antioxidants which maintain the strength of the body, especially the immune system. This trend goes along with the all-in-one concept of health cherished in the health-conscious consumer base.
Fortifying staple foods has become the trend. This is particularly the case in areas where nutritive deficiency is common. Commonly eaten foods such as oats and grains, buttermilk, soybean oil, and milk powder are getting fortified by manufacturers with appropriate amounts of vital vitamins and minerals to fill the gaps in diet.
The fortified foods market is growing not only because fortification programs play a part in eliminating micronutrient deficiencies anywhere in the world, but also because governments and health organizations in many countries are endorsing fortification programs to combat specific disease threats. With consumers increasingly asking questions and wanting to know what is in their food, clean label fortification is taking off.
Manufacturers have introduced ingredients that are naturally sourced and recognizable for fortification, and avoid any artificial additives or preservatives. This clean-label approach, which harkens back to the days when things really were kept simple, appeals to consumers seeking fortified foods that are minimally processed and wholesome. As companies explore individualized customization, consumers can decide how much and how best to fortify their foods to suit a particular health goal, or even to meet a personal dietary need.